Roll Out Racks
Roll Out Racks is a privately held Canadian manufacturer, founded in 2015 as a spin-off from Les Équipements Hardy, that designs and sells modular roll-out industrial storage rack systems (cantilever, sheet, honeycomb, and pallet) to steel fabricators, service centers, and warehouses across North America and Australia via a regional dealer network.
- Company typePrivate
- Founded2015
- HeadquartersBrossard, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roll Out Racks does
Roll Out Racks is a privately held Canadian industrial equipment manufacturer headquartered in Delson, Quebec, with an additional office in Brossard, Quebec. Founded in 2015 as a spin-off from Les Équipements Hardy's cantilever shelving division in Portneuf, the company designs and builds modular, reconfigurable roll-out storage rack systems for heavy industrial materials including steel sheets, bars, tubes, pipes, and structural profiles. Its product portfolio spans seven core SKUs (Universal Sheet Rack, Sheet Rack, Cantilever Rack, Roll Out Pallet, Vertical Sheet Rack, Sheet Tower, Honeycomb Rack), all unified by a proprietary roll-out drawer mechanism with adjustable spacing, locking systems, and integration with bridge cranes and forklift-fed cutting machines (laser, plasma, water-jet). Manufacturing incorporates robotic welding, laser cutting, and a proprietary coating paint process, with the founding team bringing over 20 years of material handling expertise and 40 years of manufacturing experience inherited from the Hardy operation.
The company's primary customer segments are steel manufacturing and fabrication shops, steel service centers and distributors, and general warehouse operations, with secondary reach into aerospace/defense and the plastics industry. It sells through a regional dealer/rep network covering all US states, Canadian provinces (Ontario, British Columbia, Quebec), and Australia, supplemented by direct fulfillment in select US states (e.g., Colorado) and a request-a-quote lead capture mechanism. Revenue is generated entirely through one-time hardware sales priced via custom quote; no subscription, recurring service, or public pricing tiers are offered. Marketing relies on content/SEO (regular bilingual blog in English and French), email newsletter, organic social (Facebook, LinkedIn), and trade show participation (FABTECH 2024). The business is founder-led by Daniel Romero as Founder and President, privately held with no institutional investors or funding rounds disclosed, and has no AI/ML, software, or API surface.
Roll Out Racks firmographics
Firmographics- Name
- Roll Out Racks
- Legal name
- Roll Out Racks
- Website
- https://rolloutracks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roll Out Racks is a privately held Canadian manufacturer, founded in 2015 as a spin-off from Les Équipements Hardy, that designs and sells modular roll-out industrial storage rack systems (cantilever, sheet, honeycomb, and pallet) to steel fabricators, service centers, and warehouses across North America and Australia via a regional dealer network.
- Ownership category
- akta.pro rank
Roll Out Racks industry classification
Industry- Product category
- Industrial Storage Racks
- NAICS
- Industrial Supplies Merchant Wholesalers (423840), Custom Roll Forming (332114)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Sheet Metal Work (3444), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)
- akta.pro secondary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Roll Out Racks is headquartered
LocationHeadquarters
- HQ city
- Brossard
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Roll Out Racks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Storage Rack Hardware Sales: Roll Out Racks generates revenue through the manufacture and sale of industrial roll-out storage rack systems. Products are sold through a network of regional distributors/dealers in Canada, USA, and Australia. Revenue is derived from one-time hardware purchases of industrial storage equipment with varying configurations and load capacities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing - no public tiers disclosed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Roll Out Racks product offering
Product offeringCore offering
Roll Out Racks manufactures and sells modular industrial roll-out storage rack systems for warehouses and fabrication shops. The product portfolio includes seven rack configurations (Universal Sheet Rack, Honeycomb Rack, Sheet Tower, Vertical Sheet Rack, Roll Out Pallet, Cantilever Rack, and Sheet Rack) built around a proprietary roll-out drawer mechanism that enables full access to stored materials. Products are designed for heavy industrial materials including steel sheets, bars, tubes, pipes, and pallets.
Product overview
Roll Out Racks offers a portfolio of industrial roll-out storage solutions designed to maximize workspace and optimize safety in industrial environments. The product line includes seven core products: the Universal Sheet Rack (modular system combining drawers and fixed levels), Honeycomb Rack (for tubes, bars, and angles), Sheet Tower (for vertical sheet storage to cutting machines), Vertical Sheet Rack (for cut pieces and leftovers), Roll Out Pallet (for warehouse pallet storage), Cantilever Rack (for long and bulky materials), and Sheet Rack (for flexible sheet storage). All products feature roll-out drawer mechanisms, modular designs, and are specifically engineered for steel manufacturing, warehouse racking, aerospace, and manufacturing industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Roll Out Universal Sheet Rack A modular industrial sheet rack combining drawers and fixed levels, designed to adapt to evolving storage needs in manufacturing and warehouse environments. Each unit accommodates up to 13 drawers with adjustable spacing every 3 inches.
