Moving Image

What Moving Image does

Moving Image (legal entity: Greengage Business Communications Ltd, also trading as Midas Insights Ltd) is a UK-based data analytics and benchmarking company specialising in brand video performance measurement for corporate communications. Founded by CEO Steve Garvey and headquartered in London, the company has built a reference dataset — the Moving Image Benchmark — tracking 100 UK brands across 16 economic sectors on LinkedIn and Instagram since 2021, which forms the analytical backbone for all of its products. Its product suite consists of Data Suite (a benchmarking and audience engagement visualisation tool), UK Top 50 (an annual data-driven ranking of leading UK brand and corporate film producers, operated in partnership with EVCOM as successor to Televisual's Corporate 50), Podium (an awards entry writing service combining production expertise with data analysis), Insights (data-driven content research), and Showcase (a visual benchmark library of outstanding brand video). The company serves three primary customer segments: corporate brands seeking to benchmark brand communications performance, media agencies requiring independent competitive intelligence, and production companies seeking industry recognition and ranking visibility.

The business operates a hybrid revenue model combining subscription-based Data Suite benchmarking services, one-off purchase of the annual UK Top 50 research report (a 36-page PDF), professional services revenue from Podium awards entry writing, and data monetisation through published Insights research. Pricing is not publicly disclosed and appears to operate on a quote-based model. Go-to-market is primarily product-led and content-driven: Moving Image publishes research, benchmark reports, and case studies on its website, maintains a LinkedIn presence, secures earned media through industry body partnerships (EVCOM, BFI, Cannes Corporate Media and TV Awards, Communicate Magazine, Richmond Events), and supports credibility through founder-led podcast appearances and co-produced academic research with the University of Essex. The company is privately held, operates with 1-10 employees, and has not disclosed any external funding rounds.

Name

Moving Image

Legal name

Greengage Business Communications Ltd

Website

https://moving-image.video

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving Image is a London-based data analytics company that benchmarks UK brand video performance across LinkedIn and Instagram, offering Data Suite subscriptions, the UK Top 50 production rankings, and an awards entry writing service to corporate brands, media agencies, and production companies.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Data Suite Subscription / Benchmarking Services: Moving Image Data Suite provides brand benchmarking and performance analytics to corporate brands, agencies, and production companies on a subscription or project basis, visualising audience engagement against competitor benchmarks.
2. UK Top 50 Research Reports: Annual data-driven research reports ranking UK production companies, available for purchase as 36-page PDF documents, serving brand communications professionals seeking benchmarks and best practice insights.
3. Podium Awards Entry Writing Service: An awards entry writing service built for brand film and corporate video, combining production expertise with data analysis to write submissions that get shortlisted and win awards.
4. Showcase and Insights Research: Data-driven research and market insights published on the platform, supporting content strategy for brands and agencies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Moving Image operates a data analytics and benchmarking platform that tracks branded video performance across LinkedIn and Instagram for 100 UK brands spanning 16 economic sectors. Its core products include Data Suite (an audience engagement benchmarking visualization tool), UK Top 50 (the only data-driven annual ranking of UK brand and corporate film producers), Podium (an awards entry writing service), Insights (data-driven content research), and Showcase (a visual video benchmark). The company also produces annual research reports and industry analysis for brand communications professionals.

Product overview

Moving Image offers a suite of data-driven brand communications products: Data Suite provides benchmarking and audience engagement analytics; UK Top 50 delivers annual production company rankings; Podium offers awards entry writing services; Insights generates research on content performance; and Showcase provides a visual benchmark of brand video examples. Together these products enable brands to measure, benchmark, and optimize their branded content performance.

