Bill McAnally Racing
Bill McAnally Racing operates a 10-time championship NASCAR/ARCA West Series race team and two NAPA AutoCare repair centers in Roseville and Antelope, California, serving individual consumers and commercial fleet operators with full-service automotive repair backed by the national NAPA warranty network.
- Company typePrivate
- Founded1988
- HeadquartersRoseville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bill McAnally Racing does
Bill McAnally Racing is a privately held motorsports and automotive service company based in Roseville, California, operating two distinct business lines under common ownership. The first is a championship NASCAR/ARCA Menard West Series race team founded in 1988 that has accumulated 10 series titles and competes with sponsorship from NAPA Auto Parts, Toyota, Mobil 1, and NOS Energy Drink; the racing operation also includes Bill McAnally Racing Promotions, which holds a long-term contract to operate all motorsports events at All American Speedway in Roseville. The second is a retail automotive repair business operating two NAPA AutoCare Centers in Roseville and Antelope, California, staffed by ASE-certified technicians offering full-service repair from oil changes through engine and transmission replacement, plus fleet services through partners Donlen, ARI, and Wright Express, with all qualifying work backed by the NAPA AutoCare 24-month/24,000-mile warranty honored at 12,000+ locations nationwide.
The company's value proposition rests on transferring the precision and quality discipline of championship-level racing into consumer-facing vehicle service, with the racing team functioning as both a direct sponsorship-revenue generator and a brand-marketing engine for the repair centers. Pricing is quote-based and not publicly disclosed; service revenue is generated per repair job and per fleet contract, while racing revenue is generated through sponsorship agreements, show car and driver appearance programs, and event hospitality. Customer acquisition combines a transactional direct-to-consumer channel (online appointment scheduling, walk-ins, 1,908+ Google reviews at the Roseville location) with brand visibility generated by the racing team.
The business is wholly owned by founder Bill McAnally (President), operates as BMR AUTO CARE, INC in California, has no external investors or parent company, and employs a small core team supplemented by shop technicians and racing crew. There are no disclosed financials, no funding rounds, and no M&A history, consistent with a family-owned operating business that has scaled organically over 26+ years.
Bill McAnally Racing firmographics
Firmographics- Name
- Bill McAnally Racing
- Legal name
- BMR AUTO CARE, INC
- Website
- https://bmrnapa.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bill McAnally Racing operates a 10-time championship NASCAR/ARCA West Series race team and two NAPA AutoCare repair centers in Roseville and Antelope, California, serving individual consumers and commercial fleet operators with full-service automotive repair backed by the national NAPA warranty network.
- Ownership category
- akta.pro rank
Bill McAnally Racing industry classification
Industry- Product category
- Automotive Repair Services
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Wheel Alignment / Steering Geometry Measurement & Calibration (TLAKANAC)
Keywords
Where Bill McAnally Racing is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bill McAnally Racing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Automotive Repair and Maintenance Services: Professional auto repair services including oil changes, preventative maintenance, brake service, engine/transmission repair, and fleet services offered at two NAPA AutoCare Center retail locations. Revenue is generated through service fees for individual repair jobs and maintenance packages.
- Racing Team and Sponsorship: Bill McAnally Racing competes in NASCAR K&N Pro Series West and East, generating revenue through sponsor partnerships with companies like NAPA Auto Parts, Toyota, Mobil 1, NOS Energy Drink, and others who pay for vehicle sponsorship, team branding, and event hospitality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard auto repair services (quote-based) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bill McAnally Racing product offering
Product offeringCore offering
Bill McAnally Racing (BMR) operates two NAPA AutoCare Center retail locations in Roseville and Antelope, California, providing full-service automotive repair and maintenance—from oil changes to engine and transmission replacement—backed by the NAPA AutoCare Peace of Mind Warranty. The company also fields a championship NASCAR racing team (10 titles in the NASCAR/ARCA Menard West Series) that generates sponsorship revenue and brand visibility for the repair business.
Product overview
Bill McAnally Racing operates two core business lines: (1) BMR NAPA AutoCare Centers - two automotive repair facilities in Roseville and Antelope, California providing full-service vehicle maintenance and repair under the NAPA AutoCare brand, offering services from oil changes to engine replacements with a 24-month/24,000-mile NAPA warranty; and (2) A championship NASCAR racing team with 10 series championships in the NASCAR/ARCA Menard West Series. The racing team also serves as a marketing platform for sponsors like NAPA AUTO PARTS, Toyota, Mobil 1, and NOS Energy Drink.
Differentiator
Problem solved
Functional benefit
Products and services
- BMR NAPA AutoCare Center - Roseville Full-service automotive repair and service center located at 900 Riverside Ave, Roseville, CA 95678, operating Mon-Fri 7:00 AM - 6:00 PM and Sat 7:00 AM - 4:00 PM. Provides oil changes, brakes, engine and transmission repair, tire services, alignments, tune-ups, and more for individual vehicle owners and fleet operators, backed by the NAPA AutoCare 24-month/24,000-mile warranty.
