Keith Day Company
- Company typePrivate
- Founded1978
- HeadquartersSalinas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Keith Day Company does
Keith Day Company is a privately held, family-owned materials and logistics enterprise headquartered at 1091 Madison Lane in Salinas, California, serving the California Central Coast region. Founded by Keith Day in 1978 with a single used transfer truck acquired shortly after high school, the company has grown into a three-division integrated operation spanning trucking, agricultural services, and landscape supply. The company self-describes as the leading producer of soil and compost on the Central Coast and operates a fleet of 56 trucks supported by more than 85 employees. Revenue is generated through two principal streams: service revenue from trucking, hauling, delivery, and on-site application operations, and product sales of compost, soil blends, and landscape/construction materials.
The company operates through three wholly-owned sub-brands—KeithDay Trucking, KeithDay AG Services, and KeithDay Landscape Supply—which collectively offer customers a single integrated provider for custom soil blends, materials hauling, delivery, and spreading. Distribution is conducted via a company-owned fleet providing direct delivery to residential, commercial, agricultural, and construction customers throughout the California Central Coast. Customer acquisition is sales-led, executed through a listed phone line (831-771-0126) and a website contact form; pricing is not publicly disclosed. The company has no disclosed external investors, no patent or trademark portfolio, no API or software product, and no documented technology platform beyond standard web presence and social media icons.
The business is family-controlled, with founder Keith Day, his wife Michele, daughters Amanda and Kaeleigh, and son Keith Junior all actively participating across the three divisions. The company is operating, hiring (current job openings are posted), and currently structured as a California-based private entity with no public listing, no parent company, and no subsidiaries beyond its three operating divisions.
Keith Day Company firmographics
Firmographics- Name
- Keith Day Company
- Legal name
- Keith Day Company
- Website
- https://keithdaycompany.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Keith Day Company industry classification
Industry- Product category
- Landscape and Construction Materials Supply
- NAICS
- Support Activities for Crop Production (11511), Fertilizer and Compost Manufacturing (32531), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Agricultural Services (700), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC)
- akta.pro secondary industries
- Yard Waste & Green Waste Hauling (Leaves, Grass, Brush) (HSAIAOAA), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Keith Day Company is headquartered
LocationHeadquarters
- HQ city
- Salinas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keith Day Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Trucking and Delivery Services: Fleet of 56 trucks providing transfer, hauling, delivery, and application services for materials including soil, compost, and landscape products. Services include spreading application.
- Agricultural and Construction Products: Production and sale of top quality agricultural and construction products including compost, soil, and landscape supply materials. Custom soil blend manufacturing.
Go-to-market motion1 record
Distribution channels1 record
Keith Day Company product offering
Product offeringCore offering
Keith Day Company integrates trucking, delivery, and application services with the production of agricultural, construction, and landscape products including compost, soil, custom soil blends, mulch, and planting mixes. The company operates three divisions—Trucking, AG Services, and Landscape Supply—with a fleet of 56 trucks serving the California Central Coast region.
Product overview
Keith Day Company is a diversified materials and services company operating three integrated divisions: Trucking, AG Services, and Landscape Supply. The company operates a fleet of 56 trucks and employs 85+ people. As the leading producer of soil and compost on the Central Coast, the company integrates trucking and delivery services with the production of agricultural and construction products. The three core divisions work together to provide customers with custom soil blends, materials hauling, delivery, and spreading services across the California Central Coast region.
Differentiator
Problem solved
Functional benefit
Brands
- KeithDay Trucking: Trucking and delivery services division with a fleet of transfer trucks
- KeithDay AG Services
- KeithDay Landscape Supply
Companies that use Keith Day Company
Customer profileSegments3 records
Ideal customer profiles3 records
Keith Day Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keith Day Company partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Keith Day Company competitors and assessment
Company assessmentBroad incumbents
- Ewing Outdoor Solutions: Large wholesale distributor of landscape, irrigation, and turf products across the western U.S., including soils and mulches. Overlaps with Keith Day's Landscape Supply division in product range and contractor customer base.
