Automobile Racing Club of America

What Automobile Racing Club of America does

ARCA is a stock car racing sanctioning body founded in 1953 and headquartered in Toledo, Ohio, and is the second-longest running championship racing series in the United States. It operates three racing series — the national ARCA Menards Series plus the regional ARCA Menards Series East and ARCA Menards Series West — conducting 50+ sanctioned events annually at major American speedways including Daytona International Speedway, Talladega Superspeedway, Kansas Speedway, Bristol Motor Speedway, Chicagoland Speedway, and Lime Rock Park, among others. The core operating technology is a sanctioned race format under NASCAR's regional touring division, with race operations, results, and content delivered through a web platform (arcaracing.com), broadcast television on FS1 and FS2, and streaming on FloRacing and the NASCAR Channel.

ARCA functions primarily as the official developmental pipeline into NASCAR's national touring series, serving three customer layers: enterprise multi-car racing teams (Joe Gibbs Racing, Venturini Motorsports, Bill McAnally Racing, Nitro Motorsports) that pay entry and sanctioning fees and field driver/team entries; individual drivers and team owners seeking visibility, track time, and a structured path toward NASCAR's higher divisions (with alumni including Kyle Larson, Ty Gibbs, and Zane Smith); and a downstream audience of fans, ticketed spectators, and broadcast/streaming viewers. The go-to-market motion is event-driven, with each race functioning as a discrete unit of value creation across venue, broadcast, and sponsor inventory.

Revenue is generated from three streams: race sanctioning and entry/transaction fees from teams, broadcast and streaming licensing rights (Fox Sports, FloRacing, NASCAR Channel), and sponsorship agreements. Title-level sponsorship is anchored by Menards across all three series, with additional core sponsors including General Tire (official tire), Sunoco (official fuel), Reese's (in-segment sponsorship), and OEM partners Ford Performance, Chevrolet, and Toyota Racing Development. A broader marketing partner program extends to brands such as Sioux Chief, Owens Corning, Lucas Oil, Dutch Boy, Sprecher Brewery, Jostens, Spectracide, Bounty, and Richmond. ARCA operates as a subsidiary within NASCAR, integrated into the NASCAR Digital Media Network, which provides broadcast, streaming, and promotional distribution.

Name

Automobile Racing Club of America

Legal name

Automobile Racing Club of America

Website

https://arcaracing.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

ARCA is a US stock car racing sanctioning body operating three NASCAR-aligned developmental series (national, East, West). Founded in 1953, it sanctions 50+ annual events at major American speedways, serving racing teams, drivers, sponsors, and a broadcast and ticketed consumer audience.

Ownership category

akta.pro rank

Product category

Motorsports Racing Series

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Leagues & Series (MPAKAAAH)

Keywords

• Stock car racing
• Motorsports sanctioning
• Racing series events
• Race broadcast rights
• Motorsports sponsorship

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Race Sanctioning: ARCA sanctions racing events across three series (National, East, West) at various speedways and tracks throughout the United States
2. Broadcast Rights: Races broadcast on Fox Sports networks (FS1, FS2) and streaming partners including FloRacing and NASCAR Channel
3. Sponsorship: Major sponsors including Menards, Reeses, General Tire, Sioux Chief, and dozens of other brands support the series through partnership agreements

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Automobile Racing Club of America (ARCA) is a stock car racing sanctioning body founded in 1953 and headquartered in Toledo, USA, now operating as a subsidiary of NASCAR. It sanctions three national and regional stock car racing series — the ARCA Menards Series, ARCA Menards Series East, and ARCA Menards Series West — staging competitive events for race teams and drivers, and licensing broadcast and sponsorship rights around those events.

Product overview

The Automobile Racing Club of America (ARCA) operates a platform of stock car racing series, comprising the national ARCA Menards Series and two regional divisions (East and West). The three series collectively form a developmental pipeline for aspiring NASCAR drivers, with races broadcast on FS1, FS2, and through digital partners including FloRacing and the NASCAR Channel. The national series conducts races at major speedways across the country, while the East and West regional series hold both standalone events and combination races with the national series, covering venues from superspeedways to road courses.

Differentiator

Problem solved

Functional benefit

Brands

• ARCA Menards Series: The national touring series, the primary ARCA racing series featured on FS1 and FS2 broadcasts.
• ARCA Menards Series East
• ARCA Menards Series West

Products and services

• ARCA Menards Series

Quantifiable outcome

• ARCA champions have advanced to successful NASCAR Cup Series careers including Kyle Larson, Ty Gibbs, and Zane Smith

Named customers7 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, minor and flagship.

