What Q4 Profiles does

Q4 Profiles is a Dutch behavioral analysis consultancy headquartered in Aalsmeer, Netherlands, with a founding year reported as 1999 in firmographics data. The company develops and distributes locally validated psychometric assessment instruments built on the DISC model and emotional intelligence frameworks. Its core product suite comprises four integrated assessments: the Q4 Profiles Personal Style (DISC) Profile (Persoonlijke Stijl Profiel), the Personal Values Profile (Persoonlijke Waarden Profiel), the Personal Interests Profile (Persoonlijke Interesses Profiel), and the EQ-i 2.0 / EQ360 Emotional Intelligence assessment covering 15 scales. Complementary modules include Toepassingsprofielen (application profiles linking DISC to work environments) and Observatieprofielen (observer-rated profiles). All instruments are delivered through the secure Q4 Profiles Portal (q4login.com), and the methodology is positioned as locally developed and validated for Dutch language and culture rather than translated from global DISC products.

The company's business model is a B2B2C channel structure centered on a Certified Partner network. Revenue is generated from certification training programs (DISC Certification as a hybrid e-learning plus classroom course; Personal Values, Personal Interests, and EQ-i 2.0 certifications); personalized assessment profiles sold to individuals and organizations; supporting physical materials such as notebooks, cards and DISC fans; and recurring Certified Partnership subscriptions that bundle portal access, masterclasses, networking events (Summer Event and Winter Wonderland) and helpdesk support. Pricing is quote-based for paid products, with a freemium DISC Introduction Training (approximately 1.5 hours online) used as the top-of-funnel entry point. SynQues B.V. acts as the exclusive distribution partner for Q4 Profiles products in the Netherlands.

Q4 Profiles serves a horizontal market of independent practitioners and in-house teams, with primary customer segments being consultants/coaches/trainers and HR professionals, and secondary segments of recruitment professionals and educational institutions. The company markets through a multi-channel content engine: the weekly Q4 Clues newsletter running since April 20, 2009 (880+ issues by 2026), the Q4 Pedia glossary, blog posts authored primarily by Roy Ramdjanamsingh and Eline Reijnders, a podcast ('Samen werken, Samen werven, Samen sterker'), and active social media presence on LinkedIn, Facebook, YouTube and Instagram. The firm operates with 1–10 employees, has no disclosed funding or institutional investors, and shows no M&A, leadership changes or restructuring events in the available data; founder-led ownership is implied.

Name

Q4 Profiles

Legal name

Q4 Profiles bv

Website

https://q4profiles.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Q4 Profiles is a Dutch behavioral analysis consultancy that develops locally validated DISC-based and emotional intelligence psychometric assessments, distributed through a Certified Partner network of coaches, trainers, and HR professionals in the Netherlands.

Ownership category

akta.pro rank

Product category

Psychometric Assessment and Behavioural Analysis Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

Keywords

• DISC assessments
• Behavioral analysis tools
• Psychometric assessments
• Emotional intelligence testing
• Certification training programs

Headquarters

HQ city

Aalsmeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training and Certification Programs: Revenue from certification training programs including DISC Introduction (free), DISC Certification (hybrid e-learning + classroom), Personal Values Certification, Personal Interests Certification, and EQ-i 2.0 Certification. Partners pay for training to become certified to use Q4 Profiles instruments.
2. Assessment Profiles: Revenue from personalized behavioral assessment profiles sold to individuals and organizations. Profiles are personalized and non-transferable. Profiles include Personal Style (DISC), Personal Values, Personal Interests, and Emotional Intelligence assessments.
3. Supporting Materials: Revenue from supplementary materials such as notebooks, cards, and DISC fans sold to certified partners and clients.
4. Certified Partnership: Partners gain access to Q4 Profiles portal, knowledge resources, helpdesk support, networking events, and masterclasses through their partnership arrangement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Q4 Profiles develops and distributes proprietary psychometric assessment instruments based on the DISC model and Emotional Intelligence frameworks (Personal Style, Personal Values, Personal Interests, EQ-i 2.0/EQ360), and delivers certification training that qualifies consultants, coaches, trainers, and HR professionals as Certified Partners authorized to use these instruments with their clients. The company also sells supporting materials (notebooks, cards, DISC fans) and operates the Q4 Profiles Portal where assessments are completed and profiles are accessed.

Product overview

Q4 Profiles is a Dutch company offering a suite of psychometric assessment and personal development tools centred on the DISC model and emotional intelligence. The core product portfolio comprises four integrated assessment instruments: the Q4 Profiles Persoonlijke Stijl (DISC) Profiel (behavioural style), Persoonlijke Waarden Profiel (values), Persoonlijke Interesses Profiel (interests), and EQ-i 2.0 / EQ360 Emotionele Intelligentie (emotional intelligence). These are complemented by Toepassingsprofielen (application profiles) and Observatieprofielen (observation profiles), all delivered through the Q4 Profiles Portal. The company operates a Certified Partnership model through which consultants, coaches, trainers, and HR professionals gain access to the platform, training materials, and a portfolio of supporting tools (notebooks, cards, DISC fans) after completing DISC and optional Values, Interests, and EQ-i certification trainings. Content assets including Q4 Pedia (glossary/knowledge base) and Q4 Clues (weekly newsletter) support ongoing engagement. All profiles are locally validated for Dutch language and culture, with translations available in English.

