La Maison du Biscuit
La Maison du Biscuit is a family-owned Norman artisan biscuit manufacturer and retailer founded in 1903, selling traditional butter biscuits, chocolates, and regional specialties through its Sortosville-en-Beaumont store, local Cotentin markets, and pan-European e-commerce site to tourists, locals, and event caterers.
- Company typePrivate
- Founded1903
- HeadquartersSortosville-en-beaumont, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Maison du Biscuit does
La Maison du Biscuit is a family-owned French artisan biscuit manufacturer and retailer, founded in 1903 by the Burnouf family in La Haye-du-Puits and relocated after World War II to Sortosville-en-Beaumont in the Cotentin peninsula of Normandy, where it operates today under successive family generations. The company produces traditional Norman butter biscuits — including Palets Normands, Sablés diamants, Petits fours financiers, and chocolate-coated shortbreads — alongside a broad assortment of complementary products: chocolates, confectionery (including the Caramels d'Isigny sub-brand), sweet and savory grocery, canned goods, tea and coffee, and a cellar of Norman alcoholic beverages such as cider and Calvados. Core production relies on artisanal manufacturing using regional dairy inputs, most notably through a partnership with Isigny Ste Mère cooperative.
The business operates a hybrid direct-to-consumer model combining a single year-round retail store at the Sortosville-en-Beaumont headquarters, participation in approximately 12 local outdoor markets across the Cotentin region, and an e-commerce storefront (maisondubiscuit.fr) shipping to France and nine other European countries via Colissimo, Mondial Relay, and DPD France. Pricing is unit-based at €7.60–€16.50 per retail item and €9.25–€23.10/kg for a separate B2B bulk channel serving event caterers with a 10kg minimum order, and free delivery applies to mainland France orders over €70. Customer segments are diversified across tourists visiting the Cotentin, local Normandy residents, and B2B event organizers, with no single enterprise customer disclosed as material. Marketing relies on organic social (Facebook, Instagram, X, YouTube, Pinterest), TripAdvisor earned-media presence, and a network of regional tourism and institutional partnerships (Cotentin Tourisme, La Cité de la Mer, Naval Group, Gîtes de France) that drive footfall and provide repeat-customer discounts. The company is structured as a Société par Actions Simplifiée (SAS) with €114,000 share capital, employs 11–50 staff, has not raised external funding, and discloses no revenue figure.
La Maison du Biscuit firmographics
Firmographics- Name
- La Maison du Biscuit
- Legal name
- La Maison du Biscuit
- Website
- https://maisondubiscuit.fr
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Maison du Biscuit is a family-owned Norman artisan biscuit manufacturer and retailer founded in 1903, selling traditional butter biscuits, chocolates, and regional specialties through its Sortosville-en-Beaumont store, local Cotentin markets, and pan-European e-commerce site to tourists, locals, and event caterers.
- Ownership category
- akta.pro rank
La Maison du Biscuit industry classification
Industry- Product category
- Artisanal Biscuits and Confectionery
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Cookies, Biscuits & Crackers (CRADABAD)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cookie & Brownie Shops (THAFAGAF), Patisseries & Dessert Boutiques (CRAHAGAB), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), DTC Bakery & Desserts Delivery (AFAIANAF)
Keywords
Where La Maison du Biscuit is headquartered
LocationHeadquarters
- HQ city
- Sortosville-en-beaumont
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Maison du Biscuit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Biscuit and Confectionery Sales: Direct retail sales of artisanal biscuits, chocolates, confectionery, and regional Norman products through the company store and e-commerce platform. Products include shortbread, cookies, meringues, chocolate tiles, brownies, and specialty items. Also offers bulk biscuit sales for events (vin d'honneur, receptions) with minimum orders of 10kg.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products |
| Unit Pricing | Pay-as-you-go | Bulk biscuits for events (vin d'honneur) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
La Maison du Biscuit product offering
Product offeringCore offering
La Maison du Biscuit manufactures and sells traditional French butter biscuits, shortbread, cookies, meringues, chocolate-coated biscuits, brownies, and chocolate tiles, alongside a broader range of Norman regional products (caramels, candies, jam, honey, gingerbread, canned delicatessen and sea products, tea, coffee, cider, Calvados, and other Norman alcoholic beverages). Products are sold directly to consumers through a year-round company store in Sortosville-en-Beaumont, an e-commerce website with home and relay delivery across France and parts of Europe, and a presence at local outdoor markets in the Cotentin region.
Product overview
La Maison du Biscuit is a family-owned French bakery and confectionery company (Société par Actions Simplifiée) founded in 1903, operated by the Burnouf family across generations. The company operates as both a manufacturer and retailer of artisan biscuits and a diverse range of food products. The core product line centers on their famous house biscuits, including shortbread varieties (Sablés diamants, Palets Normands, Petits fours financiers), cookies, meringues, chocolate-coated biscuits (Brownies), and soft cakes. Beyond biscuits, the product portfolio spans multiple categories: chocolates (tiles, bars, candies), confectionery (caramels, marshmallows, nougats, fruit jellies), sweet grocery (jams, honeys, gingerbread), salty grocery (oils, spices, condiments, preserves), canned goods (delicatessen, seafood, foie gras), and beverages (tea, coffee, wines, spirits). The company also operates a physical retail store with a tea room, participates in local markets, and offers group factory visits. The sub-brand Caramels d'Isigny provides specialty caramels. Customers can order for home delivery or pickup, with wholesale pricing available for events (vin d'honneur/wine reception).
