Physique

What Physique does

Physique Physical Therapy/Personal Training LLC is a privately held, owner-operated cash-based physical therapy clinic headquartered in Tampa, Florida, founded in 2014. The company integrates physical therapy, manual therapy, and personal training into customized programs delivered primarily through one-on-one sessions with doctorate-level licensed therapists. Its clinical model is differentiated by the use of advanced assessment hardware — VALD forceplates, Onform video analysis, FMS screening, and InBody 570 body composition tracking — to build data-driven treatment plans for conditions ranging from chronic back and neck pain to pelvic floor dysfunction, post-surgical rehabilitation, and athletic performance optimization.

The business operates a direct-to-consumer model with no referral required for self-pay clients and accepts only TriCare and VA Care insurance alongside cash, FSA, and HSA payments. Revenue is generated through unit-priced sessions ($79 recovery, $125-$185 therapy, $119 dry needling), multi-session packages ($699-$2,499), and tiered tele-training subscriptions ($149-$399 per month) that extend service delivery beyond the Tampa Bay trade area. The clinic also offers in-home therapy, free wellness workshops, and continuing education courses for healthcare professionals, while maintaining a Thorne supplements affiliate partnership for ancillary client value.

Physique serves a horizontal mix of individual consumer segments — chronic pain patients, athletes, postpartum/pelvic health patients, general wellness seekers, and military/veteran beneficiaries through TriCare/VA — within a single Tampa Bay geographic market. The company operates two clinic locations, has 1-10 employees (approximately five named clinical staff), and has no external institutional investment, parent company, or public funding rounds. Its scale is constrained by therapist headcount and single-market concentration, with growth signals limited to incremental service-line expansion and tele-training remote delivery.

Name

Physique

Legal name

Physique Physical Therapy/Personal Training LLC

Website

https://physiquetherapy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Physique is a Tampa-based, owner-operated cash-based physical therapy clinic integrating PT, manual therapy, and personal training with data-driven assessment tools, serving individuals with pain, injuries, and performance goals across the Tampa Bay area.

Ownership category

akta.pro rank

Product category

Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Sports Massage (HSADAHAC), Lifestyle & Habit Change Coaching (HSADAGAB), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Physical therapy
• Manual therapy
• Personal training
• Pelvic floor therapy
• Dry needling

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cash-Based Physical Therapy Sessions: Private pay physical therapy sessions offered at various price points. Clients pay directly via cash, check, credit, FSA, or HSA. No referral required.
2. Personal Training Services: One-on-one personalized training sessions combining PT with strength training and manual therapy
3. Tele-Training Subscription: Monthly subscription service including weekly programming, check-ins, nutrition guidance, and supplement discounts
4. Package Programs: Multi-session package deals offering discounted rates on PT and pelvic floor therapy sessions
5. Insurance (TriCare/VA Care): Accepts TriCare and VA Care insurance for eligible patients

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Physique is a cash-based physical therapy and personal training clinic in Tampa, Florida that integrates physical therapy, manual therapy, and personal training into individualized one-on-one programs. Services are delivered by doctorate-level licensed physical therapists using advanced assessment tools (VALD forceplates, Onform video, FMS, InBody 570) and span injury recovery, chronic pain management, pelvic floor therapy, dry needling, sports rehabilitation, strength training, tele-training, and in-home therapy.

Product overview

Physique is a cash-based physical therapy and personal training clinic offering an integrated approach that combines Physical Therapy, Manual Therapy, and Personal Training into customized care programs. The core offerings include doctorate-level Physical Therapy for injury recovery and rehabilitation, Manual Therapy (hands-on techniques including dry needling, massage, and joint mobilization), and Personal Training for strength and performance. Specialized services include Pelvic Floor Therapy, Tele-Training remote programming, and targeted programs for neck/back pain, knee injuries, foot/ankle issues, chronic pain, and weight loss. Session types range from Recovery Sessions ($79) to Performance Therapy ($155) and Pelvic Floor Treatment ($185), with package deals offering up to 60% discounts. The clinic uses data-driven assessment tools including VALD forceplates, Onform video technology, and FMS for personalized treatment planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Doctorate-level physical therapy combining exercise, stretching, and training for injury recovery, pain relief, and rehabilitation across neck/back pain, rotator cuff injuries, herniated discs, post-surgical rehab, and other musculoskeletal conditions.
• Manual Therapy Hands-on therapeutic techniques including massage, joint mobilization/manipulation, dry needling, IASTM, trigger point therapy, and myofascial release for pain relief and mobility improvement.
• Personal Training One-on-one fitness coaching and training programs focused on strength building, muscle development, athletic performance, weight loss, and return-to-sport protocols tailored to individual goals and conditions.
• Tele-Training Remote training subscription service providing weekly fitness programming, nutrition guidance, and check-ins with physical therapist trainers via teleconference for ongoing support.
• Pelvic Floor Therapy Specialized physical therapy for pelvic floor dysfunction addressing incontinence, pelvic pain, postpartum recovery, core instability, and pelvic organ prolapse using targeted exercises, manual techniques, and biofeedback.
• Dry Needling Evidence-based therapeutic technique using thin monofilament needles to release trigger points, reduce muscle tension, and relieve chronic pain in muscles, ligaments, tendons, and neural tissue.
• Recovery Sessions 30-minute focused muscle recovery sessions including cupping therapy, IASTM, Normatec compression therapy, and assisted stretching to reduce soreness and support training consistency.
• Performance Therapy One-on-one personalized sessions combining physical therapy, strength training, and manual therapy with movement analysis and full facility equipment access for performance-focused training and rehabilitation.
• Neck and Back Pain Relief Program Evidence-based treatment program for neck and back pain including physical therapy, chronic pain treatment, spinal pain therapy, dry needling, and personalized posture and mobility education for herniated discs and sciatica.
• Knee Pain Physical Therapy Comprehensive knee rehabilitation program addressing ligament injuries, meniscus tears, patellofemoral pain, tendonitis, and post-surgical recovery with targeted exercises and forceplate testing.
• Foot and Ankle Pain Therapy Specialized therapy for plantar fasciitis, Achilles tendinitis, ankle sprains, heel spurs, stress fractures, and chronic instability with biomechanical assessment and gait analysis.
• Chronic Pain Physical Therapy Holistic chronic pain management program for fibromyalgia, complex regional pain syndrome, myofascial pain, and neuropathic pain using gentle movement, manual therapy, neuromuscular re-education, and breathwork.
• Ligament and Muscle Strain Treatment Rehabilitation program for sprains, strains, and soft tissue injuries including manual therapy, progressive exercises, balance training, and return-to-sport protocols for athletes and active individuals.
• Shoulder, Hip and Knee Pain Treatment Joint-focused orthopedic physical therapy addressing rotator cuff injuries, frozen shoulder, hip bursitis, labral tears, osteoarthritis, and meniscus tears with manual therapy and corrective exercise.
• Strength Training Physical Therapy Physical therapy-guided strength training bridging rehabilitation and performance, focusing on functional strength, muscle building for rehab, joint stability, and progressive loading protocols.
• Physio-Led Weight Loss Program Science-backed weight loss program combining therapeutic exercise, metabolic conditioning, functional strength training, and mobility work supervised by licensed physical therapists with nutrition guidance.
• In-Home Physical Therapy Personalized physical therapy delivered in the comfort of the patient's home for those with mobility limitations, post-stroke recovery, post-surgical needs, or chronic conditions (additional travel fee).

Quantifiable outcome

• New clients typically see substantial results in 3-4 weeks with 1-2 appointments per week
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ThorneminorGTM or Marketing PartnerSupplement partner providing product discounts to Physique clients. Offers 15-25% discount on Thorne supplements for tele-training subscribers and package deal customers. Clients can shop supplements through Thorne's platform.
• Pug Rescue Florida/GeorgiaminorGTM or Marketing PartnerCommunity partnership with local pug rescue organization. Part of Physique's community engagement initiatives.
• Tampa Green BeretsminorGTM or Marketing PartnerPartnership with Tampa Green Berets military organization for community wellness initiatives and serving military personnel.
• TriCarecoreOthersAccepted insurance provider for military service members and their families. One of only two insurance plans accepted (alongside VA Care).
• VA CarecoreOthersAccepted insurance provider for veterans through the VA Community Care Network. One of only two insurance plans accepted (alongside TriCare).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sword Health: Virtual-first MSK and pelvic-health care provider combining AI motion tracking with licensed PTs; directly competes with Physique for both remote PT and pelvic floor therapy demand at a venture-funded scale.
• Hinge Health: Digital MSK platform offering employer-sponsored virtual physical therapy with AI-guided exercise and remote coaches; the principal technology-driven threat to Physique's tele-training subscription and a benchmark for future digital expansion.
• StretchLab: Membership-based assisted-stretching and recovery franchise operating on a cash-pay model; overlaps with Physique's recovery, manual-therapy, and wellness offerings from a fitness/recovery angle rather than clinical PT.

Broad incumbents

• ATI Physical Therapy: One of the largest U.S. outpatient physical therapy providers with hundreds of clinics offering orthopedic, sports, and workers' comp rehab; represents the scaled incumbent competing for the same Tampa-area patient pool.
• Results Physiotherapy: Multi-state PT chain that pairs hands-on manual therapy with performance-oriented rehabilitation and sports therapy; comparable operating model to Physique but at significantly larger scale and with broader insurance participation.
• Select Medical: Large national operator of outpatient rehabilitation clinics and specialty hospitals; sets the competitive benchmark for scale, payer relationships, and clinical capacity in the PT space where Physique competes.

Others

• Thorne: Direct-to-consumer nutritional supplements brand that is already a Physique partner (offering 15–25% client discounts via tele-training subscriptions); illustrates the type of adjacent wellness ecosystem player that could anchor future partnerships or revenue-sharing deals.
• Title Boxing Club / Fitness Together: Cash-pay personal-training and small-group fitness studios that target the same affluent, results-driven consumer; relevant for understanding pricing benchmarks and customer acquisition patterns adjacent to Physique's personal training service.

Direct peers

• FYZICAL Therapy & Balance Centers: National cash-based physical therapy franchise that emphasizes one-on-one care, balance/rehabilitation specialties, and wellness-oriented service bundles; competes for the same high-touch cash-pay patient segment as Physique.
• Spear Physical Therapy: Cash-based, doctor-owned physical therapy practice in NYC that integrates manual therapy, personal training, and performance therapy under one roof with 1-on-1 care — closely mirrors Physique's model and urban affluent/military-adjacent clientele.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-yMFC1i4hy5zWaxikiuqJg
• Xx.com/physiquetherapy
• Facebookfacebook.com/physiquetherapy
• LinkedInlinkedin.com/company/physique-physical-therapy-personal-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physique