Mend
Mend (Seeds Center for Whole Health) is a Baltimore-based Traditional Chinese Medicine clinic operating three locations that deliver acupuncture, community acupuncture, massage, microneedling, herbal medicine, and naturopathy to individual patients, with insurance billing, HSA/FSA acceptance, and VA Choice Program participation.
- Company typePrivate
- Founded2006
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mend does
Mend (legal entity: Seeds Center for Whole Health) is a Baltimore-based Traditional Chinese Medicine clinic operating three physical locations in the Baltimore metro area — Remington (flagship hybrid clinic, ~2017), Quarry Lake (2019), and Canton (2022). Founded in 2006/2007 by Sarah O'Leary, L.Ac., the practice was rebranded from Seeds Health and Wellness to Mend Acupuncture around 2017. The company delivers a multi-modality TCM service portfolio centered on a unique hybrid model: private One on One Acupuncture ($100–$150 per session) and affordable Community Acupuncture ($35 per session in a shared group setting), supplemented by TCM-inspired massage therapy ($100–$150), professional-grade microneedling with proprietary herbal serums ($140–$200), Chinese herbal medicine consultations ($55 plus $30–$50 for herbs), teen acupuncture, naturopathic medicine (Dr. Stacey Kargman), sound healing, and a prepaid Wellpass package ($425 for five sessions).
The business model is direct-to-consumer with hybrid payment mechanics: patients pay out of pocket or via HSA/FSA for most services, while One on One Acupuncture is also billable to five in-network commercial insurers (Aetna, BlueCross BlueShield, Cigna, Hopkins EHP, United), with Medicare Part B for chronic low back pain coming online in April 2026 and the VA Choice Program providing a government-payer channel for veterans. Operations run on Jane App for online scheduling and are supported by light digital marketing (blog, SEO, email newsletter, social, local events). Mend is bootstrapped, founder-owned, and employs 1–10 staff, with Kim Hennessee, L.Ac. serving as Director of Operations. A parallel Mend Continuing Education division sells online professional development courses to integrative health practitioners, representing the company's first move outside its core clinic services.
Mend firmographics
Firmographics- Name
- Mend
- Legal name
- Seeds Center for Whole Health
- Website
- https://mendacupuncture.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mend (Seeds Center for Whole Health) is a Baltimore-based Traditional Chinese Medicine clinic operating three locations that deliver acupuncture, community acupuncture, massage, microneedling, herbal medicine, and naturopathy to individual patients, with insurance billing, HSA/FSA acceptance, and VA Choice Program participation.
- Ownership category
- akta.pro rank
Mend industry classification
Industry- Product category
- Acupuncture & Traditional Chinese Medicine Clinics
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
- akta.pro secondary industries
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Massage Therapy & Bodywork (EDAOALAH)
Keywords
Where Mend is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mend business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- One on One Acupuncture Services: Private acupuncture sessions in individual treatment rooms with personalized care. Initial sessions at $150 (75 min), return visits at $100 (60 min). May be covered by insurance.
- Community Acupuncture: Affordable group-based acupuncture in shared healing setting. Flat rate of $35 per session. Not covered by insurance but receipts provided for HSA/FSA reimbursement.
- Massage Therapy: TCM-inspired massage therapy including Swedish, deep tissue, myofascial release, stretching, and aroma-point acupressure. 50-min sessions at $100, 75-min at $150 plus gratuity.
- Microneedling Services: Cosmetic microneedling treatments. 60-min full sessions at $200, 30-min focused treatments at $140. Recommended 4-8 sessions for optimal results.
- Chinese Herbal Medicine: Herbal consultations at $55 (30 min) plus herb costs of $30-$50 for 2 week to 1 month supply. Prescriptions available in capsules, teas, liquid extracts and powders.
- Teen Acupuncture: Specialized acupuncture for ages 13-17. $150 initial visit, $100 follow-up visits. May be covered by insurance.
