Northwood Football Club

What Northwood Football Club does

Northwood Football Club is a non-league English football club founded in 1926 and based at Northwood Park, Chestnut Avenue, in the Greater London area. The club competes in the Combined Counties League Premier Division North at Step 4/5 of the English football pyramid, operating a first team, an Under 18s youth side participating in the Allied Counties and Isthmian Youth Leagues, and a reserve section. Its primary customer base consists of local community football supporters, season-ticket holders, youth players and their parents, and small local businesses.

The club's commercial offering is a diversified, community-anchored portfolio rather than a technology platform. Core products include matchday admission and season tickets (with early-bird discount before 11 July for the 26-27 campaign), a tiered sponsorship ladder (stadium sponsor Skyline Roofing, home shirt Goughbuild, away shirt PFE.express, clubhouse & media stand C&G Scaffolding, website sponsor Discrete Pest Control, and a premium tier featuring Astral Bathrooms, Fauna Vets, Flame Corporate Clothing, Lamertons, L&Y Dental, SML Construction, R Duffy & Daughters, Screwfix, and StemDen), match and matchball sponsorship, player sponsorship, merchandise and souvenirs sold through the clubhouse and online, and facilities hire of the @TheWoods clubhouse and function room. Its underlying technology is minimal: a content website and a YouTube channel ('Woods TV') for match highlights, with no app, API, or proprietary digital product.

The business model is direct-to-consumer and sponsorship-led. Revenue is generated from one-off matchday receipts, recurring sponsorship contracts with local SMEs, merchandise transactions, and venue hire. Leadership comprises Chairman Ian Barry, Club Secretary Alan Evans (over 35 years of service), and website operator Ken Green, with a new first-team management team announced under Manny Williams for the 2026-27 season. The club marked its centenary in 2026 with WoodsFest100, a centenary golf day and dinner, and a centenary match versus an England Veterans XI. Revenue is not publicly disclosed.

Name

Northwood Football Club

Legal name

Northwood Football Club

Website

https://northwoodfc.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Northwood Football Club is a non-league English football club founded in 1926, based in Northwood, Greater London. It competes in the Combined Counties League Premier Division North, operating a first team, an Under 18s youth side, and a tiered local sponsorship, merchandise, and venue hire programme serving the surrounding community.

Ownership category

akta.pro rank

Product category

Non-League Football Club Operations

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Non-league football
• Matchday ticketing
• Club sponsorship packages
• Football merchandise sales
• Venue hire services

Headquarters

HQ city

Northwood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches, including pre-season friendlies and league fixtures. Season tickets also available with discount before deadlines.
2. Sponsorship: Multiple sponsorship tiers including stadium sponsor, home/away shirt sponsors, clubhouse sponsors, website sponsors, and premium tier sponsors across various industries.
3. Merchandise and Souvenirs: Sale of club merchandise, souvenirs, and programmes through the clubhouse and website.
4. Facilities Hire: The clubhouse (@TheWoods) and function room are available for hire for events and functions.
5. Player and Match Sponsorship: Opportunities to sponsor individual players, matches, matchballs, and digital clubhouse advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Founded in 1926 and based at Northwood Park in Greater London, Northwood Football Club is a non-league English football club competing in the Combined Counties League at Step 4/5 of the English football pyramid. The club sells matchday admission tickets, season tickets, and a Club 1926 membership package to supporters, and offers tiered sponsorship packages (player, match, matchball, and digital clubhouse) to local and regional businesses. Ancillary offerings include branded souvenirs and merchandise, and hire of the club's facilities at Northwood Park (with select matches also played at the SkyEx Community Stadium in Hayes).

Product overview

Northwood Football Club is a non-league football club operating at Step 4 of the English football pyramid (Combined Counties League Premier Division North). The club offers a first team, Under 18s youth team (Allied Counties League), and reserves. Commercial offerings include match and matchball sponsorship, digital clubhouse advertising, facilities hire (function room), season tickets and matchday admission, and souvenir merchandise sales. The club also maintains extensive historical archives and provides digital programme downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday admission tickets Single-match gate entry for supporters attending home fixtures at Northwood Park (and select matches at SkyEx Community Stadium, Hayes) in the Combined Counties League, Step 4/5 of the English football pyramid.
• Season tickets Season-long ticket bundles that grant admission to all home league matches for the season, sold to individual supporters and families in the Northwood and Greater London area.
• Club 1926 membership Annual paid membership package branded around the club's 1926 founding year, offering supporters an enhanced relationship with the club, typically including ticket priority and member benefits.
• Player sponsorship packages Tiered sponsorship product through which local businesses or individuals sponsor individual first-team players, securing visible association with the chosen player across the season.
• Match and matchball sponsorship packages Sponsorship products that allow local businesses to associate their brand with a specific home match or the official matchball of a fixture, typically including branding and acknowledgement around the match.
• Digital clubhouse advertising Online advertising placements within the club's digital clubhouse environment, offering local businesses digital visibility to supporters and website visitors without requiring a physical stadium presence.
• Facilities hire (Northwood Park) Hire of the club's facilities at Northwood Park, Chestnut Avenue, Northwood, available to community groups, local organisations, and commercial event organisers for events and activities outside of matchdays.
• Club souvenirs and merchandise Club-branded souvenirs and merchandise sold to supporters and visitors, providing an additional retail revenue line beyond ticketing and sponsorship.

