TreCuori Societa Benefit

What TreCuori Societa Benefit does

TreCuori S.p.A. Società Benefit is an Italian benefit corporation headquartered in Conegliano (TV), operating under the coordination of Utilis Group S.p.A. The company runs a proprietary digital welfare platform (accessible at trecuori.org) that enables Italian companies, public administrations, and non-profits to design, manage, and report on corporate welfare plans compliant with Art. 51 TUIR Italian tax regulations. The platform supports flexible benefits, fringe benefits, meal vouchers (issued via the physical Pellegrini Card), and a Social Marketing circuit that connects companies, employees, local merchants, and non-profit organizations through reciprocal voucher flows (Bonus Cordis) and the MarketPass circular-economy marketplace.

The technology stack centers on the TreCuori web portal with voucher issuance and settlement (paper, electronic, fuel), expense reimbursement, and balance management, supplemented by third-party integrations with Tantosvago, Bitq, and Salute Semplice for expanded service choice, and with Amilon, Bifin, Eli-net, Fastweb, Salabam, Treali, and Checkmoov as technology sub-suppliers. Add-on modules include Welfare Indiretto (territorial impact measurement under GRI 203-1/203-2), Sicurezza avanzata / Protocollo ASA (workplace safety), Contabilità-ESG (ESG accounting), and AI Academy (training). The company holds ISO 9001, ISO 27001, and ISO 14001 certifications, is GDPR-compliant, and has adopted UNI/PdR 125:2022 gender equality certification.

The business model is B2B managed services and platform licensing: companies pay negotiated, quote-based fees (typically on multi-year contracts) for welfare plan design, voucher issuance and processing, platform access, and ESG/impact reporting, while employee end-users access the platform free of charge. Distribution combines direct enterprise sales, a labor-consultant reseller channel, and major trade association partnerships (Confcommercio Veneto, Confartigianato's Welfare Insieme, Confimpresaitalia Veneto), alongside a 20,000+ vendor acceptance network and 400+ non-profit partners across Italy.

Name

TreCuori Societa Benefit

Legal name

TreCuori S.p.A. Società Benefit

Website

https://trecuori.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TreCuori S.p.A. Società Benefit is an Italian benefit corporation operating a proprietary digital welfare platform that enables companies, public administrations, and non-profits to design and manage tax-compliant employee welfare plans, meal vouchers, and social marketing programs across a 20,000+ vendor network in Italy.

Ownership category

akta.pro rank

Product category

Corporate Welfare Technology

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Health and Welfare Funds (525120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK), Income Support & Cash Assistance Programs (BPAIAKAE)

Keywords

• Corporate welfare platform
• Employee benefits administration
• Flexible benefits management
• Meal voucher services
• Welfare consulting services

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Corporate Welfare Plan Management: TreCuori manages corporate welfare plans on behalf of client companies, providing the digital platform, voucher issuance, expense processing, and reimbursement services. Companies pay for the service provision.
2. Voucher Issuance and Processing: Revenue generated from processing and settling vouchers (paper, electronic, fuel, meal) issued to employees for welfare benefits.
3. Platform Licensing: Platform made available to client companies and their employees through registration. The service is free for end-user employees.
4. MarketPass Marketplace: Circular economy marketplace facilitating local business transactions with Bonus Cordis vouchers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

TreCuori Società Benefit operates a proprietary digital corporate welfare platform that enables Italian companies to design, manage, and report on flexible benefits plans for their employees. The platform administers fringe benefits, meal vouchers (Buoni Spesa and Buoni Alimentari), social marketing initiatives, and indirect welfare reporting aligned with GRI 203-1/203-2 standards, while also providing a marketplace (MarketPass) that connects small and medium merchants with employees redeeming welfare credits.

