What Epic Digital does

Epic Digital is a Revenue Architecture firm headquartered in São Paulo, Brazil, with a secondary office in Orlando, Florida (operating since 2019). It serves mid-market B2B companies (US$50M-US$500M revenue range) primarily in SaaS, IT services, marketplaces, anti-fraud, energy, and logistics verticals, with 25+ active enterprise clients including NTIVA, ClearSale, iFood Ads, Sinch, Raízen, Ajinomoto, and OPENCADD. The company was founded in 2011 as a HubSpot Partner (since 2016) and achieved HubSpot Diamond Partner status (Tier 4 of 5) in 2025.

The firm's core offering is Revenue Architecture as a Service (RaaS), bundling 17 services across four clusters (Foundation, Activation, Operation, Intelligence) on top of the HubSpot platform as the primary Revenue Operations infrastructure. Implementation projects typically run US$40k-US$120k over 4-6 months, with ongoing RaaS governance at US$8k-US$28k/month. Brazil-based engagements start at R$20k/month with a typical range of R$20k-R$100k/month. The proprietary AEO Framework v2.2 — a 7-layer system (Discovery, Structured Data, Semantic HTML, Narrative Blocks, Commerce Layer, Measurement, Agentic Experience) with 76 automated checks — and the Commerce Layer (Google A2A Protocol, agent-card.json, llms.txt) extend the offering into answer-engine optimization for AI-mediated discovery and agentic transactions.

The go-to-market is consultative and direct: every engagement begins with a 45-minute diagnostic session (not a sales pitch), followed by scoped implementation and modular expansion over a typical 24-36 month horizon designed for the system to compound on its own. The company is founder-led by Fabio Munhoz, privately held and bootstrapped with no disclosed institutional funding. Distribution runs through LinkedIn, an opinionated long-form blog, SEO, the AEO Framework documentation, and presence at HubSpot's INBOUND conference. Notable outcomes cited include +539% ROI over 36 months at NTIVA, +294% operational capacity at iFood Ads, and a 7+ year continuous engagement with ClearSale across LATAM and North America.

Name

Epic Digital

Legal name

Epic Digital Tecnologia de Informação Ltda.

Website

https://epic.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Epic Digital is a São Paulo-based Revenue Architecture firm that designs, implements, and governs HubSpot-based commercial systems for mid-market B2B companies, selling a RaaS (Revenue Architecture as a Service) model plus a proprietary AEO Framework for AI discoverability and agentic transactions.

Ownership category

akta.pro rank

Product category

Marketing Technology Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• HubSpot implementation services
• Revenue Operations consulting
• B2B marketing automation
• Answer Engine Optimization
• CRM architecture services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Revenue Architecture as a Service (RaaS): Monthly retainer model delivering ongoing governance, architecture evolution, and operational support on top of HubSpot implementations. Client operates the system daily; EPIC evolves the architecture as business grows. Goal is to make EPIC unnecessary when the system compounds on its own (typically 24–36 months).
2. HubSpot Implementation Projects: One-time implementation projects for HubSpot CRM setup, integrations, and migrations. Mid-market B2B implementations typically 4–6 months duration with investment between US$40k and US$120k depending on Hub scope and integrations required.
3. AEO Services: Answer Engine Optimization services as add-on to existing engagements. Foundation (L0+L4), Core (L0–L4), or Full (L0–L6 with measurement) bundles. Implementation effort ranges from 6–10 hours (Foundation) to 120–200 hours (Full).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Epic Digital is a Revenue Architecture firm that installs HubSpot-based commercial systems for mid-market B2B companies. Core delivery combines full-stack HubSpot implementation (CRM, Marketing, Sales, Service, Operations Hubs) with the proprietary AEO (Answer Engine Optimization) Framework for AI discoverability and transactability. Engagements are delivered under a Revenue Architecture as a Service (RaaS) model with 17 services across 4 clusters.

Product overview

Epic Digital is a Revenue Architecture firm offering a portfolio of services built primarily on HubSpot as the core CRM platform, combined with proprietary frameworks. The core offering is Revenue Architecture as a Service (RaaS) — 17 services across 4 clusters: Foundation (ICP, Brand, AEO, Content), Activation (Paid Media, Marketing Automation, Social Authority, ABM), Operation (HubSpot implementation, Sales Ops, AI Agents, Integrations, CS), and Intelligence (Dashboards, CRG Coaching, Enablement, Audits). HubSpot Operations includes CRM Setup, Marketing & Sales Automation, Service & Customer Ops, and Integrations & AI Ops. The proprietary AEO Framework (v2.2) is a 7-layer system (Discovery, Structured Data, Semantic HTML, Narrative Blocks, Commerce Layer, Measurement, Agentic Experience) with 76 automated checks for optimizing sites for AI engines. Commerce Layer is the L4 component enabling machine-to-machine transactions via Agent Card A2A Protocol. Three AEO bundles are available: Foundation (L0+L4, 6-10 hours), Core (L0-L4, 60-100 hours), and Full (L0-L6 with recurring measurement). Implementation typically costs US$40k-$120k with ongoing RaaS at US$8k-$28k/month.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Implementation Services Full-stack HubSpot implementation including CRM Setup & Architecture (data modeling, properties, pipelines), Marketing & Sales Automation (workflows, lead scoring, sequences), Service & Customer Ops (tickets, knowledge base, NPS), and Integrations & AI Ops (ERP, Data Warehouse, AI agent integration with governance). For mid-market B2B companies seeking unified Revenue Operations infrastructure.
• AEO Framework Proprietary Answer Engine Optimization framework with 7 layers: Discovery (L0), Structured Data (L1), Semantic HTML (L2), Narrative Blocks (L3), Commerce Layer (L4), Measurement (L5), Agentic Experience (L6). 76 automated checks via CLI tool. Optimizes websites for AI crawlers, retrieval systems, and autonomous agents. For B2B companies needing AI-discoverable and transactable digital presence.
• Commerce Layer Layer 4 of the AEO Framework providing machine-to-machine infrastructure enabling autonomous AI agents to discover, cite, and transact with websites. Composed of llms.txt, agent-card.json (A2A Protocol), sitemap-aeo.json, and JSON endpoints for transactional actions (RequestQuote, BookDemo, GetPricing). For B2B companies enabling AI-agent-driven commerce.
• Revenue Architecture as a Service (RaaS) Recurring engagement model combining 17 services across 4 clusters (Foundation: ICP, Brand, AEO, Content; Activation: Paid Media, Marketing Automation, Social Authority, ABM; Operation: HubSpot, Sales Ops, AI Agents, Integrations, CS; Intelligence: Dashboards, CRG Coaching, Enablement, Audits). Client operates the system; EPIC governs the architecture. Designed to make EPIC unnecessary when system compounds autonomously, typically over 24-36 months. For mid-market B2B companies with US$50M-US$500M revenue.

Quantifiable outcome

• +539% accumulated ROI over 36 months (NTIVA, IT services USA)
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 1 June 2024Google Partner Premier 2024 certification. EPIC runs Google Ads and demand generation campaigns for clients using Google advertising platforms.
• HubSpotcoreTechnology or Integration · 1 January 2016HubSpot Diamond Partner since 2025, Partner since 2016. Fourth tier of five in Solutions Partner Program. EPIC builds all client architectures on HubSpot platform. Diamond status achieved through volume of certified implementations, client retention, and CSAT—not purchased. Grants Priority Support and direct Solutions Engineering access for complex projects.
• MathWorksminorChannel Partner/ Reseller/ DistributorOPENCADD is the exclusive representative of MathWorks (MATLAB and Simulink) in Brazil. EPIC rebuilt OPENCADD's digital presence on HubSpot CMS, serving MathWorks' Brazilian customer base including Itaú, Albert Einstein Hospital, Anatel.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Straight North: HubSpot Diamond Solutions Partner offering integrated digital marketing, SEO, and HubSpot CRM services to B2B mid-market. Closely comparable in partner tier and full-stack mid-market B2B delivery.
• New Breed Marketing: HubSpot Elite Solutions Partner specializing in HubSpot CRM implementations, marketing automation, and RevOps for B2B. Operates a comparable services-plus-recurring retainer structure to EPIC's RaaS model.
• Lynton Webinars: HubSpot Solutions Partner offering HubSpot onboarding, sales enablement, and marketing operations. Comparable as a HubSpot-partnered consultancy serving similar mid-market B2B clients.
• SmartBug Media: One of the largest HubSpot Elite Solutions Partners globally, offering full-stack HubSpot implementation, revenue operations, and marketing automation services to mid-market and enterprise B2B. Directly comparable in tier, platform focus, and mid-market client profile to EPIC.
• Weidert Group: HubSpot Diamond-tier Solutions Partner providing inbound marketing, sales enablement, and HubSpot CRM implementations to industrial and B2B manufacturers. Comparable as a top-tier HubSpot partner running a similar embed/integration service model for mid-market B2B.
• Heinz Marketing: US-based B2B revenue acceleration agency offering demand generation, sales enablement, and marketing operations support to mid-market B2B. Comparable as a mid-market B2B agency with similar methodology-driven positioning.
• Sana Growth (formerly Salsa Digital / Salsa Agency): HubSpot Elite Solutions Partner operating in Brazilian/Portuguese-speaking markets with HubSpot implementation and RevOps services. Strong geographic and language overlap with EPIC's Brazil positioning.

Broad incumbents

• Rock Content: Latin-American content marketing and martech platform with agency arm, offering content operations, SEO, and demand generation to enterprise B2B. Comparable as a larger Brazilian-rooted competitor addressing content/SEO and broader RevOps needs, though operating a content-and-platform model rather than HubSpot-specific delivery.
• CI&T: Brazilian-founded digital, technology, and consulting firm offering end-to-end enterprise transformation including marketing operations and CRM implementations. Comparable as a larger Brazilian incumbent that competes for enterprise CRM/marketing operations budgets with broader-scope services.

Regional players

• Resultados Digitais (RD Station): Brazilian-origin marketing automation and inbound platform (RD Station) with adjacent services ecosystem. Adjacent competitor for HubSpot-displacing opportunities in Brazil and a regional reference point for the same mid-market B2B ICP EPIC targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/epic-digital-mkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Digital