Holland Flower Market

What Holland Flower Market does

Holland Flower Market is a private, vertically organized wholesale distributor of fresh-cut flowers founded in 1984 and headquartered in Los Angeles, California. The company imports fresh-cut flowers from Holland, Ecuador, France, Thailand, New Zealand, and Mexico, maintaining cold-chain integrity from the field through transport and refrigerated delivery. It serves a horizontal mix of B2B customers including wholesale florists, retail florists, floral designers, event planning professionals, hotels, cruise lines, supermarkets, and mass markets, plus walk-in retail customers at certain locations. Its core product portfolio spans single stems, bunches, bouquets, arrangements, and roses, complemented by professional design services and refrigerated regional delivery.

Operations are run through three physical wholesale market locations — Los Angeles (Southern California Flower Market), Carlsbad (International Floral Trade Center), and Las Vegas (opened 2019, pre-order only, no on-site inventory) — plus a dedicated Bouquet Department in Vernon, California that produces hand-made bouquets and arrangements for supermarket and retail florist programs. Delivery is performed Monday through Saturday using a refrigerated fleet of Sprinter vans and 24-foot trucks covering Santa Barbara to San Diego and Las Vegas, with FedEx and airfreight used for out-of-region shipments. Jaap Haverkate, founder and president, leads the company under a private ownership structure with no disclosed parent, investor, or institutional capital. The business is differentiated primarily by physical location inside major flower trade hubs, multi-country import scale, the Vernon bouquet manufacturing operation, and the breadth of its customer-segment coverage rather than by proprietary technology.

Name

Holland Flower Market

Legal name

Holland Flower Market

Website

https://hollandflower.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Holland Flower Market is a Los Angeles-based wholesale distributor founded in 1984 that imports fresh-cut flowers from multiple countries and supplies wholesale florists, retailers, floral designers, hotels, cruise lines, supermarkets, and mass markets across Southern California and Las Vegas.

Ownership category

akta.pro rank

Product category

Wholesale Cut Flower Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Terminal Market / Produce Market Wholesalers (AFAIACAK), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale cut flowers
• Fresh flower distribution
• Floral bouquet design
• Refrigerated flower delivery
• Floral wholesale supply

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Cut Flower Wholesale: Sale of fresh cut flowers in single stems, bunches, bouquets, and arrangements to wholesale florists, retailers, and other commercial buyers. Products arrive daily and inventory is maintained at Los Angeles and Carlsbad locations.
2. Bouquet and Arrangement Sales: Premium hand-made bouquets, arrangements, and consumer bunches created by professional designers at the Vernon Bouquet Department, supplied to supermarkets and retail florists.
3. Delivery Services: Refrigerated delivery fleet serving Southern California (Santa Barbara to San Diego and Las Vegas). For addresses outside the region, airfreight or overnight FedEx deliveries are arranged. Monday through Saturday delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Holland Flower Market is a wholesale fresh-cut flower supplier that imports flowers daily from Holland, Ecuador, France, Thailand, New Zealand, and Mexico and resells them as single stems, bunches, bouquets, and arrangements to wholesale florists, retail florists, floral designers, event planners, hotels, cruise lines, supermarkets, and mass markets. The company maintains a non-stockout daily-fresh inventory at its Los Angeles and Carlsbad market locations, a Vernon-based Bouquet Department that produces custom and seasonal arrangements, and a refrigerated delivery fleet serving Southern California and Las Vegas.

Product overview

Holland Flower Market is an all-round fresh-cut flower supplier operating as a single unified product-and-service offering rather than a platform-plus-modules architecture. The company provides a comprehensive portfolio of products including single stems, bouquets, arrangements, roses, and bunches, supported by services such as wholesale supply, professional design/customization, refrigerated delivery, and international import. The products are distributed through three retail locations (Los Angeles, Carlsbad, and Las Vegas) with a dedicated Bouquet Department in Vernon, California. The company serves wholesale florists, retailers, floral designers, event planners, hotels, cruise lines, supermarkets, and mass markets throughout Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Stems

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Sun Valley Group: California-based grower and wholesale distributor of cut flowers including lilies, irises, and tulips. Comparable vertically integrated farm-to-wholesale model and overlapping customer base of wholesale florists and retail chains on the US West Coast.
• Florabundance: California-based wholesale cut flower and floral supply distributor serving professional florists and event designers nationally. Direct comparable on product mix (fresh cut flowers, bouquets, arrangements) and on serving the same professional florist and wedding/event customer base.
• DVFlora: Pennsylvania-based wholesale florist operating one of the largest online B2B cut flower and floral supply catalogs in the US. Comparable because it sells the same categories (cut flowers, bouquets, greens, hard goods) to the same professional florist buyer, but with a much more developed e-commerce and digital ordering infrastructure.
• Continental Floral Greens: Wholesale distributor of floral greenery and related supplies (formerly Komet Sales). Comparable as a B2B floral products wholesaler serving the same professional florist buyer, with overlap on greens and branches that HFM also distributes.
• Mayesh Wholesale Florist: Los Angeles-based wholesale florist with multiple West Coast branches selling cut flowers, hard goods, and event florals to professional florists and event designers. Closest direct competitor — overlaps HFM on B2B wholesale cut flowers in the LA Flower District but additionally services weddings and events that HFM explicitly excludes.
• Jet Fresh Flower Distributors: Miami-based importer and wholesale distributor of fresh-cut flowers sourced directly from farms worldwide. Comparable on import-to-wholesale model and on serving florists, event planners, and retail buyers; competitive overlap on roses and tropicals in particular.

Broad incumbents

• 1-800-Flowers: Large public floral and gift e-commerce platform operating consumer-direct brands (1-800-Flowers, Harry & David, Shari's Berries). Not a direct wholesale competitor, but operates in the same floral supply chain upstream and exerts downstream pricing pressure on retail florists that are HFM's customers.
• Teleflora: Floral delivery network connecting thousands of retail florists for consumer orders across the US. An established incumbent in the floral value chain that interfaces with HFM's retail florist customers and shapes end-consumer demand patterns.
• FTD (Flowers Transmitted Delivered): Long-standing floral marketplace and network operator for consumer flower delivery. An established incumbent in the broader floral industry — relevant for understanding downstream demand and competitive dynamics, though not a direct wholesale competitor.

Emerging players

• Bill Doran Company: Wholesale floral hard-goods and supplies distributor serving retail florists and event designers. Partial overlap with HFM's product mix on floral supplies and accessories, though smaller in fresh-cut flowers specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Holland-Flower-Market-186858001337677
• Instagraminstagram.com/lahollandflowermarket
• Pinterestpinterest.com/hollandflower
• LinkedInlinkedin.com/company/holland-flower-market-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Flower Market