Homey
Homey is a multi-protocol smart home platform connecting 50,000+ devices from 1,000+ brands via Matter-certified hubs and cloud, serving 200,000+ households globally and owned by LG Electronics since 2024.
- Company typePrivate
- Founded2013
- HeadquartersEnschede, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Homey does
Homey is a consumer smart home platform developed by Athom B.V., a Netherlands-based company founded in 2013 and acquired by LG Electronics in 2024. The platform unifies control across more than 50,000 devices from over 1,000 brands through a multi-protocol architecture that supports Matter, Thread, Zigbee, Z-Wave, 433 MHz, Infrared, Bluetooth, and Wi-Fi in a single hub, certified as a Matter 1.5 controller by the Connectivity Standards Alliance. Its core products are the Homey Pro and Homey Pro Mini hardware hubs, the hub-less Homey Cloud free service with an optional $2.99/month Premium subscription, a Homey Self-Hosted Server option, and add-ons including the Homey Bridge ($69), Homey Pro Ethernet Adapter, and Homey Energy Dongle (€39) for P1 smart meter integration. Automation is delivered through Flow and Advanced Flow visual rule engines, with Insights, Dashboards, and Moods as supporting features.
Homey monetizes through one-time hardware sales and a recurring premium subscription, distributed globally via its own web store, Amazon, Apple App Store, Google Play, and 50+ localized country sites. The go-to-market is product-led: a free Cloud tier (up to 5 devices) serves as the top-of-funnel, with upgrade paths to higher-margin hubs and the Premium subscription. Customer segments center on individual smart home owners and enthusiasts, with growing emphasis on energy-conscious homeowners (solar, battery, EV integration via partnerships with EcoFlow, Jackery, and Tibber) and security-focused users (Reolink integration).
Recent strategic activity has emphasized energy management and ecosystem interoperability. The 2024 LG acquisition unlocked LG ThinQ API access (one of the first third-party implementations, January 2025), followed by the 2025 launch of energy monitoring and the Energy Dongle, the CES 2026 EcoFlow partnership and 15+ brand Ecosystem Alliance, the April 2026 Reolink security integration, the May 2026 Android TV and LG webOS apps, the June 2026 Jackery partnership, and ChatGPT availability. The 200,000+ active household base and 750+ apps in the Homey App Store indicate an established, platform-leveraged consumer business rather than a venture-scale growth bet.
Homey firmographics
Firmographics- Name
- Homey
- Legal name
- Athom B.V.
- Website
- https://homey.app
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homey is a multi-protocol smart home platform connecting 50,000+ devices from 1,000+ brands via Matter-certified hubs and cloud, serving 200,000+ households globally and owned by LG Electronics since 2024.
- Ownership category
- akta.pro rank
Homey industry classification
Industry- Product category
- Smart Home Hubs
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Smart Home Hubs, Controllers & Voice Assistants (HSAPAQAA)
- akta.pro secondary industries
- Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Smart Home Hubs & Controllers Retail (CRACAGAA), Voice Assistant & Smart Home Hub Setup (Alexa/Google/HomeKit) (HSAHADAF)
Keywords
Where Homey is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Homey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: One-time purchase revenue from smart home hubs including Homey Pro ($449), Homey Pro Mini ($249), Homey Bridge ($69), and accessories. Hardware provides local processing capabilities without ongoing subscriptions.
- Premium Subscription: Homey Cloud premium tier at $2.99/month providing extended device limits (free up to 5 devices), cloud backup, and remote access features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Homey Cloud - Free tier for up to 5 devices |
| Subscription | Monthly | Homey Cloud - Premium subscription |
| One time/ perpetual license | Pay-as-you-go | Homey Pro Mini - One-time purchase |
| One time/ perpetual license | Pay-as-you-go | Homey Pro - One-time purchase |
| One time/ perpetual license | Pay-as-you-go | Homey Bridge - Add-on accessory |
| Unit Pricing | Pay-as-you-go | Homey Energy Dongle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Homey product offering
Product offeringCore offering
Homey provides a multi-protocol smart home hub platform that connects and automates devices across Matter, Thread, Zigbee, Z-Wave, 433 MHz, Infrared, Bluetooth, and Wi-Fi protocols. The company sells smart home hubs (Homey Pro at $449, Homey Pro Mini at $249, Homey Bridge at $69) and a cloud automation service (Homey Cloud, free up to 5 devices, $2.99/month premium), supporting 50,000+ devices from 1,000+ brands through 750+ apps. Additional products include the Homey Energy Dongle for P1 smart meter energy monitoring and Homey Self-Hosted Server for self-hosted deployments.
