What Meyra does

Meyra Holding B.V. is a Dutch privately-held company founded in 1965 and headquartered in Nijkerk, the Netherlands. It operates as a brand-agnostic (merk-onafhankelijke) specialist in mobility aids (revalidatiehulpmiddelen) and home modifications (woningaanpassingen), supplying wheelchairs, scooters, walking aids, and bathroom, threshold, domotica, and structural adaptations. The company serves three primary customer segments — Dutch municipalities (under Wmo / Social Support Act procurement contracts), healthcare institutions, and private individuals including seniors, adults with progressive physical disabilities, and children with disabilities — through 13+ physical branch locations distributed nationwide and a field-advisor model in which advisors conduct in-home assessments and manage the full request-to-delivery cycle.

Operationally, Meyra is organized into two integrated divisions: the Mobiliteit division for mobility aids and the WoonCare division for home adaptations, both delivered on a quote-based pricing model. The company holds NKH (Nationaal Keurmerk Hulpmiddelen), ISO 9001, ISO 27001, ISO 14001, and NEN 7510 certifications, making it eligible to bid on Dutch healthcare and public-procurement contracts. Its proprietary service technology consists of the Mijn Meyra online portal (for maintenance-contract customers) and the Meyra Service App (which allows clients to report faults with optional GPS location sharing for faster dispatch); both are conventional service-management software rather than AI-driven products.

Revenue is generated from three streams: Wmo-contracted hardware sales of new and second-hand mobility aids, professional services for home modification projects billed per engagement to municipalities, institutions, and private clients, and recurring maintenance contracts (annual servicing, third-party liability insurance, driving lessons, rapid breakdown assistance, repair discounts, and a temporary loaner device during repairs). The company is privately held under Meyra Holding B.V. with a wholly-owned operating subsidiary, Meyra Retail & Services B.V.; no external investors, funding rounds, or public-ownership signals are present.

Name

Meyra

Legal name

Meyra Holding B.V.

Website

https://meyra.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Meyra is a Dutch privately-held mobility aid and home adaptation specialist serving municipalities, healthcare institutions, and private individuals through 13+ nationwide branches under a brand-agnostic total-supplier model.

Ownership category

akta.pro rank

Product category

Rehabilitation Equipment and Home Modifications

NAICS

Ambulatory Health Care Services (621)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Rehabilitation mobility aids
• Home adaptation services
• Wheelchair and scooter supply
• Wmo mobility provision
• Bathroom modification services

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Aids (Wmo and Private Sale): Meyra supplies rehabilitation and mobility aids (wheelchairs, scooters, walking aids) primarily under municipal Wmo (Social Support Act) contracts for government-reimbursed loan, and also through direct private purchase. New and second-hand products are offered.
2. Home Modifications (WoonCare): Meyra WoonCare division provides home adaptation services including bathroom modifications, threshold solutions, domotica (home automation), and structural alterations, billed per project to municipalities, institutions, and private clients.
3. Maintenance Contracts: Preventive and corrective maintenance packages for purchased electric mobility aids, including annual servicing, free WA insurance, free driving lessons, rapid breakdown assistance, repair discounts, and temporary loan device during repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Meyra is a brand-agnostic total supplier of mobility aids (scooters, manual and electric wheelchairs, bikes) and home adaptation services (WoonCare) in the Netherlands. It advises, supplies, maintains, and repairs these aids for Dutch municipalities under Wmo contracts, healthcare institutions, and private individuals, operating through 13+ branches and a 24/7 breakdown service.

Product overview

Meyra is a brand-independent total supplier operating two integrated service lines: Mobiliteit (mobility) and Woongemak (home comfort, under the WoonCare sub-brand). The Mobiliteit division covers the full lifecycle of rehabilitation and mobility aids — scooters, manual and electric wheelchairs, and bikes — including expert advisory, sales of new and second-hand products, maintenance contracts with annual servicing and a 24/7 emergency repair service, and a proprietary Meyra Service App for malfunction reporting with GPS location sharing. The Woongemak/WoonCare division provides comprehensive home adaptation services: threshold ramps, sanitary upgrades, full bathroom modifications, domotica (home automation), and building alterations. Meyra's advisory services function as a cross-cutting capability spanning both divisions, providing in-home needs analysis, solution design, and project oversight. For municipal and institutional clients, Meyra offers dedicated management and maintenance platforms, management information dashboards, and a 24/7 service guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• WoonCare: Home adaptation business operating under Meyra with nationwide coverage, specializing in bathroom modifications, home adjustments, and accessibility improvements.