Product overview

TreCuori is a Società Benefit offering a comprehensive digital platform for corporate and public welfare management. The core product is the Piattaforma TreCuori, a proprietary digital portal that enables companies to manage welfare plans for their employees. The platform includes multiple integrated services: Welfare Aziendale for direct employee benefits, Welfare Indiretto for indirect welfare and territorial impact measurement, Sicurezza avanzata for workplace safety protocols, Contabilità-ESG for sustainability reporting, AI Academy for training, Marketing Sociale for community engagement, MarketPass for circular economy purchases, Buoni Spesa (physical/electronic/fuel vouchers), Buoni Alimentari (food vouchers with Pellegrini Card), and InfoPass for user support. The platform connects employees, employers, local businesses, and non-profit organizations in a virtuous ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Piattaforma TreCuori

Quantifiable outcome

• 200 million EUR in welfare spending managed through the platform
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• Utilis Group S.p.A.coreStrategic or Co-development PartnerTreCuori is a Societa Benefit under the coordination and activity coordination of Utilis Group S.p.A., headquartered in Conegliano. This parent company relationship provides corporate oversight and strategic direction.
• Impresa Sociale Consorzio Girasole Societa Cooperativa SocialeminorStrategic or Co-development PartnerSocial enterprise partner for social impact initiatives.
• Confcommercio VenetomajorGTM or Marketing PartnerTrade association representing commerce, tourism, and service enterprises in Veneto. Recommends TreCuori to member companies for welfare solutions that benefit local businesses.
• Welfare Insieme (Confartigianato)majorGTM or Marketing PartnerSocial enterprise of Confartigianato system serving territorial communities. Selected TreCuori as national partner for corporate welfare for its associates.
• Confimpresaitalia VenetomajorGTM or Marketing PartnerTrade association representing Italian enterprises in Veneto region. Partners with TreCuori for corporate welfare solutions.
• Federazione Italiana Fitness (FIF)majorChannel Partner/ Reseller/ DistributorItalian Fitness Federation is an accredited welfare provider on the TreCuori platform, allowing thousands of workers to use welfare credits for fitness services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Satispay: Satispay is an Italian mobile payments network increasingly used by employers for employee benefits and incentives. Comparable on the digital payment / benefit-redemption layer, though its primary focus is consumer payments rather than welfare administration.
• Wecity (Talent Garden): Wecity / welfare.io provides digital corporate welfare and flexible-benefits platforms to Italian employers, focused on SMEs and innovation-driven companies. Comparable target segment and product scope to TreCuori's SME welfare offering.

Direct peers

• Qui! Group: Qui! Group is an Italian voucher and welfare services provider, offering meal vouchers, gift cards, and corporate welfare platforms. Comparable product offering and Italian employer customer base to TreCuori.
• WelfareMore (Reale Mutua group): WelfareMore is an Italian corporate welfare platform offering flexible benefits, fringe benefits, and welfare plan management to Italian employers. Closely comparable product offering and target customer (Italian SMEs) to TreCuori.
• Easy Welfare: Easy Welfare is an Italian corporate welfare platform serving SMEs with flexible benefits, voucher management, and consulting services. Directly comparable in product scope and Italian SME target segment to TreCuori.
• Pellegrini SpA: Pellegrini is one of the largest Italian meal-voucher issuers and food-service operators and is already a partner of TreCuori via the Pellegrini Card. It is directly comparable as a voucher-issuance and corporate-meal provider competing for the same employer relationships in Italy.
• Amilon S.r.l. Amilon is an Italian digital incentive and voucher platform providing gift cards, meal vouchers, and welfare solutions to employers. It is already a sub-supplier to TreCuori but competes with TreCuori for the same corporate welfare wallet, making it a direct peer.

Broad incumbents

• Edenred Italia: Edenred is the global leader in meal vouchers and employee benefits, with a significant Italian presence offering Ticket Restaurant, Ticket Welfare, and flexible benefit platforms. It is the most direct large-scale competitor to TreCuori's welfare and meal-voucher offerings but operates across many countries and a much wider product portfolio.
• Up Day (formerly Day Ristoservice): Up Day (formerly Day, owned by the Up cooperative) is a major Italian meal-voucher and welfare platform. Directly comparable to TreCuori's corporate welfare and voucher issuance, with a much larger nationwide footprint.
• Sodexo Benefits & Rewards Services Italia: Sodexo BRS Italia provides meal vouchers, gift cards, and corporate welfare platforms to Italian employers. Comparable to TreCuori on the welfare and voucher axis but with substantially greater scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TreCuori

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreCuori Societa Benefit