Inodash
Inodash is a UK-based AI-powered SaaS platform that helps enterprise innovation teams, startup founders, accelerators, and educators validate business ideas and reach product-market fit faster through AI-driven smart boards, micro-agent tools, and a custom RAG system.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Inodash does
Inodash operates a cloud-based SaaS platform that combines AI-generated structured innovation canvases with standalone micro-agent tools to help teams validate ideas and reach product-market fit faster. The core offering, Smart Boards, consists of 17+ interactive templates spanning Problem Mind Map, Persona, Customer Journey Map, Business Model Canvas, Lean Canvas, SWOT, MVP Testing, and Pitching, each of which can be populated or enriched by AI and shared in real time with role-based permissions. A complementary set of micro agents — Startup Idea Validator, Persona Maker, Idea Generator, Pitch Deck Evaluator (for both founders and investors), Competitor Analyzer, and Financial Forecast Builder — are sold both inside the platform and as standalone transactional products. On the Enterprise tier, the platform adds a Retrieval-Augmented Generation (RAG) system that allows customers to train a context-aware AI on their own uploaded documents.
The company monetizes through a four-tier SaaS subscription (Free, Starter at $9.90/month, Business at $29.90/month, and custom Enterprise), with annual billing offering 50% discounts and Stripe handling payments. AI usage is metered via per-project AI tokens (3 for Free, 50-500 for paid tiers), and standalone micro-agent reports are priced at $2.49-$3.49 as one-time purchases. Go-to-market is primarily product-led self-serve with no-credit-card signup, supplemented by direct enterprise sales via [email protected] and content marketing through a 38+ article blog. Customers span startup founders, enterprise innovation teams (Akbank, Fibabanka, Akçansa, Ford Otosan, Anadolu Efes), accelerators (Sabancı ARF), and academia (TU Delft University), with a notable geographic skew toward Turkish enterprise accounts.
Inodash is operated by InnoDash Limited, a privately held UK company governed by the laws of England and Wales. The platform is fully web-based with no public API or SDK, integrates with Stripe for payments, and relies on third-party services across data storage, analytics, and authentication as disclosed in its privacy policy. Only $30,000 in funding has been disclosed, led by the Sabancı ARF accelerator in January 2024.
Inodash firmographics
Firmographics- Name
- Inodash
- Legal name
- InnoDash Limited
- Website
- https://inodash.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inodash is a UK-based AI-powered SaaS platform that helps enterprise innovation teams, startup founders, accelerators, and educators validate business ideas and reach product-market fit faster through AI-driven smart boards, micro-agent tools, and a custom RAG system.
- Ownership category
- akta.pro rank
Inodash industry classification
Industry- Product category
- Innovation Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Inodash is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Inodash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Plans: Four-tier subscription model: Free (1 workspace, 1 project, 3 AI tokens), Starter ($9.90/month, 1 workspace, 3 projects, 50 AI tokens/project), Business ($29.90/month, 2 workspaces, insights dashboard, data export, 100 AI tokens/project), and Enterprise (custom pricing, unlimited workspaces/projects, custom RAG AI, 500 AI tokens/project). Annual billing offers 50% savings. Revenue is recurring from paid tier subscriptions.
- AI Token Usage: AI token-based consumption model where 1 AI Token equals 1 smart board generation. Token allocations vary by plan (3 for Free, 50-500 for paid tiers per project). Additional tokens may be purchasable beyond plan limits. Enables usage-based upsell within the subscription framework.
- Micro Agent Report Sales: Individual micro agent tools (Financial Forecast Builder at $3.49, Competitor Analysis at $2.49, Pitch Deck Evaluator at $2.49) are available as one-time purchases for detailed reports via Stripe. Generates additional transaction-based revenue beyond recurring subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for individuals and small teams getting started with innovation |
| Subscription | Annual | Small teams and startups getting started with innovation |
| Subscription | Annual | Growing teams needing advanced features and collaboration |
| Subscription | Multi-year contract | Large organizations with complex innovation needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Inodash product offering
Product offeringCore offering
Inodash is an AI-powered innovation platform that helps teams validate ideas and find product-market fit faster using structured frameworks, AI-generated insights, and collaborative visual canvases (Smart Boards). The platform offers standalone AI Micro Agents for persona generation, pitch deck evaluation, competitor analysis, financial forecasting, and idea generation, sold individually or as part of subscription plans. Target users include enterprise innovation teams, startup founders, accelerators, and educators.
Product overview
Inodash is an AI-powered innovation platform designed to help teams validate ideas and achieve product-market fit faster. The platform operates as a unified system combining a core SaaS platform with two complementary product lines: Smart Boards (interactive visual canvases for structured innovation workflows) and Micro Agents (standalone AI-powered tools for specific tasks). Smart Boards include Problem Mind Map, Persona, Customer Journey Map, Business Model Canvas, Lean Canvas, SWOT Analysis, MVP Testing, Pitching, and specialized boards for idea collection, voting, evaluation, interviews, and surveys. Micro Agents are focused AI tools including Startup Idea Validator, Persona Maker, Idea Generator, Pitch Deck Evaluator (for founders and investors), Competitor Analyzer, and Financial Forecast Builder. The platform also includes Enterprise-grade features like RAG System (custom AI training), Structural Innovation frameworks, Team Progress Dashboard, and Instant Collaboration tools. Pricing tiers range from Free (1 workspace, 3 AI tokens) to Enterprise (unlimited workspaces, 500 AI tokens/project, custom RAG AI).
Differentiator
Problem solved
Functional benefit
Products and services
- Inodash Platform Core SaaS platform providing collaborative Smart Boards, AI-powered Micro Agents, and Retrieval-Augmented Generation (RAG) capabilities for teams to validate ideas and design business models. Offered via Free, Pro, and Enterprise subscription tiers.
- Startup Idea Validator AI
Quantifiable outcome
- 90% success rate for startups using Inodash to validate and launch ideas
- +3 more outcomes
Companies that use Inodash
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Inodash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability9 records
Feature12 records
Inodash partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Inodash competitors and assessment
Company assessmentDirect peers
- HYPE Innovation: Dedicated innovation management platform for large enterprises with idea pipelines, trend management, and structured innovation frameworks — directly competes with Inodash's Enterprise tier.
- Miro: AI-powered visual collaboration platform widely used for innovation workshops, business model canvases, and design thinking — directly overlapping with Inodash's Smart Boards value proposition and target users.
- Mural: Visual collaboration platform with strong positioning in enterprise innovation and design thinking workshops — competes head-to-head with Inodash's collaborative smart boards for the same innovation manager persona.
- IdeaScale: Enterprise innovation management software focused on idea collection, evaluation, and crowdsourcing — overlaps with Inodash's idea collection, voting, and evaluation boards.
- Qmarkets: Enterprise innovation management suite covering idea screening, evaluation, and portfolio management — comparable to Inodash's structured innovation boards for corporate innovation teams.
Broad incumbents
- Notion: AI-augmented workspace with templates, databases, and AI generation — provides overlapping canvas and document collaboration capabilities but is a horizontal tool, not purpose-built for innovation management.
- Microsoft Loop: Microsoft's collaborative canvas component within the 365 ecosystem — emerging direct competition for enterprise innovation workspaces bundled into the Microsoft stack.
- ClickUp: All-in-one productivity platform with project management, whiteboards, docs, and AI features — competes for the same startup and team-collaboration budget as Inodash.
- FigJam (Figma): Collaborative whiteboard product from Figma — overlaps with Inodash's Smart Boards for early-stage design thinking and customer journey mapping within design-led teams.
Emerging players
- Pitch: Collaborative presentation software — adjacent to Inodash's Pitching and Pitch Deck Evaluator capabilities, especially relevant for the startup founder persona.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Inodash social profiles
Digital presenceInodash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inodash leadership team
Management profileNumber of profiles
Inodash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inodash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inodash
What does Inodash do?
Inodash is an AI-powered innovation platform that helps teams validate ideas and find product-market fit faster using structured frameworks, AI-generated insights, and collaborative visual canvases (Smart Boards). The platform offers standalone AI Micro Agents for persona generation, pitch deck evaluation, competitor analysis, financial forecasting, and idea generation, sold individually or as part of subscription plans. Target users include enterprise innovation teams, startup founders, accelerators, and educators.
Is Inodash a public or private company?
Inodash is a private company. It is classified as venture growth investor backed and is currently operating.
When was Inodash founded?
Inodash was founded in 2020. It employs 1 to 10 people.
Where is Inodash based?
Inodash is headquartered in London, United Kingdom, in the Europe region.
How does Inodash make money?
Three revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are AI Token Usage and micro Agent Report Sales.
Who are Inodash's main competitors?
Direct peers on record are HYPE Innovation, Miro, Mural, IdeaScale and Qmarkets. Broad incumbents are Notion, Microsoft Loop, ClickUp and FigJam (Figma). Pitch is listed as an emerging player.
Does Inodash have an API?
No public API is recorded for Inodash.
What industry is Inodash in?
Inodash's product category is Innovation Management Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 5132 and its SIC code is 7372.