Industrial Machinery Sales

What Industrial Machinery Sales does

Industrial Machinery Sales & Service (IMS) is a privately held Australian industrial machinery distributor headquartered in Regency Park, South Australia, founded in 1994. The company represents approximately 15 international manufacturers of metalworking equipment and supplies CNC sheet and tube laser cutting machines, press brakes, guillotines, bandsaws, CNC beam lines, slotters, surface grinders, sheet loading systems, and industrial storage/racking solutions. Its OEM partners include Daito, Aore, Cosen, Accurl, IMET, Titan, Toptec, GEKA, Kotec, Technomark, Roll Out Racks, and Sharktooth, alongside an emerging proprietary IMS brand for loading arms and long-product storage.

IMS generates revenue through one-time equipment sales (quote-based pricing on new machinery, with selective in-stock and used-machinery resale at disclosed prices), consumables and genuine spare parts, and recurring service and maintenance contracts supported by 24/7 online and on-site assistance. The go-to-market is direct enterprise field sales across Australia, with delivery, installation, and training bundled into most transactions and an emerging trans-Tasman presence into New Zealand. Customer concentration is centered on steel fabrication shops and engineering/machine shops, sheet metal processors, saw cutting operations, and warehouses - typical industrial SMEs and mid-market fabricators rather than large enterprise OEMs. Marketing is conducted through the company website, email newsletter, social channels (YouTube, Facebook, LinkedIn), and industry exhibitions such as AMW Melbourne 2025.

Name

Industrial Machinery Sales

Legal name

Industrial Machinery Sales & Service

Website

https://industrialmachinery.net.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Industrial Machinery Sales is a privately held Australian distributor of metalworking machinery, supplying CNC laser cutters, press brakes, bandsaws, and storage systems from leading global brands to fabrication shops and engineers across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bedford Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Machinery Sales: Sale of new industrial metalworking machinery including CNC lasers, press brakes, bandsaws, and fabrication equipment. Products are sourced from partnered international brands and sold with Australia-wide delivery and installation services.
2. Spare Parts and Consumables: Sale of genuine spare parts, blades, and consumables for all machinery brands and models. Includes bandsaw blades, tool kits, and replacement components.
3. Service and Maintenance: Regular and routine machinery maintenance services. The company offers physical service and online 24/7 support for all equipment sold.
4. Used Machinery Sales: Sale of pre-owned industrial machinery including refurbished and used CNC lasers. Featured used equipment includes Oree PG3015 6KW CNC Laser priced at $95,000 + GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Industrial Machinery Sales & Service (IMS) is an Australian distributor of industrial metalworking machinery for steel fabrication and processing. The company sells new and used CNC laser cutting systems, press brakes, guillotines, bandsaws, tube lasers, beam lines, slotters, sheet loading systems, and storage/racking solutions sourced from international brands such as Daito, Aore, Cosen, Accurl, IMET, and Toptec, with Australia-wide delivery, installation, training, and 24/7 service support.

Product overview

Industrial Machinery Sales is an Australian distributor offering a comprehensive portfolio of metalworking machinery for steel fabrication and processing. The product range includes CNC sheet lasers (AORE PU, S, PG series), CNC tube lasers (AORE M, TZ, TS series), 5-axis 3D laser cutting machines, press brakes and guillotines (Accurl), CNC beam lines and bandsaws (Daito, Cosen, IMET, Toptec), CNC slotters (Toptec), sheet loading/unloading systems (IMS, AORE), and industrial storage solutions (IMS, Roll Out Racks). The portfolio is organized around core metalworking categories: Fabrication (beam lines, tube lasers, welding), Sheet Metal (lasers, press brakes, guillotines, deburring), Saws (mitre bandsaws, circular cold saws), Engineering (CNC mills, slotters, surface grinders), and Storage & Racking. The company partners with international brands including Daito, Aore, Cosen, Accurl, IMET, Toptec, GEKA, Kotec, and others, while also offering its own IMS-branded loading systems and storage racks.