Differentiator

Problem solved

Functional benefit

Products and services

• Q4 Profiles Persoonlijke Stijl (DISC) Profiel A behavioural analysis profile based on the DISC model measuring two dimensions (indirect vs. direct and task-oriented vs. people-oriented), producing four temperament types (Dominant, Interactive/Influence, Steady, Conscientious). Delivered as a personalised line graph (desired behaviour) and bar graph (core pattern). Sold to certified partners and end clients via the Q4 Profiles Portal.
• Persoonlijke Waarden Profiel A values profiling instrument measuring personal perspective and filters built from age six, categorised into four Value Types: Personal or Communal Goals and Personal or Communal Commitment. Provides insight into deeper layers of human behaviour and potential conflict when values diverge. Delivered through the Q4 Profiles Portal.
• Persoonlijke Interesses Profiel A personal interests profile identifying what attracts an individual and what gives them energy. Addresses intrinsic motivation and can explain why someone persists in work they do not otherwise enjoy through a specific interest.
• EQ-i 2.0 en EQ360 Emotionele Intelligentie Emotional intelligence assessment measuring fifteen different scales. EQ-i is self-assessed; EQ360 gathers ratings from manager, colleagues, subordinates, family or friends. Provides insight into the wellbeing factor and emotional competencies that can be developed through training. Combined with DISC for comprehensive behavioural insight.
• Toepassingsprofielen Application profiles that relate personal DISC style to work environments and specific work situations, helping users assess fit within organisational culture. Sold as separate profile offerings alongside the core DISC profile.
• Observatieprofielen Observation-based profiles allowing observers to note behaviours of an individual in various situations, complementing self-assessment DISC profiles.
• Ondersteunende Materialen Personalised support materials including notebooks, cards, and DISC fans distributed to certified partners and clients.
• Q4 Profiles DISC Certificering Training Hybrid certification training combining e-learning modules, knowledge tests, and two classroom training sessions. Covers DISC theory, graph interpretation, and profile debriefing skills. Completion grants certified partner status with full access to the Q4 Profiles portal and system.
• Persoonlijke Waarden Certificatietraining Two-day certification training on the Personal Values Profile assessment, exploring the four Value Types and their application in coaching and training contexts.
• Persoonlijke Interesses Certificatietraining One-day certification training on the Personal Interests Profile assessment, focusing on intrinsic motivation and energy sources in career and lifestyle contexts.
• EQ-i 2.0 en EQ360 Certificatietraining Three-day intensive certification training combining DISC knowledge with emotional intelligence questionnaires, teaching participants to process, interpret and develop EQ outcomes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• SynQues B.V.coreChannel Partner/ Reseller/ DistributorSynQues B.V. is identified as the exclusive distribution partner in the Netherlands for the products and services of Q4 Profiles B.V. Located in Aalsmeer. Handles sales and distribution of Q4 Profiles instruments to customers and certified partners.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hogan Assessments: Publishes personality assessments (HPI, HDS, MVPI) widely used in leadership selection and development. Competes with Q4 Profiles' DISC + EQ-i suite in the same HR/leadership development buyer segment.
• Predictive Index: Behavioral assessment platform (PI Behavioral Assessment) targeting HR, talent acquisition, and team effectiveness. Competes with Q4 Profiles in DISC-adjacent behavioral profiling, with a stronger enterprise SaaS posture.
• TTI Success Insights: Global DISC-based behavioral assessment publisher with multi-instrument suite (DISC, Driving Forces, Motivators, EQ, AcuMax). Direct competitor to Q4 Profiles in the personality/behavioral assessment category with similar certified partner distribution model.
• Thomas International: Provides DISC-based PPA (Personal Profile Analysis) and broader psychometric assessments used in recruitment, leadership, and team development. Closely comparable to Q4 Profiles in target customers (HR, coaches, trainers) and DISC methodology foundation.
• Wiley (Everything DiSC): Publishes the Everything DiSC suite based on the DISC model, sold through an Authorized Partner network globally. Most recognized DISC brand and the primary head-to-head competitor to Q4 Profiles' Personal Style profile.
• Assessment Services International: DISC and psychometric assessment provider selling through certified consultants across Europe, including a Dutch-speaking footprint. Closely mirrors Q4 Profiles' certified-partner, DISC-centric GTM in overlapping geographies.

Broad incumbents

• SHL: Large-scale talent assessment publisher offering behavioral, cognitive, and skills assessments to global enterprises. Adjacent to Q4 Profiles in the HR/psychometric assessment category but at much broader scale and enterprise orientation.
• Cubiks (now part of CEB/Gartner): International psychometric assessment provider offering personality, ability, and situational assessments. Comparable to Q4 Profiles in HR/talent assessment use cases, with global enterprise delivery.
• Mercer | Mettl: Online psychometric and skills assessment platform (now part of Mercer) covering behavioral, cognitive, and technical assessments. Overlaps with Q4 Profiles on behavioral/personality assessments but spans a far broader assessment portfolio.

Regional players

• PsyAsia: Authorized distributor of DISC and other psychometric assessments in Asia-Pacific. Operates a similar certified-trainer model to Q4 Profiles but serves different geographies, illustrating the regional partner-distribution pattern Q4 Profiles uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Q4profiles
• Facebookfacebook.com/Q4Profiles
• LinkedInlinkedin.com/company/q4-profiles
• Instagraminstagram.com/q4profiles
• Xx.com/q4profiles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q4 Profiles