- Naturopathy Services: Naturopathic medicine consultations with Dr. Kargman. New patient in-person at $335, virtual at $295, follow-ups at $145-190. Does not bill insurance but provides superbills.
- Wellpass Prepaid Packages: Prepaid wellness packages offering 5 sessions of one-on-one acupuncture or 50-min massage at $85 each ($425 total). Valid for one year from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One on One Acupuncture - Initial Visit |
| One time/ perpetual license | Pay-as-you-go | One on One Acupuncture - Return Visit |
| Unit Pricing | Pay-as-you-go | Community Acupuncture |
| Unit Pricing | Pay-as-you-go | TCM-Inspired Massage - Standard |
| Unit Pricing | Pay-as-you-go | Pregnancy Massage |
| Unit Pricing | Pay-as-you-go | Microneedling Full Session |
| Unit Pricing | Pay-as-you-go | Microneedling Focused Session |
| Unit Pricing | Pay-as-you-go | Teen Acupuncture - Initial Visit |
| Unit Pricing | Pay-as-you-go | Teen Acupuncture - Follow-up |
| Unit Pricing | Pay-as-you-go | Chinese Herbal Medicine Consultation |
| Unit Pricing | Pay-as-you-go | Naturopathy New Patient - In-Person |
| Unit Pricing | Pay-as-you-go | Naturopathy New Patient - Virtual |
| Unit Pricing | Pay-as-you-go | Naturopathy Follow-ups |
| Subscription | Annual | WellPass Prepaid Package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Mend product offering
Product offeringCore offering
Mend operates a multi-location Traditional Chinese Medicine (TCM) and holistic wellness clinic in Baltimore, Maryland, delivering acupuncture (private one-on-one and affordable community formats), TCM-inspired massage therapy, Chinese herbal medicine consultations, professional microneedling with custom herbal serums, and naturopathic medicine. Services are delivered in person at three clinic locations (Remington, Quarry Lake, Canton) and supported by online scheduling, insurance billing, and HSA/FSA payment.
Product overview
Mend is an acupuncture and holistic wellness clinic founded in 2006, offering a comprehensive suite of Traditional Chinese Medicine (TCM) services across three Baltimore locations (Remington, Quarry Lake, Canton). The core offerings center on acupuncture delivered in two formats: One on One Acupuncture (private sessions, $100-150) and Community Acupuncture (affordable group setting, $35). Additional clinical services include Teen Acupuncture, Chinese Herbal Medicine, TCM-Inspired Massage (including Pregnancy Massage), Microneedling ('Like Natural Botox'), and Naturopathy through Dr. Kargman. Specialty treatments include Seasonal, New Moon, Full Moon, and Birthday acupuncture sessions. The clinic also offers a Wellpass prepaid wellness package, Sound Healing Sessions, Yoga Nidra recordings, and a Continuing Education division for practitioners. Services are available in-person at three locations plus telehealth/virtual consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- One on One Acupuncture Private, personalized acupuncture sessions in a dedicated treatment room. Initial 75-minute sessions cost $150; return visits are 60 minutes at $100. May include gua sha, cupping, and moxibustion modalities. Insurance may be applicable for these sessions.
- Community Acupuncture Affordable acupuncture delivered in a group healing setting with recliners. Sessions cost $35 and include 6–12 needles with approximately 30 minutes of rest. Patients remain fully clothed and choose their own recliner. HSA/FSA receipts available.
- Teen Acupuncture Acupuncture services designed for adolescents ages 13–17 seeking holistic support for physical and emotional well-being. Initial visit $150; follow-ups $100. Addresses stress, anxiety, hormonal imbalances, headaches, sports injuries, and more. Parental consent required for first visit.
- Chinese Herbal Medicine Traditional Chinese herbal formulas prescribed via consultation (in-person or virtual at $55 for 30 minutes). Herb costs range $30–$50 for a 2-week to 1-month supply. Available in capsules, teas, liquid extracts, and powders.