Differentiator

Problem solved

Functional benefit

Brands

• Data Suite: Measurement tool that visualizes audience engagement with branded content and campaigns, comparing performance against competitors
• UK Top 50
• Podium
• Showcase
• Insights

Products and services

• Data Suite

Quantifiable outcome

• Professionally produced video generates more than double the engagement of standard brand content on LinkedIn
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EVCOM (Event and Visual Communication Association)coreStrategic or Co-development PartnerMoving Image partners with EVCOM on the UK Top 50 rankings and industry awards. EVCOM is the association representing corporate and brand communications in the UK, and this partnership delivers the only data-driven ranking of leading UK brand and corporate film producers. Moving Image is also a member of EVCOM as stated in its Terms & Conditions.
• BFI (British Film Institute)coreStrategic or Co-development PartnerMoving Image partners with the BFI on industry events and content, including the NHS on Film collection curated by the BFI. The BFI provides historical film context for Moving Image's research and industry coverage.
• TelevisualcoreStrategic or Co-development PartnerMoving Image partnered with Televisual to evolve the Televisual Corporate 50 into the UK Top 50, maintaining the legacy of industry rankings for UK brand and corporate film producers.
• Cannes Corporate Media and TV AwardsminorGTM or Marketing PartnerMoving Image covers the Cannes Corporate Media and TV Awards as part of its industry research and insights content, profiling winning UK producers and sharing award results with its audience.
• Communicate MagazineminorGTM or Marketing PartnerMoving Image partners with Communicate magazine for industry content and brand communications coverage, as part of its ecosystem of industry body partnerships.
• Richmond EventsminorGTM or Marketing PartnerMoving Image partners with Richmond Events for industry engagement and networking within the brand communications sector.
• University of EssexcoreStrategic or Co-development PartnerMoving Image collaborated with the University of Essex as its research partner for the Brand Film Industry Report, ensuring impartiality and rigorous review of data.
• KEEP+ / European Regional Development FundcoreStrategic or Co-development PartnerMatch funding from KEEP+ and the European Regional Development Fund supported the Brand Film Industry Report, ensuring an independent research perspective.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Thinkbox: Thinkbox is the UK marketing body for commercial TV advertising, producing research, effectiveness studies, and industry benchmarking. It serves the same UK brand-and-agency audience as Moving Image with research-driven marketing intelligence.
• IPA (Institute of Practitioners in Advertising): The IPA is the UK's professional body for advertising agencies, publishing industry effectiveness research, benchmarking tools, and award programmes. It overlaps with Moving Image's industry research and awards positioning within the UK marketing community.

Direct peers

• Televisual: Televisual is a UK trade publication covering the broadcast and production industry and the original creator of the Corporate 50 ranking that Moving Image's UK Top 50 succeeded. The two share audience (UK production companies) and editorial coverage of UK corporate film rankings.
• Tubular Labs: Tubular Labs is a video intelligence platform measuring cross-platform video audience and content performance for brands and agencies globally. Like Moving Image, it benchmarks branded video performance on social platforms, though at a much larger cross-platform and global scale.
• Emplifi (formerly Socialbakers): Emplifi is a customer experience and social media analytics platform offering content benchmarking, audience engagement analysis, and competitive intelligence across social platforms. It overlaps directly with Moving Image's Data Suite benchmarking use case for brand content performance.
• Brandwatch: Brandwatch is a digital consumer intelligence and social media analytics platform providing brand performance benchmarking, competitive analysis, and engagement metrics. It serves a similar audience (corporate brands, agencies) with overlapping social media benchmarking capabilities.
• WARC: WARC is a global marketing intelligence service providing benchmarking, effectiveness research, and best-practice insights for brands and agencies. It addresses the same audience as Moving Image with marketing performance data, though at a much broader scope beyond video.

Broad incumbents

• Nielsen: Nielsen is a global measurement and data analytics company covering media audiences, advertising spend, and consumer behaviour. Its broader video and media measurement capabilities touch the same marketing effectiveness use case Moving Image serves for branded video on social platforms.
• Kantar: Kantar is a global market research and analytics firm offering brand performance measurement, advertising effectiveness, and consumer intelligence. It overlaps with Moving Image's brand communications benchmarking from a much larger, cross-category perspective.

Others

• Communicate Magazine: Communicate is a UK corporate communications trade publication covering brand communications, PR, and corporate marketing. It is both a Moving Image partner and an adjacent media property serving the same UK corporate communications buyer audience.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moving-image-analytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Image