Condesa
Diverse Referrals is a licensed real estate referral brokerage that delivers human-qualified, warm-transfer buyer and seller referrals to real estate agents, team leaders, and broker-owners across all 50 US states through a proprietary personalization engine, charging a 33% fee on closed transactions.
- Company typePrivate
- Founded2016
- HeadquartersChula Vista, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Condesa does
Diverse Referrals (legal entity Diverse Marketing LLC, corporate entity referenced as Condesa) is a licensed Florida real estate referral brokerage that provides qualified buyer and seller referral opportunities to real estate agents across all 50 US states. Founded in 2016 and headquartered in Largo, Florida, the company operates as a done-for-you service in which prospective agents qualify through an eligibility check and then receive live warm transfers after human ISA conversations, rather than bulk anonymous lead lists. The company's customer base comprises individual real estate agents, real estate team leaders, and broker-owners managing one office or national networks.
The core product is built around a proprietary personalization engine that converts a single recording into thousands of tailored video and digital messages, adapting outreach per prospect using behavioral profiles and data-driven insights. The stack includes data-driven messaging, perfectly timed journey orchestration, smart automated follow-ups, and CRM integration via email parsing. AI is deployed for generative video and text personalization, recommendation of outreach timing, and automated follow-up sequences, with reported performance metrics of 72% average campaign open rate and 24% average conversion rate.
Diverse Referrals generates revenue through a 33% referral fee on closed transactions, with no upfront fees for agents joining the platform and a transaction-based billing cadence. The go-to-market is sales-led and direct: agents access the service through the website via 'Check Eligibility' and demo-request CTAs, qualify, and are onboarded without channel intermediaries. The company was ranked No. 128 on the 2025 Inc. 5000 list of fastest-growing private companies in the United States and operates as a privately held LLC with no disclosed institutional investors.
Condesa firmographics
Firmographics- Name
- Condesa
- Legal name
- Diverse Marketing LLC
- Website
- https://condesainc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diverse Referrals is a licensed real estate referral brokerage that delivers human-qualified, warm-transfer buyer and seller referrals to real estate agents, team leaders, and broker-owners across all 50 US states through a proprietary personalization engine, charging a 33% fee on closed transactions.
- Ownership category
- akta.pro rank
Condesa industry classification
Industry- Product category
- Real Estate Referral Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Relocation & Corporate Housing Brokerage (BPAJAAAG)
Keywords
Where Condesa is headquartered
LocationHeadquarters
- HQ city
- Chula Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Condesa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Referral Fee on Closed Transactions: Diverse Referrals charges a 33% referral fee on closed transactions. The company provides qualified referral opportunities to real estate agents and takes a percentage cut when the referral results in a closed deal. There are no upfront fees for agents to join the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based referral model with 33% referral fee on closed deals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Condesa product offering
Product offeringCore offering
Condesa operates Diverse Referrals (Diverse Marketing LLC), a licensed real estate referral brokerage that delivers qualified, human-ISA-screened buyer and seller referral opportunities to real estate agents across all 50 U.S. states via live warm transfers. The service is fully done-for-you and combines a proprietary AI-driven personalization engine that generates tailored video and text outreach with automated follow-ups and CRM integration, charged at a 33% referral fee on closed transactions with no upfront costs.
Product overview
Diverse Referrals operates as a licensed real estate referral brokerage providing a unified platform for generating qualified referral opportunities. The core product is the Diverse Referrals service, which combines scalable personalization, data-driven messaging, perfectly timed outreach journeys, and smart automated follow-ups. The company positions itself as a done-for-you service, handling the entire outreach process from personalized video creation to warm transfer of qualified leads. The platform serves Real Estate Agents, Real Estate Team Leaders, and Broker-Owners through a single integrated referral service offering.
Differentiator
Problem solved
Functional benefit
Brands
- Diverse Solutions: A distinct product/service offering under the Diverse brand, referenced as 'Diverse Referrals vs. Diverse Solutions' comparison page.
Products and services
- Diverse Referrals A licensed real estate referral brokerage service that delivers qualified, human-ISA-screened buyer and seller referral opportunities to real estate agents across all 50 U.S. states via live warm transfers. The service is fully done-for-you, combining a proprietary AI-driven personalization engine for tailored video and text outreach, data-driven behavioral messaging, automated follow-ups, and universal CRM integration via email parsing, with each referral delivered exclusively to a single agent.
Quantifiable outcome
- 72% average campaign open rate
- +2 more outcomes
Companies that use Condesa
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Condesa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Condesa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major CRM Platforms (generic)coreDiverse Referrals integrates with all major CRM platforms through email parsing, automatically syncing leads into the agent's existing CRM system. This integration ensures seamless workflow for agents who already use a CRM, reducing friction in adopting the referral service.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Condesa competitors and assessment
Company assessmentDirect peers
- BoldLeads: Real estate lead generation platform providing seller and buyer leads to agents via landing pages, PPC, and CRM tools. Direct competitor in the agent-facing lead-gen category, though Diverse differentiates via referrals + warm transfers rather than raw lead lists.
- Real Geeks: Real estate lead generation platform offering IDX websites, CRM, and lead nurturing tools for agents. Comparable in target customer (individual real estate agents) and category (lead generation for real estate).
- CINC (Commissions Inc): Provides real estate lead generation websites, IDX, and CRM with a focus on converting online leads for agents and teams. Direct competitor in real estate lead-gen with overlapping agent customer base.
- Market Leader (Market Leader by Berkshire Hathaway): Real estate marketing and lead generation system providing websites, CRM, and lead nurturing for agents and teams. Direct competitor in agent lead-gen technology.
Broad incumbents
- Zillow Group: Operates the largest U.S. real estate marketplace (Zillow, Zillow Premier Agent) and provides lead generation services to real estate agents. A broad incumbent whose Premier Agent product directly competes with Diverse's lead/referral offering for agent attention and budget.
- Compass: Tech-enabled residential real estate brokerage with proprietary technology platform for agents. Adjacent competitor — operates as a brokerage that competes for agents, and has been investing in agent-facing technology that overlaps with lead-gen tooling.
- Redfin: Tech-enabled residential real estate brokerage. While not a direct lead-gen competitor, it competes for agent and consumer mindshare, and is one of the most visible tech-forward real estate brands agents compare against when evaluating tools.
- Opcity (now Realtor.com Connect): Originated as a real estate referral platform connecting agents with high-intent consumers, now part of Realtor.com (Move/Nexstar). Closest historical comp to Diverse's referral model at scale, now operating under a major incumbent.
Emerging players
- Homebase / Offrs: Predictive analytics platform that identifies homeowners likely to sell in the next 6-12 months. Comparable in providing qualified seller opportunities to agents, though with a different methodology (predictive data vs. personalized outreach at warm transfer).
- AgentPro247 / iHomefinder: Provides IDX websites, CRM, and lead capture tools for real estate agents. Emerging player in the same lead-gen technology category with overlapping agent customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Condesa social profiles
Digital presenceCondesa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Condesa leadership team
Management profileNumber of profiles
Profiles2 records
Condesa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Condesa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Condesa
What does Condesa do?
Condesa operates Diverse Referrals (Diverse Marketing LLC), a licensed real estate referral brokerage that delivers qualified, human-ISA-screened buyer and seller referral opportunities to real estate agents across all 50 U.S. states via live warm transfers. The service is fully done-for-you and combines a proprietary AI-driven personalization engine that generates tailored video and text outreach with automated follow-ups and CRM integration, charged at a 33% referral fee on closed transactions with no upfront costs.
Is Condesa a public or private company?
Condesa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Condesa founded?
Condesa was founded in 2016. It employs 11 to 50 people.
Where is Condesa based?
Condesa is headquartered in Chula Vista, United States, in the North America region.
How does Condesa make money?
One revenue line is on record: referral Fee on Closed Transactions.
Who are Condesa's main competitors?
Direct peers on record are BoldLeads, Real Geeks, CINC (Commissions Inc) and Market Leader (Market Leader by Berkshire Hathaway). Broad incumbents are Zillow Group, Compass, Redfin and Opcity (now Realtor.com Connect). Emerging players are Homebase / Offrs and AgentPro247 / iHomefinder.
Does Condesa have an API?
No public API is recorded for Condesa.
What industry is Condesa in?
Condesa's product category is Real Estate Referral Brokerage. Its primary akta.pro industry code is BPAJAAAG, Relocation & Corporate Housing Brokerage. Its NAICS code is 5312 and its SIC code is 6531.