Lizhiweike

What Lizhiweike does

Shenzhen-based Lizhiweike (荔课), operated by Shenzhen Shifang Ronghai Technology Co., Ltd. (深圳十方融海科技有限公司), is a digital knowledge services platform founded in 2015 that connects content creators with learners across the Chinese internet. The platform supports multi-format content — text/articles, audio, video, and live streaming — and distributes it across WeChat video accounts, WeChat mini-programs, official accounts, web H5, and Douyin/Kuaishou mini-programs, with the parent operating entity housed in the Shenzhen Software Industry Base, Nanshan District. Lizhiweike's reported platform metrics include 2.6 million+ settlement partners, 4 million+ knowledge products, 1.8 million+ peak concurrent users, and 400 million+ end users reached, with no disclosed revenue and a 1–10 employee count on the operating entity that is anomalous relative to platform scale and warrants verification.

The platform's core technology stack is composed of widely adopted Chinese cloud and SDK infrastructure: Tencent Cloud Object Storage (COS) for content hosting, TXLiteAVSDK for live streaming, ShareSDK for WeChat/QQ/Weibo/Alipay login and social sharing, JPush for push notifications, Umeng/Baidu Tongji/GrowingIO/Tencent Beacon for analytics, NetEase Qiyu for customer service, NetEase Yunxin for messaging, and LeTV/UC Woodpecker/Bugly for casting and crash reporting. Payment processing runs on WeChat Pay and Alipay for standard flows and on Douyin Escrow for Douyin-originated transactions, with iOS users required to purchase 学习币 (learning coins) virtual currency subject to Apple's 32% service fee. The platform has passed China's National Information Security Level Protection Level 3 (等保三级) assessment and holds 荔课 and Lycheer registered trademarks.

Lizhiweike's business model is a freemium, transaction-fee marketplace: core platform functions (store creation, content publishing, basic tools) are free, while the platform earns take-rate revenue on course transactions, tipping (打赏), and iOS in-app learning-coin purchases, with third-party payment fees of 0.6%–2% on WeChat Pay and Alipay flows. Customer segments span individual instructors and content creators (个人认证 and 机构认证 tiers), educational institutions and enterprise training teams, brand owners and knowledge self-media, and individual learners. Go-to-market is product-led and community-led, with a self-serve onboarding path supplemented by a dedicated consultant model (400-696-9035, 9:00–12:00 / 14:00–18:30 on business days) and a settlement invitation mechanism offering all-channel operations whitepapers and gift packages. A 2017 funding round was led by Gaorong Capital with GSR Ventures participation; no amount was disclosed. The company was named to the 2022 Deloitte China Technology Fast 50 and received CCTV1/CCTV13 coverage of the parent entity's job-creation initiatives.

Name

Lizhiweike

Legal name

深圳十方融海科技有限公司

Website

https://lizhiweike.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Lizhiweike (荔课) is a Shenzhen-based digital knowledge services platform operated by Shenzhen Shifang Ronghai Technology Co., Ltd. It connects 2.6 million+ content creators and instructors with learners via multi-format courses distributed across WeChat, Douyin, and Kuaishou, monetizing through transaction fees.

Ownership category

akta.pro rank

Product category

Online Knowledge Marketplace

NAICS

Educational Support Services (61171), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)

akta.pro secondary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Online knowledge marketplace
• Digital course platform
• Content monetization services
• Private domain marketing
• Live education streaming

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course and Content Transactions: Instructors and merchants sell courses (single courses, columns, training camps) to learners. Transactions occur between merchants and learners; platform provides transaction technology services. Basic platform functions are free; platform earns from transaction technology services.
2. Tipping/Appreciation (打赏): Users can voluntarily tip/in-appreciate instructors as a form of encouragement. The tipping feature is voluntary and non-refundable after completion.
3. Virtual Currency (学习币): iOS users must purchase learning coins (virtual currency) to buy courses within the app. Apple retains 32% service fee for iOS transactions.
4. Third-Party Payment Processing Fees: WeChat Pay and Alipay charge 0.6%–2% transaction fees on payments and refunds, deducted automatically by the third-party payment platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Lizhiweike (荔课) is a digital knowledge services marketplace operated by Shenzhen Shifang Ronghai Technology Co., Ltd. The platform connects content creators and instructors with learners, supporting the publication and sale of multi-format courses (text, audio, video, live streaming) across WeChat, Douyin, Kuaishou mini-programs and a native mobile app. It provides a one-stop private domain operations stack including content authoring, user acquisition, live interactive teaching, conversion tools, and data analytics, enabling instructors to convert one-time transactions into long-term knowledge service relationships. The platform earns primarily from transaction technology service fees on course sales, tipping, and virtual currency (learning coins) purchases.

