Superblue
Superblue operates a 50,000+ square-foot immersive art experience venue in Miami, featuring large-scale installations by artists such as teamLab, James Turrell, and Es Devlin, and sells ticketed access to general consumers, school groups, and corporate/private event clients, with plans to expand globally.
- Company typePrivate
- Founded2023
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Superblue does
Superblue is a Miami-based immersive art experience operator that runs a single flagship venue — Superblue Miami — encompassing over 50,000 square feet of purpose-built gallery space in the Allapattah neighborhood, alongside a complementary concept store, café, and a 5,000-square-foot private event venue with 27-foot ceilings. The company's core product is timed-entry access to large-scale, multi-sensory installations commissioned from internationally recognized contemporary artists including teamLab, James Turrell, Es Devlin, Rafael Lozano-Hemmer, JR, Random International, and Studio Lemercier, supported by guided tours, sensory-friendly sessions, group visits, VIP packages, and the Bloomberg Connects audio tour integration.
The underlying technology stack is primarily physical and projection-based: large-format immersive rooms with synchronized lighting, sound, sensor installations (such as the 3,000 suspended bulbs in Pulse Topology that respond to visitor biometrics), and interactive mirror/light environments. Ticket prices begin at $29 for adults and $17 for children, with dynamic pricing across online and on-site channels, plus discounts for students, seniors, military, Florida residents, and groups of 10+. Revenue streams include ticket sales (primary), premium add-ons such as VIP packages and teamLab's Massless Clouds, private event venue rental, concept store retail, guided tours (free with admission), and accessibility-focused sensory-friendly sessions priced at $5-$15.
The go-to-market is direct-to-consumer and event-driven, leveraging Superblue Miami's positioning around Miami Art Week, earned media (e.g., The New York Times), and partnerships — most notably with BMW i as a flagship co-development partner, Fever for third-party ticketing distribution, CARD at UM-NSU for sensory-friendly programming, Bloomberg Connects for audio tours, and Brightline/Uber for visitor transportation. The company is incorporated as a Delaware Public Benefit Corporation (Superblue Holdings, PBC), led by founder and CEO Daniel Dolan, and has stated plans to expand to 10+ cities globally beyond its Miami flagship.
Superblue firmographics
Firmographics- Name
- Superblue
- Legal name
- Superblue Holdings, PBC
- Website
- https://superblue.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superblue operates a 50,000+ square-foot immersive art experience venue in Miami, featuring large-scale installations by artists such as teamLab, James Turrell, and Es Devlin, and sells ticketed access to general consumers, school groups, and corporate/private event clients, with plans to expand globally.
- Ownership category
- akta.pro rank
Superblue industry classification
Industry- Product category
- Immersive Art Experiences
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where Superblue is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Superblue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from timed-entry tickets to immersive art experiences. Adults from $29, children from $17, with discounts for students, seniors, military, and Florida residents.
- Premium Add-On Experiences: Additional revenue from premium add-on experiences such as teamLab's Massless Clouds and VIP packages at additional ticket cost.
- Private Event Venue Rental: Revenue from renting 5,000 square foot event space for corporate events, weddings, parties, and film screenings. Accommodates 20-1,000+ guests with custom catering options.
- Concept Store Retail: On-site concept store selling artist editions, prints, books, apparel, home goods, and gifts. No ticket required for store access.
- Guided Tours: Paid guided tours available in English and Spanish on weekdays at 1pm, enhancing visitor experience with expert commentary.
- Sensory Friendly Sessions: Specialized accessibility programming at $5-$15 per ticket, created in partnership with Center for Autism & Related Disabilities (CARD) at UM-NSU.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult tickets (12+) |
| Unit Pricing | Pay-as-you-go | Child tickets (3-12) |
| Unit Pricing | Pay-as-you-go | Senior/Student/Military tickets |
| Unit Pricing | Pay-as-you-go | Florida Resident tickets |
| Unit Pricing | Pay-as-you-go | Sensory Friendly Sessions |
| Freemium | Pay-as-you-go | Guided Tours |
| Transaction based/ take rate | Multi-year contract | Group bookings (10+) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Superblue product offering
Product offeringCore offering
Superblue operates Superblue Miami, a 50,000+ square foot immersive art venue in Miami's Allapattah neighborhood, where visitors purchase timed-entry tickets to walk through large-scale multi-sensory installations created by world-renowned contemporary artists. The core ticket product is complemented by a concept store selling artist merchandise, an on-site café, guided tours, sensory-friendly sessions for neurodiverse guests, premium VIP packages, and a 5,000 sq ft private event space rented for corporate events, weddings, and buyouts.
Product overview
Superblue operates as an immersive art experience company featuring a single flagship venue, Superblue Miami, with over 50,000 square feet of large-scale multi-sensory art installations by world-renowned contemporary artists. The core product combines ticketed entry to immersive experiences with ancillary services including a concept store, café, guided tours, sensory-friendly sessions, and private event rentals. The venue hosts rotating exhibitions from featured artists including teamLab, Rafael Lozano-Hemmer, Es Devlin, James Turrell, JR, Studio Lemercier, and Random International, with new installations premiered regularly. Additional offerings include group visits, VIP packages, and Bloomberg Connects audio tours. The business model integrates art, entertainment, retail, food & beverage, and venue rental.
Differentiator
Problem solved
Functional benefit
Products and services
- Superblue Miami Immersive Art Experience (Timed-Entry Tickets) Timed-entry ticket to walk through 50,000+ square feet of large-scale immersive installations by world-renowned contemporary artists at Superblue Miami (1101 NW 23 St, Miami, FL 33127). For individual visitors, families, and tourists.