Product overview
Homey is a smart home platform developed by Athom (acquired by LG Electronics in 2024) offering a unified smart home experience across multiple protocols. The product portfolio consists of Homey Cloud (free tier with subscription), Homey Pro and Homey Pro Mini (local processing hubs with one-time purchase), and Homey Self-Hosted Server (self-hosted option). Connectivity add-ons include Homey Bridge (extending protocols to Homey Cloud) and Homey Pro Ethernet Adapter. The €39 Homey Energy Dongle enables P1 smart meter integration for energy monitoring. The platform supports over 50,000 devices from more than 1,000 brands through 750+ apps. Core features include Flow and Advanced Flow automation, Energy monitoring with solar/EV integration, Insights historical data, Dashboards, and Moods lighting presets. Homey Pro and Pro Mini are certified Matter 1.5 controllers by the CSA, supporting Matter, Thread, Zigbee, Z-Wave, 433 MHz, infrared, BLE, and Wi-Fi protocols.
Differentiator
Problem solved
Functional benefit
Brands
- Homey Pro: Advanced smart home hub with local processing, supporting Matter, Thread, Zigbee, Z-Wave, 433 MHz, Infrared, Bluetooth, and Wi-Fi protocols
- Homey Pro Mini
- Homey Cloud
- Homey Bridge
- Homey Energy Dongle
- Homey Self-Hosted Server
Products and services
- Homey Cloud Cloud-based smart home platform requiring no hub hardware, supporting up to 5 devices on the free tier with optional Premium subscription at $2.99/month for extended device limits, cloud backup, and remote access. Targets consumers seeking a low-friction entry point to smart home automation.
- Homey Pro Advanced smart home hub at $449 (one-time purchase) with Matter 1.5 controller certification, supporting Zigbee, Z-Wave, Thread, 433 MHz, Infrared, BLE, and Wi-Fi. All processing is local on the hub with no subscription required.
- Homey Pro Mini Compact smart home hub at $249/€249/£199 (one-time purchase) offering essential Homey Pro features with Matter, Thread, and Zigbee support for over 1,000 device brands. Local processing with no subscription required.
- Homey Self-Hosted Server Self-hosted Homey deployment option for users to run the platform on their own hardware, with Matter 1.5 controller certification and access to official and community apps.
- Homey Bridge Wireless connectivity add-on accessory at $69 that extends Homey Cloud or Self-Hosted Server with six additional protocols including Z-Wave, Bluetooth, 433 MHz, and Infrared.
- Homey Pro Ethernet Adapter Wired Ethernet adapter accessory for Homey Pro allowing connection to a wired network for more reliable connectivity.
- Homey Energy Dongle €39 P1 smart meter dongle that monitors per-second home energy usage when connected to smart meter P1 ports, enabling real-time energy monitoring, solar panel tracking, dynamic tariff optimization, and EV charging scheduling.
- Homey App Store In-platform app marketplace offering 750+ apps for connecting smart home device brands and services, including official brand integrations and community-developed apps for Homey Pro, Homey Pro Mini, and Homey Self-Hosted Server.
Quantifiable outcome
- Controls/monitors approximately 50 LED lights and 30 other hardware devices (switches, sensors, thermostats) reliably with near 3 years of uninterrupted operation
- +2 more outcomes
Companies that use Homey
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Homey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability3 records
Feature6 records
Homey partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- JackerycorePartnership to integrate Jackery's SolarVault 3 series plug-in home batteries with Homey Energy Dongle via P1 interface of smart meters, targeting Dutch market. Provides real-time power grid data enabling dynamic battery output adjustment, zero feed-in to grid, and higher self-consumption in response to net congestion and dynamic energy tariffs. AI-driven integration with weather-based optimization planned for July 2026.
- ReolinkcoreOfficial integration enabling Reolink cameras and doorbells with person, pet, and vehicle detection to trigger automations across Homey's ecosystem of lights, locks, thermostats, and connected devices. Full lineup of WiFi, PoE, and NVR systems (excluding 4G/LTE models) now compatible with Homey platform.
- EcoFlowcoreStrategic partnership announced at CES 2026 to integrate EcoFlow's Smart Home Energy Management System with Homey's Energy Dongle. Enables unified household energy monitoring and automation across solar, batteries, appliances, and smart devices. Also includes Ecosystem Alliance initiative with 15+ brands for cross-brand interoperability through shared APIs. Features include smart solar optimization, outage-ready prioritization, and dynamic energy pricing response.
- LG ElectronicsflagshipLG Electronics acquired Athom (Homey's parent company) in 2024 to expand its smart home ecosystem globally. Homey operates as part of LG Electronics while maintaining its platform independence and development approach.
- LG Electronics (ThinQ)coreLG released its ThinQ API to third-party developers, with Homey becoming one of the first platforms to implement the integration. LG ThinQ app for Homey enables users to add and control connected LG appliances including washers, dryers, and TVs through the Homey ecosystem for both cloud-based and hub-based setups.
