What Holistic Caring does

Holistic Caring is a privately held, nurse-led cannabis and psychedelic medicine education and telehealth coaching company founded in 2016 by Elisabeth Mack (CEO) and Sherri Mack (CNO), headquartered in San Diego. The company delivers CEU-accredited professional certificate programs (notably the 30-hour Cannabis Nurse Health Coach curriculum), condition-specific patient education modules (cancer, chronic pain, Parkinson's, Alzheimer's, autism, mental health, senior care), and 1:1 telehealth nurse coaching consultations. It has cumulatively cared for 6,000+ patients and trained 500+ healthcare professionals since inception. In April 2024, Holistic Caring formally merged with The Green Nurse brand to unify operations, and in 2025 established a 501c3 nonprofit arm (Holistic Caring Inc.) for charitable educational programming.

The business runs on a telehealth platform, an online learning management system, a free community network (Holistic Caring Network on mn.co), and a media brand (The Green Nurse Podcast, 4x award-winning). A sister company, Bloom Hemp (formed October 2023), supplies USDA Organic CBD products that are recommended through nurse coaching consultations, completing an integrated education-to-product ecosystem. GTM combines sales-led telehealth consultations, community-led free network funnels, and direct-to-consumer self-paced online programs marketed to patients, seniors, caregivers, healthcare professionals, and dispensary/CBD vendors.

Revenue is generated through one-time certificate program fees ($50-$500), telehealth consultation packages ($250 for 90-minute adult session, $75 follow-ups), a $300/month mastermind subscription, branded Green Nurse Approved vendor partnerships ($1,500-$5,000/month), psychedelic coaching services ($250 per care package), and episodic podcast/media services ($500-$1,000). The company has no disclosed funding, operates with 1-10 employees, and reports no revenue.

Name

Holistic Caring

Legal name

Holistic Caring Inc.

Website

https://holisticcaring.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistic Caring is a nurse-led cannabis and psychedelic medicine education and telehealth coaching company serving healthcare professionals, patients, and cannabis/CBD vendors with CEU-accredited certificate programs, telehealth consultations, and vendor partnerships.

Ownership category

akta.pro rank

Product category

Cannabis Nursing Continuing Education

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Cannabis nursing education
• Medical cannabis coaching
• Continuing education programs
• Psychedelic nurse training
• Telehealth nurse consultations

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Professional Certificate Programs: Self-paced online CEU programs for healthcare professionals (RNs and others) including the Cannabis Nurse Health Coach ($500, 30 CEUs), Global Cannabis Clinician Program ($300, 8 CEUs), Cannabis Industry Professional ($300, 8 CEUs), Psychedelics Program ($250, 8 CEUs), and CBD Wellness Coach ($50, 2 CEUs). One-time purchase per program.
2. Patient Telehealth Consultations: Individual nurse coaching consultations via telehealth, priced at $250 for a 90-minute adult consultation package including personalized care plan, shopping guidance, and 1-month ongoing care. Additional visit follow-ups at $75 per visit.
3. CNHC Mastermind & Toolkit: $300 toolkit and monthly mastermind sessions for practitioners launching a cannabis coaching practice, providing forms, dosing guides, and business development resources.
4. Green Nurse Approved Vendor Partnerships: Branded partner packages (Mini Pack at $1,500/month, Full Pack at $5,000/month) providing dispensaries and CBD brands with nurse line access, vendor directory listings, podcast appearances, and webinar creation.
5. Podcast Production & Sponsorship: Award-winning podcast production services at $500 for a featured episode (50% donated to nonprofit), and commercial sponsorship packages for brands seeking exposure to cannabis/health communities.
6. Podcast Appearances: $1,000 non-refundable fee for an award-winning podcast appearance to promote brands to the company's viewer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Holistic Caring operates a nurse-led cannabis and psychedelic healthcare education and coaching platform that delivers CEU-accredited online certificate programs to healthcare professionals (Cannabis Nurse Health Coach, Global Cannabis Clinician, Psychedelic Nurse Coach, CBD Wellness Coach) and telehealth nurse coaching consultations plus condition-specific patient education programs to patients and caregivers. Revenue is generated through one-time program fees, monthly mastermind and vendor partnership subscriptions, and individual consultation packages.

