Rathe Associates
Rathe Associates is a third-generation, family-owned manufacturer's representative founded in 1969, selling hydronics, radiant heating, snow-melting, and HVAC products to plumbing and heating contractors across the Metro NY and NJ markets through field-based technical sales and a dedicated training center.
- Company typePrivate
- Founded1969
- HeadquartersFarmingdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rathe Associates does
Rathe Associates is a third-generation, family-owned manufacturer's representative founded in 1969 and headquartered at 1650 New Highway in Farmingdale, NY. The firm specializes in hydronics, radiant floor heating, snow-melting systems, domestic hot water, and HVAC controls, acting as the exclusive regional sales and technical-support arm for more than fifteen manufacturers including Laars, Bradford White, AquaTechnik, Tekmar Controls, Armstrong, REHAU, Turbo Max, FloLogic, Arctic Heat Pumps, Global Drain Technologies, and SanCO2 across the Metro NY & NJ market.
Rathe earns revenue through manufacturer commissions on equipment sold through its contractor channel, supplemented by training seminars at its Rathe Training Center, design assistance, and field-based technical support. A field sales team of approximately 32 staff conducts daily job-site visits across NYC and Long Island, providing product demonstrations, installation training, and troubleshooting for plumbing and heating contractors. The company operates a contractor loyalty program branded C.R.A.P. (Contractors Recognizing A Profit) with Laars, and runs an ongoing seminar calendar featuring factory reps and industry experts.
Its commercial customer base spans large infrastructure and institutional projects — including the $490M NYCHA Williamsburg Houses rehabilitation, the Long Island Rail Road Hicksville Station snow-melt system, Estee Lauder Research Center piping retrofits, Molloy College boiler upgrades, and multi-family developments such as Alvista Towers and 84 Front Street Brooklyn — alongside a long tail of residential and commercial contractor-served jobs. Pricing is quote-based and varies by manufacturer, product line, and application; no public pricing or revenue disclosure is available.
Rathe Associates firmographics
Firmographics- Name
- Rathe Associates
- Legal name
- Rathe Associates
- Website
- https://ratheassociates.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rathe Associates is a third-generation, family-owned manufacturer's representative founded in 1969, selling hydronics, radiant heating, snow-melting, and HVAC products to plumbing and heating contractors across the Metro NY and NJ markets through field-based technical sales and a dedicated training center.
- Ownership category
- akta.pro rank
Rathe Associates industry classification
Industry- Product category
- HVAC & Plumbing Distribution / Manufacturer's Representative
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Boiler & Hydronic Heating System Installation (HSAOAGAF)
- akta.pro secondary industries
- Hydronic/Baseboard Radiant Heating Service (HSAOACAE), Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Chillers, Boilers & Central Plant Operations (BPABACAG)
Keywords
Where Rathe Associates is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rathe Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Manufacturer's Representative Commissions: Rathe Associates acts as a manufacturer's representative for heating, plumbing, and HVAC equipment manufacturers. They earn commissions from manufacturers for representing their products to contractors and providing technical support, training, and sales assistance in the Metro NY & NJ markets.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Rathe Associates product offering
Product offeringCore offering
Rathe Associates is a manufacturer's representative that sells hydronic heating, plumbing, HVAC, radiant heating, snow melting, and domestic hot water equipment from leading manufacturers (Laars, Bradford White, Tekmar, Aquatechnik, Armstrong, Turbo Max, REHAU, FloLogic and others) to plumbing and heating contractors across the Metro NY & NJ markets. The company supplements distribution with field-based technical sales, on-site product demonstrations, system design assistance, troubleshooting support, and an award-winning training center that runs factory-rep seminars for heating professionals.
Product overview
Rathe Associates is a third-generation family business established in 1969 serving the New York and New Jersey markets as a manufacturer's representative for heating, plumbing, and HVAC products. The company specializes in hydronics and radiant heating with expertise in snow melting systems. Their portfolio includes represented manufacturer brands such as Laars (condensing/non-condensing boilers, electric boilers, water heaters including MagnaTherm FT at 95% efficiency with 20:1 turndown and OmniTherm at 87%), Bradford White (home heating boilers, indirect water heaters), Tekmar Controls (boiler staging, snow melt, and zone controls with Wi-Fi), AquaTechnik (fusion piping up to 24 inches), FloLogic (leak detection systems), and numerous other manufacturers including Armstrong, REHAU, Turbo Max, Arctic Heat Pumps, and Global Drain Technologies. The company also provides training services, technical support, and operates a C.R.A.P. contractor program. Solutions span residential and commercial applications including radiant floor heating, snow melting, domestic hot water, and boiler upgrades.
Differentiator
Problem solved
Functional benefit
Products and services
- Laars Condensing & Non-Condensing Boilers (represented) Condensing and non-condensing boilers, electric boilers, water heaters, and commercial DHW heat pump products for residential and commercial heating and domestic hot water applications. Laars is located in Rochester, NH and includes lines such as MagnaTherm FT (95% efficiency, 20:1 turndown). For plumbing and heating contractors and building owners.
- Bradford White Home Heating & Indirect Water Heaters (represented) High-performance home comfort solutions including the Brute series of gas boilers for home heating and indirect water heaters designed to work with boiler systems; combination boilers providing both heating and domestic hot water with ENERGY STAR certified models and stainless steel heat exchangers. For residential heating contractors and homeowners.
- Tekmar Controls (represented) Boiler staging controls (294, 284), snow melting controls (670, 671) including the WiFi 670 with mobile app and EconoMelt, zone valve and pump controls (306V, 301P-306P series), radiant thermostats (519), and Wi-Fi thermostats (561-564) for hydronic heating systems. Compatible with voice assistants and remote monitoring via Watts mobile apps. For hydronic heating contractors.
- AquaTechnik Fusion Piping Systems (represented) Fusion piping up to 24 inches including Fusio-Technik pipe and fittings, Fusio-Technik UV pipe and fittings, Iso-Technik pipe and fittings, and Safety Plus pipe fittings for fluid handling systems in residential and commercial applications. PP-RCT heat fusion pipe and fittings manufacturer for over three decades. For plumbing and mechanical contractors.
- FloLogic Leak Detection & Automatic Shutoff (represented) Premium plumbing leak detection and automatic shutoff solution. Identifies leaks as small as half-ounce-per-minute, stops them automatically, and alerts users through a mobile app. Features Thread wireless networking technology and Gateway Module for smart home connectivity. For plumbing contractors and property owners seeking premium leak protection.
- Turbo Max Instantaneous Indirect Water Heaters (represented) Instantaneous indirect water heaters (TurboMax with 99% heat transfer efficiency, 30+ year lifespan), Double Max double-wall indirect water heaters, Combo Max combined electric boiler and water heaters, and Volt Max 180 electric boilers for hydronic heating systems. Patented technology. For hydronic heating contractors and commercial properties.
- Armstrong Fluid Technology Products (represented) Free online applications for project planning, order tracking, and CAD drawing generation. Product lines include End Suction HVAC Pumps (Design Envelope 4200H, 4300, 4372 Tango, 4380), circulators, expansion tanks, and P&F heat exchangers. For mechanical contractors and engineers.
- REHAU Mechanical & Plumbing Systems (represented) Mechanical and plumbing systems including RAUPEX UV shield pipe, EVERLOC+ compression-sleeve fittings, INSULPEX pre-insulated PEXa piping, RAUPANEL radiant heating panels, RAUBOARD plywood panels, and RAUPLATE heat transfer plates for hydronic distribution applications. For mechanical contractors and heating professionals.
- Global Drain Technologies Drainage Products (represented) Leader in manufacturing drainage products and systems including Slot Drain linear slot drainage systems in stainless steel and galvanized steel, elevator drains, and industry-specific drainage solutions. For commercial plumbing and drainage contractors.
- Arctic Heat Pumps (represented) Complete air-to-water heat pump systems for residential and commercial heating, cooling, and domestic hot water. Includes cold climate heat pumps rated to -20°C (-5°F), spa and pool heat pumps, and radiant heating/cooling solutions. Claims 60-75% savings compared to traditional heating systems. For mechanical contractors and electrification projects.
- Therma-Flow Hot Water Heating Products (represented) Most extensive hot water heating product line in the Northeast, specializing in oil-fired hot water heaters, hot water storage booster tanks, and indirect water heaters, all made in the U.S.A. For heating contractors and residential/commercial hot water applications.
- SanCO2 Domestic Hot Water Heat Pump (represented) Simple and affordable domestic hot water heat pump systems using CO2 refrigerant technology, suitable for single-family homes up to 50-unit apartment buildings. For plumbing contractors and multi-family property owners.
- Hydrolevel Boiler Controls (represented) Boiler controls including HydroStat 3000 universal replacement control, 3100 and 3150 temperature limit and low water cut-off controls, 3200 and 3250 Fuel Smart Hydrostat Plus, and Cyclegard steam low water cut-offs with features like temperature limit control and boiler reset. For boiler service contractors.
- Rockford Separators & Drainage Systems (represented) Trusted manufacturer of separators and drainage systems for over 50 years, offering custom design and build capabilities up to 50,000 gallons with lifetime warranty on stainless steel products. For commercial mechanical contractors and engineers.
- C.R.A.P. (Contractors Recognizing A Profit) Contractor Program Laars manufacturer contractor program offering extended technical support hours, 1-800 priority phone number, direct connect remote support, local hands-on training, additional warranty coverage, and social media marketing support for installing contractors. For plumbing and heating contractors.
Quantifiable outcome
- System can be balanced 3-4x faster with Caleffi QuickSetter valves (1 day vs 3-4 days for traditional methods)
- +2 more outcomes
Companies that use Rathe Associates
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Rathe Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rathe Associates partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Bradford WhitecoreBradford White delivers high-performance home comfort solutions including Brute series gas boilers and indirect water heaters. Rathe Associates represents Bradford White products for the Metro NY & NJ markets.
- LaarscoreLaars is a world-class manufacturer of condensing & non-condensing boilers, electric boilers & water heaters, commercial DHW heat pumps, and residential boilers & tankless water heaters located in Rochester, NH.
- AquatechnikcoreAquatechnik is an innovator in modern pipe technology for over three decades, leading manufacturer of PP-RCT heat fusion pipe and fittings for fluid handling systems.
- FloLogiccoreFloLogic offers premium plumbing leak detection and automatic shutoff solutions that identify leaks when they start, stopping them automatically and alerting through the app.
- Global Drain TechnologiesminorGlobal Drain Technologies is a leader in manufacturing drainage system products and providing drainage solutions including Slot Drain and Elevator Drain products.
- Arctic Heat PumpsminorArctic Heat Pumps offers complete air-to-water heat pump solutions for residential and commercial applications including spa/pool heat pumps, cold climate heat pumps, and radiant heating/cooling.
- Rockford SeparatorsminorRockford Separators is a trusted manufacturer for separators and drainage systems for over 50 years, offering custom products up to 50,000 gallons with lifetime warranty on stainless steel products.
- REHAUminorREHAU provides reliable supply through long-lasting materials for mechanical and plumbing systems including RAUPEX pipe, EVERLOC+ fittings, INSULPEX pre-insulated piping, and RAUPANEL/RaUBOARD/RAUPLATE panel systems.
- Tekmar ControlscoreTekmar Controls provides boiler controls, snow melt controls, zone controls, radiant floor thermostats, and Wi-Fi thermostats for hydronic heating systems. Part of Watts brand.
- ArmstrongcoreArmstrong Fluid Technology offers pumps, circulators, expansion tanks, P&F heat exchangers, and accessories with free online applications for project planning, order tracking, and CAD drawing generation.
- Therma-FlowminorTherma-Flow offers the most extensive hot water heating product line in the Northeast, specializing in Oil-Fired Hot Water Heaters, Hot Water Storage Booster Tanks and Indirect Water Heaters, proudly made in the U.S.A.
- Turbo Max (Thermo 2000)coreTurbo Max offers proven, patented and reliable solutions including electric boilers, instant indirect water heaters, buffer tanks, and fan-coils with heat transfer efficiency of 99% and 30+ year lifespan.
- DuraVentminorDuraVent is the premier company of the venting industry with over 50 years of history, 24 available product lines, and large portion of the chimney market.
- Insul-TarpminorInsul-Tarp prevents heat loss to the ground by creating a thermal break between slab and soil below, also acting as a vapor barrier. Engineered for concrete with cross-woven, extrusion coated polyethylene.
- SanCO2 (Sanden)minorSanCO2 offers simple and affordable domestic hot water heat pump systems using CO2 technology, suitable from 1 family home up to 50 unit apartment building.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Rathe Associates competitors and assessment
Company assessmentDirect peers
- Holbrook Sales: Independent manufacturer's representative firm covering HVAC and hydronic equipment in the Northeast U.S. Closest direct peer to Rathe in terms of business model (commission-based rep selling to contractors), product categories, and geography.
- Bon Sales Inc. Long-established independent manufacturer's representative for HVAC, plumbing, and hydronic heating products serving the New York metro market. Directly comparable to Rathe in business model, territory overlap, and contractor customer base.
Broad incumbents
- Ferguson Enterprises: NYSE-listed largest U.S. distributor of plumbing and HVAC supplies. Operates with national scale and a contractor-focused sales motion very similar in customer to Rathe, even though Ferguson is a wholesaler rather than a manufacturer's rep. Useful as a scaled comparable for the customer-base and product-mix overlap.
- Johnstone Supply: Largest HVACR cooperative distributor in North America, owned by independent contractor-members. Competes with Rathe for the same contractor's spec and supply decision on HVAC equipment in overlapping geographies.
- Watsco: Largest HVAC/R distribution company in North America (NYSE: WSO). While Rathe is a manufacturer's rep and Watsco is a wholesale distributor, both sell HVAC/hydronics equipment to contractors; Watsco represents the upper-bound competitive and benchmark alternative for a scaled HVAC distribution business.
- Watts Water Technologies: NYSE-listed manufacturer whose Tekmar Controls brand is one of Rathe's core rep lines. As a manufacturer that uses independent reps like Rathe, Watts is both a key partner and a structural comparable in the hydronics supply chain.
Others
- Laars Heating Systems: U.S. manufacturer (Rochester, NH) of boilers and water heaters — Rathe's flagship represented partner. Comparable as the principal whose brand and product roadmap drive much of Rathe's revenue and training program (C.R.A.P.).
- Caleffi: Italian manufacturer of hydronic balancing valves and components (including the QuickSetter line Rathe represents). A represented-principal partner; comparable as the upstream manufacturer in Rathe's value chain and a benchmark for the hydronic-component category Rathe specializes in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rathe Associates social profiles
Digital presenceRathe Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rathe Associates leadership team
Management profileNumber of profiles
Profiles6 records
Rathe Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rathe Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rathe Associates
What does Rathe Associates do?
Rathe Associates is a manufacturer's representative that sells hydronic heating, plumbing, HVAC, radiant heating, snow melting, and domestic hot water equipment from leading manufacturers (Laars, Bradford White, Tekmar, Aquatechnik, Armstrong, Turbo Max, REHAU, FloLogic and others) to plumbing and heating contractors across the Metro NY & NJ markets. The company supplements distribution with field-based technical sales, on-site product demonstrations, system design assistance, troubleshooting support, and an award-winning training center that runs factory-rep seminars for heating professionals.
Is Rathe Associates a public or private company?
Rathe Associates is a private company. It is classified as family owned and is currently operating.
When was Rathe Associates founded?
Rathe Associates was founded in 1969. It employs 11 to 50 people.
Where is Rathe Associates based?
Rathe Associates is headquartered in Farmingdale, United States, in the North America region.
How does Rathe Associates make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Rathe Associates's main competitors?
Direct peers on record are Holbrook Sales and Bon Sales Inc.. Broad incumbents are Ferguson Enterprises, Johnstone Supply, Watsco and Watts Water Technologies. Others are Laars Heating Systems and Caleffi.
Does Rathe Associates have an API?
No public API is recorded for Rathe Associates.
What industry is Rathe Associates in?
Rathe Associates's product category is HVAC & Plumbing Distribution / Manufacturer's Representative. Its primary akta.pro industry code is HSAOAGAF, Boiler & Hydronic Heating System Installation, with a secondary code of HSAOACAE, Hydronic/Baseboard Radiant Heating Service. Its NAICS code is 423720 and its SIC code is 5070.