Differentiator

Problem solved

Functional benefit

Products and services

• AORE PU Series High-Speed Sheet Fiber Laser Fully enclosed high-speed fibre laser cutter with shuttle exchange table, 180 m/min cutting speed and 3-12kW laser power for sheet metal processing workshops.
• AORE S1530 Compact High-Precision Sheet Laser Compact, CE-certified sheet laser with telescopic table and 1.5-12kW power for small-footprint sheet metal workshops.
• AORE PG Series High-Power Sheet Laser Heavy-duty enclosed sheet laser handling ultra-thick metal from 30mm to 120mm with 1.5-40kW power for thick-plate cutting applications.
• AORE M Series Heavy Duty CNC Tube Laser Three-chuck CNC tube laser with automatic loading/unloading, 6-20kW power and processing lengths up to 12,000mm for tube and pipe fabricators.
• AORE TZ Series CNC Tube Laser Four-chuck heavy-duty tube fibre laser for large-caliber heavy pipe cutting up to 550mm diameter and 12,500mm length.
• AORE TS Series CNC Tube Laser Cost-effective three-chuck laser pipe cutter supporting round, square, rectangular, angle, channel, I-beam and H-beam profiles at 1-6kW.
• AORE 5-Axis CNC 3D Laser Cutting Machine 5-axis 3D laser cutter with 360° rotation, twin-station design and ±0.03mm positioning for complex curved shape cutting.
• AORE LC Series Handheld Laser Cleaning Machine Water-cooled handheld laser cleaning machine (1.5-3kW) for non-contact substrate-safe cleaning at 8-80m²/h.
• Accurl Smart CNC Press Brake 135T x 4000mm Compact CNC press brake with DELEM DA53T controller, 4+1 axis configuration, CNC crowning and IE3 high-efficiency motor for sheet metal forming.
• Accurl Master Series CNC Guillotine CNC guillotine with German touch screen control, servo back gauge and automatic blade gap adjustment for capacities 8mm x 3200mm to 16mm x 8000mm.
• Daito GTAR Automatic Bandsaw Line High-speed CNC bandsaw line with 1000/1300mm cutting capacity, automatic cut optimization and double mitre cutting from -45° to +60° for structural steel sawing operations.
• IMET KS 652 Semi-Automatic Mitre Bandsaw Italy-made semi-automatic mitre bandsaw with 510mm round cutting capacity and 3kW (optional 4kW) blade motor for workshop sawing.
• Cosen SH-520DM Semi-Automatic Double Mitre Bandsaw Semi-automatic double mitre bandsaw with 520mm cutting capacity, hydraulic vice and versatile cutting for a wide range of materials.
• Toptec WE-350DSA Semi-Automatic Mitre Bandsaw Semi-automatic workshop mitre bandsaw with auto lift after cut, dual-direction mitre cutting up to 60° and 270mm capacity at 90°.
• Toptec UE-331DSA Semi-Automatic Mitre Bandsaw Semi-automatic mitre bandsaw with 500mm capacity at 90°, dual-direction mitre up to 60° and hydraulic blade tension for heavy-duty cutting.
• Toptec 4/5 Axis Automatic CNC Slotter Multi-axis automatic CNC slotter with X, Y, C, Z axes plus optional A-axis, SYNTEC control and high-precision C3 ball screws for precision engineering.
• Toptec 3 Axis Automatic CNC Slotter 3-axis automatic CNC slotter with X/Y auto feeding, auto dividing, SYNTEC control and taper keyway slotting up to 30° for engineering workshops.
• IMS Sheet Loading & Unloading - Gantry Automated gantry sheet loading and unloading system with servo control, 1000kg capacity, 90-120 second cycle time and ±0.5mm positioning accuracy for laser cutting cells.
• IMS Servo Loading Arm for CNC Sheet Laser High-precision servo-driven loading arm with 360° rotation, PLC control, 1000kg capacity and ±0.1mm positioning tolerance for sheet metal automation.
• IMS Pneumatic Loading Arm for Sheet Laser Pneumatic cantilever loading arm with vacuum system and anti-collision protection for one-person sheet lifting up to 500kg on CNC lasers.
• IMS Automatic Long Products Rack System Fully automated storage and retrieval system for pipes, tubes, bars and profiles with 3-ton per grid capacity, 9m/min vertical lift, CE/ISO 9001 certified.
• IMS High-Density Metal Storage System - Forklift-Accessible Sheet Racking Heavy-duty high-density sheet-metal storage racking with forklift-accessible pallets, 8-12 storage layers and up to 2 tonnes per layer capacity.
• Roll Out Sheet Tower Roll Out Racks vertical sheet storage tower with 2,267kg per cartridge capacity that doubles storage density versus standard pallet racks.
• IMS Sheet Racks - Hybrid Hybrid sheet rack combining fixed storage with flexible roll-out drawers for bulk material on top levels and quick access to frequently used sheets.
• IMS Sheet Racks - Vertical Space-saving vertical roll-out sheet rack with 100% sliding units, 700kg per unit capacity and 3° slant to prevent sheet slipping.
• Used CNC Laser Oree PG3015 6 KW Used/refurbished OREE 6kW fibre laser with 3000 x 1500mm work area, ±0.03mm accuracy and fully enclosed design priced at $95,000 + GST.

