Nasr Esports
NASR Esports is an Abu Dhabi-based esports organization founded in 2016 that manages 50+ professional players competing across 12 games in the MENAT region, monetizing through enterprise sponsorships, academy programs, tournament winnings, and gaming content distributed across social platforms.
- Company typePrivate
- Founded2016
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nasr Esports does
NASR Esports is a privately held esports organization headquartered in Abu Dhabi, United Arab Emirates, founded in 2016 by Lalit Vase. The company operates professional esports teams across five divisions and twelve game titles, including fighting games (Street Fighter, Mortal Kombat, Tekken, Guilty Gear), shooters (Valorant, PUBG Mobile, CS:GO, Fortnite), MOBAs (League of Legends, Wild Rift, Honor of Kings), and sports titles (EA FC). Its roster comprises over 50 professional players representing 15 countries, supported by a content creator program featuring creators such as Mark Tube and Kakashi, an all-female Valorant team (NASR Ignite), and a recently launched NASR Academy and Gaming Camp for aspiring players.
The business is monetized primarily through enterprise sponsorship deals with Red Bull (since 2016), Under Armour, TikTok, and Kaspersky, each delivering 330M-500M+ impressions annually and generating the bulk of revenue. Secondary revenue streams include structured academy training programs priced at AED 49 per 45-minute session up to AED 1,500 per week for bootcamps, competitive tournament prize money across multiple titles, and content creation distributed across YouTube, TikTok, Instagram, Twitch, and Discord that produces 40 million monthly video views and 90 million monthly impressions. The organization has accumulated 300+ tournament wins, three 2023 Global Dash Fight Awards, and a 2022 SPIA Silver award for Esports Team of the Year in MENA.
NASR is founder-led with no disclosed external funding rounds, parent company, or institutional shareholders. Its go-to-market combines a community-led motion, grassroots tryouts, academy and camp training in both English and Arabic, with an event-driven motion built on tournament participation and hosted watch parties across the MENAT region. The company operates from the Abu Dhabi Media Zone and reaches an audience of 120 million+ gamers, with 8.4 million combined fans and followers across its social channels.
Nasr Esports firmographics
Firmographics- Name
- Nasr Esports
- Legal name
- Nasr Esports
- Website
- https://nasresports.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NASR Esports is an Abu Dhabi-based esports organization founded in 2016 that manages 50+ professional players competing across 12 games in the MENAT region, monetizing through enterprise sponsorships, academy programs, tournament winnings, and gaming content distributed across social platforms.
- Ownership category
- akta.pro rank
Nasr Esports industry classification
Industry- Product category
- Professional Esports
- NAICS
- Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH), Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Amateur/Grassroots Esports Leagues & Community Tournaments (MPAFADAL)
Keywords
Where Nasr Esports is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Nasr Esports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sponsorship and Partnership Revenue: NASR generates revenue through sponsorship deals with major brands (Red Bull, Under Armour, TikTok, Kaspersky) who sponsor the team's kit, uniforms, events, and content.
- Academy and Training Programs: Revenue generated from esports academy training sessions and summer gaming camps, with programs ranging from AED 49 per session to AED 1,500 per week for bootcamps.
- Prize Money and Tournament Winnings: Revenue from competitive tournament prize payouts across multiple game titles including Street Fighter, Mortal Kombat, Valorant, League of Legends, and PUBG Mobile.
- Content Creation and Media: Revenue from content creation featuring team players across YouTube, TikTok, and social platforms, generating 40 million monthly video views and 90 million monthly impressions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer Bootcamp - AED 1,500 per week |
| Unit Pricing | Pay-as-you-go | 7-Week Program - AED 49 per session |
| Unit Pricing | Pay-as-you-go | 10-Week Program - AED 49 per session |
| Unit Pricing | Multi-year contract | 3-Month Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Nasr Esports product offering
Product offeringCore offering
NASR Esports identifies, develops, and manages professional esports players and content creators across 12 game titles in the MENAT region, operating 5 competitive divisions with over 50 pro players from 15 countries. The organization also runs the NASR Academy (structured esports training programs in English and Arabic), the NASR Gaming Camp (youth summer bootcamps), and the NASR Content Creators program supporting regional gaming creators. Revenue is generated through brand sponsorship deals, paid academy enrollments, tournament prize winnings, and content-driven monetization.
Product overview
NASR Esports is a leading esports organization in the Middle East, North Africa and Turkey region operating a portfolio of professional esports teams across 12 games, an esports academy for player development, and a content creator program. The organization also runs youth gaming camps and supports an all-female Valorant team (NASR Ignite). The core offering consists of competitive esports teams across multiple game titles, complemented by training and development programs.
Differentiator
Problem solved
Functional benefit
Products and services
- NASR Esports Teams Professional esports teams competing across 12 game titles including Street Fighter, Mortal Kombat, Valorant, PUBG Mobile, EA FC, League of Legends, Wild Rift, Honor of Kings, Fortnite, CS:GO, Tekken, and Guilty Gear, with over 50 players from 15 countries organized into 5 competitive divisions.
- NASR Academy Esports training academy offering personalized player assessments and structured programs including 7-week, 10-week, and 3-month courses taught by professional gamers and coaches, delivered in both English and Arabic.
