Dutch Rose Media

What Dutch Rose Media does

Dutch Rose Media is a privately held, founder-owned augmented, virtual, and mixed reality agency headquartered at Videolab in Eindhoven, Netherlands (Torenallee 20). Founded in the early 2010s, the firm has accumulated more than a decade of experience designing and producing bespoke immersive experiences for enterprise and institutional clients across sports, museums and cultural heritage, brand events, entertainment, fashion, and training. Its service offering spans the full project lifecycle from concept development through production and deployment, delivered either as one-off activations or as branded mobile applications published on iOS and Android.

The company's core technology stack combines AR application development (image tracking and plane tracking for marker-based and markerless overlays), VR and mixed reality application development on a modular framework, and volumetric video captured via a 32-camera stage operated by strategic partner 4DR Studios. Signature projects include the Philips 'The Wonder of You' hybrid VR/AR global press event (executed across 16 countries in 7 languages and recognized with two 2023 Gouden Giraffe Awards), the KNVB 'Beleef Oranje' volumetric feature for Euro 2021, the PSV Brainport Fan Cam, the SoccAR real-time data overlay built with PSV, ESPN and Cisco, the Oorlogsmuseum Overloon Avro Lancaster AR experience, and a modular VR safety training app for Van der Heide.

Dutch Rose Media operates a project-based, quote-driven professional services revenue model with no public pricing, complemented by workshops and masterclasses on XR innovation. The go-to-market motion is sales-led and partnership-driven: client acquisition leans on a published portfolio, industry awards, and recurring technology partnerships (notably 4DR Studios for volumetric capture, Brainport Eindhoven as regional ecosystem sponsor, and Turn Key Business Events for hybrid events). Customer concentration sits across more than 15 named enterprise and institutional logos spanning healthcare/technology (Philips), sports (PSV, KNVB), cultural heritage, government, education, fashion, and entertainment, with no public revenue figures, no disclosed funding rounds, and no parent company in the available record.

Name

Dutch Rose Media

Legal name

Dutch Rose Media

Website

https://dutchrosemedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch Rose Media is a Netherlands-based XR agency that designs and develops bespoke AR, VR, and MR applications using volumetric video capture for enterprise clients across sports, museums, brand events, safety training, fashion, and entertainment.

Ownership category

akta.pro rank

Product category

AR/VR Immersive Experience Development Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Performing Arts, Spectator Sports, and Related Industries (711), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Conferences & Summits (Webinars, Keynotes) (MPAGAOAA), Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)

Keywords

• Augmented reality development
• Virtual reality experiences
• Mixed reality studio
• Volumetric video capture
• Immersive experience design

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Immersive Experience Development: Project-based development of bespoke AR, VR, and MR experiences for enterprise clients, museums, sports organizations, and entertainment venues. Includes concept development, production, and deployment.
2. Mobile Application Development: Development and maintenance of branded AR/VR mobile applications available on iOS and Android app stores for client projects and ongoing consumer engagement.
3. Event and Brand Experience: Hybrid and virtual event experiences, brand activations, and immersive marketing campaigns for major brand events and press conferences.
4. Workshop and Masterclass: XR innovation workshops and masterclasses for organizations looking to understand and implement immersive technologies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Dutch Rose Media is an Eindhoven-based immersive media studio that designs and develops custom Augmented Reality, Virtual Reality, Mixed Reality and volumetric video experiences for enterprise and institutional clients. Its work spans branded AR features for live broadcasts, VR exhibits for museums, 3D stadium tours for sports clubs, and VR-based safety training applications. Each engagement is built-to-order around the client's narrative, audience, and deployment context rather than sold as packaged software.

Product overview

Dutch Rose Media is an award-winning XR (AR, VR, and MR) agency with over 10 years of experience in immersive storytelling. The company develops bespoke AR/VR applications and volumetric video experiences for clients across entertainment, training, education, and living history sectors. Their portfolio includes named projects such as SoccAR (AR sports application), The Wonder of You (VR brand experience), VR Safety Training apps, Brainport Fan Cam, and various museum and event applications. They operate as a project-based service company, creating custom immersive experiences rather than a unified product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SoccAR Custom Augmented Reality application built for World Cup broadcasts to enrich live match coverage with AR-driven visual features for television audiences.
• The Wonder of You VR Experience Virtual Reality experience created for the David Bowie "The Wonder of You" exhibition, designed for museum and traveling-exhibit visitors to explore Bowie's life and work immersively.
• VR Safety Training App Virtual Reality safety training application built for organizations that need to deliver repeatable, low-risk procedural and safety instruction to employees.
• Brainport Fan Cam Volumetric video experience built for PSV Eindhoven that captures fans or players in 3D for immersive fan engagement content around match days and club campaigns.
• House of Rubber VR Experience Virtual Reality experience created for the Philips Museum that uses 3D and VR storytelling to convey the history of rubber and the regional industrial heritage tied to Philips.
• Avro Lancaster NN775 AR Experience Augmented Reality experience built around the Avro Lancaster bomber NN775 to present aviation history and aircraft detail through AR visualization for heritage audiences.
• Future040 AR Application Augmented Reality application developed for the Future040 initiative, applying AR to brand or city storytelling in the Eindhoven / 040 region.
• Beleef Oranje ("We the wave!" AR Feature) AR feature created for Oranje (the Dutch national football team) fan-engagement campaigns, including the "We the wave!" interaction for supporters.
• PSV Stadiontour (3D Experience) 3D experience that delivers a virtual stadium tour of PSV Eindhoven's ground, built for supporters and visitors who want to explore the venue in 3D.
• Thuis (Hiigo Album AR Experience) AR experience tied to the release of the Hiigo album "Thuis," connecting the album's artwork or packaging with an immersive AR layer for listeners and fans.