Quantifiable outcome

• AORE PU Series delivers 50-80% higher production efficiency with up to 80% increased cutting speed
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• DaitocoreTechnology or IntegrationAuthorized distributor of Daito machinery including CNC beam lines, automatic bandsaw lines, drill saw beam lines, and plasma coping robots. Daito is recognized for world-class speed, precision, and reliability in beam processing equipment.
• AorecoreTechnology or IntegrationExclusive distributor of AORE CNC laser cutting machines including sheet lasers, tube lasers, 5-axis 3D laser cutters, and laser cleaning/welding systems. AORE provides high-performance fiber laser technology.
• CosencoreTechnology or IntegrationAuthorized dealer of Cosen bandsaws including automatic mitre bandsaws, twin column bandsaws, and heavy-duty semi-automatic models. Cosen M8 CNC automatic mitre bandsaws feature 800mm wide cutting capacity.
• AccurlcoreTechnology or IntegrationAuthorized distributor of Accurl CNC press brakes, guillotines, and metal workers. Accurl products are shown as in-stock with immediate Australia-wide delivery.
• IMETmajorTechnology or IntegrationDealer of IMET machinery including mitre bandsaws, circular cold saws, and CNC automatic mitre bandsaws made in Italy.
• TitanmajorTechnology or IntegrationSupplier of Titan CNC press brakes and guillotines including Titan Pro Premium CNC Electro Hydraulic Press Brake and Titan True Cut Premium CNC Guillotine.
• ToptecmajorTechnology or IntegrationDealer of Toptec machinery including semi-automatic mitre bandsaws, workshop saws, and CNC slotters (3-axis and 4/5-axis models) with SYNTEC control systems.
• TechnomarkmajorTechnology or IntegrationDistributor of Technomark dot peen marking machines including portable wireless models controlled by smartphone and tablet, as well as fixed marking systems.
• GEKAmajorTechnology or IntegrationAuthorized dealer of GEKA CNC angle lines including GR Series CNC Angle Lines and Alfa Plus CNC Flat Bar & Angle Lines for structural steel processing.
• KotecmajorTechnology or IntegrationDistributor of Kotec machinery including CNC angle lines, plate bevelling machines, and CNC drilling sawing beam lines.
• Roll Out RacksmajorTechnology or IntegrationDistributor of Roll Out Racks storage solutions including Sheet Towers, vertical sheet racks, roll-out pallets, and cantilever racks for sheet metal and long product storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LVD Australia: Australian operations of LVD Group, a global press brake, laser cutter, and shears manufacturer. Competes with IMS's Accurl, Titan, and Toptec press brake offerings in the Australian fabrication market.
• Trumpf Australia: Australian operations of Trumpf, a global leader in industrial lasers and machine tools. Competes head-to-head with IMS's AORE and Daito offerings in the fiber laser and sheet metal processing categories in Australia.
• Prima Power Australia: Australian operations of Prima Power (part of Prima Industrie), a sheet metal machinery manufacturer offering laser cutters, punch/shear systems, and bending machines. Direct competitor to IMS's sheet metal and press brake portfolio.
• Bystronic Australia: Australian subsidiary of Bystronic, a global sheet metal processing machinery manufacturer (laser cutters, press brakes, automation). Offers directly overlapping solutions to IMS's sheet metal and fabrication customers in Australia.
• Amada Australia: Australian arm of Amada, a global manufacturer of metalworking machinery (press brakes, laser cutters, punch presses, band saws). Competes directly with IMS across the same fabrication and sheet metal categories across the same Australian customer base.
• Mazak Oceania: Australian/Oceanian presence of Yamazaki Mazak, a global CNC turning, milling, and multi-tasking machine tool manufacturer. Overlaps with IMS's engineering/machine shop category (CNC milling, turning, slotting) serving Australian precision manufacturers.
• Durma Australia: Turkish manufacturer of press brakes, laser cutters, and plasma cutters with Australian distribution. Competes directly with IMS in the press brake and CNC laser segments of the Australian market.
• Haco Machines Australia: Australian-based industrial machinery distributor of press brakes, shears, plate rolls, and fabrication equipment. Closest geographic and multi-brand distribution peer to IMS — operating in the same Australian metalworking channel.
• Applied Machinery Australia: Multi-brand industrial machinery distributor in Australia offering fabrication, sheet metal, and engineering equipment. Closely comparable business model to IMS as another multi-brand metalworking distributor serving the same channel.

Regional players

• Ellison: New Zealand-based industrial machinery distributor serving the Australasian metalworking market with comparable products (fabrication, sheet metal, saws). Adjacent geographic peer that has installed equipment across the Tasman serving similar end-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@industrialmachinerysalesse5172
• Facebookfacebook.com/IndustrialMachinerySales
• LinkedInlinkedin.com/company/industrial-machinery-sales
• Xx.com/IMS_Machinery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Machinery Sales