House of Stories AB

What House of Stories AB does

House of Stories AB is a privately held Swedish family company (familjebolag) that develops cultural projects and entertainment brands for children and families. Headquartered in Stockholm at Grev Turegatan 35, the company operates with a 7-person team and runs a portfolio of branded properties including Humlan Djojj (multi-platform children's brand spanning music, animated series, books, and merchandise), Funnys Äventyr (a children's culture universe anchored by a physical cultural center in Malmö), Äventyrens Ö (a four-part family audio drama), Sagor för barn (audiobook fairy tales), and Agaton Barsk (ghost stories for children aged 6-9). The company produces both owned-IP content and contract work for external clients.

The company's core capability is full-cycle audio and music production: scriptwriting, recording, sound design, music composition, and mastering delivered entirely in-house. This stack is applied to both its own brands and to contracted projects, including the Moomin audiobook with Sony Music Sweden, the Ragnfrids Saga at The Viking Museum, the Säkerhetssnack podcast for F-Secure, and the Barnens bokpod in collaboration with Junibacken and Barnens Bokklubb. Content is distributed through Spotify (music and audiobooks), UR Play (animated series and Christmas calendar programming for Humlan Djojj), licensed merchandise partners, and physical cultural venues.

The business model combines four revenue streams: (1) brand licensing royalties from the Humlan Djojj brand to merchandise manufacturers and retailers; (2) professional audio production services for enterprise clients including Sony Music Sweden, F-Secure, and cultural institutions; (3) cultural experience production for museums and cultural centers; and (4) streaming revenue from Spotify and similar platforms under proprietary brand profiles. The company serves two primary customer segments: families with children as the end consumer of branded entertainment content, and cultural institutions and brand partners as enterprise clients for production and licensing services. Pricing is not publicly disclosed and operates on a quote-based contract model across all revenue streams.

Name

House of Stories AB

Legal name

House of Stories AB

Website

https://houseofstories.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Stories AB is a privately held Swedish family company that develops children's entertainment brands and produces full-cycle audio content (music, audiobooks, podcasts, cultural experiences) for families and institutional clients including Sony Music Sweden, F-Secure, and the Viking Museum.

Ownership category

akta.pro rank

Product category

Children's Entertainment

NAICS

Other Sound Recording Industries (512290), Sound Recording Studios (51224), Record Production and Distribution (51225)

SIC

Books: Publishing Or Publishing & Printing (2731), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro industry

PRIMARYMPAJAFAI

Children’s Audio Publishing (Audiobooks & Podcasts)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

SECONDARYMPAJAIAF

Exclusive/Original Audio Content Studios (Audio Originals, Serialized Audio)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Audiobook Publishing & Distribution

SECONDARYMPACAFAK

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYMPAJAIAG

Audiobook Rights & Licensing (Territorial/Format Rights, Agencies)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Audiobook Publishing & Distribution

Keywords

• Children's entertainment
• Audio production services
• Storytelling content
• Family media brands
• Cultural experiences

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Brand licensing (Humlan Djojj): Licensing of the Humlan Djojj brand to third-party merchandise manufacturers and retailers. The brand encompasses music, audio productions, animated series, books, and merchandise.
2. Audio content production services: Full-service production contracts for audio drama, music, and podcast content for clients including F-Secure, Sony Music Sweden, and cultural institutions.
3. Cultural experience production: Creation and production of immersive cultural experiences at museums and cultural centers, including Ragnfrids Saga at Viking Museum and Funnys Äventyr cultural house.
4. Streaming revenue: Revenue from music and audiobook distribution through Spotify and other streaming platforms under their proprietary brands.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

House of Stories AB creates, produces, and distributes children's entertainment content and brands across multiple formats including music albums, audiobooks, animated series, picture books, merchandise, and immersive cultural experiences. The company operates both owned IP brands (Humlan Djojj, Funnys Äventyr, Äventyrens Ö, Sagor för barn, Agaton Barsk) sold directly to families through streaming platforms and cultural venues, and provides end-to-end audio/music/podcast production services to cultural institutions and brand partners such as Sony Music Sweden, The Viking Museum, Junibacken, Barnens Bokklubb, and F-Secure.

Product overview

House of Stories AB is a family company that develops cultural projects and brands for children and families. The portfolio consists of multiple children's brands and products: Humlan Djojj (a multi-platform children's brand with music, animated series, books, and merchandise); Funnys Äventyr (an interactive children's culture universe with a physical cultural center in Malmö); Äventyrens Ö (a four-part family audio drama); Sagor för barn (audiobook experiences of classic fairy tales); Agaton Barsk (audio ghost stories for children aged 6-9); Ragnfrids saga (Viking Museum attraction); and various audiobook and music production projects including Moomin collaborations, Peppy Pals songs, F-Secure's Säkerhetssnack podcast, Barnens bokpod, and Vem sjunger series. The company operates across multiple platforms and formats including music, sound production, animated series, books, merchandise, interactive cultural environments, and podcasts.

