Land of Spray
Terre d'Embruns is an artisanal Breton biscuit and tart maker founded in 2007 in Brest, France, operating three retail boutiques, a production site in Guipavas, a midday restaurant service, a fine-grocery section, and the GMS sub-brand La croustillante histoire, serving individual consumers, corporate committees, and resellers.
- Company typePrivate
- Founded2007
- HeadquartersGuipavas, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Land of Spray does
Terre d'Embruns (operating under the brand Terre d'Embruns, with sub-brand La croustillante histoire) is an artisanal biscuit and tart manufacturer (biscuiterie et tarterie) founded in 2007 in Brest, France, and headquartered in Guipavas. The company produces and retails Breton specialty pastries — including kouign amann, palets bretons, palmiers, financiers, cookies, and tarts — using a signature CARA flaky pastry technique based on a 'touré-sucré' lamination method inspired by traditional Kouign Amann, with daily fresh production on-site at its 2,400m² Guipavas facility opened in 2022.
The company operates three company-owned retail boutiques in the Brest metropolitan area (Brest Port, Brest Centre, and Guipavas/Lavallot), a dedicated e-commerce storefront, a B2B professional portal (pro.terredembruns.fr) serving committees d'entreprise, associations, and resellers, and a fine-grocery section featuring partner local Breton products such as L'Ambr'1 caramels. Complementary services include a weekly rotating midday restaurant/catering offering (bowls, feuilletés, quiches, sandwiches, salads) and a sub-brand 'La croustillante histoire' developed since 2022 for GMS supermarket distribution. Its primary customers are individual consumers in the Brest region, with secondary B2B demand from corporate committees and resellers.
Revenue is generated through one-time purchases across four streams: (1) retail bakery and pastry sales at owned boutiques and online, (2) restaurant and catering service for dine-in and takeaway, (3) corporate and association gifting baskets, and (4) fine-grocery sales of partner products. The company is structured as a SAS (Société par Actions Simplifiée) with €115,585 in share capital, is founder-owned (Fabrice Berrou, Fondateur et Co-dirigeant), and operates with 51–100 employees.
Land of Spray firmographics
Firmographics- Name
- Land of Spray
- Legal name
- Terre d'Embruns SAS
- Website
- https://terredembruns.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Terre d'Embruns is an artisanal Breton biscuit and tart maker founded in 2007 in Brest, France, operating three retail boutiques, a production site in Guipavas, a midday restaurant service, a fine-grocery section, and the GMS sub-brand La croustillante histoire, serving individual consumers, corporate committees, and resellers.
- Ownership category
- akta.pro rank
Land of Spray industry classification
Industry- Product category
- Artisanal Bakery & Patisserie
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
- akta.pro secondary industries
- Patisseries & Viennoiserie (French-Style) (THAFAFAB), Bread & Pastry Specialty Stores (CRAHAGAC), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where Land of Spray is headquartered
LocationHeadquarters
- HQ city
- Guipavas
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Land of Spray business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail bakery and pastry sales: Direct sales of artisanal biscuits, tarts, kouign amann, and other pastries through 3 company-owned boutiques. Products include Palets bretons, palmiers, pavés sarrasin, tartes and tartelettes.
- Restaurant and catering services: Midday restaurant service offering bowls, pastries, quiches, hot/cold sandwiches, and composed salads. Available for dine-in or takeout.
- Corporate and association gifting: Sale of gift baskets, biscuits, and galettes des rois to committees d'entreprise (CEs) and associations through a dedicated professional sales channel.
- Fine grocery / Epicerie fine: Sale of partner local products including beer, cider, spirits, spreads, salted butter caramel, honey, and jams.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Land of Spray product offering
Product offeringCore offering
Land of Spray (Terre d'Embruns) produces and retails artisanal Breton biscuits, tarts, kouign-amann, financiers, cookies, and savory lunch offerings (bowls, quiches, sandwiches, salads) through three owned boutiques in the Brest metropolitan area. It complements its own baked goods with a fine grocery section featuring partner-produced local Breton products (beers, ciders, caramels, honey, jams) and a B2B channel for corporate gifting and reseller bulk orders.
Product overview
Terre d'Embruns is an artisanal biscuit and tart maker (biscuiterie et tarterie) established in Brest since 2007, operating as a unified bakery concept with three retail boutiques offering fresh daily products. The product portfolio centers on four main pastry lines: Lichouseries (cakes, financiers, mini kouign-amann, craquantes), Cookiz (gourmet cookies), Tartes (family, Gourmandes, Maxi craquantes, and Tartes fines), and Spécialités régionales (Kouign Amann, Pastéchou, Palets, Bouchons). The signature Feuilletage CARA technique underlies all flaky pastries. Complementary offerings include a weekly rotating Catering/Restauration service (bowls, feuilletés, quiches, sandwiches, salads) and an Épicerie fine section featuring local Breton partner products. In 2022, the company launched 'La croustillante histoire' brand for GMS (supermarket) distribution.
