What CENTURY 21 Premier Real Estate does

CENTURY 21 Premier Real Estate, operated by Premier Realtors LLC, is a regional residential real estate brokerage franchise headquartered at 7830 Veterans Pkwy, Ste C, Columbus, Georgia, serving the Columbus, GA and Auburn/East Alabama markets. The firm operates as a franchisee within the CENTURY 21 system and employs a network of more than 130 licensed agents, with management led by CEO and Partner Carlos Alexandre Rozwadowski. Its business is centered on representing buyers and sellers in residential property transactions, supplemented by corporate relocation services delivered through the CIH (Compass International Holdings) Partner Program.

The company's product surface is anchored by an MLS-integrated Property Search Platform featuring advanced search forms, interactive map search, and a Property Tracker that delivers automated email alerts for new listings matching buyer criteria. Supporting tools include a Mortgage Calculator, a Free Market Analysis offering for prospective sellers, a multi-language website available in 11 languages, and community guide pages covering eight specific sub-markets in Columbus, GA and East Alabama. The technology stack is conventional industry tooling rather than proprietary AI; differentiation rests on local market knowledge, agent density, and franchise-backed brand recognition rather than software IP. The firm claims cumulative volume of over $4 billion in real estate sold, more than 18,000 homes closed, a 2020 transaction count above 1,400, and homes selling for 103% of asking price on average since 2019.

Revenue is generated predominantly on a transaction-fee basis through traditional real estate brokerage commissions on closed residential sales, with corporate relocation engagements under CIH adding a secondary professional-services revenue stream. Go-to-market is sales-led and relationship-driven: a high proportion of business comes through referrals and repeat customers, supported by online lead generation via the website, MLS exposure, email marketing through the Property Tracker, and content marketing through buyer and seller educational resources. Distribution runs through the agent network, MLS listings, and the company's own website storefront, with a referral partnership to Cross Country Mortgage providing buyer financing pre-approval. Recognition includes the 2025 CENTURY 21 Gold Medallion Office Award and CIH Market Leader status in both Columbus, GA and Auburn, AL for the October-December 2025 period.

Name

CENTURY 21 Premier Real Estate

Legal name

Premier Realtors LLC

Website

https://premierc21.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

CENTURY 21 Premier Real Estate is a regional residential real estate brokerage franchise operating in Columbus, Georgia and Auburn/East Alabama, serving individual buyers, sellers, and corporate relocation clients through a 130+ agent network and an MLS-integrated property search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property search platform
• Corporate relocation services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on residential property transactions. Agents represent buyers and sellers in property transactions with the brokerage earning a percentage of each completed sale.
2. Corporate Relocation Services: Relocation support services through CIH (Compass International Holdings) Partner Program and Corporate Relocation Program, serving corporate clients transferring employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CENTURY 21 Premier Real Estate is a residential real estate brokerage operating in Columbus, Georgia and Auburn, Alabama. The company represents buyers and sellers in property transactions through a network of 130+ licensed agents, supported by an MLS-integrated property search platform and ancillary buyer/seller tools. Revenue is generated through traditional brokerage commissions on completed residential transactions, supplemented by corporate relocation services.

Product overview

CENTURY 21 Premier Real Estate operates as a regional real estate brokerage offering a unified platform combining property search technology with full-service real estate transaction support. The core product is the Property Search Platform, which integrates MLS data for real-time home listings in Columbus, GA and East Alabama markets. Supporting the platform are add-on modules including the Property Tracker for buyer account management and automated listing alerts, the Mortgage Calculator for financial planning, and the Free Market Analysis tool for sellers. The company also provides service offerings through its Agent Directory connecting clients with over 130 licensed professionals, Buyer Services covering the entire purchase journey, and Seller Services for listing and marketing support. The Featured Listings showcase and Community Guide pages extend the platform's utility across eight specific geographic areas. The company has completed over 18,000 home sales and facilitated over $4 billion in real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform A comprehensive online property search platform enabling users to search homes for sale in Columbus, GA and East Alabama through advanced search forms, interactive map searches, and MLS-integrated listings updated daily. For residential home buyers in the Columbus GA and East AL markets.
• Featured Listings Curated selection of premium property listings showcased on the company website, updated from the MLS with detailed information including pricing, photos, and agent contacts. Targeted at residential buyers seeking premium properties.
• Buyer Services Comprehensive buyer assistance including personalized home search, first-time buyer guidance, mortgage pre-approval resources, making an offer guidance, closing cost information, and escrow process support. For residential home buyers in Columbus GA and East AL markets.
• Seller Services Full-service seller support including home pricing strategy, marketing services, home showing coordination, value-addition recommendations, and MLS listing submission. For residential home sellers in Columbus GA and East AL markets.
• Corporate Relocation Services Relocation support services through the CIH (Compass International Holdings) Partner Program and Corporate Relocation Program, serving corporate clients transferring employees into or out of the Columbus/Auburn region.

Quantifiable outcome

• Over $4 Billion in Real Estate Sold
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CIH (Compass International Holdings)coreStrategic or Co-development Partner · 1 October 2025Partnership under the Partner Program and Corporate Relocation Program through CIH (Compass International Holdings). The brokerage was recognized as a Market Leader in both Auburn, Alabama and Columbus, Georgia for the October-December 2025 period under this program, reflecting performance against competing brokerages in both markets.
• Cross Country MortgageminorGTM or Marketing PartnerReferral partnership for mortgage pre-approval services. The company links to Cross Country Mortgage (Joe Donovan team) for buyers who need mortgage financing, providing a seamless home buying experience.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global residential real estate franchise system with a similar agent-centric, commission-split model and regional franchisee structure — a directly comparable alternative for both agents and sellers in the same markets.
• Coldwell Banker: Established national residential real estate franchise brand with comparable commission-based brokerage model and franchisee structure, competing head-to-head for agents and listings in regional secondary markets.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network backed by a Fortune 50 brand, with a similar franchisee-driven model targeting the same premium and mid-market buyer/seller segments.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the U.S., operating a similar agent-recruiting, commission-driven model with regional market centers — a direct structural competitor for agents and seller relationships.
• Better Homes and Gardens Real Estate: National residential franchise brokerage affiliated with a consumer media brand, operating under a comparable franchise model and targeting similar suburban/family buyer demographics.
• CENTURY 21 (other franchisees): Other independently owned CENTURY 21 franchise brokerages operating under the same national brand system, royalty structure, and MLS-integrated technology stack — making them direct franchise-model peers competing for the same agent talent and listings.

Regional players

• Crye-Leike Real Estate: Privately held regional residential brokerage concentrated in the Mid-South with a similar multi-market, agent-network-driven model — a useful regional comparable for evaluating franchise-vs-independent brokerage economics.
• Howard Hanna Real Estate: Large privately held regional residential brokerage operating primarily in the Midwest and Mid-Atlantic with comparable full-service, agent-driven model and similar scale by agent count — a regional comparable for benchmarking growth and operations.

Broad incumbents

• Compass: Tech-forward national residential brokerage expanding aggressively into secondary markets with higher agent commission splits and proprietary platform — a broad incumbent competitor threatening agent retention at traditional brokerages like CENTURY 21 Premier.

Emerging players

• eXp Realty: Cloud-based, agent-centric residential brokerage with high commission splits and equity participation — an emerging competitor directly targeting the same agent pool that traditional franchise brokerages rely upon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sspremierrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Premier Real Estate