- Sensory-Friendly Sessions Modified evening sessions with adjusted lighting and sound for neurodiverse guests and individuals with sensory sensitivities or disabilities. Adult $15, Child (3–12) $5.
- Group Visits and Tours (10+ visitors) Special rates, custom packages, and guided experiences for groups of 10 or more, including student/youth programs and corporate outings.
- VIP Experience Package Premium ticket package with enhanced access and exclusive experiences at Superblue Miami.
- Private Event Venue Rental Rental of Superblue Miami's 5,000 sq ft dedicated event space (27-foot ceilings) for corporate events, weddings, private parties, meetings, and film screenings. Accommodates 20 to 1,000+ guests with custom catering.
- Superblue Concept Store On-site walk-in retail store selling artist editions, limited prints, books, apparel, home goods, and gifts. No ticket required for entry.
- Superblue Miami Café On-site café providing food and beverage service for visitors at Superblue Miami.
Quantifiable outcome
- Average 4.5/5 star rating from 2,805 visitor reviews
- +2 more outcomes
Companies that use Superblue
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Superblue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
Superblue partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- BMW iflagshipBMW i collaborated with Superblue on Rafael Lozano-Hemmer's Pulse Topology installation, part of a shared vision where art and technology create unique experiences for reflection, joy, and social connection. The partnership enables cutting-edge interactive art experiences combining automotive technology with biometric sensors.
- Center for Autism & Related Disabilities (CARD) at UM-NSUcorePartnership with University of Miami and Nova Southeastern University's Center for Autism & Related Disabilities to create sensory-friendly programming. Superblue is designated as an Autism-Friendly Partner, offering modified environments for neurodiverse guests.
- BrightlineminorTransportation partnership offering free Uber/Lyft rides from Miami Central Station for Brightline Plus ticket holders within 5-mile radius, improving visitor accessibility.
- FevercoreThird-party ticketing platform partnership through Fever, expanding Superblue's ticket distribution reach to their global user base and enabling dynamic pricing and availability management.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Superblue competitors and assessment
Company assessmentDirect peers
- ARTECHOUSE: Operator of permanent and pop-up immersive digital art venues in New York, Miami, Washington DC, Houston, and London featuring technology-driven installations—closely comparable venue model, ticket pricing, and target audience.
- Color Factory: Operator of multi-city immersive, interactive art installations (New York, Houston, Chicago, Atlanta, Los Angeles) using timed-entry ticketing—same DTC experiential model targeting similar leisure visitors and tourist segments.
- WNDR Museum: Chicago-based immersive art museum with rotating interactive installations and artist collaborations; comparable scale, art-driven positioning, and timed-entry ticketing model.
- teamLab: Tokyo-based collective operating permanent immersive digital art venues (teamLab Planets, teamLab Borderless) and touring exhibitions; the artist of multiple Superblue installations and a direct competitor in the consumer immersive art category.
- Immersive Van Gogh / Lighthouse Immersive: Operator of large-format touring and semi-permanent immersive Van Gogh and similar digital art exhibitions across North America—directly comparable experience format and audience, though typically more single-artist focused.
- Meow Wolf: Largest US operator of large-scale immersive art experiences with multiple permanent venues (Santa Fe, Las Vegas, Denver, Grapevine, Houston, Los Angeles, New York) and an active franchising/expansion program—the closest direct comparable to Superblue's model and scale ambition.
- Museum of Illusions: Multi-city experiential attraction featuring interactive, photo-friendly installations with timed-entry ticketing; comparable ticketed immersive experience model targeting tourists and group visits.
- Frameless: London-based permanent immersive art venue showcasing digitally projected works by canonical and contemporary artists; directly comparable in format, large-format gallery space, and timed-entry ticketing model.
Regional players
- Atelier des Lumières: Paris-based immersive art center (Coulisses du Rêve, Culturespaces) with large-format digital installations of artists including Klimt and Van Gogh; same immersive exhibition model as Superblue but primarily serving the French/European market.
Others
- Yayoi Kusama's Infinity Rooms (David Zwirner / institutional showings): Iconic immersive mirror-and-light installations that define the category's reference point for visitors; comparable art-product and visitor expectation, though delivered as museum/gallery exhibitions rather than commercial ticketed venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Superblue social profiles
Digital presenceSuperblue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superblue leadership team
Management profileNumber of profiles
Profiles1 record
Superblue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superblue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superblue
What does Superblue do?
Superblue operates Superblue Miami, a 50,000+ square foot immersive art venue in Miami's Allapattah neighborhood, where visitors purchase timed-entry tickets to walk through large-scale multi-sensory installations created by world-renowned contemporary artists. The core ticket product is complemented by a concept store selling artist merchandise, an on-site café, guided tours, sensory-friendly sessions for neurodiverse guests, premium VIP packages, and a 5,000 sq ft private event space rented for corporate events, weddings, and buyouts.
Is Superblue a public or private company?
Superblue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superblue founded?
Superblue was founded in 2023. It employs 11 to 50 people.
Where is Superblue based?
Superblue is headquartered in Miami, United States, in the North America region.
How does Superblue make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are premium Add-On Experiences, private Event Venue Rental, concept Store Retail, guided Tours and sensory Friendly Sessions.
Who are Superblue's main competitors?
Direct peers on record are ARTECHOUSE, Color Factory, WNDR Museum, teamLab, Immersive Van Gogh / Lighthouse Immersive, Meow Wolf, Museum of Illusions and Frameless. Atelier des Lumières is listed as a regional player. Yayoi Kusama's Infinity Rooms (David Zwirner / institutional showings) is listed as an others.
Does Superblue have an API?
No public API is recorded for Superblue.
What industry is Superblue in?
Superblue's product category is Immersive Art Experiences. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 7131 and its SIC code is 7990.