What Gerdahallen does

Gerdahallen is a non-profit fitness foundation (Stiftelsen för idrott vid Lunds universitet) established by Lund University in 1983 and headquartered at Helgonavägen 8, Lund, Sweden. The flagship facility is Lund's largest gym at approximately 1,500 square metres of newly renovated training space, complemented by four group training halls, two tennis courts, a physiotherapy department, retail shop and café, operating 24/7 to approximately 9,000 members. Core offerings span gym access, more than 200 weekly group training sessions (Les Mills, yoga, Pilates, Spinning, HIIT), personal training (individual, duo, small group), licensed physiotherapy services (including MediYoga, FYSS/FAR prescription programs and specialized rehabilitation groups), massage, tennis, and age-specific programming for children, seniors and prenatal/postnatal women.

The business is operated through hybrid self-serve and assisted channels: a native iOS/Android app and GoActive Booking platform drive class scheduling, membership purchases and check-in; an in-person customer service desk handles walk-ins during staffed hours; and a dedicated Corporate Sales Manager pursues B2B wellness contracts with regional employers. Partnerships include Lund University (founder and board appointer), the GymNet cooperative network (access to six Skåne facilities under one membership), healthcare providers Hälsocentralen Sankt Hans and Amnionkliniken for clinical-referral pathways, TrainAway/KlubbSverige Mobil for Nordic guest-training, and Adlibris Campus for student cross-promotion. Revenue is generated primarily through tiered annual, monthly and 10-pass membership subscriptions priced 286-615 SEK/month by segment (Standard / Lund University employees / Senior 65+ / Student-Youth), supplemented by professional services (physiotherapy, PT, massage), tennis court rental, corporate wellness contracts, and on-site retail and café sales. The organization is governed by a six-member board (three appointed by Lund University including the chair, three by Lund University Student Unions) and is not venture-backed or publicly listed.

Name

Gerdahallen

Legal name

Stiftelsen för idrott vid Lunds universitet (The Foundation for Physical Activity at Lund University)

Website

https://gerdahallen.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Gerdahallen is a non-profit fitness foundation founded by Lund University in 1983, operating Lund's largest gym (~1,500 sqm, 9,000 members, 24/7 access) with 200+ weekly group classes, physiotherapy, personal training, tennis, and corporate wellness, distributed across Skåne via the GymNet cooperative network.

Ownership category

akta.pro rank

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Offices of Other Health Practitioners (6213)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Corporate/Workplace Wellness Coaching (HSADAGAL), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness center services
• Group training classes
• Personal training programs
• Physiotherapy rehabilitation
• Corporate wellness services

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gym and Group Training Memberships: Primary revenue stream from annual, monthly fixed, monthly flex, monthly (one-time), and 10-pass training cards. Membership fee of 200 SEK added to new memberships. Multiple pricing tiers: standard, Lund University employees, seniors (65+), students/youth. Core products give access to gym, group training, and all facilities.
2. Physiotherapy Services: Legitimate physiotherapy services at 200 SEK per session following Region Skåne fee schedule. Free for under-20 and over-85. Includes specialty programs: MammaMage, Migrängrupp, Balansträning, Ryggträning, MediYoga, Artrosskola, Artrosträning, Rehabiliteringsträning, KOL-grupp.
3. Personal Training (PT) Services: Individual PT sessions (PT Single), PT Duo, PT Small Group, and PT Family packages at various price points per session. Includes Inbody composition testing, consultation, and tailored exercise programs. Also offers free 30-minute PT consultation for members.
4. Massage Services: Classic full-body and targeted massage services for members and non-members. Members receive 15% discount.
5. Corporate Wellness Programs: B2B revenue from strategic health consulting, fitness tests, corporate group training (semester and annual packages), health lectures, and corporate massage. Target employers and organizations in Skåne region.
6. Tennis Courts: Rental of two newly renovated tennis courts. Single booking at standard or student-discounted rates (140 SEK/hour for students). Tennis racket and ball rental available. Semester-based subscriptions (HT+VT).
7. Retail Shop and Café: On-site shop selling clothing, toiletries, padlocks, yoga mats, and supplements. Café serving salads, snacks, and drinks during staffed hours. Vending machine for bars and drinks available 24/7.
8. TrainAway Guest Training: Guest training network allowing members to train at affiliated gyms across the Nordics at discounted rates. Reciprocal arrangement bringing in members from other gyms.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Gerdahallen is a non-profit fitness foundation operating Lund's largest gym — a newly renovated 1,500+ sqm facility providing 24/7 access to strength and cardio equipment, four group training halls delivering 200+ weekly classes (Les Mills, yoga, Pilates, Spinning, HIIT, dance, senior programs), personal training, licensed physiotherapy, massage, two tennis courts, and specialized programs for children, seniors, and prenatal/postnatal members. The core service is a multi-discipline fitness and wellness membership sold through tiered subscription cards (Annual, Monthly Fixed, Monthly Flex, 10-pass) with segment-specific pricing for standard members, Lund University employees, students, youth, and seniors 65+. A dedicated corporate sales function also sells B2B wellness packages (strategic health, fitness tests, group workouts, lectures, massage) to employers in Skåne.

Product overview

Gerdahallen is a non-profit fitness foundation at Lund University offering a comprehensive health and fitness ecosystem. The flagship product is a newly renovated 1500 sqm gym in Lund operating 24/7, complemented by over 200 weekly group training classes including Les Mills programs, yoga, Pilates, Spinning, and specialty formats. Additional offerings include Personal Training (individual, duo, and small group formats), Physiotherapy services with specialized rehabilitation groups, Massage therapy, and Tennis facilities. The facility serves all ages through dedicated programs for children (Family Gymnastics, Obstacle Course), youth (gym access from age 12), seniors, and prenatal/maternity training. Members can access an online video library and corporate wellness services. Through the GymNet network, members receive access to six facilities across Skåne. Training is offered through flexible membership options including Annual Cards, Monthly Cards (Standard and Flex), and 10-pass cards with pricing tiers for students, seniors, Lund University employees, and youth.

Differentiator

Problem solved

Functional benefit

Brands

• GymNet: A collaborative network of four non-profit training facilities (Filborna Arena, Gerdahallen, Kockum Fritid, and Formtoppen) across Skåne, allowing members to access six facilities with a single membership.

Products and services

• Gym and Fitness Center Access Newly renovated 1,500+ sqm fitness facility at Helgonavägen 8, Lund, offering 24/7 access to strength training equipment, cardio machines, free weights, and open training areas for members.
• Group Training Classes Over 200 weekly group exercise sessions including Les Mills classes (BodyPump, BodyCombat, RPM, Sprint), yoga, Pilates, Spinning, HIIT, Zumba, dance, Gympa, BAT, Cardio Cross, Functional Strength, and specialty classes like HYROX and GoMad, held across four group training halls.
• Personal Training
• Physiotherapy Services Licensed physiotherapist services including assessment, treatment, and rehabilitation groups (MammaMage, back training, balance training, arthritis school Artrosskola, COPD group KOL-grupp, migraine group Migrängrupp, MediYoga, and rehabilitation training) at 200 SEK per session under Region Skåne's fee schedule, plus the FYSS/FAR physical activity on prescription program (790 SEK for 3 months).
• Massage Services Classic Swedish full-body and targeted massage (shoulders, arms, headaches) services for relaxation and treatment of muscle tension, back, shoulder, and neck issues, for members and non-members. Members receive 15% discount.
• Tennis Court Rental and Subscriptions Rental of two newly renovated tennis courts at Gerdahallen with single booking at standard or student-discounted rates (140 SEK/hour for students). Includes tennis racket and ball rental. Semester-based subscriptions (HT+VT) available.
• Children and Youth Training Programs Age-specific programs for children and youth including Family Gymnastics (ages 2-5), Obstacle Course (ages 6-11), Together Classes (ages 7-11 with adult), and youth gym access from age 12. Children ages 2-6 train free when accompanied by an adult.
• Prenatal and Maternity Training Specialized programs for pregnant and postnatal women including GravidTräning (prenatal training, co-led with Amnionkliniken's midwives), Prenatal Yoga, MammaMage (postnatal physiotherapy), and Mama Core & Strength (PT groups).
• Online Workout Videos On-demand workout videos including Pilates, Afro/Latin dance, PowerYoga, YinYoga, BackYoga, and Gympa classes available via YouTube, providing members and the public with home workout options.
• Corporate Wellness Services Enterprise wellness solutions for businesses and organizations in Skåne, including strategic health planning, fitness tests, corporate group workouts (semester and annual packages), health lectures, personal training, and massage services for employees. Sold via dedicated Corporate Sales Manager targeting HR departments and management.
• Training Cards and Memberships Membership options including Annual Card (12 months, upfront payment from 3,429 SEK youth to 4,899 SEK standard), Monthly Card Standard (12-month commitment from 286 SEK youth to 408 SEK standard), Monthly Card Flex (short commitment from 372 SEK youth to 531 SEK standard), 10-pass card (944-1,349 SEK, valid 12 months from first use), Monthly card (one-time, 429-615 SEK, valid 1 month from purchase), single tickets (115-165 SEK), and one-week trial cards (200 SEK flat, free for students with ID). Pricing tiers for standard, Lund University employees, seniors 65+, and students/youth. Mandatory 200 SEK membership fee added to new memberships.
• GymNet Multi-Facility Network Access Multi-facility access network allowing Gerdahallen members to train at 6 partner locations across Skåne (Filborna Arena Helsingborg, Kockum Fritid Malmö, Formtoppen Höllviken/Skanör/Västra Ingelstad, and others) with a single membership at no extra cost.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GymNet (Filborna Arena, Kockum Fritid, Formtoppen)coreChannel Partner/ Reseller/ Distributor · 19 November 2024GymNet is a collaboration among four non-profit training facilities (Filborna Arena Helsingborg, Gerdahallen Lund, Kockum Fritid Malmö, and Formtoppen Höllviken/Skanör/Västra Ingelstad) providing Gerdahallen members access to 6 total facilities across Skåne. The network is not driven by profit but by accessibility and quality. One membership grants access to all facilities with no extra cost. Gerdahallen serves as a founding member of this cooperative network.
• Adlibris CampusminorGTM or Marketing PartnerAdlibris Campus bookstore partnership offers Gerdahallen members a 5% discount on course literature at Adlibris Campus (new and used student books) using code Gerda5. Cross-promotional opportunity targeting the shared student demographic.
• TrainAway / KlubbSverige MobilminorChannel Partner/ Reseller/ DistributorTrainAway (KlubbSverige Mobil) is Sweden's largest training network, enabling Gerdahallen members to guest train at partner gyms across the Nordics at discounted prices. Reciprocal arrangement brings in members from other gyms.
• Hälsocentralen Sankt HanscoreStrategic or Co-development PartnerGerdahallen's physiotherapists collaborate with Hälsocentralen Sankt Hans. Currently, Gerdahallen only accepts physiotherapy patients referred from St. Hans Vårdcentral, creating a structured referral pathway for rehabilitative services.
• AmnionklinikenminorStrategic or Co-development PartnerJoint GravidTräning (prenatal training) program with Amnionkliniken, where Gerdahallen physiotherapist Åsa Rippe co-leads sessions with the clinic's midwives. Combines physiotherapy expertise with prenatal medical care.
• Lund UniversitycoreStrategic or Co-development PartnerGerdahallen is a foundation established by Lund University in 1983. The university appoints 3 of 6 board members (including chairman) and student unions appoint 3. Gerdahallen physiotherapists have teaching assignments at Lund University, and the facility serves as the primary fitness provider for students and staff.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SATS: Largest commercial fitness chain in the Nordics, offering premium memberships, group classes, and PT across hundreds of clubs in Sweden and Norway. Comparable to Gerdahallen in core gym/group/PT offering but at vastly larger scale, with broader geographic reach and a different commercial (vs. non-profit) operating model.
• Nordic Wellness: Major Swedish fitness chain with dozens of clubs across Sweden, offering memberships, group classes, and personal training. Comparable product offering to Gerdahallen but operating a commercial multi-site model with broader geographic footprint.

