The Glimpse Group
The Glimpse Group is a publicly traded (NASDAQ: GGRP) diversified immersive-technology platform that operates 11 subsidiaries delivering VR/AR/XR, spatial-computing, and Physical AI software to the U.S. Department of Defense, U.S. Navy, and enterprise clients across AEC, healthcare, education, and sports.
- Company typePublic
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What The Glimpse Group does
The Glimpse Group is a New York-based, publicly traded (NASDAQ: GGRP, formerly VRAR) diversified immersive-technology platform company founded in 2016, operating through 11 wholly owned subsidiaries that deliver VR, AR, XR, spatial-computing, and Physical AI software and services to enterprise and government customers. The portfolio spans defense (Brightline Interactive, including the SpatialCore Physical AI interoperability platform co-developed with the U.S. Navy), the AEC industry (Auggd / Glimpse Australia), enterprise VR/AR (Sector 5 Digital), and training (XR Terra), with named customers including the U.S. Department of Defense, U.S. Navy, an unnamed global pharmaceutical company, and a major U.S. sports franchise. The company has executed a clear strategic pivot in 2026, rebranding its ticker, reconstituting its board under Admiral Scott Swift, publicly launching SpatialCore, and filing for a spinout IPO of Brightline Interactive as a standalone defense-tech / AI software company.
The business model is project- and contract-driven, with revenue generated through direct enterprise sales and government procurement rather than self-serve or volume SaaS channels. Disclosed commercial deal sizes are in the mid-six figures (e.g., a 3D anatomy training platform for a global pharmaceutical firm; an AR fan-engagement platform with a major sports franchise, telco, and global media agency), while government revenue is tied to the timing of Department of Defense and U.S. Navy synthetic-training and Physical AI programs. Pricing is quote-based and negotiated rather than publicly listed, and the company maintains a debt-free capital structure with $3.34M in cash as of Q2 FY2026 and a market capitalization of approximately $16M.
Operationally, the company is in transition: top-line contracted sharply in the first half of fiscal 2026 (Q1 revenue down 43% YoY, Q2 down 59% YoY), which management attributes to U.S. government budget and contract-timing delays. To refocus the business, management has changed auditors, raised $1.845M earmarked for the Physical AI transition, filed a confidential S-1 for the Brightline Interactive IPO, and concentrated strategic and capital resources on SpatialCore and defense autonomy. The near-term investment debate therefore centers on whether the Brightline IPO and Physical AI pivot can offset near-term revenue contraction in the legacy immersive-services portfolio.
The Glimpse Group firmographics
Firmographics- Name
- The Glimpse Group
- Legal name
- The Glimpse Group, Inc.
- Website
- https://theglimpsegroup.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Glimpse Group is a publicly traded (NASDAQ: GGRP) diversified immersive-technology platform that operates 11 subsidiaries delivering VR/AR/XR, spatial-computing, and Physical AI software to the U.S. Department of Defense, U.S. Navy, and enterprise clients across AEC, healthcare, education, and sports.
- Ownership category
- akta.pro rank
The Glimpse Group industry classification
Industry- Product category
- Immersive Technology Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industry
- Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)
Keywords
Where The Glimpse Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Glimpse Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise VR/AR Software and Services: The company generates revenue through multiple subsidiaries providing immersive technology software and services to enterprise customers across various sectors including defense, AEC, healthcare, education, and sports/entertainment. Revenue is contract-based, project-driven, with some recurring elements from government contracts.
- Government/Defense Contracts: Revenue from Department of Defense, U.S. Navy, and other government agencies for synthetic training platforms, autonomous systems infrastructure, and immersive technology solutions. Subject to budget timing and government procurement cycles.