Quantifiable outcome
- Material handling time reduced from up to 1 hour to 3-5 minutes with cantilever rack installation (Acier Picard case study)
- +4 more outcomes
Companies that use Roll Out Racks
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Roll Out Racks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Roll Out Racks partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FABTECH (Event Organizer)coreFABTECH is North America's largest event for metal fabrication, forming, welding and finishing. Roll Out Racks participated in FABTECH 2024 in Orlando (October 15-17, 2024), launching a new product and conducting demonstrations at booth #S34059. This event is described as a key opportunity for industry visibility and knowledge sharing.
- Pro-Rep Inc.minorAuthorized dealer representative for Roll Out Racks in Alabama, USA. Part of the company's US distribution network covering all states.
- Peterson & AssociatesminorAuthorized dealer representative for Roll Out Racks in Arizona, USA. Part of the company's US distribution network.
- Midwestern Sales Co.minorAuthorized dealer representative for Roll Out Racks in Illinois, USA. Part of the company's US distribution network.
- Pioneer Reps Inc.minorAuthorized dealer representative for Roll Out Racks in Delaware, USA.
- InRep Inc.minorAuthorized dealer representative for Roll Out Racks in Connecticut, USA.
- Assurance Pro Reps IncminorAuthorized dealer representative for Roll Out Racks in Arkansas, USA.
- Rack ConnectionsminorAuthorized dealer representative for Roll Out Racks in Ontario, Canada. Part of the Canadian distribution network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Roll Out Racks competitors and assessment
Company assessmentBroad incumbents
- Interlake Mecalux: Interlake Mecalux (formerly Interlake Material Handling) is a major North American provider of pallet racking, shelving, and storage solutions for warehouses and steel service centers — directly comparable to Roll Out Racks in target customer and category.
- Kardex Group: Kardex Group provides automated storage and retrieval systems, modular storage products, and industrial shelving. It addresses the same warehouse and industrial storage density problem Roll Out Racks targets, but with broader, more automation-heavy offerings.
- Mecalux: Mecalux is a global manufacturer of warehouse storage systems including pallet racking, cantilever racks, and automated storage. It is the broadest direct competitor to Roll Out Racks in industrial racking, with a much larger product portfolio and global footprint.
- SSI Schaefer: SSI Schaefer is a global intralogistics company offering pallet racking, shelving, and automated storage solutions. It is a broad incumbent in the warehouse storage category where Roll Out Racks operates.
Direct peers
- OHRA Regalanlagen: OHRA is a European manufacturer specializing in cantilever racking systems for long and bulky goods such as steel, timber, and pipes — a direct comparable to Roll Out Racks' core cantilever rack product line.
- Steel King Industries: Steel King Industries manufactures industrial steel storage products including pallet racks, cantilever racks, and specialty racking systems for harsh environments. It directly competes with Roll Out Racks in industrial and steel-service-center rack categories.
- Lista International: Lista International makes heavy-duty modular drawer storage cabinets, workbenches, and industrial storage systems — overlapping with Roll Out Racks' modular, drawer-based storage approach for industrial inventory.
- Frazier Industrial Company: Frazier Industrial is a North American manufacturer of pallet racking, shelving, and structural storage systems. It competes in overlapping warehouse and industrial storage categories where Roll Out Racks sells its cantilever and sheet storage products.
- Tennsco: Tennsco manufactures a broad line of steel shelving, racking, and storage products for industrial, commercial, and warehouse customers. It overlaps with Roll Out Racks in heavy-duty steel shelving and storage rack categories.
Emerging players
- Zickert Rollenladen: Zickert is a European-based manufacturer of roll-out and pull-out rack/storage systems for sheet metal and long goods, conceptually similar to Roll Out Racks' roll-out drawer concept for sheet and tube storage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roll Out Racks social profiles
Digital presenceRoll Out Racks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll Out Racks leadership team
Management profileNumber of profiles
Profiles2 records
Roll Out Racks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll Out Racks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll Out Racks
What does Roll Out Racks do?
Roll Out Racks manufactures and sells modular industrial roll-out storage rack systems for warehouses and fabrication shops. The product portfolio includes seven rack configurations (Universal Sheet Rack, Honeycomb Rack, Sheet Tower, Vertical Sheet Rack, Roll Out Pallet, Cantilever Rack, and Sheet Rack) built around a proprietary roll-out drawer mechanism that enables full access to stored materials. Products are designed for heavy industrial materials including steel sheets, bars, tubes, pipes, and pallets.
Is Roll Out Racks a public or private company?
Roll Out Racks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roll Out Racks founded?
Roll Out Racks was founded in 2015. It employs 11 to 50 people.
Where is Roll Out Racks based?
Roll Out Racks is headquartered in Brossard, Canada, in the North America region.
How does Roll Out Racks make money?
One revenue line is on record: industrial Storage Rack Hardware Sales.
Who are Roll Out Racks's main competitors?
Broad incumbents on record are Interlake Mecalux, Kardex Group, Mecalux and SSI Schaefer. Direct peers are OHRA Regalanlagen, Steel King Industries, Lista International, Frazier Industrial Company and Tennsco. Zickert Rollenladen is listed as an emerging player.
Does Roll Out Racks have an API?
No public API is recorded for Roll Out Racks.
What industry is Roll Out Racks in?
Roll Out Racks's product category is Industrial Storage Racks. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 423840 and its SIC code is 2540.