- BMR NAPA AutoCare Center - Antelope Full-service automotive repair and service center located at 8636 Antelope North Road, Antelope, CA 95843, operating Mon-Fri 8:00 AM - 5:00 PM. Delivers the same range of repair services as the Roseville location with championship-level expertise.
- Preventative Maintenance Services Routine maintenance services including oil changes, fluid inspections, and scheduled maintenance to keep vehicles running optimally and prevent major repairs, for individual vehicle owners and fleet customers.
- Brakes Service
Quantifiable outcome
- NAPA AutoCare Peace of Mind Warranty covers qualifying repairs and services for 24 months/24,000 miles, honored at more than 12,000 locations nationwide
Companies that use Bill McAnally Racing
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Bill McAnally Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bill McAnally Racing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NAPA AutoCarecoreBill McAnally Racing operates two NAPA AutoCare Centers in Roseville and Antelope, California. This franchise relationship allows BMR to operate under the NAPA AutoCare brand, use NAPA quality parts, and offer the NAPA AutoCare Peace of Mind Warranty honored at over 12,000 locations nationwide. NAPA provides marketing support, parts supply, and brand credibility while BMR provides automotive repair services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Bill McAnally Racing competitors and assessment
Company assessmentBroad incumbents
- Goodyear Auto Service: National auto service network operated by Goodyear providing tire, alignment, and general repair services; competes with BMR for the same Sacramento-area consumer and fleet customers with a much larger marketing footprint.
- Firestone Complete Auto Care: Major national auto service chain operated by Bridgestone, offering full-service repair, tires, alignments, and maintenance across thousands of locations; overlaps BMR's service mix but at much greater scale and with corporate backing.
Direct peers
- Tuffy Tire & Auto Service: Franchise auto repair chain offering full-service maintenance and repair, with a comparable franchise model, service offerings, and consumer/small-fleet customer mix to BMR's NAPA AutoCare operation.
- Meineke Car Care Centers: Full-service auto repair franchise with oil changes, brakes, tires, alignments, and engine services, serving similar individual consumers and small fleet customers through a comparable franchise model.
- Monro Muffler/Brake & Service: Multi-location auto repair franchise specializing in tires, brakes, alignments, and general maintenance, with comparable service mix, customer base, and franchise growth model to BMR.
- Christian Brothers Automotive: Multi-location full-service auto repair franchise offering oil changes, brakes, engine, transmission, and fleet services under a branded franchise model. Closest comparable franchise-style auto repair chain to BMR's NAPA AutoCare operation in customer mix, service scope, and franchise economics.
- Valvoline Instant Oil Change: Franchise-based quick-service auto maintenance chain focused on oil changes and related services, with comparable franchise economics, service scope, and consumer customer base in regional California markets.
- Jiffy Lube: Franchise-based preventive maintenance service chain specializing in oil changes, fluid services, and basic maintenance, with a comparable franchise model and customer base to BMR's preventative maintenance line.
- AAMCO Transmissions: National franchise-based auto repair chain focused on transmissions, engines, and general repair, with a comparable direct-to-consumer service model and warranty-backed offering similar to BMR's NAPA warranty.
- Pep Boys: Multi-service auto repair and tire retailer offering services spanning oil changes, brakes, alignments, and engine work; competes for the same consumer and small fleet customers in regional California markets.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bill McAnally Racing social profiles
Digital presenceBill McAnally Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bill McAnally Racing leadership team
Management profileNumber of profiles
Profiles2 records
Bill McAnally Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bill McAnally Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bill McAnally Racing
What does Bill McAnally Racing do?
Bill McAnally Racing (BMR) operates two NAPA AutoCare Center retail locations in Roseville and Antelope, California, providing full-service automotive repair and maintenance—from oil changes to engine and transmission replacement—backed by the NAPA AutoCare Peace of Mind Warranty. The company also fields a championship NASCAR racing team (10 titles in the NASCAR/ARCA Menard West Series) that generates sponsorship revenue and brand visibility for the repair business.
Is Bill McAnally Racing a public or private company?
Bill McAnally Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bill McAnally Racing founded?
Bill McAnally Racing was founded in 1988. It employs 1 to 10 people.
Where is Bill McAnally Racing based?
Bill McAnally Racing is headquartered in Roseville, United States, in the North America region.
How does Bill McAnally Racing make money?
Two revenue lines are on record. Automotive Repair and Maintenance Services are the primary driver. The others are racing Team and Sponsorship.
Who are Bill McAnally Racing's main competitors?
Broad incumbents on record are Goodyear Auto Service and Firestone Complete Auto Care. Direct peers are Tuffy Tire & Auto Service, Meineke Car Care Centers, Monro Muffler/Brake & Service, Christian Brothers Automotive, Valvoline Instant Oil Change, Jiffy Lube, AAMCO Transmissions and Pep Boys.
Does Bill McAnally Racing have an API?
No public API is recorded for Bill McAnally Racing.
What industry is Bill McAnally Racing in?
Bill McAnally Racing's product category is Automotive Repair Services. Its primary akta.pro industry code is TLAKANAC, Wheel Alignment / Steering Geometry Measurement & Calibration. Its SIC code is 7500.