Karaja
- Company typePrivate
- Founded1985
- HeadquartersMazzo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Karaja does
Karaja is a privately held Italian cosmetics company headquartered in Mazzo, Italy, founded in 1985. The firm operates with a small workforce of 11–50 employees and functions as a specialty cosmetics brand and retailer offering branded beauty products including kajal, lipstick, lip gloss, primer, foundation, nail paint, brushes, and related accessories. The product mix is centered on color cosmetics (lip products, kajal, nail paint) and face/base products (primer, foundation), supplemented by application tools, which is consistent with a focused rather than diversified beauty assortment.
The company maintains a dedicated web presence at karaja.it, suggesting an Italy-facing branded retail or direct-to-consumer channel. However, the website was only retrievable as a verification/loading page during data collection, and no SKUs, channel mix, pricing structure, or technology stack could be confirmed from that source. No information is available on revenue model mechanics, customer segmentation, distribution partnerships, marketing investments, leadership team composition, ownership structure, funding history, M&A activity, or product launch cadence.
As a result, any assessment beyond basic firmographics — including unit economics, growth trajectory, competitive positioning, and capital structure — cannot be substantiated from the input data and represents a material diligence gap for any prospective investor or acquirer.
Karaja firmographics
Firmographics- Name
- Karaja
- Website
- https://karaja.it
- Company type
- Private
- Founded year
- 1985
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Karaja industry classification
Industry- Product category
- Cosmetics & Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Niche & Artisan Fragrance
Keywords
Where Karaja is headquartered
LocationHeadquarters
- HQ city
- Mazzo
- HQ country
- Italy
- HQ region
- Europe
Markets served
Karaja business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Karaja product offering
Product offeringCore offering
Karaja is a cosmetic brand and store that designs and sells branded beauty products including kajal, lipstick, lip gloss, primer, foundation, nail paint, application brushes, and related accessories. The company is based in Mazzo, Italy, and distributes its branded cosmetics line through its own online channel at karaja.it.
Differentiator
Problem solved
Functional benefit
Products and services
- Karaja branded kajal Branded kajal eyeliner product sold by Karaja to individual consumers for personal eye makeup use.
- Karaja branded lipstick Branded lipstick product sold by Karaja to individual consumers for personal lip makeup use.
- Karaja branded lip gloss Branded lip gloss product sold by Karaja to individual consumers for personal lip makeup use.
- Karaja branded primer Branded face primer product sold by Karaja to individual consumers as a base for face makeup.
- Karaja branded foundation Branded foundation product sold by Karaja to individual consumers for personal face makeup use.
- Karaja branded nail paint Branded nail polish/nail paint product sold by Karaja to individual consumers for personal nail care and color.
- Karaja branded cosmetic brushes and accessories Branded cosmetic application brushes and related accessories sold by Karaja to individual consumers to support the use of its color cosmetics line.
Companies that use Karaja
Customer profileIdeal customer profiles1 record
Karaja technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Karaja competitors and assessment
Company assessmentBroad incumbents
- L'Oréal: Global beauty conglomerate whose mass and luxury divisions (Maybelline, Lancôme, NYX) compete head-to-head with Karaja's color cosmetics categories. Represents the scale ceiling Karaja must compete against.
- Coty Inc. Global beauty company with major color cosmetics brands including CoverGirl and Rimmel. Comparable as a mass-market color cosmetics competitor competing for similar consumer segments.
- Estée Lauder Companies: Global prestige beauty group including MAC, Clinique, and Bobbi Brown, which compete with Karaja in the color cosmetics space across department store and specialty channels.
Regional players
- L'Erbolario: Italian natural cosmetics brand with a branded portfolio spanning face, body, and fragrance. Comparable in Italian SME scale and brand-led distribution, though more weighted toward naturals than Karaja's color focus.
- Bionike: Italian personal care and cosmetics manufacturer with dermatologist-oriented positioning. Comparable as an Italian branded beauty SME operating in adjacent personal care categories.
Direct peers
- Collistar: Italian beauty brand with strong presence in color cosmetics, skincare, and fragrance, sold through pharmacies and perfumeries. Comparable Italian mid-tier player in overlapping makeup categories.
- Deborah Milano: Italian cosmetics manufacturer with broad color cosmetics and nail product lines, including branded ranges sold in mass and specialty channels. Directly comparable in product portfolio and Italian origin.
- PUPA Milano: Italian color cosmetics and beauty brand offering branded makeup collections across lips, eyes, face and nails. Highly comparable to Karaja in product categories and Italian heritage positioning.
- Kiko Milano: Italian color cosmetics brand and retailer with multi-category ranges (face, eye, lip, nail) sold direct and through department stores. Closest comparable to Karaja in geography, product mix, and price-point positioning.
- Wycon Cosmetics: Italian-born color cosmetics brand operating own retail and wholesale distribution with a broad makeup assortment. Comparable in assortment, channel mix, and Italian SME scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Karaja social profiles
Digital presenceKaraja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karaja leadership team
Management profileNumber of profiles
Karaja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karaja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karaja
What does Karaja do?
Karaja is a cosmetic brand and store that designs and sells branded beauty products including kajal, lipstick, lip gloss, primer, foundation, nail paint, application brushes, and related accessories. The company is based in Mazzo, Italy, and distributes its branded cosmetics line through its own online channel at karaja.it.
When was Karaja founded?
Karaja was founded in 1985. It employs 11 to 50 people.
Where is Karaja based?
Karaja is headquartered in Mazzo, Italy, in the Europe region.
Who are Karaja's main competitors?
Broad incumbents on record are L'Oréal, Coty Inc. and Estée Lauder Companies. Regional players are L'Erbolario and Bionike. Direct peers are Collistar, Deborah Milano, PUPA Milano, Kiko Milano and Wycon Cosmetics.
Does Karaja have an API?
No public API is recorded for Karaja.
What industry is Karaja in?
Karaja's product category is Cosmetics & Beauty Products. Its primary akta.pro industry code is CRABADAH, Niche & Artisan Fragrance. Its NAICS code is 456120 and its SIC code is 2844.