Superfutures
Superfutures is a London-based, founder-owned multi-disciplinary design studio delivering bespoke interior architecture, product, and brand design services to boutique hotels, Michelin-star restaurants, art and fashion clients, and luxury residential projects across the UK, US, Europe, UAE, Hong Kong, and Australia.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Superfutures does
Superfutures is a London-headquartered, multi-disciplinary design studio delivering bespoke interior architecture, product design, brand strategy, and creative services to high-end hospitality, food and beverage, art and fashion, and luxury residential clients. Founded by Andy Martin, an architect with 35+ years of experience and 30 years running his own practice, the firm operates with a small team (1–10 employees) of interior architects, product designers, brand strategists, artists, and stylists, supported by multi-lingual capability across eight languages. The studio is organized into four project verticals — Art & Fashion, Bars & Restaurants, Hotels, and Objects — and executes cross-continent projects spanning the UK, US, Canada, Europe, UAE, Hong Kong, and Australia, with award-winning work including Michelin-star restaurant interiors and boutique hotel design.
The studio's revenue model is professional services, with custom project-based fees that are not publicly disclosed. Go-to-market is direct enterprise engagement, with project inquiries handled via a single London phone line and a pr@ inbox; portfolio visibility is driven through Instagram and LinkedIn rather than paid acquisition. Design Director Nadia Sousa, with the firm since 2016, leads multi-location F&B brand rollouts globally, representing the studio's most visible scaling initiative. Recognition includes Time Out Magazine's Best Restaurant Interior Design (2000), Restaurant & Bar Design Awards for Best Lighting (2010) and a 2024 award, and a 2013 Property Awards shortlisting for retail architecture.
The studio is privately held and founder-owned, with no disclosed parent company, institutional investors, or external funding rounds. Operating geographies span seven countries, and the underlying technical capability is craft-led spatial, lighting, and product design rather than software-driven. No AI/ML capabilities, APIs, patents, or technology integrations are referenced in available source data.
Superfutures firmographics
Firmographics- Name
- Superfutures
- Website
- https://superfutures.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Superfutures is a London-based, founder-owned multi-disciplinary design studio delivering bespoke interior architecture, product, and brand design services to boutique hotels, Michelin-star restaurants, art and fashion clients, and luxury residential projects across the UK, US, Europe, UAE, Hong Kong, and Australia.
- Ownership category
- akta.pro rank
Where Superfutures is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Superfutures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design Services: Custom architectural and interior design services for boutique hotels, Michelin Star restaurants, high-end residential projects, and commercial spaces. Projects span multiple locations globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Superfutures product offering
Product offeringCore offering
Superfutures is a multi-disciplinary design studio delivering bespoke interior architecture, product design, brand strategy, art direction, and styling services. Its work is organized around four verticals — Art & Fashion, Bars & Restaurants, Hotels, and Objects — and emphasizes multi-sensory experience design across physical and virtual environments. Projects are executed for boutique hotels, Michelin Star restaurants, fashion retail spaces, art galleries, and high-end residential clients across global markets.
Product overview
Superfutures is a multi-disciplinary design studio offering a unified portfolio of design services. The company provides interior architecture, product design, brand strategy, and styling services organized into five distinct project categories: Art & Fashion, Bars & Restaurants, Hotels, and Objects. Led by Founder Andy Martin and Design Director Nadia Sousa, the studio delivers award-winning projects across boutique hotels, Michelin Star restaurants, sustainable residential projects, and retail spaces, spanning markets in the US, Canada, Europe, UAE, Hong Kong, Australia, and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Art & Fashion Design
Companies that use Superfutures
Customer profileSegments4 records
Ideal customer profiles3 records
Superfutures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superfutures partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Superfutures competitors and assessment
Company assessmentDirect peers
- AvroKO: Hospitality-focused design studio specialising in restaurants, bars and hotels. Directly comparable on F&B and boutique hotel design with multi-sensory, experience-led approach.
- Tom Dixon: London-based design brand spanning product, interiors and hospitality. Comparable on the combination of product/object design with hospitality interiors and a strong London creative identity.
- David Collins Studio: London-founded luxury interior design practice renowned for high-end hospitality, restaurant and retail interiors. Directly comparable on luxury hospitality focus, founder-led brand and London base.
- Roman and Williams: New York-based interior design and architecture studio with deep hospitality, restaurant and retail portfolio. Comparable on luxury hospitality client base and integrated interiors-plus-objects design capability.
- Yabu Pushelberg: Toronto- and New York-based luxury interior design studio working across hotels, restaurants and residential. Closely comparable to Superfutures on clientele tier (Michelin/F&B, boutique hotels), multi-disciplinary approach and award-led positioning.
- Kelly Wearstler: Los Angeles-based luxury interior design studio covering hospitality, residential and retail. Comparable on luxury hospitality positioning and a strong founder-led creative brand.
- Studio Vincent Van Duysen: Belgian architect-designer with a strong practice in luxury residential and hotel interiors. Comparable on founder-led brand, luxury tier and emphasis on material-driven, sensory design.
- Universal Design Studio: London-headquartered multi-disciplinary design studio working across hospitality, retail and residential. Directly comparable on multi-disciplinary team, London base and global hospitality clientele.
Emerging players
- Crosby Studios: New York and London-based studio working across hospitality, retail and product. Comparable on multi-disciplinary, design-forward hospitality work but at a smaller scale and earlier brand maturity.
- Studioilse: London-based design studio with a portfolio spanning hospitality, product and brand. Comparable on London base, multi-disciplinary approach and boutique hospitality clients, with smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Superfutures social profiles
Digital presenceSuperfutures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superfutures leadership team
Management profileNumber of profiles
Profiles2 records
Superfutures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superfutures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superfutures
What does Superfutures do?
Superfutures is a multi-disciplinary design studio delivering bespoke interior architecture, product design, brand strategy, art direction, and styling services. Its work is organized around four verticals — Art & Fashion, Bars & Restaurants, Hotels, and Objects — and emphasizes multi-sensory experience design across physical and virtual environments. Projects are executed for boutique hotels, Michelin Star restaurants, fashion retail spaces, art galleries, and high-end residential clients across global markets.
Is Superfutures a public or private company?
Superfutures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superfutures founded?
Superfutures was founded in 2014. It employs 1 to 10 people.
Where is Superfutures based?
Superfutures is headquartered in London, United Kingdom, in the Europe region.
How does Superfutures make money?
One revenue line is on record: design Services.
Who are Superfutures's main competitors?
Direct peers on record are AvroKO, Tom Dixon, David Collins Studio, Roman and Williams, Yabu Pushelberg, Kelly Wearstler, Studio Vincent Van Duysen and Universal Design Studio. Emerging players are Crosby Studios and Studioilse.
Does Superfutures have an API?
No public API is recorded for Superfutures.