- Project-based Enterprise Contracts: Mid to large-scale software development contracts with enterprise clients, such as the mid six-figure 3D anatomy training platform contract with a global pharmaceutical company through Sector 5 Digital subsidiary.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The Glimpse Group product offering
Product offeringCore offering
The Glimpse Group is a diversified immersive technology platform company that develops and sells enterprise-focused Virtual Reality, Augmented Reality, Spatial Computing, and AI-driven software through multiple wholly-owned subsidiaries. Its core offerings include SpatialCore (a Physical AI interoperability platform co-developed with the U.S. Navy), unified synthetic training ecosystems for defense, AR solutions for the AEC industry, AI-driven immersive training platforms for healthcare/pharma, and AR fan engagement experiences for sports and entertainment.
Product overview
The Glimpse Group is a diversified Immersive Technology platform company (NASDAQ:GGRP) providing enterprise-focused spatial computing and AI-driven software and services. The company operates multiple subsidiaries including Brightline Interactive (Physical AI and spatial computing subsidiary developing SpatialCore), Sector 5 Digital (enterprise VR/AR solutions), XR Terra (VR/AR training), and Auggd (AR for AEC industry). Key products include SpatialCore (open standards-based interoperability platform for autonomous systems co-developed with the U.S. Navy) and Foretell AI (gaining traction in Education and Healthcare). The company serves defense, enterprise, healthcare, and training sectors with immersive technology solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Brightline Interactive: Leading Physical AI subsidiary focused on spatial computing and autonomous systems infrastructure
- SpatialCore
- Sector 5 Digital
- Branded Realities
Products and services
- SpatialCore An open standards-based interoperability platform for Physical AI and autonomous systems that functions as an operational context layer enabling autonomous systems, sensors, and AI to operate from a shared understanding of the physical environment, compressing integration timelines from months to weeks. Built for defense and commercial autonomy customers.
- Sector 5 Digital 3D Anatomy Training Platform A 3D-based immersive anatomy training platform built for corporate training and healthcare/pharmaceutical learning applications, delivered under enterprise contract by subsidiary Sector 5 Digital.
- Sector 5 Digital AR Fan Engagement Experience
Quantifiable outcome
- Integration timelines compressed from months to weeks
- +1 more outcomes
Companies that use The Glimpse Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
The Glimpse Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
The Glimpse Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major, core and minor.
- Major US Sports Franchise, Major Telco, and Global Media AgencymajorThe Glimpse Group partnered with a highly valued US sports franchise, a major telco, and a global media agency to develop an augmented reality experience aimed at enhancing in-stadium fan engagement and providing a mobile version for fans to enjoy at home. The project is a mid-six-figure software and services development led by subsidiary Sector 5 Digital.
- U.S. NavycoreCo-developed SpatialCore interoperability platform for Physical AI and autonomous systems with the U.S. Navy over four years. SpatialCore functions as an operational context layer enabling autonomous systems, sensors, and AI to operate from a shared understanding of the physical environment.
- Branded Realities Inc. (Erik Muendel)minorErik Muendel, CEO of Branded Realities Inc., previously sold Brightline Interactive to Glimpse Group for $32.5 million in 2022. Branded Realities closed a $1.6M seed round for its Realities platform and has partnered with venues including AT&T Dallas Cowboys Stadium and TD Garden with Boston Celtics and Bruins.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
The Glimpse Group competitors and assessment
Company assessmentBroad incumbents
- HTC VIVE (HTC Corporation): HTC VIVE provides VR headsets and enterprise XR solutions for training, design, and simulation. It is comparable to Glimpse as an enterprise immersive technology player, though HTC operates at the hardware-plus-software level across consumer and enterprise segments.
- Trimble Inc. Trimble provides architecture, engineering and construction (AEC) technology including AR-enabled field solutions and spatial computing. It is comparable to Glimpse's Auggd subsidiary as an AEC-focused immersive technology provider, though operating at vastly greater scale with broader industry software.
- Palantir Technologies: Palantir provides AI-driven data analytics and decision-support software with deep DoD and U.S. government penetration. It is comparable to Brightline as an enterprise/defense software platform serving the same government buyer with AI-integrated mission solutions, though at vastly greater scale and broader scope.