Quantifiable outcome

• Philips #TheWonderofYou achieved 3.1 billion reach, 640 articles, and 235 social posts across 16 countries
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Brainport EindhovenflagshipStrategic or Co-development Partner · 1 January 2024Regional technology ecosystem partner sponsoring the Brainport Fan Cam project with PSV. Brainport serves as the main sponsor enabling the development of the Fan Cam experience that tours through the 21 municipalities of the Brainport region, promoting regional identity and unity.
• 4DR StudioscoreTechnology or Integration · 1 January 2021Strategic technology partner for volumetric video capture. 4DR Studios provides the volumetric capturing stage where Dutch Rose Media films players, celebrities, and performers for use in AR/VR experiences. The partnership enables projects like PSV Fan Cam, KNVB Oranje App features, and volumetric video experiences. Dutch Rose Media developed the complete concept and production pipeline while 4DR Studios provides the capture technology.
• Turn Key Business EventsflagshipStrategic or Co-development PartnerEvent management partner for the Philips Lifestyle Global Press Event #TheWonderofYou. Turn Key Business Events coordinated the international hybrid brand event setup in hotel rooms with personal hosts, while Dutch Rose Media developed the immersive VR/AR experience components.
• KNVBflagshipStrategic or Co-development PartnerRoyal Dutch Football Association partnership for the We the wave! AR feature in the KNVB Oranje App for Euro 2021. Dutch Rose Media developed the AR experience featuring Dutch national team players (Memphis, Georginio, Frenkie, Matthijs) in volumetric video format.
• Studio PMSminorStrategic or Co-development PartnerDesign agency collaboration for the House of Rubber virtual fashion show project. Studio PMS sought innovative and sustainable ways to communicate fashion, partnering with Dutch Rose Media for AR/VR implementation.
• Dutch Design FoundationminorStrategic or Co-development PartnerPartnership for Future 040 project during Dutch Design Week 2018. Dutch Design Foundation collaborated on the AR experience showing Eindhoven's future city plans, demonstrating AR as a tool for urban planning communication.
• Effenaar LabminorStrategic or Co-development PartnerHybrid Music Vibes program partnership enabling the Hiigo's Thuis album enrichment project. The Effenaar Lab program facilitated the collaboration between Dutch Rose Media, Hiigo, and 4DR Studios for creating immersive music experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rewind: UK-based creative technology studio specialized in VR, AR, and immersive content for global brands — directly comparable in capabilities (volumetric capture, brand activations, immersive storytelling) and enterprise go-to-market.
• UNIT9: London- and global-headquartered immersive experience production studio building AR, VR, and interactive brand activations for enterprise clients — overlapping closely with Dutch Rose Media's bespoke XR services model.
• Zappar: AR content creation platform and creative agency delivering bespoke AR campaigns and tools for brands — overlapping both the agency services and AR technology dimensions of Dutch Rose Media.
• Groove Jones: Dallas-based AR/VR creative technology studio producing immersive marketing campaigns, brand activations and AR experiences — competes in the same bespoke immersive-services category for enterprise marketers.
• INDE: UK and Barcelona-based XR experience studio creating large-format AR installations and immersive content for brands, museums, and entertainment venues — peer in volumetric and AR storytelling.
• North Kingdom: Swedish interactive experience studio delivering award-winning immersive brand experiences, AR/VR installations, and digital storytelling for enterprise clients — same creative-services DNA and B2B portfolio as Dutch Rose Media.

Broad incumbents

• The Glimpse Group: US publicly-listed holding company aggregating immersive technology and AR/VR service studios — provides scale contrast and a potential strategic acquirer of boutique XR agencies like Dutch Rose Media.

Emerging players

• Talespin: VR-based immersive training platform for workforce development — directly comparable to Dutch Rose Media's modular VR safety-training framework (Van der Heide deployment), but operating more productized/scale-stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/dutchrosemedia
• YouTubeyoutube.com/user/DutchRoseMedia
• Facebookfacebook.com/DutchRoseMedia
• LinkedInlinkedin.com/company/dutch-rose-media
• Instagraminstagram.com/dutchrosemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch Rose Media