Differentiator
Problem solved
Functional benefit
Brands
- La croustillante histoire: Brand developed for GMS (mass retail/grocery store) distribution.
Products and services
- Lichouseries
- Cookiz
- Tartes
- Spécialités régionales
- Restauration / Catering
- Épicerie fine (Fine Grocery)
- Croust'wich
- Offre Comité d'Entreprise & Associations (corporate and association gifting)
- La croustillante histoire (GMS retail sub-brand)
Companies that use Land of Spray
Customer profileSegments3 records
Ideal customer profiles3 records
Land of Spray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Land of Spray partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- L'Ambr'1 (Nicolas et Caroline Huber)minorL'Ambr'1 is a artisanal caramel maker based in Pleudaniel, Côtes d'Armor, Brittany, run by Nicolas and Caroline Huber. They produce handcrafted caramels and spreads using noble ingredients without colorants or preservatives. Their products (salted butter caramels, spreads) are featured on Terre d'Embruns' fine grocery shelves as part of the local producer partnership strategy.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Land of Spray competitors and assessment
Company assessmentDirect peers
- Maison Fossier: Historic French artisanal biscuit maker based in Reims, producing specialty cookies and biscuits with own-brand retail and mail order. Highly comparable to Terre d'Embruns in scale, French regional heritage positioning, artisanal biscuit category, and multi-channel retail/wholesale model.
- Biscuiterie Louvat: Artisanal French biscuit producer with Breton roots selling traditional regional cookies and butter biscuits. Closely matches Terre d'Embruns on product category, Breton heritage, and small-scale artisanal manufacturing.
- La Maison du Biscuit: Normandy-based artisanal biscuit specialist with own-brand retail boutique. Comparable French regional biscuit maker with destination retail concept analogous to Terre d'Embruns' boutique format.
- Poilâne: Paris-based artisan bakery famous for hand-crafted sourdough breads and pastries, with boutiques and strong mail-order/online gifting. Comparable as a French artisanal bakery with signature techniques and a direct-to-consumer retail + e-commerce model.
- La Mère Poulard: Iconic Mont-Saint-Michel biscuit and cookie brand operating retail boutiques and mail-order distribution of regional French specialties. Directly comparable as a regional-heritage French biscuit/cookie maker with a destination retail format.
- Biscuiterie de l'Abbaye: French artisanal biscuit producer located in Brittany with own retail and mail-order distribution. Closely comparable in geography (Brittany), product (traditional French biscuits and cookies), and small-scale artisanal retail model.
- Michel et Augustin: French artisanal cookie and biscuit brand with boutique presence and broader retail distribution. Comparable product category (premium French cookies/biscuits), brand storytelling, and multi-channel retail/wholesale model.
Broad incumbents
- Saint-Michel Biscuits: Major French industrial biscuit manufacturer with broad retail distribution of regional-style cookies. Comparable product category (French biscuits, including Breton-style) but operates at much larger industrial scale across GMS channels.
- Maison Kayser: Large French artisanal bakery and viennoiserie chain with widespread retail locations. Comparable in French artisanal baking category but operates at significantly larger scale and broader geographic footprint than Terre d'Embruns.
Emerging players
- Maison Landemaine: Growing French artisan bakery and patisserie chain with multiple Paris and surrounding retail locations. Comparable in French artisanal bakery/patisserie category and multi-location retail concept, though with broader viennoiserie focus than Terre d'Embruns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Land of Spray social profiles
Digital presenceLand of Spray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Land of Spray leadership team
Management profileNumber of profiles
Profiles7 records
Land of Spray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Land of Spray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Land of Spray
What does Land of Spray do?
Land of Spray (Terre d'Embruns) produces and retails artisanal Breton biscuits, tarts, kouign-amann, financiers, cookies, and savory lunch offerings (bowls, quiches, sandwiches, salads) through three owned boutiques in the Brest metropolitan area. It complements its own baked goods with a fine grocery section featuring partner-produced local Breton products (beers, ciders, caramels, honey, jams) and a B2B channel for corporate gifting and reseller bulk orders.
Is Land of Spray a public or private company?
Land of Spray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Land of Spray founded?
Land of Spray was founded in 2007. It employs 51 to 100 people.
Where is Land of Spray based?
Land of Spray is headquartered in Guipavas, France, in the Europe region.
How does Land of Spray make money?
Four revenue lines are on record. Retail bakery and pastry sales are the primary driver. The others are restaurant and catering services, corporate and association gifting and fine grocery / Epicerie fine.
Who are Land of Spray's main competitors?
Direct peers on record are Maison Fossier, Biscuiterie Louvat, La Maison du Biscuit, Poilâne, La Mère Poulard, Biscuiterie de l'Abbaye and Michel et Augustin. Broad incumbents are Saint-Michel Biscuits and Maison Kayser. Maison Landemaine is listed as an emerging player.
Does Land of Spray have an API?
No public API is recorded for Land of Spray.
What industry is Land of Spray in?
Land of Spray's product category is Artisanal Bakery & Patisserie. Its primary akta.pro industry code is THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin), with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 311811 and its SIC code is 2050.