Canna Oil

What Canna Oil does

Cannatheek (operated under the Canna Oil trade name and DBA CannaOil NL) is a Dutch e-commerce and retail cannabis-supplements company headquartered at Marktplein 9, 7607 HM Almelo in the Netherlands, founded in 2018 as the first professional cannabis-supplements shop in the country. The company sells CBD, CBG, and CBN oils (the Traditional line in 5%, 10%, and 20% concentrations alongside an advanced 2.0 water-soluble line and specialty products such as CannaActive and Pure CBD Pasta 1000mg), topical massage oils, hemp teas, and CBD body-care products. The commerce stack is a WooCommerce storefront at canna-theek.com processed by Mollie, reviewed through WebwinkelKeur, and fulfilled via PostNL; the company also operates a physical retail store in Almelo, lists on iOS and Android app stores under the CannaOil Webshop brand, and sells through an extended CannaGroep ecosystem that includes CannaGigant (wholesale with white-label), CannaZon (a 6,000-SKU natural-wellness marketplace), Wietolie Puur (consumer education), CannaMaat (retail equipment), and OneStep Community (entrepreneur/reseller hub).

The business combines direct-to-consumer online retail with a paid franchise program (Cannatheek Enschede already in operation, expansion announced in August 2024) and a B2B wholesale channel through CannaGigant. Revenue mechanics rest on per-unit product pricing (single-digit to low-double-digit euro SKUs, with recurring 1+1 and 2+3 promotional offers), wholesale volume tiers for resellers, one-time franchise license fees, and ancillary paid services such as personal coaching, lectures (Lezingen), and educational sessions (Voorlichting). Customer segments are individual Dutch consumers seeking natural health support—primarily for pain, sleep, anxiety, and inflammation—together with resellers and entrepreneurs purchasing wholesale or franchise rights. Founder Martinus Hendrikus (also known as Martinus van Lies) drives the brand and is cited as having helped 100,000+ people through personal guidance, books, and educational sessions; the operating company sits under the House Of Story holding structure. The company is bootstrapped with no disclosed institutional funding and no disclosed revenue, and competes in the Dutch CBD/cannabis-supplement category alongside certified NVWA- and IGJ-compliant suppliers.

Name

Canna Oil

Legal name

Cannatheek

Website

https://canna-theek.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Canna Oil (Cannatheek) is a Dutch e-commerce and retail cannabis-supplements company selling CBD, CBG, and CBN oils, massage oils, and hemp teas to individual Dutch consumers through its canna-theek.com storefront, a physical store in Almelo, a franchise network, and a wholesale channel.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRAHAEAH

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal)

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Cannabis supplements
• CBD oil products
• Hemp wellness products
• Cannabinoid body care
• Topical massage oils

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of CBD oils, cannabis supplements, massage oils, hemp tea, and related wellness products to consumers through the canna-theek.com web store. The company also sells products through partner platforms Wietolie Puur, CannaZon, and CannaGigant.
2. Wholesale / Bulk Sales: B2B sales of cannabis products through CannaGigant platform, offering white label possibilities and volume discounts for resellers.
3. Franchise Revenue: The company is expanding through franchise model, with plans to open additional Cannatheek locations beyond Enschede and Almelo.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cannatheek (Canna Oil) is a Netherlands-based e-commerce and retail operator that sells a branded range of CBD, CBG, and CBN oil supplements (including CannaActive, Pure CBD Pasta, CBD Olie Traditional 5%-20%, CBD Olie 2.0), topical massage oils, hemp teas, and CBD body care products. The company also offers personal coaching, educational lectures, franchise opportunities, and wholesale via CannaGigant, supported by an extensive educational content library covering cannabis science and wellness use cases.

Product overview

Cannatheek operates as a multi-platform cannabis supplement retailer and education provider based in Almelo, Netherlands. The core offering centers on CBD, CBG, and CBN oils (Traditional line in 5%-20% concentrations, 2.0 advanced formulas), complemented by topical massage oils (Sensitive and Muscles & Joints variants), hemp teas, and body care products. The company provides educational services including coaching, lectures, and information sessions. A franchise model extends the brand to physical retail locations. The CannaGroep ecosystem includes affiliated platforms: CannaGigant (wholesale/bulk), CannaZon (marketplace with 6000+ products), and Wietolie Puur (consumer education). All products comply with NVWA and IGJ safety requirements for the Dutch market.