Direct peers

• Actic (UPP): Swedish-origin fitness chain operating gyms, group training, and personal training across the Nordics. Comparable membership-class structure and service mix to Gerdahallen, with an additional emphasis on swim facilities in many locations.
• Fitness24Seven: Swedish budget gym chain with 24/7 access and a stripped-down pricing model, directly competing for the same Lund-area consumer. Operates on a much leaner cost basis, exerting price pressure against Gerdahallen's premium positioning.
• Kockum Fritid: Non-profit fitness facility in Malmö and a GymNet founding partner of Gerdahallen. Operates a similarly non-profit, multi-discipline facility model (gym, group classes, swimming, family activities), with membership reciprocal access creating direct product overlap.
• Filborna Arena: Non-profit fitness and recreation center in Helsingborg, also a GymNet founding partner. Offers gym, group classes, and recreation services comparable to Gerdahallen, and shares reciprocal member access across Skåne.
• Friskis&Svettis: Sweden's largest non-profit fitness organization, offering low-cost gym and group exercise access funded by member subsidies. Closely comparable to Gerdahallen's non-profit foundation structure, member-cooperative ethos, and broad group-class programming, though it operates at much greater scale across Sweden/Norway.
• Stena Sports: Swedish regional fitness chain offering memberships, group classes, and personal training. Comparable core product mix to Gerdahallen, generally at a more mid-market price point and with less institutional/philosophical differentiation.
• Formtoppen: Non-profit fitness center serving Höllviken, Skanör, and Västra Ingelstad, also a GymNet founding partner. Provides comparable membership, gym, and group-class services and extends Gerdahallen's effective geographic reach through reciprocal access.

Emerging players

• Itrim: Swedish health and wellness brand combining group training with personalized coaching and weight-management programs. Comparable to Gerdahallen's PT and corporate wellness offerings, but with a stronger coaching/nutrition focus and digital delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/Gerdahallen
• LinkedInlinkedin.com/company/gerdahallenlund
• Instagraminstagram.com/gerdahallen
• Xx.com/gerdahallen

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerdahallen