Trafik

Name

Trafik

Legal name

First Page

Website

https://trafik.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Social media marketing
• Conversion rate optimization

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing agency services including SEO, Google Ads, Social Media Marketing, Conversion Rate Optimisation, Programmatic Advertising, Reputation Management, and Landing Page creation. Revenue generated through service fees with transparent upfront pricing and no hidden fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Trafik operates as a digital marketing agency providing end-to-end online growth services including search engine optimization (SEO), paid search advertising (Google Ads), social media marketing across Meta, Instagram, LinkedIn, YouTube, TikTok and Pinterest, conversion rate optimization, programmatic advertising, link building, reputation management, and iGaming marketing. Service delivery is augmented by two proprietary tools: SENTR, a real-time marketing reporting platform, and Simpify, a free all-in-one sales and marketing CRM.

Product overview

First Page is a digital marketing agency offering a suite of services rather than a unified software platform. The core offering consists of digital marketing services (SEO, Google Ads, Social Media Marketing, Conversion Rate Optimisation) augmented by proprietary tools SENTR (reporting platform) and Simpify (free CRM). The services and tools operate together under a single agency engagement model.

Differentiator

Problem solved

Functional benefit

Brands

• SENTR: Proprietary marketing reporting platform that provides real-time analytics, detailed insights, and streamlined campaign management across Facebook ads, SEO, and Google Ads.
• Simpify

Products and services

• Search Engine Optimization (SEO) Full-spectrum SEO services covering local, national, international, ecommerce, and enterprise SEO to improve search rankings and attract qualified traffic that converts. For NZ businesses and global expansion clients.
• Google Ads (PPC) Management Paid search management across Google Search Ads, Display Ads, Shopping Ads, and Remarketing/Retargeting to drive bottom-of-funnel conversions. For businesses seeking immediate, performance-driven traffic.
• Social Media Marketing Mid-funnel paid social advertising and management across Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, and Pinterest Ads to build brand awareness and convert audiences across all major social platforms.
• Conversion Rate Optimization (CRO) Bottom-of-funnel optimization covering landing page optimization, A/B testing, UX audits, and mobile optimization to turn more website visitors into paying customers.
• Programmatic Advertising Automated mid-funnel display advertising executed across multiple networks for efficient audience reach and remarketing at scale.
• Reputation Management Reputation repair service to manage brand perception, search results, and online presence for businesses needing to protect or rebuild their brand image.
• iGaming Marketing Specialized digital marketing services tailored to online gaming, betting, and casino operators, delivered within platform-specific advertising compliance requirements.
• Landing Page Design Service High-converting landing page design service that supports paid media, SEO, and conversion rate optimization efforts.
• Simpify CRM Free all-in-one sales and marketing CRM that captures, tracks, and converts leads via automated email, SMS, and call follow-ups with complete pipeline management. Provided to clients and accessible via a dedicated free-crm page.
• SENTR Marketing Reporting Platform Proprietary marketing reporting platform that provides real-time analytics, detailed campaign insights, and streamlined campaign management across Facebook ads, SEO, and Google Ads, with 24/7 access to campaign data for clients.

Quantifiable outcome

• $3.8+ billion in sales generated for clients globally
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle Premier Partner status (top 3% globally) providing early access to new Google Ads features, exclusive collaboration plans, and inside intel giving campaigns competitive advantages in the NZ market.
• MetacoreGTM or Marketing PartnerMeta Business Partner with exclusive benefits and early access to new features before competitors. Provides premium platform relationship for social media campaigns.
• TikTokcoreGTM or Marketing PartnerTikTok Partner providing access to emerging social media advertising platform for client campaigns.
• LinkedIncoreGTM or Marketing PartnerLinkedIn Marketing Partner for B2B advertising and professional network marketing solutions.
• ShopifycoreTechnology or IntegrationShopify Partner for ecommerce SEO and integration services for online retail clients.
• HubSpotcoreTechnology or IntegrationHubSpot Certified Agency Partner providing marketing automation integration and services.
• Microsoft BingminorGTM or Marketing PartnerMicrosoft Bing Partner for search advertising across Bing and Microsoft advertising network.
• PinterestminorGTM or Marketing PartnerPinterest Partner for visual discovery and Pinterest advertising services.
• Superist GroupcoreStrategic or Co-development PartnerConnected by Superist - parent company/group providing strategic backing and network expertise.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Klientboost: US performance marketing agency offering PPC, SEO, and CRO with a strong conversion-optimization orientation. Direct competitor for the CRO and landing-page service line First Page promotes, with similar SMB-to-mid-market client base.
• WebFX: US digital marketing agency with proprietary reporting platform (MarketingCloudFX) directly analogous to First Page's SENTR. Direct comparison on integrated SEO + PPC + CRO services with proprietary technology as differentiator.
• Ignite Visibility: US-based digital marketing agency focused on SEO, paid media, and social media advertising — closely mirroring First Page's core offering. Comparable in award profile, partner status, and mid-market positioning.
• Disruptive Advertising: US-based digital marketing agency specializing in PPC, SEO, and CRO with a similar 'transparent pricing, performance-led' value proposition. Closely comparable in service mix, mid-market segment focus, and proprietary reporting tooling approach.

Broad incumbents

• WPP: World's largest advertising holding company (Ogilvy, GroupM, VMLY&R). Represents the upper bound of competition for enterprise retainers and global client mandates that First Page targets through its international expansion.
• Ogilvy: Global creative and advertising network with deep digital, SEO, and performance marketing practices. Competes with First Page for enterprise clients and global expansion mandates, though at a much larger scale and broader portfolio than a single-market-focused agency.
• Merkle: Global performance marketing agency inside dentsu, specializing in data-driven digital media, SEO, and CX. Directly overlaps First Page's SEO + paid media + CRO offering but at enterprise scale with proprietary identity and analytics infrastructure.

Regional players

• Springload: Wellington-based digital agency providing web development, design, and digital strategy. Regional peer serving the same NZ enterprise and government clients with an overlapping SEO/content proposition, though more engineering-heavy than First Page.
• Concentric Agency: New Zealand-based digital marketing agency offering SEO, paid media, and content strategy. Most direct local peer — competes for the same NZ SMB and mid-market clients with comparable service bundles and similar award-driven positioning.
• Brave Digital: New Zealand digital agency focused on performance marketing, SEO, and paid media for NZ and Australian clients. Closely comparable service mix and SMB-to-enterprise segment targeting within the Australasian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/First-Page-NZ-100084828936268
• LinkedInlinkedin.com/company/firstpage-digital
• TikToktiktok.com/@firstpagenz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafik