ITSLIQUID

What ITSLIQUID does

ITSLIQUID is a privately held, web-based information platform and exhibition organizer for contemporary art, architecture, design, and fashion, founded in 2001 by Luca Curci and operated from Italy. The core product is a content-distribution platform at itsliquid.com that publishes calls for entries, exhibitions, and events to a base of 300,000+ qualified newsletter subscribers and 350,000+ monthly unique visitors, generating revenue through advertising and press office services. Beyond the platform, ITSLIQUID Group organizes recurring international art fairs in Venice, Rome, London, and Barcelona — including the Venice International Art Fair, Rome International Art Fair, London Contemporary, Barcelona Contemporary, and ANIMA MUNDI festival — operating physical exhibition spaces such as the 16th-century Palazzo Albrizzi-Capello in Venice and ELEMENTS Contemporary Art Space across the other three cities. Selected artists pay an entry fee per accepted artwork and receive a comprehensive services bundle (exhibition space, customs and shipping logistics, press office, website, mounting, and opening event); 10,000+ artists have participated across 350+ events in 60+ countries since 2001. GTM is event-driven: open calls, art fairs, and contests (International Contest, Artist of the Month/Year, Photographer of the Month) feed a self-serve submission funnel, with strategic partnerships with Sedition (enabling Bill Viola, Refik Anadol presentations) and institutions (CCCB, NCCA, MuMo, MUST Museum) supporting prestige and venue access.

Name

ITSLIQUID

Legal name

ITSLIQUID

Website

https://itsliquid.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ITSLIQUID is a privately held web platform and art-fair operator, founded 2001 by Luca Curci, that runs recurring contemporary-art exhibitions in Venice, Rome, London, and Barcelona for 10,000+ participating artists while distributing calls and content to 300,000+ subscribers.

Ownership category

akta.pro rank

Product category

Art Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Crafts & Maker Fairs (MPAGAFAJ)

akta.pro secondary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Contemporary art exhibitions
• International art fairs
• Artist exhibition services
• Art press office
• Contemporary art platform

Headquarters

HQ city

Venezia

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event and Exhibition Services: ITSLIQUID charges entry fees for artists selected to participate in exhibitions. Participation includes exhibition space management, customs assistance, international shipping support, accommodation assistance, advertising material design and printing, press office services, exhibition website creation, mounting and dismounting of exhibitions, and opening events. The company has organized 350+ international events since 2001.
2. Advertising Services: The platform provides advertising services to reach its qualified subscriber base of 300,000+ subscribers including architects, designers, artists, collectors, art critics, curators, dealers, and other art world personalities.
3. Press Office Services: Press office services for events and projects, including global and local press office, publicity, press releases, banners, and totems.
4. Media Partnership Services: Partnership services connecting events with international partners and media channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ITSLIQUID is a web-based information platform and international art exhibition organizer founded in 2001, dedicated to worldwide distribution of information about calls for entries, exhibitions, and events for contemporary art, architecture, design, and fashion. The company organizes recurring international art fairs in Venice, Rome, London, and Barcelona, and provides end-to-end exhibition management services — including customs assistance, international shipping, press office, exhibition website creation, and mounting/dismounting — to selected artists for an entry fee. The platform reaches more than 300,000 qualified subscribers and 350,000+ monthly unique visitors worldwide.

Product overview

ITSLIQUID is a web-based information platform and exhibition organizer founded in 2001 by Luca Curci, offering a comprehensive suite of products and services for the contemporary art world. The core platform distributes information about calls for entries, exhibitions, and events to over 300,000 qualified subscribers including architects, designers, artists, collectors, curators, and galleries. The product portfolio includes recurring international art fairs (Venice International Art Fair, Rome International Art Fair, London Contemporary, Barcelona Contemporary, ANIMA MUNDI, CONTEMPORARY VENICE), artist services (Solo Exhibition Project, Featured Artist, Press Office, Essentials, General Services), recognition programs (ITSLIQUID International Contest, Artist of the Year, Artist of the Month), and partnership opportunities (Partnership Program, Art Ambassadors Program, Referral Program). The company manages physical venues including Palazzo Albrizzi-Capello in Venice and ELEMENTS Contemporary Art Space in London, having organized over 350 international events engaging more than 10,000 artists across 60+ global venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Venice International Art Fair (VIAF) International art fair in Venice featuring photography, painting, video art, sculpture, and performance art. Selected artists pay an entry fee and receive exhibition space, logistics, press office, and event coordination services.
• Rome International Art Fair (RIAF) International art fair held in Rome featuring painting, sculpture, photography, video art, and performance with themes of MIXING IDENTITIES and FUTURE LANDSCAPES. Selected artists pay a participation fee and receive full exhibition services.
• London Contemporary Art Fair International art fair examining multisensory dimensions of human consciousness through painting, sculpture, photography, video art, and performance at ELEMENTS Contemporary Art Space in London city centre.
• Barcelona Contemporary International art fair in Barcelona focusing on painting, photography, installations, sculpture, video, and performance art with themes of transformation and coexistence.
• ANIMA MUNDI Festival Annual international art fair and festival in Venice held during the Venice Biennale, combining multiple exhibitions across ITSLIQUID venues and partner institutions.
• CONTEMPORARY VENICE Art fair series at Palazzo Albrizzi-Capello showcasing contemporary artists across painting, photography, video art, installation, and performance.
• Solo Exhibition Project Service offering artists dedicated solo exhibition presentations at ITSLIQUID venues worldwide, providing global exhibition opportunities and exposure.
• Press Office Service Global press office service for artists and organizations, providing media coverage, publicity, press releases, banners, and totems for events and projects.
• Featured Artist Service that amplifies artists' voices to global collectors through featured placement on the ITSLIQUID platform and subscriber base.
• ITSLIQUID International Contest Annual international contest for artists, architects, and designers with multiple categories including Artist of the Year, Artist of the Month, and Photographer of the Month. Currently in its 20th edition.
• Essentials Professional development service providing artists with guidance and resources to turn their creative practice into a successful business.
• General Services Comprehensive event organization service including dedicated artist sections and end-to-end exhibition and event management for global clients.

Quantifiable outcome

• 350+ international events organized since 2001
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Art Now FairminorGTM or Marketing PartnerInternational art fair partner included in ITSLIQUID Group's network of partners.
• Art VancouverminorGTM or Marketing PartnerInternational art fair partner included in ITSLIQUID Group's network of partners.
• Design TokyominorGTM or Marketing PartnerDesign-focused international partner in ITSLIQUID's network.
• INDEX QatarminorGTM or Marketing PartnerInternational partner included in ITSLIQUID Group's network for Middle East market reach.
• INDEX SaudiminorGTM or Marketing PartnerInternational partner included in ITSLIQUID Group's network for Middle East market reach.
• The Big 5 Construct DubaiminorGTM or Marketing PartnerConstruction and architecture-focused international partner included in ITSLIQUID's network.
• The Big 5 Construct QatarminorGTM or Marketing PartnerConstruction and architecture-focused international partner included in ITSLIQUID's network.
• Photo LA Los AngelesminorGTM or Marketing PartnerPhotography-focused international partner included in ITSLIQUID's network.
• Art Style MagazineminorGTM or Marketing PartnerInternational magazine partnership for media collaboration.
• SeditioncoreStrategic or Co-development PartnerKey partnership enabling ITSLIQUID to present renowned artists such as Bill Viola and Refik Anadol. Sedition provides access to high-level opportunities for young, mid-career, and established artists.
• ACIT VenicecoreStrategic or Co-development PartnerItalian-German Cultural Association managing Palazzo Albrizzi-Capello. Considered one of the most important intercultural associations in Europe with connections to the Goethe Institute. Collaboration on exhibitions at the Renaissance palace.
• YMX ArtscoreStrategic or Co-development PartnerCollaboration partner for London Contemporary Art Fair hosting exhibitions at ELEMENTS Contemporary Art Space.
• CCCB BarcelonacoreStrategic or Co-development PartnerCentre de Cultura Contemporània de Barcelona - prestigious museum that has featured ITSLIQUID initiatives.
• NCCA MoscowcoreStrategic or Co-development PartnerNational Center for Contemporary Arts in Moscow - prestigious institution that has featured ITSLIQUID initiatives.
• MuMo PraguecoreStrategic or Co-development PartnerMuseum Montanelli in Prague - prestigious museum that has featured ITSLIQUID initiatives.
• MUST Museum LeccecoreStrategic or Co-development PartnerMUST Museum in Lecce - prestigious museum hosting ITSLIQUID events including SENSES Art Fair.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Saatchi Art: Online art gallery operated by Saatchi Gallery selling original art from a global roster of artists, including emerging names. Comparable to ITSLIQUID in providing global visibility for emerging and established artists and in monetizing an art-world audience, though via direct e-commerce rather than exhibition services.
• Frieze: Major international art fair organizer (Frieze London, Frieze New York, Frieze Seoul) and content publisher operating at a significantly larger scale. Comparable to ITSLIQUID as a recurring international art fair brand with affiliated editorial, but at a much higher price tier and with a focus on established galleries rather than emerging artists.
• Art Basel: The world's preeminent art fair brand (Basel, Miami Beach, Hong Kong, Paris) operated by MCH Group. Comparable to ITSLIQUID in operating a multi-city, recurring international art fair calendar, but at the apex of the market with gallerist/collector audiences and price points an order of magnitude above ITSLIQUID's.

Direct peers

• Sedition: Digital art platform specializing in limited-edition works by renowned artists including Bill Viola and Refik Anadol. ITSLIQUID lists Sedition as a core partnership; both operate at the intersection of digital distribution and physical exhibition programming for contemporary artists, and both monetize access to high-prestige artists.
• Artsy: Leading online art marketplace and content platform connecting collectors, galleries, and artists globally. Comparable to ITSLIQUID as a digital discovery layer for contemporary art, with overlapping audience of collectors, curators, and gallerists and a similar advertising-plus-services monetization mix.
• Affordable Art Fair: Global art fair organizer running recurring fairs across many cities, focused on entry- to mid-priced contemporary art for emerging collectors. Closely comparable to ITSLIQUID in the recurring-fair, multi-city, artist-fee model and in targeting emerging-to-mid-career artists seeking exposure.
• Artnet: Online art market data, auction results, and gallery platform serving collectors and art professionals. Comparable to ITSLIQUID through its editorial/news function for the international art world and overlapping professional audience (collectors, curators, dealers) that ITSLIQUID explicitly targets with its newsletter.
• Widewalls: Online contemporary art marketplace and editorial magazine with a global audience of art professionals and enthusiasts. Comparable to ITSLIQUID in combining a curated contemporary-art content platform with services aimed at emerging-to-mid-career artists, including editorial coverage and artist promotion.

Emerging players

• Superblue: Operator of immersive and experiential art exhibitions featuring established and mid-career artists. Comparable to ITSLIQUID in the experience-driven contemporary-art exhibition model with physical venues, but focused on large-format immersive work rather than the traditional painting/photography/video fair format.
• Artlogic: Software-as-a-service platform for galleries, art fairs, and artists to manage inventory, CRM, and online sales rooms. Comparable as a tech-enabled enabler of the contemporary-art ecosystem that ITSLIQUID serves, and a potential integration or adjacency for ITSLIQUID's 10,000+ artist base.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itsLIQUID
• Facebookfacebook.com/itsliquidgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITSLIQUID