Smarttid

What Smarttid does

SmartTID ApS is a Danish software company founded in 2004 (with approximately 20 years of operational history per company claims) and headquartered in Grindsted, South Jutland. The company designs and sells a cloud-based time and attendance (T&A) system targeted primarily at Danish employers operating under collective labor agreements. Its core differentiator is the proprietary Overenskomstmotor, a rules engine that has been refined for two decades to handle approximately 200 Danish collective agreements and 10,000+ local agreements, automatically converting raw clock-in/out data into payroll-ready salary types.

The platform is modular, comprising a core T&A system (terminal, smartphone, and web clock-in), Team Planlægning (visual multi-day job scheduling), SmartPunkt (geofenced or sticker-based location verification), and Time Sheet (backdating registration for salaried staff). It exposes a public REST API with webhook support and integrates natively with at least ten Danish payroll and ERP systems including Visma DataLøn, Visma Enterprise, Danløn, Zenegy, Intect, EPOS, Agillix, Lessor, Oracle XAL, ASPECT4, and C5, plus a documented Microsoft Power BI connector.

Commercially, SmartTID operates a per-employee subscription model starting at 59 DKK/month, with add-on modules and seat tiers for job registration, superusers, and team leaders; one-time starter packages (3,295–6,995 DKK) bundle hardware (an 11" wall-mounted tablet with RFID tags) or smartphone-only setup plus three hours of consulting. Go-to-market combines a consultative direct sales motion with a self-serve 30-day trial, supported by trade-show presence (Transportmessen, NutriFair, EuroCIS) and partner referrals from payroll/ERP vendors. Named customers include DSV Road, Blue Water Shipping, Scan Global Logistics, NorSea Group, Svanehøj, Stelton, FF Skagen, Odense Havn, Gardit/CG Group, and Productionsteknik, spanning production, transport, logistics, agriculture, and service verticals. Since September 2023 SmartTID has been wholly owned by Confirma Software, a Nordic ERP-related software group that has signaled intent to expand the product into Sweden, Finland, and Norway.

Name

Smarttid

Legal name

SmartTID ApS

Website

https://smarttid.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartTID is a Danish cloud-based time and attendance software vendor specializing in collective-agreement-compliant payroll data for production, transport, logistics, and service companies, with native integrations to all major Danish payroll systems and an overenskomstmotor covering ~200 agreements. Now owned by Confirma Software.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Office Machines, Nec (3579)

akta.pro industry

PRIMARYFSAIADAJ

Group Life Administration/Enrollment Platforms (TPA & Benefits Admin)

Financial & Insurance/Insurance — Life & Health/Group Life Insurance (Employer-Sponsored)

Keywords

• Time attendance software
• Workforce management software
• Payroll integration
• Collective agreement processing
• Employee time tracking

Headquarters

HQ city

Grindsted

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscription (Per Employee): Monthly subscription model charging per employee per month. Price varies by package: 59 DKK per month per employee for basic time registration, with additional fees for job registration (29 DKK), superuser access (179 DKK), and team leader access (59 DKK).
2. Professional Services: Implementation consulting, setup, training, and customization services. First 3 hours included in starter packages; additional hours charged at 1,295 DKK per hour.
3. Hardware Sales: Sale of hardware packages including tablets and tags. Starter package with hardware costs 6,995 DKK (11' tablet with 15 tags and 3 hours setup help).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SmartTID sells a cloud-based time and attendance (T&A) platform for Danish companies that captures employee check-in/out via wall-mounted terminals, smartphone apps, or web interfaces. Its signature component is a proprietary collective-agreement engine that automatically applies approximately 200 Danish collective agreements and over 10,000 local agreements to translate raw registrations into payroll-ready data, with native integrations to all major Danish payroll systems.

Product overview

SmartTID is a modular cloud-based time and attendance management system designed for the Danish market. The core SmartTID platform handles employee check-in/out via physical terminals, smartphone apps (SmartTID Phone), or web-based Time Sheet modules. Add-on modules include Team Planlægning for visual project-based workforce planning, SmartPunkt for location-based geofenced registration, and Time Sheet for backdating registration by salaried employees. All modules process through the proprietary Overenskomstmotor collective agreement engine, which handles ~200 Danish collective agreements and 10,000+ local agreements. Pricing starts at 59 DKK/employee/month with starter packages available for 3,295-6,995 DKK.

Differentiator

Problem solved

Functional benefit

Brands

• SmartTID Team Planlægning: A module for visual planning of teams working on jobs spanning one or more days.
• SmartPunkt
• SmartTID Time Sheet

Products and services

• SmartTID Core Platform Cloud-based time and attendance management system enabling employee check-in/out via physical terminal, smartphone app, or web interface. Covers working hours, absence, overtime calculations, and integrates time data with Danish collective agreements and downstream payroll systems. Aimed at Danish companies with hourly-paid and shift-based workforces.
• SmartTID Team Planlægning Visual workforce planning module for companies managing teams on jobs spanning one or more days. Integrates 100% with SmartTID time registration so employees can only register time on jobs they are scheduled for. Delivered as a web portal.
• SmartTID Time Sheet Browser-based time registration module that allows salaried employees to register time retrospectively via an Outlook-like interface, with support for job registration across multi-day projects. Suited for engineers, technicians, accountants, programmers, and other office-based staff.
• SmartPunkt Location-based check-in solution that activates when an employee is at a specific site, using either a physical sticker (BLE/NFC tag scan) or virtual geofencing with GPS verification. Documents "who was where, when" and can trigger automatic start/stop of tasks.
• SmartTID Terminal Wall-mounted 11-inch tablet terminal with tag readers (15 tags included) for fixed-site employee check-in/out. Connects via LAN or Wi-Fi and is bundled with three hours of startup assistance as part of the hardware starter package.
• SmartTID REST API Public REST API for developers and partners to manage employees, departments, districts, jobs, and time postings, extract data for dashboards and info screens, and build integrations with ERP or other systems. Authentication via secret token with monthly usage reporting, plus webhook support for sending and receiving data.