Differentiator

Problem solved

Functional benefit

Brands

• Humlan Djojj: A strong children's brand established in the Swedish market, encompassing music, sound production, an animated series, books, merchandise, and growing licensing collaborations. Combines playful storytelling with a strong visual universe.
• Funnys Äventyr
• Äventyrens Ö
• Sagor för barn
• Agaton Barsk

Products and services

• Humlan Djojj

Quantifiable outcome

• Humlan Djojj established as strong children's brand on Swedish market with presence across multiple creative expressions

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sony Music SwedencoreStrategic or Co-development PartnerStrategic collaboration for Moomin (Mumintrollet och månskensäventyret) audio book production. House of Stories handled narration, sound production and music creation for this major children's IP property, distributed through Sony Music's global network.
• The Viking MuseumcoreStrategic or Co-development PartnerHouse of Stories is one of the main suppliers for Ragnfrids Saga audio experience at The Viking Museum on Djurgården in Stockholm. The company provided complete production including script, direction, recording, editing and mastering.
• JunibackenminorStrategic or Co-development PartnerCo-production partnership with Junibacken for Barnens bokpod podcast. House of Stories serves as initiator and is responsible for narration and all audio production for the children's book podcast.
• Barnens BokklubbminorStrategic or Co-development PartnerCo-production partnership with Barnens Bokklubb for Barnens bokpod podcast - reimagining children's books through narration, music and dramatized sound effects to inspire reading.
• F-SecureminorImplementation/ SI/ Consulting PartnerProduction partnership for Säkerhetssnack podcast on IT security topics. House of Stories handled complete production from recording to full audio production and distribution.
• SmakisminorChannel Partner/ Reseller/ DistributorListed as collaboration partner. Smakis (Svenska barnfilm- och Kannstempsamfundet) is a Swedish organization supporting children's film and media content.
• OpalminorChannel Partner/ Reseller/ DistributorListed as collaboration partner. Opal is a Swedish audiobook and publishing company.
• MBA (Mediebranschens Kunskaps- och Utbildningscenter)minorOthersListed as collaboration partner. MBA is the Swedish media industry's knowledge and education center for the publishing and magazine sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lilla Piratförlaget: Swedish children's book publisher producing fiction and audio content for Swedish-speaking kids. Comparable as a Swedish children's content house with overlap in target demographic and family-entertainment positioning.
• BookBeat: Bonnier-owned Swedish audiobook streaming service with family plans and a substantial Swedish children's catalog. Comparable as a downstream distribution/royalty channel for House of Stories' children audiobooks.
• Massolit Media: Swedish audiobook publisher producing both classic and original Swedish-language audiobooks across family and children's categories. Comparable as a Swedish-language audiobook publisher with catalog-distribution focus and overlap with House of Stories' Sagor för barn franchise.
• Nextory: Swedish audiobook and e-book streaming service with family/kids tiers and its own original-content commissioning. Comparable as a Swedish audio-content distributor paying royalties to children's audio IP rights holders like House of Stories.
• Storytel: Sweden-founded global audiobook and e-book streaming platform with its own Storytel Originals production studio commissioning children's and family audio content. Overlaps with House of Stories on the children's audiobook production axis, although Storytel also operates as a retailer/distributor.
• Storyside: Swedish audio production studio that produces original audio dramas, podcasts, and audiobooks — including children's content — for broadcasters, publishers, and brands. Directly comparable to House of Stories' full-cycle audio production model and target client base (Sony/Sveriges Radio equivalents, cultural brands).
• tonies: European children's audio-entertainment platform with proprietary hardware (Toniebox) curating licensed children's audio content. Comparable as a distribution and consumption channel for children's audio IP at scale across European markets — a strategic go-to-market option for House of Stories' owned brands.
• Bonnier Audio: Audiobook imprint of Bonnier, one of the Nordics' largest publishers. Produces a significant catalog of Swedish-language children's audiobooks. Comparable for catalog depth in children's audio publishing within the same Swedish market.

Broad incumbents

• Egmont Publishing: Denmark-based, Scandinavia's largest children's content publisher (books, magazines, digital, licensing) including the Egmont Kids Media portfolio. Comparable as a broad incumbent in Nordic children's branded content and IP licensing, representing both a competitive threat and a potential acquisition/licensing partner.

Emerging players

• Peppy Pals: Nordic children's brand focused on empathy and social-emotional learning content across toys, apps, and media. House of Stories produced original music for Peppy Pals (Förlåt, Hipp hipp hurra, Dansa, Pussel) — direct collaborator and a comparable children's-content IP with branded merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-stories-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Stories AB