Giftty
Giftty is a Brazilian B2B corporate gift card and incentive rewards platform serving enterprises for employee recognition and sales incentives, offering 200+ brands across 25 categories via the Gifttycard and GifttyPay product lines under Direct Shopping.
- Company typePrivate
- Founded2008
- HeadquartersBarueri, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Giftty does
Giftty is a Brazilian B2B corporate gift card and incentive rewards platform headquartered in Barueri, Brazil, operating as a wholly-owned subsidiary of Direct Shopping, a holding company. The company sells gift card campaigns to corporate clients for employee recognition, sales incentives, loyalty programs, and engagement initiatives, and also operates a consumer-facing e-commerce store. Founded in 2008, Giftty claims to be the first company to introduce gift cards to the Brazilian corporate market and reports serving over 10 million award recipients across its history.
The platform centers on the Gifttycard, a multi-brand voucher redeemable across more than 200 brands in 25 categories, complemented by specialized GifttyPay modules for meals (Alimentação), fuel (Combustível), and construction/decoration (Construção e Decoração), as well as a travel voucher (Giftty Turismo) issued in partnership with Conecta Fidelidade. Underlying technology includes instant virtual voucher delivery, API integration capabilities for enterprise clients, and white-label platform deployment. GifttyPay fuel cards support SamsungPay, GooglePay, and ApplePay digital wallets, and several GifttyPay cards operate on the MasterCard network for acceptance at credentialed establishments. The product portfolio also includes numerous themed sub-brand cards tied to seasonal occasions (Valentine's Day, Easter, Mother's Day, Christmas, birthdays, World Cup) and adjacent verticals such as charitable donations.
Giftty generates revenue through transaction fees and spreads on gift card issuance and redemption, with card values ranging from R$10 to R$100,000. Distribution occurs through direct B2B corporate sales with end-to-end campaign support, a retail e-commerce store, and embedded channels (API and white-label). The company is privately held with no external funding rounds disclosed in the available sources, and the management team is not publicly identified in the data.
Giftty firmographics
Firmographics- Name
- Giftty
- Legal name
- Giftty
- Website
- https://giftty.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giftty is a Brazilian B2B corporate gift card and incentive rewards platform serving enterprises for employee recognition and sales incentives, offering 200+ brands across 25 categories via the Gifttycard and GifttyPay product lines under Direct Shopping.
- Ownership category
- akta.pro rank
Giftty industry classification
Industry- Product category
- Corporate Gift Cards and Incentive Rewards
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
Keywords
Where Giftty is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Giftty business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Corporate Gift Card Sales: Giftty generates revenue by selling gift cards and vouchers to corporate clients for employee recognition, incentive programs, and rewards. The company operates on a transaction-based model where they earn fees or margins on gift card sales to businesses. Gift cards span over 200 brands across 25 categories, with values ranging from R$10 to R$100,000.
- GifttyCard Universal Voucher: The flagship Gifttycard allows recipients to choose from any brand in the Giftty portfolio, providing flexibility and generating revenue through the spread or fees on card issuance and redemption.
- Specialized Gift Card Categories: Giftty offers specialized gift cards across various categories including food delivery, fuel, construction, travel, and more, each with specific price points and redemption options, generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gifttycard Universal - Core gift card allowing access to all 200+ brands in portfolio |
| One time/ perpetual license | Pay-as-you-go | GifttyPay Alimentação - Food allowance card for corporate meal benefits |
| One time/ perpetual license | Pay-as-you-go | GifttyPay Combustível - Fuel card for corporate vehicle incentives |
| One time/ perpetual license | Pay-as-you-go | Giftty Turismo - Travel voucher for corporate travel rewards |
| One time/ perpetual license | Pay-as-you-go | Gifttycard Category-Specific Bundles (Delivery, Food, Games, etc.) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Giftty product offering
Product offeringCore offering
Giftty sells multi-brand corporate gift cards and virtual vouchers to Brazilian businesses for employee recognition, sales incentives, loyalty programs, and corporate gifting. Its flagship Gifttycard lets recipients redeem across 200+ brands in 25 categories, supplemented by specialized GifttyPay cards (meal, fuel, construction/decor) and Giftty Turismo travel vouchers. The company delivers these via direct corporate sales, instant virtual voucher delivery, an e-commerce store, API integrations, and white-label platform deployments.
