Amilon

What Amilon does

Amilon is an Italian-headquartered digital value company operating as a wholly-owned subsidiary of the Zucchetti Group, providing digital reward and loyalty solutions to enterprises, retailers, and consumer brands across Italy, Spain, and Poland. Founded in 2007 and headquartered in Milan, the company runs three core product lines: Digital Reward Solutions (corporate digital gift cards for employee incentives, fringe benefits, and loyalty programs), MYND retail tech (a SaaS platform enabling merchants to issue and manage customized gift cards), and Future Buyers® (an advertising product monetizing its audience of users holding unspent digital gift card credit). It also operates GiftCardStore, an e-commerce storefront for B2B gift card purchases, and holds a 51% stake in Amazing (Spiiky app), a consumer cashback and loyalty platform serving the Italian market.

The business combines transactional and recurring revenue streams: gift card sales generate margins/spread, while MYND and corporate loyalty programs operate on subscription or recurring licensing models, and Future Buyers® provides an advertising layer. Corporate purchases through GiftCardStore are marketed as having no fees and 100% tax-deductibility in Italy, which is positioned as a functional advantage for HR and finance teams. The GTM motion is dual-channel: enterprise field sales targeting large corporates for rewards and loyalty programs, paired with direct e-commerce via GiftCardStore and the Spiiky consumer app for SMB and individual buyers.

Name

Amilon

Legal name

AMILON S.R.L.

Website

https://amilon.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Amilon is a Milan-based digital value company, subsidiary of Zucchetti Group, that provides digital gift card rewards, merchant SaaS (MYND), and advertising (Future Buyers) to enterprises, retailers, and brands across Italy, Spain, and Poland.

Ownership category

akta.pro rank

Product category

Digital Rewards and Loyalty Software

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Digital gift cards
• Corporate loyalty programs
• Employee reward solutions
• Retail gift card software
• Audience advertising platform

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Gift Card Sales: Sale of digital gift cards from major brands through GiftCardStore e-commerce platform. Gift cards are sold to companies for employee rewards, fringe benefits, and incentives. Revenue generated from the margin/spread on gift card sales.
2. Corporate Loyalty Programs: Providing digital loyalty and reward solutions to enterprises, including customized gift card programs and loyalty platform services.
3. Future Buyers Advertising: Advertising platform connecting brands directly with Amilon's exclusive audience of users with spending credit who demonstrate higher purchase intent.
4. MYND Retail Technology: SaaS platform for merchants to create, manage and distribute customized gift cards. Revenue likely generated through software licensing or subscription fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amilon operates a digital value platform providing digital gift cards for corporate rewards, incentives, and fringe benefits via its GiftCardStore e-commerce platform. It offers MYND, a SaaS solution enabling merchants to create, manage, and distribute customized gift cards. It also runs Future Buyers®, an advertising solution that connects brands to an audience of users with spending credit. The company sells primarily to enterprise buyers across Italy, Spain, and Poland.

Product overview

Amilon is a digital value company that operates as a multi-product platform with three core offerings: Digital Reward Solutions (digital gift cards for employee motivation, client rewards, and loyalty programs), Retail Tech featuring MYND (software for merchants to create and manage customized gift cards), and Future Buyers® (an advertising solution targeting high-intent audiences). The company also operates GiftCardStore as its e-commerce platform for B2B digital gift card sales. All products are connected through their digital value ecosystem that transforms interactions into growth opportunities for companies, brands, and people.

Differentiator

Problem solved

Functional benefit

Brands

• GiftCardStore: Amilon's e-commerce platform dedicated to companies for buying digital gift cards for rewards, fringe benefits, and incentives. Valid in Italy and abroad with no fees and 100% tax-deductible.
• MYND
• Future Buyers®

Products and services

• Digital Reward Solutions Digital gift card solutions that enable companies to motivate teams, reward clients and partners, and build loyalty programs through smart, flexible digital reward offerings.
• Retail Tech (MYND) MYND is an innovative software solution designed for merchants to easily and quickly create, manage, and distribute customized gift cards.
• Future Buyers® An advertising solution that connects brands directly with an exclusive audience of users who have spending credit, lower price sensitivity, and are more inclined to make quick purchase decisions.
• GiftCardStore Amilon's e-commerce platform dedicated to companies for purchasing digital gift cards from major brands. The platform provides rewards, fringe benefits, and incentives with no fees and 100% tax-deductibility, valid in Italy and abroad.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Amazing (Spiiky)coreStrategic or Co-development Partner · 4 November 2021Amilon acquired a 51% stake in Amazing, the company behind the Spiiky app, through a capital increase. The acquisition aims to enhance Amilon's offerings and expand Spiiky's cashback and loyalty services across Italy.
• GiftCardStorecoreOthersGiftCardStore is Amilon's own e-commerce platform dedicated to companies, offering digital gift cards from major brands. It represents an owned distribution channel rather than an external partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prezzee: Digital gift card marketplace and rewards platform with strong APAC presence. Closely comparable to GiftCardStore and Digital Reward Solutions, also offering a consumer-facing app and B2B distribution of multi-brand digital gift cards.
• Tango Card: B2B digital rewards and gift card platform now owned by Blackhawk Network. Closely comparable to Amilon's Digital Reward Solutions business — provides digital gift cards for employee recognition, client gifts, and loyalty programs to enterprise customers.
• Giftbit: B2B digital gift card delivery platform focused on North American SMBs and enterprises. Directly comparable to Amilon's GiftCardStore and Digital Reward Solutions, with similar API-first delivery and bulk reward distribution model.
• Tillo: UK-based digital gift card distribution platform connecting brands to resellers. Comparable to Amilon's MYND and GiftCardStore in the digital gift card infrastructure layer, with overlapping B2B distribution model and European presence.
• Snappy Gifts: Employee gifting and rewards platform allowing companies to send curated gift collections. Comparable to Amilon's employee rewards and client appreciation use cases, with similar focus on digital-first B2B corporate gifting experiences.

Emerging players

• Gift Up: Digital gift card platform for SMBs and Shopify merchants. Comparable to Amilon's MYND merchant-facing gift card issuance product, addressing the same small-merchant need for simple digital gift card programs.
• Perkbox: Employee perks and rewards platform with European (UK) focus. Comparable to Amilon's employee engagement and digital reward solutions, with overlapping customer base of mid-market and enterprise employers.

Broad incumbents

• Blackhawk Network: Global leader in branded payments, gift cards, and rewards programs, including the Tango Card B2B rewards platform. Direct overlap with Amilon's Digital Reward Solutions and closed-loop gift card business, but at vastly larger scale and geographic reach.
• Reward Gateway: Employee engagement, benefits, and rewards platform serving global enterprises. Overlaps with Amilon's employee reward and fringe benefit use cases, though with a broader HR-tech portfolio beyond pure gift card distribution.
• InComm Payments: Major prepaid and gift card processor and distributor with global reach. Operates gift card technology, distribution, and processing infrastructure comparable to Amilon's MYND platform and GiftCardStore distribution business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@amilon-zucchettigroup
• LinkedInlinkedin.com/company/amilon-srl
• Xx.com/amilon_eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amilon