Quantifiable outcome

• Club reached Isthmian League play-offs for first time in 2022-23 season
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major, minor and core.

• Skyline RoofingmajorGTM or Marketing PartnerStadium sponsor providing main sponsorship for the stadium/gound. Visible branding throughout matchday operations.
• GoughbuildmajorGTM or Marketing PartnerHome shirts sponsor with logo on main playing kit front.
• PFE (PFE.express)majorGTM or Marketing PartnerAway shirts sponsor with branding on alternate kit.
• C&G Scaffolding LtdmajorGTM or Marketing PartnerClubhouse & Media Stand sponsor. Also sponsored the 2022 and 2023 presentation nights.
• Discrete Pest ControlminorGTM or Marketing PartnerWebsite sponsor with branding on the club website.
• Astral BathroomsminorGTM or Marketing PartnerPremium tier sponsor with logo displayed among other premium sponsors.
• Fauna VetsminorGTM or Marketing PartnerPremium tier sponsor.
• Flame Corporate ClothingminorGTM or Marketing PartnerPremium tier sponsor.
• LamertonsminorGTM or Marketing PartnerPremium tier sponsor.
• L&Y DentalminorGTM or Marketing PartnerPremium tier sponsor.
• SML Construction LtdminorGTM or Marketing PartnerPremium tier sponsor.
• R Duffy & Daughters LtdminorGTM or Marketing PartnerPremium tier sponsor.
• ScrewfixminorGTM or Marketing PartnerPremium tier sponsor.
• StemDenminorGTM or Marketing PartnerPremium tier sponsor.
• Silver Glass Company LtdminorGTM or Marketing PartnerSponsor represented at 2024 awards evening.
• AP Security (APS) LtdminorGTM or Marketing PartnerSponsored the 2019 presentation evening. Company of manager Kevin Lawrence.
• Combined Counties LeaguecoreStrategic or Co-development PartnerLeague competition in which the first team competes at Step 5/6 level.
• Allied Counties LeaguecoreStrategic or Co-development PartnerYouth league competition for Under 18s team.
• Isthmian Youth LeaguecoreStrategic or Co-development PartnerAlternative youth league competition for Under 18s.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Harrow Borough FC: Isthmian League side in neighbouring Harrow with a similar community focus, ground scale, and reliance on local commercial partnerships at the Step 4/5 level.
• Chesham United FC: Buckinghamshire non-league club (historically Southern League / Isthmian) operating at a comparable level; similar revenue diversification across matchday, sponsorship and hospitality.
• Hendon FC: Historic North London non-league club (founded 1908) playing in the Isthmian League at a similar Step-tier; comparable community identity, season-ticket model, and reliance on local sponsors.
• Wealdstone FC: North West London non-league club currently in the National League system, historically operating at a comparable Step-level to Northwood and serving as a useful template for a Step 4/5-to-National League promotion trajectory.
• Metropolitan Police FC: Isthmian League side whose veterans team Northwood defeated in the 2013 Isthmian Veterans Cup Final. Operates a similar Step 4/5 community club structure with comparable revenue mix.
• Hampton & Richmond Borough FC: West London Isthmian League club at a comparable pyramid level; similar mix of matchday, sponsorship, and facilities-based income, and a useful comparator for sponsor-tier pricing at this tier.
• Uxbridge FC: Fellow Combined Counties League side in West London, regularly cited in Northwood's fixture list (e.g., Goal of the Season v Uxbridge). Operates at the same Step 4/5 level with a similar community-club model and local sponsorship base.
• Southall FC: West London non-league club in the Combined Counties system; recent pre-season fixture (6-0 loss to Southall referenced in current website). Same Step-level pyramid, similar community and ticketing model.
• Beaconsfield FC: Combined Counties League club in nearby Buckinghamshire, competing at the same non-league tier with comparable matchday, sponsorship, and youth-development revenue mix.
• Dulwich Hamlet FC: Community-owned South London Isthmian League club with a comparable supporter-led, locally-sponsored operating model and emphasis on youth development pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw-sBzU9u4rjfwAzX1LknAA
• Xx.com/northwoodfc
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwood Football Club