What Gooinn does

Gooinn is a London-headquartered innovation and corporate entrepreneurship consulting firm, founded in 2015 and operationally anchored in Istanbul, that designs and delivers structured programs to help large enterprises build internal innovation capability. Its core service offering — articulated through a proprietary 7-step methodology covering strategy, culture, process systems, corporate entrepreneurship, idea incubation, growth hacking, and open innovation — includes Innovation Competency Transfer, Entrepreneur in Residence, Corporate Accelerator design, Solution Test Design, Doomsday Checkup, and Startup Collaboration engagements. The firm serves large Turkish conglomerates and multinationals (Sabancı Group, Eczacıbaşı, Zorlu Holding, Borusan, Akbank, ING Turkey, Ford Otosan, Bayer Turkey, Unilever Turkey, Vodafone Turkey, BSH Group) as well as industry associations such as TÜSİAD, and operates across Turkey, the United Kingdom, and Germany.

Gooinn monetizes primarily through professional-services engagements: bespoke consulting mandates, corporate acceleration program design and facilitation, and training workshops (Design Thinking, Lean Startup, intrapreneurship). The go-to-market is enterprise field sales, executed through direct relationships with corporate innovation teams and C-suite sponsors. Beyond services, the firm is building a product layer — Inodash (an innovation management SaaS), Girişimciye Dönüş (entrepreneur transformation platform), and İnovasyon Platformu — and generates supplementary revenue through licensed industry publications (Turkey Innovation Reports produced in partnership with Bubble Works Media since 2022, covering 20+ verticals).

The organization operates with 1-10 employees under founder Yavuz Çingitaş (London/Istanbul) and Turkey Country Manager Baran Gürrcan, supported by a network of named consultants and the Inodash technical team. No external institutional funding has been disclosed. Strategic differentiation rests on the codified methodology, deep embedment with flagship accounts (Sabancı ARF, Akbank LAB), and content-led thought leadership — though the firm's small headcount, absence of disclosed AI capabilities, and reliance on project-based revenue constrain its scalability profile.

Name

Gooinn

Legal name

GOOINN

Website

https://gooinn.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gooinn is a London- and Istanbul-headquartered innovation consulting firm that designs corporate entrepreneurship, intrapreneurship training, and acceleration programs for large enterprises, serving major Turkish conglomerates and multinationals across Turkey, the UK, and Germany.

Ownership category

akta.pro rank

Product category

Corporate Innovation Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Innovation consulting
• Corporate entrepreneurship
• Intrapreneurship training
• Startup acceleration
• Innovation management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Innovation Consulting Services: Core consulting engagements with corporations to build innovation culture, transfer innovation competencies, and design innovation strategies. Engagements include strategy workshops, innovation maturity assessments, and organizational transformation programs.
2. Corporate Acceleration Programs: Design and delivery of internal corporate acceleration programs for intrapreneurship, including program facilitation, mentorship coordination, and methodology training.
3. Training and Workshops: Innovation skill development programs including Design Thinking workshops, Lean Startup training, and awareness sessions on corporate entrepreneurship.
4. Industry Reports and Publications: Production and distribution of sector-specific innovation reports for Turkish market, covering fintech, aviation, agriculture, mobility, e-commerce, and other verticals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Gooinn is a corporate innovation and entrepreneurship consulting firm that helps large enterprises build internal innovation capabilities. It delivers consulting services such as Innovation Competency Transfer, Entrepreneur in Residence, Corporate Accelerator programs, Solution Test Design, Doomsday Checkup, and Startup Collaboration, supported by proprietary methodologies and digital tools like the Inodash innovation management platform.

Product overview

GOOINN is a London and Istanbul-based innovation and entrepreneurship consulting firm that offers a portfolio of products and services for corporations. Its product suite includes Inodash (an innovation management platform), Girişimciye Dönüş (an entrepreneur transformation platform), and İnovasyon Platformu (an innovation platform). Beyond these proprietary products, GOOINN provides consulting services such as Innovation Competency Transfer, Entrepreneur in Residence, Corporate Accelerator, Solution Test Design, Doomsday Checkup, and Startup Collaboration. The company also publishes sector-specific innovation reports including the annual Turkey Innovation Report.

Differentiator

Problem solved

Functional benefit

Brands

• Inodash: Digital product platform for innovation management
• Girişimciye Dönüş
• İnovasyon Platformu