Product overview

Holistic Caring operates as an educational technology and services platform providing cannabis and psychedelic medicine education and patient care. The core offering consists of professional certificate programs (Cannabis Nurse Health Coach Certificate, Global Cannabis Nurse Program, Psychedelic Nurse Coach Program, CBD Wellness Coach) that deliver continuing education credits to healthcare professionals, alongside a patient-facing suite of telehealth consultations, condition-specific education programs (Cancer, Chronic Pain, Mental Health, Senior Care), and energy healing services. The platform integrates content delivery through The Green Nurse Podcast, a mentoring program, and community networking tools. In April 2024, Holistic Caring merged with The Green Nurse brand to unify cannabis education under one umbrella. The company also operates a 501c3 nonprofit (Holistic Caring Inc.) offering free nurse line services and patient support.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Nurse Podcast: Award-winning podcast featuring patient stories of healing through plant medicines including cannabis and psychedelics.
• Green Nurse Line
• Cannabis Nurse Health Coach (CNHC)
• Holistic Caring Network

Products and services

• Cannabis Nurse Health Coach Certificate (CNHC) Flagship 30-hour online certificate program covering cannabis science, therapeutics, and clinical protocols, awarding 30 CEUs to Registered Nurses. It prepares nurses for career opportunities and future board certification in cannabis nursing care. Priced at $500.
• CNHC Mastermind & Toolkit Monthly subscription service combining mastermind sessions with a toolkit of forms, dosing guides, patient education materials, and business resources to help practitioners launch and grow a cannabis coaching practice. Priced at $300.
• Global Cannabis Nurse Program Online certificate program providing a comprehensive guide to clinical cannabis therapeutics for nurses and clinicians worldwide, covering legal access points and current clinical information. Awards 8 CEUs. Priced at $300.
• Psychedelic Nurse Coach Program Foundational online certificate program on common psychedelics for mental and physical healthcare, awarding 8 CEUs. Gateway program for aspiring leaders and licensed professionals in psychedelic care. Priced at $222.
• Cannabis Industry Professional Certificate Online certificate program covering cannabis history, science, research, plant compounds, and dispensary products for career advancement in the cannabis industry. Awards 8 CEUs. Priced at $300.
• CBD Wellness Coach Program Introductory online certificate program on CBD as a paradigm in natural health and wellness, awarding 2 CEUs. Entry point for CBD career exploration. Priced at $50.
• Patient Consultation Services Telehealth nurse-led consultation services including the Adult Consultation Package ($250 for 90 minutes with personalized care plan, free 50-page Medical Cannabis Primer, and 1 month of ongoing care), Senior Care Consultation, Pediatric Consultation, and follow-up visits at $75 per visit. Delivered via phone or video chat.
• Senior Care (65+) Services Specialized cannabis care for seniors (clients in their 70s, 80s, and 90s) including consultations, CBD instruction, THC shopping assistance, initial dosing plans, and lifestyle guidance. Targets symptoms of pain, anxiety, agitation, and improves mood, sleep, and appetite.
• Energy Healing Therapies Adjunctive energy healing modalities including Healy (micro current energy wearable device), Reiki, and Reconnective Healing to support bioenergetic homeostasis for patients integrating cannabis or psychedelic therapies.