- SiteOne Landscape Supply: The largest U.S. wholesale distributor of landscape supplies, including soils, mulches, and amendments, with an extensive branch network across the West Coast. Operates a much broader product catalog and geographic footprint than Keith Day, but directly competes for the same landscape contractor and ag-amenity customer base.
- Heritage Landscape Supply Group: PE-backed national distributor of landscape and irrigation products including soil amendments, mulches, and hardscapes. Competes with Keith Day's Landscape Supply division for contractor and ag customers, particularly along the West Coast.
- Whittaker Fertilizer / Wilbur-Ellis: Large agricultural input distributor and fertilizer blender serving the West Coast, with soil amendment and crop input product lines. Competes with Keith Day AG Services for agricultural customer relationships across California.
Regional players
- Zanker Recycling: Northern California green-waste and construction debris recycler that produces compost, landscape products, and soil blends with in-house hauling. Directly comparable to Keith Day's integrated compost-production-plus-trucking model on a regional basis.
- Recology: Employee-owned Bay Area/California waste and organics hauler that produces compost from collected organic feedstock. Competes with Keith Day for California compost supply and organic material handling, particularly given California's SB 1383 diversion mandates.
- Lenzen Landscape Supply: Northern California landscape and soil supplier offering bulk soils, composts, mulches, and aggregate with company-owned delivery trucks. Mirrors Keith Day's Landscape Supply division in product offering and integrated direct-delivery model.
- Bolthouse Farms (and other Salinas Valley ag operators): Major Salinas Valley agricultural producer and surrounding ag operations represent the customer base Keith Day's AG Services and trucking divisions serve. Representative of the regional end-market demand that drives a large portion of the company's volume.
- Harmony Farm Supply & Nursery: Northern California retailer and supplier of organic soil amendments, compost, mulches, and landscape products. Comparable in product mix to Keith Day's Landscape Supply division and overlapping in the organic/sustainable agriculture customer segment.
Direct peers
- Pacific Topsoils: Pacific Northwest producer and supplier of bulk topsoil, compost, and landscape products with in-house trucking and delivery. Closely comparable in product mix and integrated delivery model to Keith Day's landscape and AG Services divisions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Keith Day Company social profiles
Digital presenceKeith Day Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keith Day Company leadership team
Management profileNumber of profiles
Profiles5 records
Keith Day Company subsidiaries and ownership
Company hierarchySubsidiaries3 records
Keith Day Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keith Day Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keith Day Company
What does Keith Day Company do?
Keith Day Company integrates trucking, delivery, and application services with the production of agricultural, construction, and landscape products including compost, soil, custom soil blends, mulch, and planting mixes. The company operates three divisions—Trucking, AG Services, and Landscape Supply—with a fleet of 56 trucks serving the California Central Coast region.
Is Keith Day Company a public or private company?
Keith Day Company is a private company. It is classified as family owned and is currently operating.
When was Keith Day Company founded?
Keith Day Company was founded in 1978. It employs 51 to 100 people.
Where is Keith Day Company based?
Keith Day Company is headquartered in Salinas, United States, in the North America region.
How does Keith Day Company make money?
Two revenue lines are on record. Trucking and Delivery Services are the primary driver. The others are agricultural and Construction Products.
Who are Keith Day Company's main competitors?
Broad incumbents on record are Ewing Outdoor Solutions, SiteOne Landscape Supply, Heritage Landscape Supply Group and Whittaker Fertilizer / Wilbur-Ellis. Regional players are Zanker Recycling, Recology, Lenzen Landscape Supply, Bolthouse Farms (and other Salinas Valley ag operators) and Harmony Farm Supply & Nursery. Pacific Topsoils is listed as a direct peer.
Does Keith Day Company have an API?
No public API is recorded for Keith Day Company.
What industry is Keith Day Company in?
Keith Day Company's product category is Landscape and Construction Materials Supply. Its primary akta.pro industry code is AFACAAAC, Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress), with a secondary code of HSAIAOAA, Yard Waste & Green Waste Hauling (Leaves, Grass, Brush). Its NAICS code is 11511 and its SIC code is 700.