- TCM-Inspired Massage Therapy Bodywork combining techniques including Swedish, deep tissue, myofascial release, stretching, and aroma-point acupressure. 50-minute sessions $100+; 75-minute sessions $150+ (gratuity additional). Custom seasonal aromatherapy and cupping therapy included complimentary.
- Pregnancy Massage Nurturing massage for pregnancy using acupressure, rhythmic strokes, and stretching. Safe for patients after week 9 of pregnancy. Uses memory foam wedge for comfortable side-lying positioning. Available in 50 and 75-minute sessions.
- Microneedling Professional-grade microneedling treatment marketed as 'Like Natural Botox.' Uses sterile stainless steel needle tip cartridge with numbing cream. 60-minute full-face session $200; 30-minute scar/hair loss treatment $140. Includes custom TCM serums. 4–8 sessions recommended for optimal results.
- Naturopathy (Dr. Kargman) Naturopathic medicine services by Dr. Stacey Kargman, NMD, LAc. New patient consults $295–$335; follow-ups $145–$190. Additional services include acupuncture ($110–$155), hypnotherapy ($190), and craniosacral therapy ($190). Telehealth available Thursdays 9am–1pm; in-person at Quarry Lake Thursdays 2–6pm.
- Special Treatments (Seasonal, New Moon, Full Moon, Birthday) Seasonal acupuncture treatments aligned with Traditional Chinese Medicine principles. Offerings include Summer Refresher (20% off first visit) addressing anxiety, insomnia, heat sensitivity. Also includes New Moon Treatment for fatigue and renewal, Full Moon Treatment for emotional release, and Birthday Treatment for mental/emotional clearing. Available as One on One or Community Acupuncture.
- Wellpass Prepaid wellness package offering 5 sessions (One on One Acupuncture or 50-minute massage) for $425 ($85/session). Valid for one year from purchase. Allows HSA/FSA dollars. Designed for ongoing wellness, pain management, and stress support.
- Sound Healing Sessions Sound healing immersion with alchemical crystal bowls led by Kerry Martinez. Held every other Friday at Quarry Lake, 6:30pm–7:30pm. 1-hour session at $44. Features 'Frequency Rest' sound healing practice for stress release and body-mind healing.
- Mend Continuing Education Professional development courses for integrative health practitioners. Current course: Anti-Fat Bias and Weight Stigma in Healthcare & Integrative Medicine ($50). Past courses include Integrative Dry Needling (Lower Body and Upper Body). Mission to empower acupuncturists through comprehensive, accessible continuing education.
- Gift Cards
Quantifiable outcome
- Affordable care model serving Baltimore community since 2006
Companies that use Mend
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles6 records
Mend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Mend partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Medicare Part BcoreEffective April 2026, Mend can bill Medicare Part B for chronic low back pain treatments, expanding access for senior patients.
- VA Choice ProgramcoreRegistered VA Choice Program provider offering free acupuncture and massage treatments to U.S. Veterans enrolled in the program at all three clinic locations. Veterans must have authorization from their primary care physician to receive treatments.
- FullscriptminorOnline dispensary partner for supplements. Patients can access 20+ professional supplement lines through Fullscript at discounted rates.
- MetagenicsminorProfessional supplement brand available through Dr. Kargman's online dispensary for naturopathic patients.
- AetnacoreIn-network insurance provider. Mend can bill Aetna directly for covered acupuncture services.
- BlueCross BlueShieldcoreIn-network insurance provider. Mend can bill BlueCross BlueShield directly for covered acupuncture services.
- CignacoreIn-network insurance provider. Mend can bill Cigna directly for covered acupuncture services.
- Hopkins EHPcoreIn-network insurance provider (Johns Hopkins Employee Health Plan). Mend can bill Hopkins EHP directly for covered acupuncture services.