• MenardscoreGTM or Marketing PartnerTitle partner for the ARCA Menards Series; major sponsor with extensive branding across the series including race titles and championship points funds
• General TirecoreGTM or Marketing PartnerOfficial tire partner for the series; provides tires for all ARCA competition; featured in race titles (General Tire 200, General Tire 150, etc.)
• ReesescoreGTM or Marketing PartnerSponsor of 'Reese's Sweet Move of the Race' segment, a weekly highlight feature recognizing exceptional driving moves during ARCA events
• Sioux ChiefminorGTM or Marketing PartnerPartner providing sponsorship support; associated with Sioux Chief PowerPEX Pole qualifying awards
• RichmondminorGTM or Marketing PartnerSponsor partner, likely providing water heater-related products and marketing support for the series
• BountyminorGTM or Marketing PartnerPaper towel brand sponsor for the ARCA series
• SunococoreGTM or Marketing PartnerOfficial fuel partner for ARCA Menards Series; provides racing fuels for all series competition
• Ford PerformancecoreGTM or Marketing PartnerFord's motorsports division supporting teams and drivers competing with Ford vehicles in ARCA competition
• ChevroletcoreGTM or Marketing PartnerMajor OEM partner supporting teams racing Chevrolet vehicles in ARCA Menards Series
• Toyota Racing DevelopmentcoreGTM or Marketing PartnerToyota's official racing development program supporting drivers and teams in ARCA competition
• NASCARflagshipStrategic or Co-development PartnerARCA operates as the premier developmental series under NASCAR's regional touring division; ARCARacing.com is part of the NASCAR Digital Media Network
• Fox Sports (FS1, FS2)coreChannel Partner/ Reseller/ DistributorBroadcast partner providing television coverage of ARCA Menards Series races on FS1 and FS2 networks
• FloRacingcoreChannel Partner/ Reseller/ DistributorStreaming partner for ARCA Menards Series West events; simulcasts select races with NASCAR Channel
• Bill McAnally RacingcoreChannel Partner/ Reseller/ DistributorPremier West Series team achieving over 100 victories; provides entry point for drivers in ARCA Menards Series West
• Venturini MotorsportscoreChannel Partner/ Reseller/ DistributorMulti-car team competing in ARCA Menards Series; historically fielded Joey Logano and other NASCAR drivers; now transitioning ownership
• NASCAR Whelen Modified TourminorStrategic or Co-development PartnerRelated NASCAR regional touring series; linked through NASCAR Regional home page and combined events at tracks like Bristol
• SpectracideminorGTM or Marketing PartnerLawn care brand sponsor visible on ARCA website and partner listings
• Owens CorningminorGTM or Marketing PartnerBuilding materials sponsor associated with races like the Owens Corning 200 at Toledo Speedway
• Lucas OilminorGTM or Marketing PartnerOil and fuel company sponsor; associated with Lucas Oil Indianapolis Raceway Park venue
• Dutch BoyminorGTM or Marketing PartnerPaint brand sponsor associated with races at Elko Speedway (Shore Lunch 250 presented by Dutch Boy)
• Sprecher BreweryminorGTM or Marketing PartnerWisconsin-based brewery sponsor in ARCA partner program
• JostensminorGTM or Marketing PartnerAward and championship ring manufacturer; provides championship memorabilia for ARCA title winners

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NASCAR Craftsman Truck Series: A NASCAR national series that draws talent and sponsors from ARCA. Operates under the same NASCAR brand umbrella and shares OEM and tire/fuel sponsors, providing an 'outflow' peer comparison for evaluating ARCA's positioning.
• NASCAR Xfinity Series: The mid-tier national NASCAR series positioned directly above ARCA in the stock car development funnel. While broader in scope and budgets, it shares target teams, drivers, sponsors, and broadcast partners with ARCA.
• IMSA (International Motor Sports Association): A broader sanctioning body covering multiple sports car and endurance racing categories in North America. Comparable as a multi-series motorsport operator with broadcast deals, OEM support, and a developmental cadence in the same sports/entertainment sector as ARCA.
• IndyCar NXT (Indy Lights): Developmental series for the IndyCar open-wheel ladder, structurally similar to ARCA's role within stock car racing as an entry-tier championship feeding the premier national series. Useful comp for benchmarking series valuations and broadcast economics.

Direct peers

• ASA (American Speed Association) / ASA STARS Late Model Tour: A revived short-track stock car sanctioning body running Late Model and modified events, positioned as an alternative developmental ladder competing for the same regional driver and team pool as ARCA.
• NASCAR Whelen Modified Tour: Another NASCAR regional touring series operating under the same NASCAR Digital Media Network umbrella as ARCA, sanctioning Modified division races as a stock car developmental ladder. Direct structural peer sharing broadcast, regulatory, and promotional infrastructure.
• Trans-Am Series: A long-running sports car/stock car racing series in North America that operates its own championship calendar and serves as a complementary developmental tier sharing drivers, sponsors, and tracks with ARCA.
• CARS Tour (Solid Rock Carriers CARS Tour): A Late Model stock car short-track tour sanctioned separately from NASCAR but serving a similar developmental role, attracting team owners and drivers with regional budgets analogous to ARCA East/West series.
• USAC (United States Auto Club): A US motorsports sanctioning body governing Midget, Sprint, and Silver Crown racing — comparable to ARCA in role as a heritage sanctioning body running multi-tier developmental championships with associated regional and national footprints.

Emerging players

• Sprint Car Racing League (SRL / All Star Circuit of Champions): An emerging independent sprint car tour rivaling the World of Outlaws with comparable driver development and series structure. Adjacent rather than direct but useful for benchmarking how non-stock-car developmental series monetize sponsorship and streaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ARCA_Racing
• Facebookfacebook.com/ARCARacing
• Instagraminstagram.com/arca_racing/?hl=en
• LinkedInlinkedin.com/company/automobile-racing-club-of-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automobile Racing Club of America