Product overview
Giftty is a Brazilian corporate gift card and incentive rewards platform offering a multi-brand portfolio of over 200 gift cards and vouchers across 25 categories. The core product is the Gifttycard, a versatile prepaid card redeemable at partner retailers. The platform operates a unified platform-plus-modules architecture with core products (Gifttycard, GifttyPay cards for meal/fuel/construction benefits), specialty sub-brands (themed Gifttycards for occasions like Valentine's Day, Easter, Christmas, Mother's Day, birthdays), and an extensive marketplace of partner gift cards spanning retail, food delivery, gaming, travel, entertainment, beauty, and charitable donations. Giftty serves corporate clients for employee engagement, incentives, and rewards programs, offering white-label solutions, API integration services, and instant virtual voucher delivery alongside logistics and campaign management.
Differentiator
Problem solved
Functional benefit
Brands
- Gifttycard: Multi-brand gift card allowing redemption across 200+ brands in 25 categories, available in physical and virtual formats, with values from R$ 10 to R$ 2,000.
- GifttyPay Alimentação
- GifttyPay Combustível
- GifttyPay Construção e Decoração
- Giftty Turismo
Products and services
- Gifttycard Multi-brand flagship gift card redeemable across 200+ brands in 25 categories, available in physical and virtual formats. Used by corporate clients for employee recognition, sales incentives, loyalty programs, and consumer gifting. Values range from R$10 to R$2,000.
- GifttyPay Alimentação Virtual meal and food allowance card for corporate travel meal coverage, promotional awards, or replacement of traditional food baskets. Accepted at MasterCard-credentialed establishments nationwide and internationally. Values range from R$100 to R$100,000.
- GifttyPay Combustível Corporate fuel card accepted at MasterCard-credentialed fuel stations nationally and internationally, with digital wallet compatibility (SamsungPay, GooglePay, ApplePay). Values range from R$50 to R$100,000.
- GifttyPay Construção e Decoração Corporate card for construction, renovation, and home decoration purchases at MasterCard-credentialed establishments in Brazil and abroad. Used for employee benefits and incentive programs tied to home improvement categories.
- Giftty Turismo Travel voucher allowing recipients to search and book tourism services online including hotel stays, car rentals, tours, and travel packages, built in partnership with Conecta Fidelidade. Available in fixed denominations from R$100 to R$10,000.
- iFood Card Digital gift card for ordering delivery from restaurants, markets, beverages, pharmacies, shopping, and pet products via the iFood platform.
- Uber Voucher / Uber Gift Card Credit vouchers for the Uber app allowing recipients to add credits for rides while credits last, usable via copy-code or direct link.
- Xbox Game Pass Ultimate / Premium / Xbox Gift Card Gaming subscription cards covering Xbox Game Pass Ultimate (400+ games with EA Play), Game Pass Premium (200+ games), and Xbox Gift Card for purchasing games, add-ons, and Game Pass.
- PlayStation Store Gift Card Gift card redeemable on PlayStation Network accounts for games, add-ons, and subscriptions on PS5, PS4, PS3, and PC.
- Netflix Gift Card Gift card for Netflix streaming subscription.
- Azteco Bitcoin Bitcoin voucher redeemable through a partner exchange where the value is converted and made available to users as bitcoin.
- Gifttycard Doação Donation gift card allowing recipients to choose from over 100 social NGO projects across Brazil to support charitable causes.
- Themed Gifttycard Occasion Cards (Namorados, Páscoa, Mães, Boas Festas, Feliz Natal, Aniversário, Obrigado, Parabéns) Occasion-themed variants of the Gifttycard (Valentine's, Easter, Mother's Day, Christmas, holiday season, birthday, thank-you, congratulations) allowing recipients to choose from the 200+ brand portfolio, generally starting at R$10. Used for seasonal corporate gifting and consumer gift occasions.
- White-Label Reward Platform Customizable white-label platform allowing enterprises to deploy their own branded reward and incentive portals on Giftty's infrastructure, enabling branded corporate reward experiences.