- Epic Games (Unreal Engine): Epic Games' Unreal Engine is a leading real-time 3D platform widely used for XR/AR/VR development, including military simulation and digital twins. It is comparable to Glimpse's SpatialCore as an XR development framework and toolchain, though operating at massive scale with broader gaming and entertainment reach.
Direct peers
- Magic Leap: Magic Leap develops enterprise-focused AR hardware and software with applications across manufacturing, healthcare, and defense. It is comparable to Glimpse as an enterprise AR/immersive technology platform pursuing similar vertical use cases, though Magic Leap emphasizes proprietary optics and hardware.
- Unity Software: Unity is a leading real-time 3D development platform widely used to build XR/AR/VR experiences and simulations. It is comparable to Glimpse as a foundational XR development framework and tooling provider, though it serves a much broader commercial customer base including gaming and media.
- Strivr: Strivr provides VR-based immersive training for enterprise customers across retail, sports, and logistics. It is comparable to Glimpse's Sector 5 Digital and broader enterprise VR/AR training offerings, focusing on workforce learning and performance improvement.
- Red 6: Red 6 builds augmented reality systems for military airborne training and synthetic training environments. It is directly comparable to Brightline Interactive's unified synthetic training ecosystem, targeting the same DoD buyer with AR-driven mission training.
Emerging players
- Anduril Industries: Anduril is a defense technology company building autonomous systems and AI-enabled hardware/software for the DoD. It is comparable to Brightline Interactive/SpatialCore as a competitor pursuing Physical AI and autonomous capabilities for the U.S. military, though with substantially greater capital and a broader product portfolio.
- AppliedVR: AppliedVR develops VR-based therapeutic and training solutions for healthcare. It is comparable to Glimpse's healthcare training solutions (e.g., the 3D anatomy training platform), with overlapping use cases in immersive medical education and patient training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
The Glimpse Group social profiles
Digital presenceThe Glimpse Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Glimpse Group leadership team
Management profileNumber of profiles
Profiles12 records
The Glimpse Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Glimpse Group funding detail
Funding detailFunding overview
Funding rounds12 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Glimpse Group M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Glimpse Group
What does The Glimpse Group do?
The Glimpse Group is a diversified immersive technology platform company that develops and sells enterprise-focused Virtual Reality, Augmented Reality, Spatial Computing, and AI-driven software through multiple wholly-owned subsidiaries. Its core offerings include SpatialCore (a Physical AI interoperability platform co-developed with the U.S. Navy), unified synthetic training ecosystems for defense, AR solutions for the AEC industry, AI-driven immersive training platforms for healthcare/pharma, and AR fan engagement experiences for sports and entertainment.
Is The Glimpse Group a public or private company?
The Glimpse Group is a public company. It is classified as public and is currently operating.
When was The Glimpse Group founded?
The Glimpse Group was founded in 2016. It employs 51 to 100 people.
Where is The Glimpse Group based?
The Glimpse Group is headquartered in New York, United States, in the North America region.
How does The Glimpse Group make money?
Three revenue lines are on record. Enterprise VR/AR Software and Services are the primary driver. The others are government/Defense Contracts and project-based Enterprise Contracts.
Who are The Glimpse Group's main competitors?
Broad incumbents on record are HTC VIVE (HTC Corporation), Trimble Inc., Palantir Technologies and Epic Games (Unreal Engine). Direct peers are Magic Leap, Unity Software, Strivr and Red 6. Emerging players are Anduril Industries and AppliedVR.
Does The Glimpse Group have an API?
No public API is recorded for The Glimpse Group.
What industry is The Glimpse Group in?
The Glimpse Group's product category is Immersive Technology Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of MPAFAIAG, Virtual Worlds & Social Sandbox Experiences (persistent social spaces). Its NAICS code is 54151 and its SIC code is 7373.