The Agency Group

What The Agency Group does

The Agency Group (legal entity: THE AGENCY GROUP -TAG LIMITED) is a privately-held UK residential estate agency headquartered in Twickenham, operating across Greater London and surrounding counties. The firm provides property sales, lettings, and ongoing property management services for sellers, landlords, buyers, and tenants, with sales listings ranging from £330,000 to £10,000,000 and rentals from £550 per week to £16,000 per month. Its go-to-market is a traditional sales-led agent model built around named partner agents handling end-to-end transactions.

The company's core technology stack is the Rex Software property listing and CRM platform (branded as "Rex Websites"), which powers its public-facing property search portal. Its primary differentiated capability is an in-house film studio used to produce video and media marketing assets for listings, positioned against traditional estate agents that rely on standard photography. The platform architecture is not proprietary; the firm does not develop its own software and no AI, API, or integration layer is disclosed.

The revenue model is commission-based, comprising residential sales commission, lettings fees, and recurring property management subscription revenue. No public pricing is disclosed beyond listing prices for individual properties. The company holds PRS membership and Client Money Protection (CMP) certification, and is required to comply with UK Money Laundering Regulations 2017. The firm is founder-led by Co-Founders Sean Barrett (CEO) and Dannie Walton (COO), with no external institutional investment or parent company identified in the source material.

Name

The Agency Group

Legal name

THE AGENCY GROUP -TAG LIMITED

Website

https://theagency-group.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Agency Group is a privately-held UK estate agency headquartered in Twickenham, providing residential property sales, lettings, and property management across Greater London and surrounding areas, differentiated by an in-house film studio and a founder-led team of partner agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential estate agency
• Property sales services
• Lettings management services
• Land new homes
• Property marketing content

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from facilitating residential property sales transactions for sellers
2. Residential Lettings Services: Fees and commission from property lettings services for landlords, including tenant sourcing and property management
3. Property Management Services: Ongoing management services for landlords including compliance, tenant management and property maintenance oversight

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Agency Group is a UK estate agency providing residential property sales, lettings and rental management, and a Land & New Homes service across Greater London and surrounding counties. Services include property marketing (using an in-house film studio), valuation, transaction management, tenant sourcing, and ongoing landlord compliance and property management. Properties are listed via an online portal powered by Rex Software, with named partner agents handling client relationships from enquiry through completion.

Product overview

The Agency Group is a UK-based estate agency offering residential property sales and lettings services. The company provides a unified service combining property sales for sellers, lettings and rental management for landlords, supported by an in-house film studio for property marketing content creation. Their property listings are distributed through their online platform powered by Rex Websites, covering properties across London and surrounding areas including sales, rentals, sold, and let agreed listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services End-to-end residential property sales service for homeowners and small developers, including marketing via the in-house film studio, valuation, viewings, negotiation and transaction completion across Greater London and surrounding counties.
• Lettings & Rental Management Lettings service for landlords covering property marketing, tenant sourcing, referencing, tenancy agreements, ongoing management and UK landlord compliance across Greater London and surrounding areas.
• Land & New Homes Specialist service for developers, investors and homeowners covering land sales, new-build homes and development opportunities, including sourcing off-market deals.
• Property Management Services Recurring property management service for landlords including tenant management, maintenance oversight and ongoing compliance handling.

Quantifiable outcome

• Properties sold at recommended prices within exceptional timeframes (testimonial evidence)

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Savills: Global real-estate services firm with substantial UK residential brokerage and management operations. Competes with The Agency Group for prime London and Surrey mandates and is also a feeder for talent (Tomek Cole joined from Savills Knightsbridge).
• Countrywide: One of the UK's largest residential estate-agency networks offering sales, lettings and property management nationwide. Competes at the same London/Surrey margin and customer segments as The Agency Group but at significantly larger scale.
• Purplebricks: Hybrid online/offline UK residential estate agency offering sales across the country. Competes for the same self-directed sellers and buyers, with a different distribution model but overlapping customer base.
• Knight Frank: Global real-estate firm offering residential sales, lettings and management across London and the UK. Operates in the same prime London/Surrey market as The Agency Group but at much larger scale and broader portfolio.

Direct peers

• Winkworth: UK residential estate agency with a franchise/partnership model across London and the South East. Closely mirrors The Agency Group's agent-led local-office model and service mix of sales, lettings and management.
• Chestertons: UK prime London estate agency providing sales, lettings and property management to discerning buyers and sellers. Directly comparable target customer (mid-market to high-net-worth London/Surrey) and service mix (sales + lettings + management).
• Stirling Ackroyd: Independent London-focused estate agency covering sales, lettings and property management across East, North and West London. Comparable geographic focus and full-service offering targeting mid-market London clients.
• Foxtons: Large London-focused estate agency offering residential sales, lettings and property management across the same prime and mid-market segments as The Agency Group. Operates a branch network across London/Surrey with named agent-led service — directly comparable in market and model.
• Thorgills: Independent London estate agency focused on West and South West London including Brentford and Twickenham — overlapping territory with The Agency Group. Directly comparable size, model and service mix; also a competitor for the same agent talent (Tomek Cole joined The Agency Group from Thorgills).
• Hamptons: UK premium residential estate agency covering sales, lettings and property management across London and the South East. Comparable in geography, premium-service positioning and full-service offering (sales, lettings, management).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agency Group