Companies that use Giftty
Customer profileSegments3 records
Ideal customer profiles3 records
Giftty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Giftty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Conecta FidelidadecoreGiftty partnered with Conecta Fidelidade to create the Vale Giftty Turismo, a travel voucher that allows recipients to search and book tourism services online including hotel stays, car rentals, tours, and travel packages directly through the Giftty platform. This partnership enables Giftty to offer comprehensive travel rewards as part of their gift card portfolio.
- MasterCardcoreGiftty's specialized gift cards including GifttyPay Alimentação and GifttyPay Combustível operate on the MasterCard network, enabling card acceptance at thousands of credentialed establishments throughout Brazil and internationally.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Giftty competitors and assessment
Company assessmentDirect peers
- Alelo: Alelo is one of Brazil's largest corporate benefits and prepaid card issuers (food, meal, fuel, gift), directly competing with Giftty's GifttyPay Alimentação/Combustível and corporate incentive use cases across the same B2B HR and procurement buyers.
- Giftbit: Giftbit is a digital gifting platform for businesses with API-driven delivery and bulk sending, closely matching Giftty's API/virtual voucher distribution model.
- Tango Card: Tango Card is a digital B2B rewards and gift card platform serving HR, sales, and channel incentive use cases, directly comparable to Giftty's enterprise rewards and white-label offering.
- VR Benefícios: VR is a Brazilian corporate benefits heavyweight (meal, food, culture, gift cards) with extensive merchant acceptance and enterprise contracts, making it a head-to-head competitor for Giftty's corporate reward and benefits programs.
- Ticket (Edenred Brasil): Edenred's Brazilian Ticket brand issues meal, food, and corporate gift cards via a large multi-merchant acceptance network, directly overlapping Giftty's B2B incentive and benefits product suite.
Broad incumbents
- Pluxee: Pluxee (spun off from Sodexo) is a global employee benefits and engagement platform operating in multiple countries; it competes with Giftty on multinational corporate incentive contracts even though its Brazilian footprint differs.
- Blackhawk Network: Blackhawk Network is a global gift card and prepaid payments distributor with a multi-brand marketplace and corporate incentive products, serving as a scaled international analog to Giftty's 200+ brand portfolio model.
- InComm Payments: InComm is a global prepaid and gift card technology provider with enterprise incentive and rewards programs, comparable to Giftty's B2B platform-plus-portfolio architecture.
- Swile: Swile is a multi-country corporate benefits and gift card platform with a strong product-led B2B sales motion, comparable to Giftty's white-label/API-enabled enterprise incentive offering.
Regional players
- iFood Benefícios: iFood's B2B benefits arm issues meal, food, and corporate benefit cards in Brazil, overlapping with Giftty's delivery and food-category gift cards while operating primarily within iFood's own merchant ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Giftty social profiles
Digital presenceGiftty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftty leadership team
Management profileNumber of profiles
Giftty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftty
What does Giftty do?
Giftty sells multi-brand corporate gift cards and virtual vouchers to Brazilian businesses for employee recognition, sales incentives, loyalty programs, and corporate gifting. Its flagship Gifttycard lets recipients redeem across 200+ brands in 25 categories, supplemented by specialized GifttyPay cards (meal, fuel, construction/decor) and Giftty Turismo travel vouchers. The company delivers these via direct corporate sales, instant virtual voucher delivery, an e-commerce store, API integrations, and white-label platform deployments.
Is Giftty a public or private company?
Giftty is a private company. It is classified as corporate owned and is currently operating.
When was Giftty founded?
Giftty was founded in 2008. It employs 11 to 50 people.
Where is Giftty based?
Giftty is headquartered in Barueri, Brazil, in the Latin America region.
How does Giftty make money?
Three revenue lines are on record. Corporate Gift Card Sales are the primary driver. The others are gifttyCard Universal Voucher and specialized Gift Card Categories.
Who are Giftty's main competitors?
Direct peers on record are Alelo, Giftbit, Tango Card, VR Benefícios and Ticket (Edenred Brasil). Broad incumbents are Pluxee, Blackhawk Network, InComm Payments and Swile. iFood Benefícios is listed as a regional player.
Does Giftty have an API?
No public API is recorded for Giftty.
What industry is Giftty in?
Giftty's product category is Corporate Gift Cards and Incentive Rewards. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 45942.