- United HealthcarecoreIn-network insurance provider. Mend can bill United directly for covered acupuncture services.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Mend competitors and assessment
Company assessmentDirect peers
- The Now Massage: Boutique massage studio chain positioning around curated wellness experiences, similar to Mend's studio-led approach. Comparable retail/studio experience and pricing tier though no acupuncture or TCM layer.
- WTHN: New York-based acupuncture and herbal wellness studio offering 1:1 treatments, integrative services, and curated wellness packages. Comparable to Mend on holistic TCM positioning, urban studio retail experience, and bundled prepaid offerings (akin to Wellpass).
- Pulling Down the Moon: Acupuncture and integrative medicine clinic focusing on women's health, fertility, and pregnancy—substantially overlapping Mend's women's health and fertility use cases and TCM treatment modalities.
- Modern Acupuncture: National franchise operating acupuncture clinics with a standardized clinical model and consistent pricing across locations. Most directly comparable to Mend on category (acupuncture) and structure (multi-location, recurring access), though Mend is boutique and TCM-led while Modern Acupuncture is franchise-led and protocol-driven.
- Acupuncture Together: Cambridge, MA clinic combining community acupuncture with one-on-one treatments in a hybrid model—closely analogous to Mend's signature format, including affordable group sessions alongside private treatments.
- YinOva Center: NYC acupuncture and Chinese herbal medicine center with focus on women's health, fertility, and pain management. Closely comparable to Mend's stated use cases (PMS, fertility, chronic pain) and its TCM-trained practitioners offering multi-modality care.
- Turning Point Wellness: Baltimore-area acupuncture and integrative wellness practice. Most directly comparable on geography and breadth of services (acupuncture, massage, herbal medicine) competing for the same regional patient pool.
Broad incumbents
- Massage Envy: Largest U.S. massage and skincare franchise. Competes with Mend on the massage/TCM-inspired massage revenue line and shares the membership/recurring revenue mechanic, but is much broader and lacks Mend's acupuncture specialization.
- Hand & Stone Massage and Facial Spa: National franchise offering massage and facial services with a membership model. Overlaps with Mend on therapeutic massage demand and prepaid package mechanics; differs by lacking acupuncture and TCM.
Others
- Maryland University of Integrative Health: Accredited institution training acupuncture and integrative health practitioners, including operating a teaching clinic. Relevant as both a feeder of practitioner talent to Mend and a partial substitute for the patient-facing services it offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mend social profiles
Digital presenceMend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mend leadership team
Management profileNumber of profiles
Profiles5 records
Mend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mend
What does Mend do?
Mend operates a multi-location Traditional Chinese Medicine (TCM) and holistic wellness clinic in Baltimore, Maryland, delivering acupuncture (private one-on-one and affordable community formats), TCM-inspired massage therapy, Chinese herbal medicine consultations, professional microneedling with custom herbal serums, and naturopathic medicine. Services are delivered in person at three clinic locations (Remington, Quarry Lake, Canton) and supported by online scheduling, insurance billing, and HSA/FSA payment.
Is Mend a public or private company?
Mend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mend founded?
Mend was founded in 2006. It employs 1 to 10 people.
Where is Mend based?
Mend is headquartered in Baltimore, United States, in the North America region.
How does Mend make money?
Eight revenue lines are on record. One on One Acupuncture Services are the primary driver. The others are community Acupuncture, massage Therapy, microneedling Services, chinese Herbal Medicine, teen Acupuncture, naturopathy Services and wellpass Prepaid Packages.
Who are Mend's main competitors?
Direct peers on record are The Now Massage, WTHN, Pulling Down the Moon, Modern Acupuncture, Acupuncture Together, YinOva Center and Turning Point Wellness. Broad incumbents are Massage Envy and Hand & Stone Massage and Facial Spa. Maryland University of Integrative Health is listed as an others.
Does Mend have an API?
No public API is recorded for Mend.
What industry is Mend in?
Mend's product category is Acupuncture & Traditional Chinese Medicine Clinics. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management), with a secondary code of THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages). Its NAICS code is 6213 and its SIC code is 8000.