Products and services

• Mobiliteit (Mobility Aids) Brand-agnostic supply of mobility aids and rehabilitation equipment including scooters, manual wheelchairs, electric wheelchairs, and bikes, sold or leased to municipalities (Wmo), healthcare institutions, and private individuals, with advisory, maintenance, and repair services.
• Woongemak / WoonCare (Home Adaptation Services) Nationwide home adaptation services including threshold ramps, sanitary facilities (raised toilet seats, shower seats, wall grab bars), full bathroom adaptations, home automation (domotica), and structural modifications to help people remain independently in their own homes. Services available to municipalities, institutions, and private clients.
• Onderhoudscontracten (Maintenance Contracts) Subscription-based maintenance and service contracts for electric mobility aids, providing annual preventive maintenance, free WA insurance, free driving lessons, rapid breakdown assistance, repair discounts, temporary loan device during repairs, and access to the exclusive Mijn Meyra online portal.
• Meyra Service App Standalone mobile application allowing clients to report malfunctions on their mobility aids with optional GPS location data forwarding, enabling Meyra's service staff to respond quickly. Available for both Android and iOS.
• Adviesdiensten (Advisory Services) Expert advisory services delivered at clients' homes across both mobility and home adaptation divisions, including needs analysis, solution design, materials and labor calculation, and execution and quality monitoring. Advisors specialize in Wmo provisions for municipalities and coordinate with occupational therapists and municipal consultants.
• Beheer en Onderhoud (Institutional Management and Maintenance) End-to-end management and maintenance service for institutional and municipal mobility aid fleets, including detailed administration, secure depot storage, preventive and corrective maintenance, and nationwide 24-hour emergency repair service.
• Managementinformatie (Management Information Service) Digital analytics and reporting environment providing municipalities and institutions with periodic management reports and real-time digital access to operational data on Wmo equipment and home adaptation policies.

Quantifiable outcome

• Meyra has been operating for over 60 years as a specialist in improving self-reliance of people.
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Doemiddel.nl (Van hulpmiddel naar doemiddel campaign)minorGTM or Marketing PartnerMeyra supports the 'Van hulpmiddel naar doemiddel' (From Aid to Enabling Tool) advocacy campaign to change the perception of mobility aids in Dutch society. The campaign, supported by approximately 2 million people with disabilities in the Netherlands, argues that the term 'hulpmiddel' (aid) no longer covers the full value these tools provide. Meyra promotes the campaign via www.doemiddel.nl.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sunrise Medical: Sunrise Medical is a global wheelchair and mobility equipment manufacturer and distributor. Although primarily a manufacturer, its products flow through Dutch channels and compete indirectly with Meyra's brand-agnostic assortment.
• Handicare (Savaria): Handicare, now part of Savaria, supplies accessibility and mobility solutions including stairlifts, patient handling, and home adaptation equipment across Europe. Its accessibility offering overlaps with Meyra's WoonCare home modification services.
• Ottobock: Ottobock is a global leader in prosthetics, orthotics, and mobility solutions with operations across Europe. While broader in scope than Meyra, it overlaps in mobility aids and rehabilitation equipment distribution in adjacent European markets.
• Arjo: Arjo is a Swedish provider of medical beds, lifts, and mobility solutions for hospitals and care institutions. Its institutional mobility offering and Dutch footprint make it a broad incumbent competing for the same healthcare-institution contracts Meyra serves.
• Permobil: Permobil is a Swedish manufacturer of advanced power wheelchairs and mobility solutions. Its premium power chairs overlap with the high-end electric mobility aids that Meyra distributes in the Dutch market.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a global manufacturer and distributor of mobility products, respiratory equipment, and home healthcare supplies. It supplies many of the same product categories (wheelchairs, scooters, walking aids) that flow through Meyra's brand-agnostic assortment.

Regional players

• Stannah: Stannah is a UK-based manufacturer and installer of stairlifts and accessibility products primarily serving the British market. While it overlaps thematically in home mobility adaptations, it does not directly compete in the Dutch market where Meyra operates.

Direct peers

• Medipoint: Medipoint is a Dutch medical and mobility aids supplier providing wheelchairs, scooters, and home adaptation equipment under Wmo and institutional contracts. It competes head-on with Meyra for municipal and individual clients in the same product categories.
• Vegro: Vegro is a Dutch supplier of mobility aids and home care equipment, operating branch locations and serving both private clients and municipalities. It directly overlaps Meyra's mobility aid distribution and Wmo-contract model in the Netherlands.
• Welzorg: Welzorg is a Dutch mobility aids provider specializing in Wmo-funded wheelchair and mobility aid provision for municipalities and individuals. It is one of Meyra's closest direct competitors in the Wmo mobility aid channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyra