Tubular Labs
Tubular Labs provides cross-platform social video intelligence for media companies, brands, and agencies. Its platform aggregates behavioral data from 15B+ videos across YouTube, Facebook, Instagram, and Twitch to power content strategy, influencer identification, ad sales, and market intelligence via annual enterprise subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tubular Labs does
Tubular Labs is a B2B social video intelligence company that provides cross-platform analytics for media companies, brands, and agencies. Founded in 2012 and headquartered in Mountain View, California, the company aggregates real behavioral data from over 15 billion videos, 40 million creators, and 300 million consumers across YouTube, Facebook, Instagram, Twitch, and other platforms. Its core product, Tubular Intelligence, is built on a proprietary taxonomy of 2.1 billion categories and topics and a proprietary classification engine that organizes social video content without relying on surveys, cookies, or pixels. The platform supports use cases including content strategy, social video listening, influencer identification, ad sales enablement, brand partnership facilitation (DealMaker), and consumer/market intelligence (Consumer Insights, Audience Ratings, Tubular Viewpoint).
The company sells primarily through an enterprise SaaS motion, with annual subscription contracts invoiced in advance, complemented by a self-serve free trial option for mid-market buyers. Pricing is quote-based rather than publicly disclosed. Tubular serves a Fortune 500-leaning customer base that includes Paramount Global, Warner Bros., Condé Nast, Amazon, Walmart, Pepsi, Mattel, Activision, and Benefit, across media, CPG, retail, gaming, and beauty verticals. The company also offers a Tubular API for programmatic access and an Insights & Strategy consulting service.
Tubular Labs, Inc. operates as a wholly-owned subsidiary of Chartbeat, Inc., with shared legal infrastructure (Terms of Service, subprocessor arrangements) and compliance certifications spanning GDPR, CCPA, and the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. Prior to the Chartbeat acquisition, the company raised approximately $32 million in disclosed venture funding between 2012 and 2016 from investors including FirstMark, Canaan Partners, and Marker, and acquired Tubular Insights (formerly ReelSEO) in 2014.
Tubular Labs firmographics
Firmographics- Name
- Tubular Labs
- Legal name
- Tubular Labs, Inc.
- Website
- https://tubularlabs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tubular Labs provides cross-platform social video intelligence for media companies, brands, and agencies. Its platform aggregates behavioral data from 15B+ videos across YouTube, Facebook, Instagram, and Twitch to power content strategy, influencer identification, ad sales, and market intelligence via annual enterprise subscriptions.
- Ownership category
- akta.pro rank
Tubular Labs industry classification
Industry- Product category
- Social video intelligence and analytics software
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
- akta.pro secondary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Tubular Labs is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tubular Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-Based SaaS: Annual subscription model with fees invoiced in advance. B2B SaaS providing access to social video intelligence platform and analytics products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise annual subscription with annual invoicing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Tubular Labs product offering
Product offeringCore offering
Tubular Labs sells a B2B SaaS social video intelligence platform that aggregates and classifies cross-platform video and audience behavior data from YouTube, Facebook, Instagram, Twitch, and other networks. Its core Tubular Intelligence product is complemented by add-on modules (Tubular Viewpoint, Audience Ratings, Consumer Insights, DealMaker), a Tubular API, and an Insights & Strategy consulting service, sold via annual subscriptions to media companies, brands, and agencies.
Product overview
Tubular Labs offers a modular platform for social video intelligence centered on its core Tubular Intelligence product, complemented by specialized add-on modules including Tubular Viewpoint (audience interests), Audience Ratings (demographic measurement), Consumer Insights (market intelligence), and DealMaker (influencer partnership optimization). The platform is augmented by a professional services offering (Insights & Strategy) and a developer API for programmatic access. The platform integrates natively with YouTube, Facebook, Instagram, and Twitch, and is part of Chartbeat, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- Tubular Intelligence: Social video intelligence platform providing cross-channel performance data and analytics.
- Tubular Viewpoint
- Audience Ratings
- Consumer Insights
- DealMaker
- Tubular API
Products and services
- Tubular Intelligence Core social video intelligence platform providing cross-channel performance data and analytics for content strategists, media companies, and brands to track, measure, and optimize social video content.
- Tubular Viewpoint A view of audience interests and behaviors providing insights into what content resonates with target audiences across social video platforms.
- Audience Ratings Demographic audience measurement product that provides unique viewer counts and audience segmentation data for content creators and media companies.
- Consumer Insights Behavioral data product that identifies emerging trends and consumer behaviors to help brands spot opportunities and pitfalls in the market.
- DealMaker Influencer partnership and brand deal optimization tool that provides performance data on content creators to help identify and evaluate partnership opportunities.
- Insights & Strategy Consulting service providing strategic guidance and expert analysis to help media companies, brands, and agencies maximize the value of social video intelligence.
- Tubular API Developer API enabling programmatic access to Tubular's social video intelligence data for integration with third-party applications and custom workflows.
Quantifiable outcome
- Late-night TV shows achieved 17B+ views on social media in 2025 YTD
- +7 more outcomes
Companies that use Tubular Labs
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Tubular Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature9 records
Tubular Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chartbeat, Inc.coreTubular Labs, Inc. is an affiliate of Chartbeat, Inc. Chartbeat acquired Tubular Labs, combining editorial intelligence with social video analytics. Tubular operates as part of Chartbeat, Inc. with shared Terms of Service, privacy policies, and subprocessor infrastructure. Chartbeat's content intelligence solutions are integrated with Tubular's social video data.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Tubular Labs competitors and assessment
Company assessmentBroad incumbents
- Brandwatch (Cision): Enterprise social listening and consumer intelligence platform now part of Cision. Comparable to Tubular for brand and agency customers seeking cross-platform audience and trend insights, though Brandwatch is broader in scope and serves adjacent PR and consumer research workflows.
- Sprinklr: Enterprise customer experience and social media management platform offering social listening, analytics, and content management. Broader than Tubular (covers customer service, advertising, etc.) but overlaps in social analytics and enterprise brand buyers.
- Meltwater: Media intelligence and social listening platform serving PR, communications, and marketing teams. Comparable to Tubular at the brand and agency buyer level for cross-platform content and audience insights, though Meltwater's footprint extends beyond social video into news and PR monitoring.
Direct peers
- CreatorIQ: Enterprise influencer marketing platform that helps brands discover, manage, and measure creator partnerships at scale. Comparable to Tubular because both serve Fortune 500 brand and agency customers with creator discovery and performance data, and both sit in the influencer intelligence workflow.
- HypeAuditor: Influencer and creator analytics platform providing audience quality, authenticity, and performance measurement across YouTube, Instagram, TikTok, and Twitch. Directly comparable to Tubular's creator-level intelligence and DealMaker offering, with overlap in Fortune 500 brand customers seeking influencer marketing analytics.
- Traackr: Influencer marketing platform with a strong analytics and brand-affinity measurement layer. Directly comparable to Tubular's creator and brand partnership intelligence use case, particularly for CPG and beauty customers (a segment where Tubular counts Benefit, Pepsi, and others).
- Emplifi (formerly Socialbakers): Social media marketing and analytics platform serving brands and agencies with content benchmarking, audience insights, and influencer tools. Directly comparable to Tubular because both compete for the same brand and agency buyer with cross-platform social content intelligence.
- Socialinsider: Social media analytics and benchmarking platform competing for the same mid-market and agency buyer with cross-platform content performance data. Directly comparable to Tubular's content strategy and competitive benchmarking use case.
- Sprout Social: Social media management platform with built-in analytics, listening, and reporting. Comparable to Tubular at the brand and agency buyer level for cross-platform social content performance, though Sprout is more focused on publishing workflow while Tubular is analytics-first.
- Quintly: Cross-platform social media analytics and benchmarking SaaS serving agencies and brands. Directly comparable to Tubular in cross-platform measurement and competitive benchmarking, with overlap in target buyer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tubular Labs social profiles
Digital presenceTubular Labs compliance and trust
Trust signalCompliance5 records
Tubular Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tubular Labs leadership team
Management profileNumber of profiles
Profiles4 records
Tubular Labs funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tubular Labs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tubular Labs
What does Tubular Labs do?
Tubular Labs sells a B2B SaaS social video intelligence platform that aggregates and classifies cross-platform video and audience behavior data from YouTube, Facebook, Instagram, Twitch, and other networks. Its core Tubular Intelligence product is complemented by add-on modules (Tubular Viewpoint, Audience Ratings, Consumer Insights, DealMaker), a Tubular API, and an Insights & Strategy consulting service, sold via annual subscriptions to media companies, brands, and agencies.
Is Tubular Labs a public or private company?
Tubular Labs is a private company. It is classified as corporate owned and is currently operating.
When was Tubular Labs founded?
Tubular Labs was founded in 2012. It employs 51 to 100 people.
Where is Tubular Labs based?
Tubular Labs is headquartered in Mountain View, United States, in the North America region.
How does Tubular Labs make money?
One revenue line is on record: subscription-Based SaaS.
Who are Tubular Labs's main competitors?
Broad incumbents on record are Brandwatch (Cision), Sprinklr and Meltwater. Direct peers are CreatorIQ, HypeAuditor, Traackr, Emplifi (formerly Socialbakers), Socialinsider, Sprout Social and Quintly.
Does Tubular Labs have an API?
Yes. Tubular Labs exposes a public API. Developer documentation is at tubularlabs.com/resources/tubular-api.
What industry is Tubular Labs in?
Tubular Labs's product category is Social video intelligence and analytics software. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services, with a secondary code of MPAAADAC, Technology & B2B PR.