Product overview

Lizhiweike (荔课) is a digital knowledge services platform operated by Shenzhen Shifang Ronghai Technology Co., Ltd. that connects content, users, and growth opportunities. The platform is built around content production, user reach, learning delivery, ongoing service, and data analysis, forming a complete capability system covering the entire knowledge service process. The product portfolio includes the core Lizhiweike platform, instructor tools (Instructor Dashboard), multi-channel distribution via WeChat Video Channels and WeChat Mini Stores, and a private domain operations solution. The platform supports various content formats including text, audio, video, and live streaming, accessible through web, app, WeChat mini programs, and mini stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Lizhiweike (荔课) Digital Knowledge Service Platform A digital knowledge services marketplace that connects content creators and instructors with learners. Supports multi-format content (text/articles, audio, video, live streaming) with cross-channel distribution through the WeChat ecosystem (video accounts, official accounts, mini-programs, web H5) and short-video platforms (Douyin, Kuaishou). Includes one-stop private domain operations (user acquisition, live interaction, conversion tools, strategy review, content delivery) and data analytics. Instructors and merchants sell courses (single courses, columns, training camps); the platform provides transaction technology services for the merchant-learner transaction.

Quantifiable outcome

• 2.6 million+ settlement partners (入驻合作数)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• WeChat Pay (微信支付)coreTechnology or IntegrationIntegrated third-party payment method for course purchases, refunds, withdrawals, tipping, and red packets on the platform. Platform transaction fees of 0.6%–2% are charged by WeChat Pay per transaction.
• Alipay (支付宝)coreTechnology or IntegrationIntegrated as a payment method alongside WeChat Pay for all platform transactions. Alipay enterprise users have a higher daily withdrawal cap of ¥100,000 vs ¥50,000 for WeChat personal users.
• Tencent Cloud (腾讯云)coreTechnology or IntegrationProvides cloud storage (COS), live streaming video (TXLiteAVSDK), and potentially other cloud infrastructure services. Tencent Cloud COS SDK handles course content storage; TXLiteAVSDK handles real-time video live streaming and streaming-to-viewer interactions.
• Apple (iOS In-App Purchases)coreTechnology or IntegrationiOS users must purchase learning coins (虚拟币) to buy courses. Apple retains 32% service fee per iOS in-app purchase transaction per Apple company policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Teachable: Global creator-led course marketplace where individual instructors publish and monetize courses. Comparable creator economy and transaction-based monetization model, though Lizhiweike is China-only and integrated with WeChat ecosystem.
• Saylor Academy-style global MOOC operators: Global MOOC and creator-led course platforms (e.g., OpenLearning, Teachable) provide a comparison point for creator monetization mechanics, though Lizhiweike operates exclusively in the China market.

Regional players

• Fenbi (粉笔教育): Chinese online education platform focused on exam preparation and professional training, with live classes and multi-channel distribution. Comparable knowledge marketplace mechanics but narrower exam-prep vertical focus.

Direct peers

• Zhihu (知乎): China's leading Q&A and knowledge-sharing platform with paid memberships, live courses, and creator monetization tools. Directly comparable as a knowledge marketplace targeting Chinese-language professionals and lifelong learners.
• Ximalaya (喜马拉雅): One of China's largest audio-and-knowledge content platforms with creator monetization, paid courses, and multi-channel distribution. Directly comparable marketplace model and target audience of Chinese knowledge consumers and creators.
• Dedao (得到): Knowledge payment platform offering paid audio courses, ebooks, and expert-led learning products to Chinese professionals. Comparable premium knowledge marketplace model with creator-led monetization.

Broad incumbents

• Bilibili Knowledge (B站课堂): Bilibili's knowledge and learning vertical offers paid courses, live classes, and creator monetization inside China's leading video community. Comparable course marketplace with strong creator base and video-native audience.
• NetEase Cloud Classroom (网易云课堂): NetEase's online learning platform offering paid courses, certification programs, and live classes. Comparable course marketplace with broader enterprise and individual learning offerings.
• Tencent Classroom (腾讯课堂): Tencent's own knowledge and professional course marketplace with deep WeChat ecosystem integration. Closely comparable in product/market but operates as an incumbent owned by the same ecosystem on which Lizhiweike depends.

Emerging players

• Tencent Docs / WeCom Knowledge Ecosystem: Tencent's enterprise collaboration and content ecosystem increasingly overlaps with knowledge services for training and internal learning. Comparable private-domain-style knowledge delivery within the same WeChat ecosystem Lizhiweike relies on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lizhiweike