Products and services

• İnovasyon Yetkinlik Transferi (Innovation Competency Transfer) A consulting engagement that transfers end-to-end innovation competency into a client organization — from strategy through methodology, structures, and capability building — so that the company can develop, output, and sustain innovation internally. Designed for large corporations and conglomerates that want to institutionalize innovation beyond one-off projects.
• Entrepreneur in Residence A service where GOOINN's consultants embed within a client's organization to discover problems in a target area, develop solutions, and validate them through testing — effectively serving as embedded intrapreneurs for corporate clients.
• Kurumsal Hızlandırıcı (Corporate Accelerator) A program that uses a problem-focused approach to design rapid solution experiments aligned with customer needs, enabling corporations to build and run internal acceleration initiatives for intrapreneurs.
• Çözüm Testi Tasarımı (Solution Test Design) A consulting service that helps corporations design test designs for validating proposed solutions before full-scale rollout, replacing predictive approaches with evidence-based validation.
• Krizi Fırsata Çevirin (Doomsday Checkup) A problem-discovery and pre-mortem-style service that helps organizations identify and address critical risks or challenges, turning potential crises into opportunities through structured diagnostic and action frameworks.
• Start-Up İş Birliği (Startup Collaboration) A matching service that connects corporations with startups aligned to the corporation's strategy, creating a foundation for joint value creation through partnerships, pilots, and open innovation programs.
• Inodash Innovation Management Platform A software platform for managing innovation processes, evaluating ideas, and tracking innovation metrics within organizations. Provided as a digital product to corporate clients to enable scalable, structured, data-driven innovation programs.
• Girişimciye Dönüş (Entrepreneur Transformation Program) A platform/program focused on helping entrepreneurs transform or launch their ventures, supporting startup founders through structured methodology and training.
• İnovasyon Platformu (Innovation Platform) An innovation platform product designed to support corporate innovation initiatives and track innovation processes inside organizations.
• Turkey Innovation Reports (Sector-Specific Industry Publications) Annual and sector-specific publications covering the Turkish innovation ecosystem and trends across fintech, aviation, agriculture, mobility, e-commerce, and other verticals. Licensed to corporate clients and ecosystem participants for market intelligence.

Quantifiable outcome

• 200+ companies served with innovation programs
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Bubble Works MediacoreStrategic or Co-development Partner · 1 January 2022Ongoing collaboration for producing Turkey Innovation Reports and sector-specific industry publications. Jointly developed reports covering fintech, aviation, agriculture, mobility, e-commerce and other verticals since 2022.
• InodashcoreOthersInodash is a related venture/product company co-founded by Gooinn's founders. It provides an innovation management platform for corporate innovation processes.
• Sabancı ARFflagshipStrategic or Co-development PartnerGooinn serves as the acceleration program operator and consultant for Sabancı's Almost Ready to Fly (ARF) startup acceleration program. The 20-week program supports both internal corporate entrepreneurs and external startups.
• Akbank LABflagshipStrategic or Co-development PartnerGooinn collaborates with Akbank's innovation center on the Aş Kendini internal entrepreneurship program and broader innovation culture building initiatives for Akbank employees.
• VodafonecoreStrategic or Co-development PartnerGooinn supported the ReWorld open innovation program, an e-waste management initiative. The program brought together young entrepreneurs to develop solutions for electronic waste recycling.
• BSH GroupcoreImplementation/ SI/ Consulting PartnerDelivered awareness training programs on Corporate Intrapreneurship and Innovation-Oriented Customer Focus for BSH Group Turkey employees.
• Akbank Gençlik AkademisiminorStrategic or Co-development PartnerDesigned and delivered the entrepreneurship module for the Fellowship Program through a 6-week acceleration program focused on SDG-aligned entrepreneurial ideas.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mind the Bridge: Corporate-startup matching and open innovation programs, including accelerator operations for large corporates. Directly comparable to Gooinn's Sabancı ARF corporate accelerator model and startup collaboration service line.
• Strategyzer: Methodology-driven firm behind the Business Model Canvas and Value Proposition Design, offering corporate training, workshops, and innovation tooling. Comparable to Gooinn's Lean Startup/Design Thinking-based corporate workshops and proprietary frameworks.
• IDEO: Global design and innovation consultancy that pioneered Design Thinking–based corporate innovation engagements. Closely comparable to Gooinn in offering human-centered innovation consulting, workshops, and capability transfer to large enterprises.
• Startupbootcamp: Global operator of industry-focused startup accelerators, often in partnership with large corporates and banks. Comparable to Gooinn on the corporate accelerator program delivery side (e.g., Sabancı ARF, Akbank LAB).

Broad incumbents

• McKinsey & Company:
• Doblin (Deloitte): Deloitte's innovation strategy practice offering innovation maturity assessments, corporate venturing, and design-led transformation. Overlaps with Gooinn's Innovation Maturity Index and corporate entrepreneurship offerings, but embedded within a much larger consultancy.
• BCG (Boston Consulting Group): Global strategy consultancy with a dedicated innovation, design, and corporate venturing practice serving the same enterprise buyer personas as Gooinn (banks, conglomerates, telecoms). Competes for innovation transformation budgets but at significantly larger scale.
• Capgemini Invent: Capgemini's digital innovation and transformation arm combining strategy, design, and engineering. Comparable to Gooinn's combination of consulting methodology and digital product (Inodash), but at vastly larger scale and with global delivery.

Others

• Endeavor Turkey: Local arm of the global high-impact entrepreneurship support organization, running corporate-startup collaboration and scale-up programs in Turkey. Comparable as a Turkey-based ecosystem player but positioned as a non-profit ecosystem builder rather than a paid consultancy.

Regional players

• Innovate UK / Catapult Network: UK-based network of technology and innovation Catapult centres providing corporate innovation programs, R&D collaboration, and capability transfer. Comparable on the corporate innovation capability-building dimension that Gooinn delivers, with a UK regional anchor that overlaps with Gooinn's London HQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gooinn
• Xx.com/gooinnsolutions
• Facebookfacebook.com/gooinnsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gooinn