Quantifiable outcome

• Administrative workload reduction - customers report significant savings on administrative work through automated time registration and payroll integration.
• +1 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• IntectcoreTechnology or Integration · 28 May 2021Integration partnership where SmartTID and Intect synchronize employee time data. Registered hours and employee master data sync across systems, minimizing manual data entry and ensuring accurate transfer of data from time registration to payroll.
• Visma DataLøn (Dataløn)coreTechnology or IntegrationIntegration with Visma DataLøn payroll system, allowing automatic transfer of time data from SmartTID to payroll processing.
• DanløncoreTechnology or IntegrationIntegration partnership for Danish payroll system Danløn, enabling seamless data flow for payroll processing.
• ZenegycoreTechnology or IntegrationIntegration partnership for Zenegy payroll system, allowing SmartTID time data to feed into Zenegy payroll.
• Oracle (XAL)coreTechnology or IntegrationIntegration with Oracle XAL ERP/payroll system for enterprise customers.
• LessorcoreTechnology or IntegrationIntegration with Lessor payroll system, one of the listed payroll integrations.
• EPOScoreTechnology or IntegrationIntegration with EPOS payroll system, one of the supported Danish payroll integrations.
• ASPECT4coreTechnology or IntegrationIntegration with ASPECT4 ERP/payroll system for enterprise customers.
• C5coreTechnology or IntegrationIntegration with C5 ERP/payroll system for Microsoft Dynamics customers.
• Visma EnterprisecoreTechnology or IntegrationIntegration with Visma Enterprise payroll system, part of the Visma group of products.
• AgillixcoreTechnology or IntegrationIntegration partnership for Agillix payroll system.
• DataLøn BranchecoreTechnology or IntegrationIntegration with DataLøn Branche (industry-specific DataLøn variant).
• Jysk ITminorImplementation/ SI/ Consulting PartnerCo-exhibited at NutriFair trade show with Jysk IT. Jysk IT provides IT consulting and implementation services for SmartTID in the agricultural sector.
• ITD (Danish Transport Federation)minorGTM or Marketing PartnerCo-exhibited with ITD at Transportmessen trade fair in Herning (September 2021). ITD is the Danish transport and logistics industry association.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zenegy: Danish cloud-based payroll and HR platform with integrated time tracking. Both partner and competitor to SmartTID — they integrate via SmartTID's payroll sync but also offer overlapping functionality for Danish SMB customers seeking a single-vendor solution.
• PlanDay: Denmark-founded workforce scheduling and time tracking SaaS for shift-based industries including hospitality, retail, and healthcare. Comparable to SmartTID in shift management and employee scheduling functionality, with broader international footprint across Europe.
• Lessor Group: Danish payroll and HR software provider with integrated time registration capabilities. Competes with SmartTID for Danish SME and mid-market customers who may prefer an all-in-one payroll-plus-attendance solution over a dedicated time tracking vendor.
• Tamigo: Nordic-origin workforce management SaaS offering time tracking, scheduling, and HR modules for retail, hospitality, and service industries. Directly comparable to SmartTID in core time-and-attendance functionality, with similar subscription pricing model and PLG trial motion.
• TimePlan Software: Danish time and attendance / workforce management software provider serving Danish businesses with time tracking, scheduling, and payroll integration. Directly competes with SmartTID in the Danish market across overlapping customer segments including production, transport, and logistics.

Broad incumbents

• Visma: Nordic enterprise software giant with payroll (Visma DataLøn, Visma Enterprise), HR, and ERP products that integrate with SmartTID. As a partner and potential competitor, Visma could disintermediate SmartTID by bundling native time tracking into its broader Nordic payroll stack.
• EG A/S: Major Danish software provider serving HR, payroll, production, and industry verticals with a broad enterprise suite. Overlaps with SmartTID in workforce administration but offers a wider portfolio including ERP, document management, and industry-specific solutions.
• UKG (Ultimate Kronos Group): Global workforce management and HCM platform formed from the Kronos and Ultimate Software merger. Competes broadly with SmartTID in time-and-attendance functionality but targets multinational enterprises; represents the global incumbent pressure as workforce software consolidates.
• KMD: Danish IT and software provider, historically focused on public sector but with municipal HR and workforce management solutions. Comparable as a larger Danish incumbent offering workforce-related software to enterprise and government customers.
• SAP SuccessFactors: Enterprise cloud HCM suite from SAP covering time tracking, payroll, talent, and HR. Comparable as a competing workforce management solution for large Nordic enterprises, particularly those already on SAP ERP (SmartTID integrates with Oracle XAL, a similar dynamic exists with SAP).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smarttid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarttid