DOOH.eu

Name

DOOH.eu

Website

https://dooh.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

DOOH.eu is a Hanover, Germany-based media agency founded in 2020 that provides digital out-of-home advertising services to advertisers across European markets, operating with a small team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising Services

NAICS

Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Digital out-of-home advertising
• Outdoor media buying
• Programmatic DOOH
• Digital billboard advertising
• Media agency services

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Core offering

DOOH.eu is a media agency that provides digital outdoor advertising services. The company plans, buys, and manages digital out-of-home (DOOH) advertising campaigns for client brands and organizations, placing ads across digital outdoor screens and DOOH media networks. Its offering is focused on campaign execution within the digital outdoor advertising channel rather than on general full-service advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Out-of-Home Advertising Services Media-agency service that plans, buys, and executes digital out-of-home (DOOH) advertising campaigns for client brands and organizations. The service covers digital outdoor screen selection, campaign planning, media buying, and execution of advertising placements on DOOH networks.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Vistar Media: Programmatic DOOH supply-side platform that facilitates automated buying of digital out-of-home inventory. Comparable to DOOH.eu in addressing the same advertiser demand for DOOH, but doing so via a technology platform rather than a media-agency model.
• Place Exchange: Programmatic SSP for DOOH inventory in the US and Europe, enabling direct advertiser access to digital screens. Comparable to DOOH.eu in addressing overlapping advertiser demand for DOOH placements via a different operational model.
• Hivestack: Programmatic DOOH ad exchange that connects advertisers to digital out-of-home screens globally, with strong European presence. Comparable to DOOH.eu as both compete for DOOH ad budgets, though Hivestack operates as technology infrastructure that may disintermediate agency intermediaries.

Direct peers

• Talon Outdoor: Independent, specialist out-of-home and DOOH media agency with multi-market European presence. Highly comparable to DOOH.eu as both are dedicated DOOH/OOH specialist agencies operating in Europe, competing for the same advertiser budgets in the same category.
• Posterscope: Global OOH and DOOH specialist media agency within Dentsu, providing planning and buying services for out-of-home campaigns. Highly comparable to DOOH.eu as both operate as dedicated DOOH media-buying agencies serving brand advertisers.

Broad incumbents

• JCDecaux: Global leader in outdoor advertising with a substantial DOOH network across Europe. Comparable as a DOOH advertising supplier/operator that competes for the same advertiser budgets DOOH.eu is targeting, even though JCDecaux is a network owner rather than an agency.
• Clear Channel Outdoor: Major global OOH/DOOH inventory owner with networks across multiple European countries. Comparable to DOOH.eu as it sells access to the same DOOH inventory advertisers are buying, with overlapping advertiser relationships in European markets.
• Ströer: One of Europe's largest out-of-home advertising operators with a significant DOOH portfolio across Germany and other markets. Comparable to DOOH.eu because both sell DOOH inventory access in Germany, though Ströer operates the underlying screens while DOOH.eu operates as an agency/media buyer.

Regional players

• Lamar Advertising: Large US-focused OOH/DOOH operator with a growing international footprint. Comparable to DOOH.eu in DOOH advertising, but primarily serves North American markets while DOOH.eu is Germany/Europe-based, making it a regional rather than direct competitor.
• DPG Media (Regional OOH arm): European media group with digital advertising and out-of-home offerings in Benelux and adjacent markets. Comparable to DOOH.eu in digital advertising broadly and in serving European advertisers, though it operates from a different regional base and broader portfolio.

Market position

Customer concentration

• Xx.com/DOOHeurope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOOH.eu