TYKA
TYKA is an Indian sports apparel and equipment brand (TK Sports Private Limited, est. 2009) producing performance sportswear, cricket gear, and accessories for individual athletes, sports teams and clubs (2,500+ served globally), and institutional buyers, distributed via DTC e-commerce, retail stores in India, and an international dealer network.
- Company typePrivate
- Founded2009
- HeadquartersJalandhar, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TYKA does
TYKA is an Indian sports apparel and equipment brand operated by TK Sports Private Limited, headquartered in Jalandhar, Punjab, and founded as a brand in 2009 (with the parent company dating to 1985). The company produces performance sportswear for men and women (t-shirts, polos, shorts, tracksuits, jackets, compression wear, leggings), cricket-specific equipment (titanium and steel grill helmets, cricket shoes, cricket balls under the Gravix brand), and accessories (bags, caps, socks, foam rollers, body supports). Core fabric technologies include moisture-wicking, four-way stretch, and compression construction; cricket helmets incorporate an ultra-lightweight titanium faceguard with a strength-to-weight positioning aimed at professional players.
The company operates a hybrid go-to-market model spanning direct-to-consumer e-commerce (tyka.com) with free prepaid shipping across India, company-owned retail stores in Jalandhar and Gurgaon, and a B2B MyTEAM program for custom team and club orders with a minimum of 20 pieces per design. International distribution is handled through an authorized dealer network covering New Zealand (Freedom2Play), USA (Cricmax), Australia (TYKA Sports AU), and the UK (TYKA Sports UK). Pricing spans entry-level products (socks from ₹450, basic tees from ₹775) to premium cricket helmets (₹6,599) and wheelie bags (₹9,500). A Kit Builder design tool (integrated with the third-party KitBuilder platform) enables online customization of sublimated team apparel across cricket, football, basketball, rugby, hockey, and netball.
TYKA serves a horizontal mix of customer segments — individual male and female athletes, cricket players at amateur and professional levels, sports teams and clubs (2,500+ globally), and corporate/institutional buyers. Notable customers and partners include the ICC (official ground force and umpire clothing), Kings XI Punjab (IPL franchise), the National Indian Hockey teams, UP Cricket Association, Cricket Association of Bengal, Indian Shooting Team, and the government's Khelo India initiative. The company is privately held, bootstrapped, and founder-controlled, with Rajan Kohli as Managing Director and Sonal Kohli as Marketing & Design Head and Director.
TYKA firmographics
Firmographics- Name
- TYKA
- Legal name
- TK Sports Private Limited
- Website
- https://tyka.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TYKA is an Indian sports apparel and equipment brand (TK Sports Private Limited, est. 2009) producing performance sportswear, cricket gear, and accessories for individual athletes, sports teams and clubs (2,500+ served globally), and institutional buyers, distributed via DTC e-commerce, retail stores in India, and an international dealer network.
- Ownership category
- akta.pro rank
TYKA industry classification
Industry- Product category
- Sports Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (315990)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where TYKA is headquartered
LocationHeadquarters
- HQ city
- Jalandhar
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
TYKA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Consumer Sales: E-commerce sales of sports apparel and accessories directly to consumers through tyka.com with product categories for Men, Women, Cricket, and Accessories.
- Custom Team Orders: B2B custom team/club orders via MyTEAM program with minimum 20 pieces per design, serving cricket teams, football clubs, basketball, rugby, hockey, and other sports teams.
- Dealer/Distribution Sales: International distribution through authorized dealers in New Zealand, USA, Australia, and UK markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide price range across product categories from entry-level to premium |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
TYKA product offering
Product offeringCore offering
TYKA manufactures and sells performance sports apparel and equipment for athletes, including men's and women's activewear, cricket-specific gear (helmets, shoes, balls), and accessories. It also offers a Kit Builder custom design service that allows teams and clubs to order sublimated apparel with a minimum 20-piece quantity per design through a dedicated B2B MyTEAM program. Products are sold through tyka.com, company-owned stores in Jalandhar and Gurgaon, and an international dealer network.
Product overview
TYKA is an Indian sports apparel and equipment brand (registered under TK Sports Private Limited) offering a comprehensive portfolio of performance sportswear and gear. The core offering spans men's and women's apparel categories (polos, t-shirts, shorts, tracksuits, jackets, hoodies, compression wear, leggings), cricket-specific equipment (helmets, shoes, cricket balls), and accessories (bags, caps, socks, foam rollers, body supports). TYKA differentiates through its Kit Builder custom design service enabling team and club orders of sublimated apparel across multiple sports including football, basketball, cricket, rugby, hockey, and netball. The brand positions itself as a solutions provider for athletes seeking both performance and style, serving over 2,500 teams/clubs globally with products made in India.
Differentiator
Problem solved
Functional benefit
Products and services
- TYKA Sports Apparel Performance sports apparel line including t-shirts, polos, shorts, tracksuits, jackets, hoodies, compression wear, and leggings for men and women, designed for athletic performance and casual athleisure wear. Available direct-to-consumer through tyka.com and company-owned stores.
- TYKA Cricket Gear Cricket-specific equipment including helmets (Titanium Grill and Steel Grill variants), cricket shoes, cricket balls (Gravix brand in various weights), and cricket apparel such as the Prima and Pioneer lines, designed for cricketers from amateur to professional levels.
- TYKA Accessories Sports accessories including bags (wheelie bags, backpacks, duffle bags), caps, socks (cricket, football, everyday cushioning variants), foam rollers, and body supports (elbow, knee, ankle).
- Kit Builder (Design Your Own) Online custom kit design tool that allows teams and clubs to create personalized sublimated sportswear including football, basketball, cricket, rugby, hockey, netball, and training/leisure apparel. Orders are subject to a minimum 20-piece quantity per design and are handled through the dedicated MyTEAM B2B sales program.
Quantifiable outcome
- Served over 2,500+ teams/clubs globally
Companies that use TYKA
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
TYKA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
TYKA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- ICC (International Cricket Council)flagshipOfficial partnership for providing ground force and umpire clothing. TYKA supplies official clothing for ICC cricket events ground staff and umpires, representing a prestigious endorsement of brand quality.
- Khelo IndiacoreGovernment sports initiative partnership enabling TYKA to reach sports communities across various parts of India, supporting grassroots sports development.
- All Stars FootballminorCelebrity charity football event partnership where TYKA provides apparel for celebrity teams participating for charitable causes.
- Kings XI PunjabcoreIPL franchise team partnership. Originally a client, Kings XI Punjab was so impressed with TYKA quality that they promoted the brand, helping establish TYKA in professional cricket market.
- Freedom2Play (New Zealand)coreAuthorized TYKA dealer for New Zealand market, located at Hillsborough Sports, Auckland, serving local athletes and sports teams.
- Cricmax (USA)coreAuthorized TYKA dealer for USA market, located in Sayreville, New Jersey, specializing in cricket apparel and equipment.
- TYKA Sports AU (Australia)coreAuthorized TYKA dealer for Australian market, located in Dandenong, Victoria.
- TYKA Sports UK (United Kingdom)coreAuthorized TYKA dealer for UK market, providing sales and distribution services for British customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
TYKA competitors and assessment
Company assessmentDirect peers
- Spartan Sports: Indian sports equipment and teamwear brand selling cricket, football and fitness gear domestically — closely comparable to TYKA's team-apparel and equipment positioning in the Indian market.
- Cosco (India): Indian sports equipment and fitness brand with broad product portfolio across team sports gear and apparel — directly comparable to TYKA's multi-sport team apparel and accessories offering.
- Sanspareils Greenlands (SG): Long-established Indian cricket equipment and sports apparel brand and TYKA's closest direct competitor, particularly in cricket gear, bats and team apparel for the Indian market.
- Shrey Sports: Indian maker of cricket helmets, pads and team uniforms with international distribution; competes head-to-head with TYKA's cricket helmets (including premium Titanium line) and team apparel.
- Sareen Sports (SS): Indian cricket equipment manufacturer producing bats, pads, gloves and team apparel — directly comparable to TYKA's cricket gear and team-kit offering.
- MRF Sports: Indian cricket equipment brand (part of MRF Group) known for cricket bats, balls and protective gear — a direct peer in the cricket-specific category where TYKA has built its brand.
Broad incumbents
- Adidas: Global sportswear incumbent with cricket and team-sport product lines and major IPL franchise partnerships — comparable to TYKA as a multi-sport performance apparel and teamwear competitor with far larger scale.
- Decathlon: Global sports retailer with own-brand performance apparel and teamwear at value price points — competes with TYKA across cricket, football and activewear segments via India-wide retail footprint and own-brand manufacturing.
- Puma: Global sportswear major with active cricket sponsorship (including IPL teams) and broad performance apparel lines — competes with TYKA in team apparel and is a benchmark for scaling sportswear brands globally.
- Nike: World's largest sportswear brand with deep performance apparel, footwear and team-sport presence — a broad incumbent whose pricing, marketing and athlete endorsements set the competitive ceiling for TYKA's premium product strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TYKA social profiles
Digital presenceTYKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TYKA leadership team
Management profileNumber of profiles
Profiles2 records
TYKA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TYKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TYKA
What does TYKA do?
TYKA manufactures and sells performance sports apparel and equipment for athletes, including men's and women's activewear, cricket-specific gear (helmets, shoes, balls), and accessories. It also offers a Kit Builder custom design service that allows teams and clubs to order sublimated apparel with a minimum 20-piece quantity per design through a dedicated B2B MyTEAM program. Products are sold through tyka.com, company-owned stores in Jalandhar and Gurgaon, and an international dealer network.
Is TYKA a public or private company?
TYKA is a private company. It is classified as family owned and is currently operating.
When was TYKA founded?
TYKA was founded in 2009. It employs 51 to 100 people.
Where is TYKA based?
TYKA is headquartered in Jalandhar, India, in the Asia region.
How does TYKA make money?
Three revenue lines are on record. Direct Consumer Sales are the primary driver. The others are custom Team Orders and dealer/Distribution Sales.
Who are TYKA's main competitors?
Direct peers on record are Spartan Sports, Cosco (India), Sanspareils Greenlands (SG), Shrey Sports, Sareen Sports (SS) and MRF Sports. Broad incumbents are Adidas, Decathlon, Puma and Nike.
Does TYKA have an API?
No public API is recorded for TYKA.
What industry is TYKA in?
TYKA's product category is Sports Apparel. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 339920 and its SIC code is 3949.