What Eliot Universe does

Eliot Universe AB is a privately held Swedish technology company founded in 2015 that markets itself as a Nordic proptech and smart home platform. Its business is organized around three integrated product lines: Eliot Alpha, a property digitalization platform for property owners and managers; Eliot Premium, a smart home automation and control offering; and Eliot Protect (formerly operating as Säkerhet / Sakerassistans), a security and safety service line. The company targets three distinct customer segments in parallel — property owners (fastighetsägare), businesses (företag), and private individuals (privatpersoner) — across Sweden, Norway, Denmark, and Finland, using a hybrid B2B/B2C go-to-market with demo booking, an admin portal at admin.eliotalpha.com, and separate product-specific websites.

The underlying technology stack is delivered in partnership with SPARC (sparcgroup.se), as indicated by the 'Powered by SPARC' attribution on the Eliot Universe website, suggesting that Eliot Universe bundles, brands, and resells technology rather than developing the full software stack in-house. The company is led by a compact executive team: CEO Jonas Kristiansson, COO Mikael Hansson, CTO Stefan Carlstedt, and Product Manager Daniel Eriksson (covering Eliot Premium and Eliot Protect). The firm is headquartered at Finnboda Varvsväg 9, 131 72 Nacka, Sweden, with a secondary postal address in Johanneshov used for data protection correspondence.

Commercially, Eliot Universe generates revenue through subscription-based recurring services for its proptech and smart home platforms, with pricing not publicly disclosed and instead handled via quote-based sales. No external venture or private equity funding has been disclosed in the source material, no customer logos or revenue figures are public, and the company competes in a Nordic market against both domestic proptech firms and large international smart home platforms. Operational scale remains small at 11–50 employees, and the absence of disclosed financials, awards, patents, or third-party validation limits external observability of its commercial trajectory.

Name

Eliot Universe

Legal name

Eliot Universe AB

Website

https://eliotuniverse.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Eliot Universe AB is a privately held Swedish proptech and smart home company offering property digitalization (Eliot Alpha), home automation (Eliot Premium), and security services (Eliot Protect) to property owners, businesses, and private individuals across the Nordic region via subscription-based recurring services.

Ownership category

akta.pro rank

Product category

Proptech and Smart Home Technology

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Multi-Family & Property Management Access Solutions (Common Area & Unit Access) (HSAHAEAE)

Keywords

• Proptech solutions
• Smart home automation
• Property digitalization
• Building security services
• Nordic property technology

Headquarters

HQ city

Johanneshov

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software/Subscription Services: Recurring subscription revenue from proptech and smart home platform services for property owners, businesses and private individuals in Nordic markets

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Eliot Universe AB develops and operates an integrated proptech and smart home platform under three interconnected product lines: EliotAlpha (a property technology platform for digitalization of properties), Eliot Premium (smart home automation and control for residential properties), and Eliot Protect (security and safety assistance services). The offerings are sold via recurring subscriptions to property owners, businesses, and private individuals across the Nordic region, with demo booking and an admin portal supporting customer onboarding and management.

Product overview

Eliot Universe AB operates as a unified proptech and smart home platform company offering three interconnected product lines: Eliot Alpha serves as the core property technology platform for property digitalization; Eliot Premium provides smart home automation solutions; and Eliot Protect delivers security and safety services. Together, these products address the digitalization, automation, and security needs of property owners, businesses, and individuals across the Nordic market.

Differentiator

Problem solved

Functional benefit

Brands

• Eliot Alpha: Proptech solution for property digitization
• Eliot Premium
• Eliot Protect

Products and services

• EliotAlpha Proptech Platform

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Eliot Group (eliotalpha.com, eliotpremium.com, eliotprotect.com)coreOthersEliot Group comprises interconnected companies under the Eliot Universe umbrella: EliotAlpha (proptech platform), EliotPremium (smart home solutions), and EliotProtect (security services). These operate as related product lines within the same corporate group.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Verisure: Europe's largest professionally monitored home security and alarm provider, operating heavily across the Nordics. Competes directly with Eliot Protect's residential and SMB security offering and overlaps with Eliot Premium's automation footprint.
• Futurehome: Nordic smart home platform offering multi-vendor device integration, automation, and energy management. Closely comparable to Eliot Premium's smart home automation offering and EliotAlpha's proptech platform play.
• Loxone: European provider of integrated smart home and building automation solutions including lighting, access, and security. Directly comparable to Eliot Universe's combined automation + access + security bundle for premium residential and light commercial.
• Sector Alarm: Leading Nordic home security and smart alarm provider with subscription monitoring across Sweden, Norway, Finland, and Denmark. Directly comparable to Eliot Protect's subscription-driven safety services and a key Nordic incumbent.
• Homey: Smart home hub platform unifying multiple protocols and devices with a developer/app ecosystem. Comparable to Eliot Premium's automation value proposition, especially for residential users seeking multi-vendor interoperability.

Broad incumbents

• ASSA ABLOY: Global leader in access control, smart locks, and door solutions with deep Nordic real estate relationships. A broad incumbent competing in the smart locks/access portion of Eliot Universe's portfolio, especially for multi-family properties.
• IKEA Home Smart (Dirigera / TRADFRI): IKEA's consumer smart home line (Dirigera hub, TRADFRI devices) provides low-cost Nordic distribution for smart lighting and automation. Competes on price and retail reach against Eliot Premium's home automation offering.
• Telia Smart Home (Telia Zone / SaaS): Major Nordic telecom bundling smart home and security offerings into broadband subscriptions. A broad incumbent using telco distribution channels to compete with Eliot Universe's subscription-based smart home services.

Emerging players

• Tibber: Nordic digital energy retailer with a smart home platform for energy optimization and device control. Comparable to Eliot Premium on connected home / energy management use cases and overlaps with EliotAlpha's property digitalization thesis.
• SimpliSafe: Subscription-based DIY home security provider with growing European presence. Comparable to Eliot Protect on subscription security economics and residential self-install motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eliotuniverse
• LinkedInlinkedin.com/company/eliot-universe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eliot Universe