• Medical Cannabis Card Certification State-issued medical cannabis card certification delivered through partner Docs of Cannabis, enabling patients to purchase cannabis products at medical dispensaries. Holistic Caring provides post-certification nurse coaching and product education.
• Psychedelic Coaching Services 1:1 psychedelic care coaching package priced at $250 including pre-visit and post-visit sessions, education on CBD and psychedelics, set & setting guidance, and integration support for individuals exploring MDMA, psilocybin, ketamine, and related modalities.
• Cancer & Cannabis Program Self-paced condition-specific patient education program on cannabinoid therapeutics for cancer care, drawing from over 10,000 peer-reviewed studies and addressing pain, fatigue, nausea, anxiety, neuropathy, and sleep disturbance. Nurses earn 2 CEUs.
• Breast Cancer & Cannabis Program Self-paced condition-specific patient education program on how cannabinoid medicine can support recovery, resilience, and quality of life for breast cancer patients. Nurses earn 2 CEUs.
• Chronic Pain & Cannabis Program Self-paced patient education program covering types of pain, complications of opiates, how CBD and THC reduce pain, dosing guidelines, and protocols for weaning off opiates.
• Parkinson's Disease, MS & Cannabis Program Self-paced patient education program explaining neurodegeneration, disease stages, and how CBD and THC may help slow disease progression in Parkinson's Disease and Multiple Sclerosis, including safe treatment plans and dosing guidelines.
• Alzheimer's Disease, Dementia & Cannabis Program Self-paced patient education program covering neurodegeneration, disease stages, and how CBD and THC could help slow progression in Alzheimer's Disease and Dementia with detailed dosing guidelines.
• Autism, Epilepsy & Cannabis Program Self-paced patient education program addressing root causes in neurological, immune, and endocrine systems for autism and epilepsy treatment using CBD and cannabinoids.
• Mental Health & Cannabis Program Self-paced patient education program covering how CBD and cannabis medicine can help alleviate symptoms of anxiety, depression, insomnia, PTSD, psychosis, and addiction.
• Holistic Wellness & CBD Program Self-paced patient education program revealing the endocannabinoid system and concepts of balance, teaching CBD dosing, quality medicine vetting, and holistic mind-body-spirit principles.
• Green Nurse Mentoring Program 1:1 mentorship program priced at $250 for 2 hours, providing clinical rotation-style training and business consulting for aspiring cannabis nurses seeking guidance from seasoned Green Nurse practitioners.
• Free Introduction to Cannabis Health Program Free introductory online program covering therapeutic cannabis use, including history, conditions treated, essential cannabinoids, and administration methods. Acts as a top-of-funnel entry point toward paid certificate programs and coaching.
• The Green Nurse Podcast Award-winning podcast featuring storytelling on healing through plant medicines, including 'The Green Nurse Podcast: Living Your Best Life' and 'Clinical Conversations Webcast,' distributed on Red Coral Universe, YouTube, Apple TV, Roku, and Firestick.
• Green Nurse Approved Vendor Partnership Packages Monthly subscription packages for dispensaries and CBD brands, including the Mini Pack ($1,500/month) with nurse line access and vendor directory listing, and the Full Pack ($5,000/month) adding recorded podcast appearance and monthly webinars.

Quantifiable outcome

• 6,000+ patients personally cared for by founders since 2016
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Docs of CannabiscoreChannel Partner/ Reseller/ DistributorDocs of Cannabis provides medical card certification for Holistic Caring patients through their online platform. Holistic Caring provides post-certification nurse coaching and product education to those patients. This partnership enables a seamless 'get your card + get coached' patient journey.
• American Council of Cannabinoid Medicine (ACCM)coreStrategic or Co-development PartnerNational network of contracted dispensaries, payment solutions, and physicians providing access to federal policy and regulatory pathways. Holistic Caring provides education and support for patients utilizing CBD and plant medicines after receiving their medical recommendation through ACCM.
• Blair Medical GroupminorStrategic or Co-development PartnerDr. Phillip Blair serves as strategic partner for workplace wellness and disease management programs in self-funded employer groups and insurance carriers. Holistic Caring provides education on utilizing CBD and cannabis medicines in the workplace and tracks outcomes and savings.
• College of the DesertcoreStrategic or Co-development PartnerPACE Project Partner training students in medical cannabis workforce development and consulting on building nursing curriculum. Elisabeth Mack and Sherri Mack contribute to curriculum development and educational programming.
• Treat CaliforniaminorGTM or Marketing PartnerCitizen-led statewide ballot initiative creating $5B in funding for research and affordable access to psychedelic medicines for mental health treatments. Holistic Caring & The Green Nurse will serve as contracted Educators and Clinicians in newly developing systems and assist with signature gathering.
• Society of Cannabis CliniciansminorGTM or Marketing PartnerNational physician-led healthcare organization dedicated to educating and training clinicians on responsible cannabis therapeutics practice. Both companies serve the same professional community of cannabis medicine practitioners.
• Coachella Valley Cannabis Alliance Network (CVCANN)coreStrategic or Co-development PartnerThe largest California cannabis industry association. Elisabeth Mack is a current Board Member, providing leadership and guidance on cannabis education and healthcare integration in California.
• Los Angeles NORML (LANORML)minorGTM or Marketing PartnerLos Angeles Division of the National Organization to Reform Marijuana Laws. Elisabeth Mack serves as Director of Health and current Treasurer, contributing to cannabis policy and advocacy.
• American Cannabis Nurses Association (ACNA)coreStrategic or Co-development PartnerNational organization dedicated to expanding knowledge of endocannabinoid therapeutics among nurses. Both Elisabeth Mack and Sherri Mack serve on the Board of Directors. The ACNA logo appears on the Holistic Caring website as a partner organization.
• Cannabis Nurses NetworkcoreStrategic or Co-development PartnerOrganization promoting quality education and advocacy for cannabis nurses. Both Elisabeth Mack and Sherri Mack are Founding Members. Sherri Mack won Entrepreneur of the Year from this organization in 2020.
• International Association of Psychedelic Nurses (IAPN)coreStrategic or Co-development PartnerOrganization promoting global awareness and education on psychedelic medicines. Both Elisabeth Mack and Sherri Mack are Founding Members, positioning Holistic Caring at the intersection of cannabis and psychedelic nursing care.
• Bloom HempcoreStrategic or Co-development PartnerSister company formed alongside Holistic Caring and The Green Nurse in October 2023. Bloom Hemp provides USDA Organic CBD products recommended through Holistic Caring's nurse coaching consultations and patient programs.
• Green Nurse Approved VendorscoreChannel Partner/ Reseller/ DistributorVetted dispensaries and CBD brands (Mini Pack $1,500/month, Full Pack $5,000/month) that receive nurse line access for their customers, vendor directory listings, and social media marketing support through Holistic Caring's platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Green Flower Media: Largest cannabis education platform offering certificate programs for healthcare professionals, patients, and industry workers. Directly comparable to Holistic Caring's CEU-accredited nurse training and patient programs, though broader in audience and better capitalized.
• NuggMD: Largest US cannabis telehealth provider for medical card evaluations. Comparable patient-facing telehealth motion to Holistic Caring's medical-cannabis card certification partnership and post-certification coaching.
• The Cannigma: Evidence-based cannabis education and resource platform with clinical content targeted at patients and providers. Comparable patient-education content library and condition-specific guides.
• Healer: Cannabis education and dosing platform founded by Dr. Dustin Sulak, offering clinician training and patient dosing protocols. Comparable to Holistic Caring's nurse coaching methodology and condition-based protocols.
• Leafwell: Telehealth platform connecting patients with cannabis-knowledgeable clinicians for medical card certifications and consultations. Comparable to Holistic Caring's patient consultation and Docs of Cannabis card-certification partnership.
• Cannabis Nurses Network: Professional organization for cannabis nurses where both Mack sisters are founding members. Comparable community/education mission with overlapping member base and conference programming.

Broad incumbents

• Society of Cannabis Clinicians: Physician-led organization training clinicians in cannabis therapeutics and a listed Holistic Caring partner. Comparable clinical cannabis education audience with broader clinician scope.
• Americans for Safe Access: Largest national member-based organization promoting safe and legal access to medical cannabis. Comparable advocacy and education mission with broader policy focus.

Emerging players

• Leaf411: Cannabis nurse hotline offering free guidance to consumers. Comparable nurse-staffed cannabis guidance model, though nonprofit and hotline-focused versus Holistic Caring's paid consultation model.
• Realm of Caring: Nonprofit providing cannabinoid therapy education, research, and support services. Comparable patient education mission with a research-oriented angle complementary to Holistic Caring's clinical coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Green_Nurses
• YouTubeyoutube.com/channel/UCO9UhH3t0sDi5SmdeI1Exyw
• Facebookfacebook.com/holisticcaringthegreennurse
• LinkedInlinkedin.com/company/holistic-caring
• Instagraminstagram.com/thegreen_nurse
• TikToktiktok.com/@the.green.nurse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Caring