Filborna Arena
Filborna Arena is a private single-site fitness facility in Helsingborg, Sweden, offering gym equipment, group training classes, and a swimming pool to local residents via recurring membership subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersHelsingborg, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Filborna Arena does
Filborna Arena is a private, single-site fitness and recreation facility headquartered in Helsingborg, Sweden. Founded in 2010, the company operates what it self-describes as Helsingborg's largest training facility, offering three core service lines: a gym floor with fitness and strength training equipment, group training classes (Gruppträning), and a swimming pool and aquatic facility (Simhall). It employs 51-100 staff and serves the local Helsingborg community through a direct-to-consumer model, with no disclosed digital platform, mobile app, API, or online self-service product.
The company generates revenue through recurring membership subscriptions that grant access to the full facility mix under a single membership. Pricing is not publicly disclosed, and customer acquisition occurs primarily through on-site walk-in enrollment at the Helsingborg location. The company has no disclosed parent company, investors, subsidiaries, funding rounds, partnerships, or M&A activity. Its operating geography is limited to a single domestic market (Sweden, Helsingborg), with no global footprint, and it carries no disclosed patents, trademarks, awards, or regulatory actions. The business model is a traditional brick-and-mortar fitness center operation with no technology layer, no AI/ML capabilities, and no third-party integrations documented.
Filborna Arena firmographics
Firmographics- Name
- Filborna Arena
- Website
- https://filbornaarena.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Filborna Arena is a private single-site fitness facility in Helsingborg, Sweden, offering gym equipment, group training classes, and a swimming pool to local residents via recurring membership subscriptions.
- Ownership category
- akta.pro rank
Filborna Arena industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)
- akta.pro secondary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
Keywords
Where Filborna Arena is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Filborna Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fitness Membership Subscriptions: Recurring membership fees charged to members for access to gym facilities, group training classes, and swimming pool. Memberships likely offered on monthly or annual billing cycles.
Go-to-market motion1 record
Distribution channels1 record
Filborna Arena product offering
Product offeringCore offering
Filborna Arena operates a brick-and-mortar fitness and recreation facility in Helsingborg, Sweden, offering members access to a gym floor with fitness and strength training equipment, scheduled group training classes (gruppträning), and an indoor swimming pool (simhall). The company self-describes as Helsingborg's largest training facility and sells recurring memberships that grant access to all three amenities on-site.
Product overview
Filborna Arena is a fitness and recreation facility offering gym facilities, group training classes, and a swimming pool. It is described as Helsingborg's largest training facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Gym Fitness and strength training equipment and facilities available to members at the Helsingborg location.
- Gruppträning (Group Training) Scheduled group training sessions and classes held at the Helsingborg facility for members.
- Simhall (Swimming Pool) Indoor swimming pool and aquatic facilities available to members at the Helsingborg location.
Companies that use Filborna Arena
Customer profileSegments1 record
Ideal customer profiles1 record
Filborna Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Filborna Arena partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Filborna Arena competitors and assessment
Company assessmentDirect peers
- Fitness24Seven: Budget Swedish 24/7 gym chain. Indirect price-anchor competitor to Filborna Arena's premium full-service positioning in Helsingborg and nationwide.
- SATS: Sweden's largest fitness chain operating premium gyms with group training and aquatics across the Nordics. Most direct competitor to Filborna Arena given Swedish footprint, subscription model, and full-service facility positioning.
- World Class: Premium Nordic fitness club chain with full-service facilities including group training. Comparable to Filborna Arena in the premium tier of the Swedish fitness market.
- Actic: Nordic gym operator known for swim-focused and family-oriented facilities. Closely comparable to Filborna Arena given its emphasis on swimming facilities and broad community programming.
- Nordic Wellness: Major Swedish fitness chain offering gym, group classes, and pool facilities on a membership basis. Competes head-to-head with Filborna Arena for Helsingborg-area members with comparable full-service offerings.
- Friskis&Svettis: Sweden's largest non-profit fitness organization with municipal-affiliated gyms offering group training and pool access. Competes on price/community membership in overlapping Swedish geographies.
Broad incumbents
- Basic-Fit: Europe's largest low-cost fitness chain expanding across the Nordics. Competes broadly on value gym segment and indirectly pressures mid-market players like Filborna Arena.
- Life Time Fitness: US-based large-scale athletic club operator with full-service facilities including aquatics, group training, and family programming. Analogous full-service model to Filborna Arena at greater scale.
- Equinox: Global premium fitness operator with full-service clubs comparable in offering breadth (gym, classes, pools) to Filborna Arena, although focused primarily in major US/UK cities.
Regional players
- Itrim: Scandinavian fitness chain focused on group training and coaching-driven fitness. Operates in Norway/Sweden with similar programming overlap to Filborna Arena's Gruppträning offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Filborna Arena social profiles
Digital presenceFilborna Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filborna Arena leadership team
Management profileNumber of profiles
Filborna Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filborna Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filborna Arena
What does Filborna Arena do?
Filborna Arena operates a brick-and-mortar fitness and recreation facility in Helsingborg, Sweden, offering members access to a gym floor with fitness and strength training equipment, scheduled group training classes (gruppträning), and an indoor swimming pool (simhall). The company self-describes as Helsingborg's largest training facility and sells recurring memberships that grant access to all three amenities on-site.
When was Filborna Arena founded?
Filborna Arena was founded in 2010. It employs 51 to 100 people.
Where is Filborna Arena based?
Filborna Arena is headquartered in Helsingborg, Sweden, in the Europe region.
How does Filborna Arena make money?
One revenue line is on record: fitness Membership Subscriptions.
Who are Filborna Arena's main competitors?
Direct peers on record are Fitness24Seven, SATS, World Class, Actic, Nordic Wellness and Friskis&Svettis. Broad incumbents are Basic-Fit, Life Time Fitness and Equinox. Itrim is listed as a regional player.
Does Filborna Arena have an API?
No public API is recorded for Filborna Arena.
What industry is Filborna Arena in?
Filborna Arena's product category is Fitness Services. Its primary akta.pro industry code is MPAKAEAI, Training & Practice Facilities (Team Performance Centers), with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 713940 and its SIC code is 7997.