Differentiator

Problem solved

Functional benefit

Brands

• CannaActive: CBD oil product line, available in Normal and Pure variants in 10ml format.
• Pure CBD Pasta
• Cannatheek Massage Olie
• CBD Olie Traditional
• CBD Olie 2.0
• Dutch Harvest Hennep Thee

Products and services

• CBD Olie Traditional (5%, 10%, 20%) Traditional full-spectrum CBD oils offered in 5%, 10%, and 20% concentration variants for adult consumers; the 20% variant is sold with a 1+1 free promotion. Prices range from €17.95 (5%) to €49.95 (20%).
• CBD Olie 2.0 Advanced water-soluble CBD oil line with 4 product variants designed for improved bioavailability, sold to adult consumers seeking enhanced CBD formulations.
• CBD, CBG & CBN Oils Full range of cannabinoid oils combining CBD, CBG, and CBN variants (27 products) targeting wellness needs such as sleep, anxiety, and inflammation for adult consumers.
• CBN Olie CBN (cannabinol) oil line with 4 variants offering targeted wellness applications for adult consumers.
• Pure CBD Pasta 1000mg High-concentration CBD paste (1000mg) sold as a food supplement for adult consumers seeking a concentrated CBD format, priced at €28.50.
• CannaActive Normal / CannaActive Puur CannaActive cannabis oil product line available in Normal 10ml (€42.50) and Pure (€57.50) variants for targeted wellness support among adult consumers.
• Cannatheek Massage Olie Topical CBD massage oils offered in Sensitive (100ml €10.50 / 250ml €19.50) and Spieren & Gewrichten (Muscles & Joints) 250ml €29.50 variants for muscle and joint care.
• Dutch Harvest Hennep Thee Hemp tea line with three blends – Hemp & Herbs, Simply Hemp, and Hemp Chai – sold at €5.15 each for adult consumers seeking daily wellness.
• CBD Lichaamsverzorging (Body Care) CBD-infused body care product category with 7 items for topical skincare and body care use by adult consumers.
• Coaching Personal coaching services providing guidance on CBD and cannabis product usage, offered to consumers seeking tailored advice for wellness outcomes.
• Voorlichting (Education) Educational sessions and information services explaining cannabis, cannabinoids, and CBD applications to consumers and interested audiences.
• Lezingen (Lectures) Expert lectures on cannabis-related topics and wellness for groups, organizations, and consumer audiences.
• Franchise Franchise opportunity for entrepreneurs to open Cannatheek-branded retail locations, with Enschede already established and additional locations planned.
• CannaGigant Wholesale Platform B2B wholesale and bulk cannabis product platform offering white label possibilities and volume discounts for resellers and entrepreneurs.

Quantifiable outcome

• 9.4/10 customer satisfaction rating based on 290 WebwinkelKeur reviews
• +2 more outcomes

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OneStep CommunitycoreGTM or Marketing PartnerOneStep Community is an ecosystem platform that brings together entrepreneurs, resellers, and customers in one central place. Smart links between online and offline sales drive visibility, trust, and growth for all participants. Cannatheek uses this platform as the central hub for its multi-platform ecosystem.
• Wietolie Puur (wietoliepuur.nl)coreStrategic or Co-development PartnerEducational platform for consumers providing clear product information and guidance to lower barriers to conversion. Offers a free test program for cannabis products and serves as the consumer-facing educational companion to Cannatheek's commercial operations.
• CannaGigant (cannagigant.nl)coreChannel Partner/ Reseller/ DistributorWholesale and bulk purchasing platform for B2B customers and resellers. Offers white label possibilities and volume discounts, enabling entrepreneurs to scale their cannabis product businesses with competitive pricing.
• CannaZon (cannazon.nl)minorChannel Partner/ Reseller/ DistributorOnline platform offering approximately 6,000 natural wellness products across 6 categories including hemp, mushrooms, and essential oils. Provides wide assortment, expert guidance, guaranteed quality, and educational resources.
• CannaMaat (cannamaat.nl)minorChannel Partner/ Reseller/ DistributorPlatform providing CBD machines and displays for entrepreneurs and businesses looking to offer cannabis products in physical or online retail settings.
• WebwinkelKeurminorGTM or Marketing PartnerCustomer review platform that collects and publishes verified customer reviews. Cannatheek's 9.4/10 rating from 290 reviews is displayed on the website to build consumer trust and social proof.
• House Of StorycoreOthersParent company / holding structure. Cannatheek is listed as 'onderdeel van House Of Story' (part of House Of Story) at Marktplein 9, 7607 HM Almelo, indicating House Of Story is the parent legal entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dutch Headshop: Long-running Dutch online headshop and smartshop selling cannabis seeds, vaporizers, paraphernalia, and adjacent CBD/wellness products to Dutch and EU consumers. Comparable as a Dutch-headquartered cannabis-adjacent e-commerce retailer with overlapping customer base, though broader into accessories and seeds rather than pure CBD supplements.
• Jacob Hooy: Long-standing Dutch herbal and CBD brand with deep heritage, selling tinctures, oils, capsules, and teas through retail and e-commerce in the Netherlands and Europe. Comparable as another Dutch-rooted specialty CBD/hemp retailer with overlapping tincture and topical SKU mix and similar wellness positioning.
• Medihemp: Austrian/Balkan-based hemp producer and CBD brand selling raw hemp products, CBD oils, and cosmetics across Europe via wholesale and DTC. Comparable as a European hemp-rooted specialty CBD retailer with vertically integrated cultivation and a similar tincture/topical SKU set, though serving a different primary geography.
• Mediwiet: Dutch online cannabis information and product platform selling CBD oils, capsules, cosmetics, and vaporizers, with an educational content layer. Comparable to Cannatheek in combining Dutch-language cannabis education with a CBD-focused retail storefront.
• Dutch Natural Healing: Dutch CBD and hemp-based wellness brand selling oils, cosmetics, and pet products direct-to-consumer and via wholesale across Europe. Closely comparable to Cannatheek as a Netherlands-headquartered CBD specialty retailer with multi-product portfolio and similar regulatory positioning.
• CBD-olie.nl: Dutch-language e-commerce CBD specialist selling oils, capsules, cosmetics, and pet CBD products to Dutch and Belgian consumers. Direct head-to-head competitor to Cannatheek in the Netherlands on product mix and customer base.

Broad incumbents

• Cibdol: European (Swiss-rooted) CBD brand selling full-spectrum oils, capsules, cosmetics, and isolates across multiple EU markets via DTC and wholesale. Comparable product portfolio and regulatory positioning to Cannatheek but with broader European footprint and larger brand awareness.
• Endoca: European CBD/hemp producer and retailer (Denmark/Netherlands) with vertically integrated cultivation, extraction, and a global DTC/retail footprint selling oils, capsules, topicals, and cosmetics. Larger incumbent with the same hemp-derived cannabinoid product mix and overlapping EU distribution, but with proprietary cultivation and global reach Cannatheek does not have.
• Elixinol: Globally distributed CBD/hemp brand selling tinctures, topicals, capsules, and pet products across the US, EU, and Asia. Comparable as a multi-product CBD specialty retailer with regulatory/compliance focus, though Elixinol operates at materially larger scale and broader geographic reach.

Others

• OneStep Community: Affiliate partner platform that brings together Cannatheek's entrepreneurs, resellers, and customers and provides smart links between online and offline sales. Not a competitor but the customer/partner ecosystem hub that Cannatheek depends on for franchise and reseller growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cannaoil_nl
• YouTubeyoutube.com/@cannagroep
• Facebookfacebook.com/CannaOil.NL
• LinkedInlinkedin.com/company/104362717
• Instagraminstagram.com/cannagroep
• TikToktiktok.com/@cannagroep
• Pinterestnl.pinterest.com/cannagroep

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canna Oil