- NASR Gaming Camp Summer esports bootcamp operated at Pixoul Gaming Center in Abu Dhabi offering weekly intensive training programs for youth, covering games including Valorant, Fortnite, Minecraft, EA FC, League of Legends, Street Fighter, Tekken, and Counter-Strike.
- NASR Content Creators Program supporting gaming content creators and streamers including Mark Tube, Shadowza, Mr Warta, Kakashi, and Khaled Dego, who create gaming content across YouTube, TikTok, and Instagram under the NASR brand.
- NASR Ignite All-female Valorant team representing NASR Esports in women's esports competitions across the MENA region.
Quantifiable outcome
- First Arab to win Street Fighter 6 World Championship at EVO 2023 (Angry Bird)
- +2 more outcomes
Companies that use Nasr Esports
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Nasr Esports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nasr Esports partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TikTokcoreNASR announced official partnership with TikTok in October 2021. TikTok serves as a sponsor and marketing partner, with NASR's kit carrying TikTok branding. The partnership includes content ventures engaging the region's gaming community, with over 420 live streams and 330 million impressions delivered for TikTok in the first year.
- Under ArmourcoreUnder Armour became the exclusive kit and uniform provider for NASR's team of athletes and rising talent. The partnership includes access to gyms, fitness trainers, and fitness events. NASR delivered over 370 million impressions for Under Armour through live streams and social content in one year.
- Red BullcoreRed Bull has been a partner of NASR Esports since its founding in 2016, supporting players and teams to achieve competitive goals. NASR worked with Red Bull on esports programs including Red Bull flick, Campus Clutch, and MEO. NASR delivered over 500 million impressions for Red Bull in one year.
- KasperskyminorKaspersky is listed as a partner of NASR Esports on the Partners page.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Nasr Esports competitors and assessment
Company assessmentBroad incumbents
- Team Liquid: Long-established global multi-game esports organization with team operations, content, and talent development across dozens of titles. Sets the broader benchmark for the multi-vertical esports-club model NASR operates.
- T1 (SK Telecom T1): Korea-origin global esports organization fielding teams across multiple titles with strong publisher relationships. Illustrative benchmark for how a premier regional club can scale into a globally licensed multi-title operation.
- FaZe Clan: Global esports and creator organization with publicly traded heritage and large sponsorship book. Directly comparable in combining competitive teams, content creators, and brand-merch adjacency.
- G2 Esports: Global, multi-game esports organization with broad brand partnerships and a portfolio spanning team operations and creator/content. Former NASR talent Mary transferred to G2; G2 represents the scale of well-capitalized incumbents that can poach talent from regional clubs.
- Fnatic: Long-standing global multi-game esports organization with team operations and a strong consumer brand. Mirrors NASR's structure of teams + content + brand partnerships across multiple titles.
Direct peers
- Endpoint Esports: UK-based esports club that acquired NASR player Mohammad "Boros" Malhas. Multi-game team-and-content model is directly comparable, and Endpoint's role as an acquiring club represents the same kind of cross-region player trade flow.
- Team Falcons: Saudi Arabia-based multi-game esports organization operating across the MENAT region. NASR has transferred multiple players to Falcons-affiliated squads, and Falcons competes for the same regional sponsorship, talent, and tournament ecosystem.
- Nigma Galaxy: UAE-headquartered esports organization active across multiple titles in the MENAT region. Directly competes with NASR for MENAT-based sponsorship dollars, regional tournament slots, and emerging pro-player signings.
- Geekay Esports: UAE-based multi-game esports organization built around the same MENAT talent base, with overlapping content and sponsorship focus. Comparable in scale and regional remit.
- Knights: Saudi Arabia-based multi-game esports organization. Operates in the MENAT region with similar multi-title and sponsorship-driven model, competing for the same regional brand partners and tournament presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nasr Esports social profiles
Digital presenceNasr Esports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nasr Esports leadership team
Management profileNumber of profiles
Profiles1 record
Nasr Esports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nasr Esports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nasr Esports
What does Nasr Esports do?
NASR Esports identifies, develops, and manages professional esports players and content creators across 12 game titles in the MENAT region, operating 5 competitive divisions with over 50 pro players from 15 countries. The organization also runs the NASR Academy (structured esports training programs in English and Arabic), the NASR Gaming Camp (youth summer bootcamps), and the NASR Content Creators program supporting regional gaming creators. Revenue is generated through brand sponsorship deals, paid academy enrollments, tournament prize winnings, and content-driven monetization.
Is Nasr Esports a public or private company?
Nasr Esports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nasr Esports founded?
Nasr Esports was founded in 2016. It employs 11 to 50 people.
Where is Nasr Esports based?
Nasr Esports is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Nasr Esports make money?
Four revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are academy and Training Programs, prize Money and Tournament Winnings and content Creation and Media.
Who are Nasr Esports's main competitors?
Broad incumbents on record are Team Liquid, T1 (SK Telecom T1), FaZe Clan, G2 Esports and Fnatic. Direct peers are Endpoint Esports, Team Falcons, Nigma Galaxy, Geekay Esports and Knights.
Does Nasr Esports have an API?
No public API is recorded for Nasr Esports.
What industry is Nasr Esports in?
Nasr Esports's product category is Professional Esports. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAFADAH, Esports Talent & Player Management (Agents, Coaching, Training Orgs). Its NAICS code is 711211 and its SIC code is 7997.