- Raspberry Pi (Supplier)minorRaspberry Pi supplies computing modules used in Homey Pro. Rising RAM and eMMC storage costs from Raspberry Pi forced Homey to increase hub pricing in 2026.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Homey competitors and assessment
Company assessmentOthers
- Tibber: Tibber is a digital energy retailer selling dynamic-tariff electricity and integrating with smart hubs for in-home energy optimization. Comparable as a complementary/adjacent player that Homey integrates with to deliver dynamic-tariff energy automation in Europe.
Direct peers
- Hubitat: Hubitat Elevation is a local-processing smart home hub supporting Zigbee, Z-Wave, Matter, and LAN devices with on-device automation rules. It is the closest direct competitor to Homey Pro for power users prioritizing local control and multi-protocol support.
- Aeotec: Aeotec builds SmartThings-compatible hubs and Z-Wave devices, and is a key OEM in the smart home hub market. It is comparable as a multi-protocol hub maker serving technically inclined consumers in the same category as Homey Pro.
- SmartThings (Samsung): SmartThings is Samsung's smart home platform with hub hardware (Aeotec-built) and a cloud/app layer that integrates thousands of devices. It competes head-to-head with Homey across consumer and prosumer segments and benefits from Samsung appliance integration.
- Home Assistant: Home Assistant is an open-source home automation platform running on user hardware (e.g., Raspberry Pi, Home Assistant Green/Yellow) with deep device integrations and local processing. It competes with Homey for technical users prioritizing customization, privacy, and self-hosting.
Broad incumbents
- Google Nest / Google Home: Google Nest hubs (Nest Hub, Nest Wifi with Thread border router) provide smart home control bundled with Google Assistant, content, and Android integrations. Comparable as a broad smart home platform incumbent that competes with Homey for end-user device control.
- Amazon Echo / Alexa: Amazon Echo devices with built-in Zigbee hubs and Alexa+ offer bundled smart home control, voice, and shopping integrations. Comparable as an incumbent platform that competes with Homey across the consumer smart home control plane.
- Apple Home / HomePod: Apple Home with HomePod (Thread border router) and HomeKit/Matter delivers smart home control integrated with iOS, Siri, and privacy positioning. Comparable as an incumbent platform with strong privacy and local-processing marketing similar to Homey's positioning.
Emerging players
- Shelly: Shelly makes Wi-Fi- and now Matter/Bluetooth-based smart relays, sensors, and hubs targeted at DIY and prosumer users. Comparable as an emerging player in the same multi-protocol, local-friendly smart home category overlapping with Homey's audience.
- Aqara Hub: Aqara offers affordable Zigbee/Thread/Matter hubs tightly integrated with its own broad device catalog (sensors, locks, cameras). It competes with Homey Pro Mini at lower price points and increasingly in Matter-aware markets.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Homey social profiles
Digital presenceHomey compliance and trust
Trust signalCompliance2 records
Homey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homey leadership team
Management profileNumber of profiles
Profiles2 records
Homey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homey
What does Homey do?
Homey provides a multi-protocol smart home hub platform that connects and automates devices across Matter, Thread, Zigbee, Z-Wave, 433 MHz, Infrared, Bluetooth, and Wi-Fi protocols. The company sells smart home hubs (Homey Pro at $449, Homey Pro Mini at $249, Homey Bridge at $69) and a cloud automation service (Homey Cloud, free up to 5 devices, $2.99/month premium), supporting 50,000+ devices from 1,000+ brands through 750+ apps. Additional products include the Homey Energy Dongle for P1 smart meter energy monitoring and Homey Self-Hosted Server for self-hosted deployments.
Is Homey a public or private company?
Homey is a private company. It is classified as corporate owned and is currently operating.
When was Homey founded?
Homey was founded in 2013. It employs 11 to 50 people.
Where is Homey based?
Homey is headquartered in Enschede, Netherlands, in the Europe region.
How does Homey make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are premium Subscription.
Who are Homey's main competitors?
Tibber is listed as an others. Direct peers are Hubitat, Aeotec, SmartThings (Samsung) and Home Assistant. Broad incumbents are Google Nest / Google Home, Amazon Echo / Alexa and Apple Home / HomePod. Emerging players are Shelly and Aqara Hub.
Does Homey have an API?
Yes. Homey offers a Web API for developers to build apps and integrations. The Web API documentation is available at https://api.developer.homey.app. Developers can also use HomeyScript for scripting and automation, and the platform provides an Apps SDK for creating Homey apps. Developer documentation is at api.developer.homey.app.
What industry is Homey in?
Homey's product category is Smart Home Hubs. Its primary akta.pro industry code is HSAPAQAA, Smart Home Hubs, Controllers & Voice Assistants, with a secondary code of HDAFAIAL, Smart Home Hubs & Home Gateways (IoT Edge). Its SIC code is 3576.