Differentiator
Problem solved
Functional benefit
Brands
- Caramels d'Isigny: Caramel product line branded separately under the Isigny designation
Products and services
- Our Famous Biscuits line Signature biscuit assortment including essentials (Assortiment dégustation of 8 house specialties), shortbread (Palets Normands, Sablés diamants, Petits fours financiers, Small Animals, Galettes grillées), cookies, meringues, chocolate-coated biscuits (Brownies), and soft cakes, sold to consumers via the Maisondubiscuit.fr storefront and the physical store in Sortosville-en-Beaumont.
- Chocolates (tiles, bars, chocolate candies) Chocolate products including spoon-molded tiles (milk, dark, white), bars, and chocolate candies for gifting and personal consumption, sold via maison du Biscuit retail and e-commerce channels.
- Confectionery (caramels, candies, marshmallows, nougats, fruit jellies) Sweet confectionery including caramels (Caramels d'Isigny sub-brand), candies and lollipops, marshmallows, nougats, and French fruit jellies sold as Norman regional treats.
- Caramels d'Isigny Specialty caramels from the Isigny dairy region sold under the Caramels d'Isigny sub-brand of La Maison du Biscuit, marketed as Norman regional confections.
- Sweet Grocery (jam, gelée, coulis, honeys, gingerbread, babas, entremets) Sweet pantry products including jams, gelées, coulis, floral waters, honeys, gingerbread, babas, entremets, and kitchen aids, sold as Norman regional grocery items.
- Salty Grocery (oils, spices, condiments, pasta, rice) Savory pantry items including oil and vinegar, spices and curry, pepper and berries, salt, condiments, pasta, rice and risotto, dried vegetables, and mill products.
- Canning Factory (delicatessen, sea products, ready meals, foie gras) Preserved and prepared foods including delicatessen, sea products, ready meals, and foie gras, distributed as part of the regional Norman range.
- Tea & Coffee (loose tea, sachets, coffee, chocolate powder, herbal tea) Beverage products including tea (per kg, loose, cristal sachets), coffee, chocolate powder, and herbal tea, sold as part of the maison's beverage range.
- Cellar (cider, perry, Calvados, wine, whiskey, rum, vodka, gin, aperitifs, liqueurs, soft drinks) Alcoholic and soft beverage cellar including cider and perry, knob, Calvados, wine, whiskey, rum, vodka, gin, aperitifs and liqueurs, and soft drinks, with a Norman specialty focus.
- Gift Ideas (curated gift boxes and selections) Curated gift selections and gift boxes combining biscuits, chocolates, and Norman products for various occasions and tourist gifting.
- Kids' Corner (children-focused products and treats) Children-focused products and treats, such as animal-shaped butter biscuits (e.g., Small Animals 550g), packaged for younger consumers.
- Bulk biscuits for events (vin d'honneur) Per-kilogram bulk biscuit offering for vin d'honneur, receptions, weddings, corporate events, and celebrations with a 10 kg minimum order and 10-day advance notice, serving event caterers, wedding planners, and corporate reception hosts with traditional Norman bulk-priced biscuits.
- Group factory visits Guided tours of the La Maison du Biscuit factory and establishment, offered to visiting groups arriving at the Sortosville-en-Beaumont site.
Companies that use La Maison du Biscuit
Customer profileSegments3 records
Ideal customer profiles2 records
La Maison du Biscuit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
La Maison du Biscuit partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Amicale du CotentinminorPartnership offering 5% discount at Maison du Biscuit (excluding tearoom) for holders of the Amicale du Cotentin card (personnel of the Communauté d'Agglomération du Cotentin).
- Cotentin Tourisme NormandiecoreMaison du Biscuit is a member of the Cotentin Tourisme network, working together for the tourism development of the Cotentin region. This association groups tourism professionals to offer complete accommodation, dining, and tourist site offerings.
- Cotentin Unique par NaturecoreYear-round collaboration with Cotentin Unique par Nature services to offer a complete tourism offering in the Manche department.
- CléVacances de la MancheminorCommercial discounts for clients of labeled CléVacances accommodations staying in the Manche department. Property owners can also receive preferential rates on petit fours financiers packaging for guest welcome gifts.
- Gîtes de France de la MancheminorCommercial discounts for clients of Gîtes de France labeled accommodations in the Manche department.
- La Cité de la MerminorCompliCité Pass holders receive 5% discount at Maison du Biscuit (excluding tearoom) plus unlimited access to Cité de la Mer for one year. All Cité de la Mer staff also receive the discount.
- France PassionminorFeatured as an essential stop for camping-car travelers. France Passion proposes must-see stops including wineries, farmers, passionate artisans, and relaxation areas.
- Normandie SitesminorPartner of Normandie Sites, an association working for the development of Normandy tourist sites. Partners work together to promote the Normandy region and help tourists discover its riches.
- Amicale du CHPCminor5% discount at Maison du Biscuit (excluding tearoom) for holders of the Centre Hospitalier Public du Cotentin amicale card.
- Cezamminor5% discount at Maison du Biscuit (excluding tearoom) for Cezam card holders.
- Naval Groupminor5% discount at Maison du Biscuit (excluding tearoom) for Naval Group employees.
- Manche Terroirsminor5% discount at Maison du Biscuit (excluding tearoom) for holders of the Manche Terroirs guide.
- D-Day Experienceminor5% discount at Maison du Biscuit (excluding tearoom) for D-Day Experience badge holders.
Scale indicators1 record
Recent moves2 records
Expansion highlights5 records
La Maison du Biscuit competitors and assessment
Company assessmentDirect peers
- Maison Fossier: French heritage biscuit/confectionery maker founded in 1756 in Reims, best known for the Biscuits Roses de Reims. Direct peer: same artisanal biscuit manufacturing model, similar retail/boutique presence, and comparable French terroir positioning.
- Traou Mad: Brittany-based butter biscuit specialist (Palets Bretons, galettes). Direct peer: same butter-biscuit DNA anchored in a French dairy terroir, DTC e-commerce plus regional retail outlets.
- Saint-Michel (Biscuiterie): Major French biscuit manufacturer (madeleines, galettes, cookies) with national distribution and a centenary heritage. Direct peer in biscuits/cookies with broader scale and overlapping French retail channels.
- La Mère Poulard: Tourism-anchored Norman/Brittany heritage food brand (omelets, biscuits, caramels). Direct peer: same tourism-destination store model in Normandy-adjacent Mont-Saint-Michel with comparable souvenir/confection catalog.
- Poilâne: Iconic Parisian artisanal bakery with global DTC shipping; comparable heritage-driven, retail-plus-e-commerce bakery brand with premium positioning and strong tourist/foodie repeat demand.
Broad incumbents
- Bonne Maman (Andros Group): Iconic French heritage food brand across jams, biscuits, and confectionery. Broader incumbent in the same artisanal-French-food gifting space that La Maison du Biscuit competes in through its sweet grocery and biscuit assortment.
- LU (Mondelez France): Heritage French biscuit brand now under Mondelez; sets the mass-market reference price/volume benchmark for cookies and biscuits in France — the principal competitive incumbent to artisan players in the same category.
- Delacre: Belgian-origin premium biscuit brand (Cats, Toulouse, Petit Beurre) with major French retail presence. Broader incumbent in packaged French biscuits with shared shortbread/butter biscuit heritage.
- Cémoi: French chocolate and confectionery manufacturer supplying retail and B2B. Comparable as an incumbent in the chocolates/confectionery subcategories of La Maison du Biscuit's catalog.
- Belin (Cereal Partners France): Major French cracker/savory biscuit manufacturer (Croustilles, Tartibreizh). Adjacent incumbent in the French biscuit/snack category sharing retail buyers and competitive shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
La Maison du Biscuit social profiles
Digital presenceLa Maison du Biscuit compliance and trust
Trust signalCompliance2 records
La Maison du Biscuit financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Maison du Biscuit leadership team
Management profileNumber of profiles
Profiles1 record
La Maison du Biscuit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Maison du Biscuit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Maison du Biscuit
What does La Maison du Biscuit do?
La Maison du Biscuit manufactures and sells traditional French butter biscuits, shortbread, cookies, meringues, chocolate-coated biscuits, brownies, and chocolate tiles, alongside a broader range of Norman regional products (caramels, candies, jam, honey, gingerbread, canned delicatessen and sea products, tea, coffee, cider, Calvados, and other Norman alcoholic beverages). Products are sold directly to consumers through a year-round company store in Sortosville-en-Beaumont, an e-commerce website with home and relay delivery across France and parts of Europe, and a presence at local outdoor markets in the Cotentin region.
Is La Maison du Biscuit a public or private company?
La Maison du Biscuit is a private company. It is classified as family owned and is currently operating.
When was La Maison du Biscuit founded?
La Maison du Biscuit was founded in 1903. It employs 11 to 50 people.
Where is La Maison du Biscuit based?
La Maison du Biscuit is headquartered in Sortosville-en-beaumont, France, in the Europe region.
How does La Maison du Biscuit make money?
One revenue line is on record: retail Biscuit and Confectionery Sales.
Who are La Maison du Biscuit's main competitors?
Direct peers on record are Maison Fossier, Traou Mad, Saint-Michel (Biscuiterie), La Mère Poulard and Poilâne. Broad incumbents are Bonne Maman (Andros Group), LU (Mondelez France), Delacre, Cémoi and Belin (Cereal Partners France).
Does La Maison du Biscuit have an API?
No public API is recorded for La Maison du Biscuit.
What industry is La Maison du Biscuit in?
La Maison du Biscuit's product category is Artisanal Biscuits and Confectionery. Its primary akta.pro industry code is CRADABAD, Cookies, Biscuits & Crackers, with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 3118 and its SIC code is 2050.