What Elixinol does

Elixinol is a Boulder, Colorado-based privately-held CBD and hemp-extract wellness brand selling direct to consumers and through wholesale partners. The company markets a proprietary Terpex(TM) extraction process and a liposomal phospholipid delivery technology that it claims improves cannabinoid bioavailability up to four-fold over traditional oils. Its catalog spans full-spectrum and broad-spectrum CBD tinctures (500mg to 5000mg), pre-dosed capsules formulated with adjunct ingredients (melatonin, ashwagandha, omega/turmeric), gummies, topical sports gel, liposomal products, and a pet SKU inherited from the April 2019 acquisition of Pet Releaf. The line has recently been extended into federally legal Delta-9 THC tinctures/gummies and THCV (Fit+Focus) gummies.

Revenue is generated through three streams: one-time and subscription DTC sales on elixinol.com (subscription auto-ship delivers 25% off plus a free 5th order), a wholesale partner program serving fitness clubs, natural product stores and nursing homes, and wholly-owned regional operations in Brazil, Mexico, South Africa and Japan. Reported revenue grew from $7.06M in 2022 to $15.5M in 2025, but EBITDA has been negative every year and the company is loss-making at the net-income line. The US website excludes Alaska, Idaho, Iowa and several other state-level carve-outs, and the broader US business faces a binary regulatory event: a November 12, 2026 federal deadline that will make most of its full-spectrum and Delta-9 products illegal to sell, prompting the March 2026 rebrand and aggressive clearance discounting (50% off sitewide, 60% off four favorites) visible on the current storefront.

Name

Elixinol

Legal name

Elixinol

Website

https://elixinol.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Elixinol is a Boulder, Colorado-based private CBD wellness brand selling full-spectrum and minor-cannabinoid tinctures, capsules, gummies, topicals and liposomes direct-to-consumer via elixinol.com, through US wholesale partners, and via regional entities in Brazil, Mexico, South Africa and Japan.

Ownership category

akta.pro rank

Product category

CBD / Hemp Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Hemp-derived CBD products
• Cannabinoid wellness supplements
• CBD tinctures capsules
• Hemp extract manufacturing
• CBD pet supplements

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. CBD Product Sales: Direct-to-consumer sales of CBD products including tinctures, capsules, gummies, topicals, and liposomes. One-time purchases and subscription options available.
2. Subscription Services: Recurring subscription model offering 25% discount on every order plus every 5th order free. Delivers consistent revenue through automated recurring purchases.
3. Wholesale Distribution: B2B wholesale program targeting fitness clubs, natural product stores, nursing homes, and other businesses. Partners receive marketing materials, training, and competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Elixinol manufactures and sells hemp-derived CBD wellness products — including tinctures, capsules, gummies, liposomal formulas, topicals, and pet tinctures — formulated for sleep, stress, daily balance, and recovery. Products are sold direct-to-consumer through elixinol.com with a subscription program, and distributed to fitness clubs, natural product stores, and other B2B partners via wholesale. The company relies on its proprietary Terpex(TM) extraction method and third-party lab testing with public Certificates of Analysis.

Product overview

Elixinol is a CBD wellness company offering a comprehensive portfolio of hemp-derived cannabinoid products. The core product lineup spans multiple delivery formats: tinctures (full spectrum, broad spectrum THC-free, and Delta-9 THC varieties) in various potencies from 500mg to 5000mg; pre-dosed capsules combining CBD with functional ingredients like melatonin and ashwagandha; edible gummies including THCV variants; liposomal CBD for enhanced bioavailability; and topical applications for targeted relief. Pet-specific products are also available. The company utilizes a proprietary Terpex extraction process and emphasizes third-party testing, USA-grown hemp, and a 30-day money-back guarantee. A subscription program and loyalty rewards program support recurring customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Balance Tincture 5000mg Pineapple High-potency 5000mg full spectrum CBD tincture in pineapple flavor, formulated for robust daily wellness support. Targeted at experienced CBD consumers seeking high-dose full-spectrum products.
• Balance Tincture THC Free 1000mg Spearmint Broad spectrum 1000mg THC-free CBD tincture in spearmint flavor, formulated for consumers who prefer or require no THC in their wellness routine.
• Everyday Daily Balance Tincture (Full Spectrum Cinnamint) Flagship full spectrum CBD tincture in cinnamint flavor, available in 500mg, 1000mg, 2000mg, and 4000mg potencies for daily balance and general wellness support.
• Everyday Daily Balance Extra Strength Tincture Higher concentration full spectrum CBD tincture (2000mg and 4000mg potencies) for experienced users needing more robust daily support.
• Unwind Delta-9 Tincture Hemp-derived Delta-9 THC tincture delivering 150mg THC and 750mg CBD per bottle in orange creamsicle flavor, federally legal under the 0.3% THC dry weight limit, for relaxation and unwind use.
• Balance Dog 1000mg CBD Tincture Full spectrum 1000mg CBD tincture formulated and bacon-flavored specifically for dogs, supporting calm, comfort, and mobility.
• Everyday Daily Balance Capsules Pre-dosed 15mg CBD capsules (60 per bottle) designed as the foundation of a daily wellness routine for consumers preferring a familiar capsule format.
• Sleep Good Night Capsules Full spectrum CBD capsules combined with 5mg melatonin to support natural sleep-wake cycles, relaxation, and falling/staying asleep.
• Calm Stress Support Capsules CBD capsules formulated with ashwagandha to help manage stress, promote calm, and support the body's natural stress response.
• Active Omega Turmeric Capsules CBD capsules combining omega fatty acids and turmeric to support muscle recovery, joint comfort, and active lifestyle needs.
• Everyday Daily Balance Extra Strength Capsules Higher concentration CBD capsules (45mg per capsule) intended for experienced users seeking more robust daily wellness support.
• Everyday Rapid Reset Liposome Broad spectrum CBD liposomal formula (300mg and 1000mg potencies) using phospholipid encapsulation for enhanced bioavailability and faster absorption, in orange-lemon flavor.
• Restore Sleep Gummies CBD gummies formulated to support restful sleep and help users wake up restored.
• Sleep Gummies THC Free THC-free CBD gummies for sleep support, providing an option for consumers who prefer no THC in their wellness routine.

Quantifiable outcome

• Liposomal delivery absorbs up to 4x more efficiently than traditional CBD oils

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Elixinol BrazilcoreChannel Partner/ Reseller/ DistributorBrazilian division serving the Brazilian market. Orders require a doctor's prescription and valid ID, coordinated through their Brazilian division at indeov.com.
• Elixinol MexicocoreChannel Partner/ Reseller/ DistributorMexican regional operation serving the Mexican market through elixinol.mx.
• Elixinol South AfricacoreChannel Partner/ Reseller/ DistributorSouth African regional operation serving the South African market through elixinol.co.za.
• Elixinol JapancoreChannel Partner/ Reseller/ DistributorJapanese regional operation serving the Japanese market through elixinol.co.jp.
• Leaf411minorStrategic or Co-development PartnerFree healthcare resource hotline for Elixinol customers. Available Monday-Friday 8am-7pm MST by appointment. Elixinol customers get exclusive FREE access with code from customer support team.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• cbdMD: Public CBD brand with broad SKU coverage (tinctures, gummies, topicals, pet) sold DTC and through wholesale. Comparable to Elixinol in product breadth and multi-format positioning.
• Charlotte's Web Holdings: Public CBD wellness brand offering full-spectrum hemp extracts, capsules, gummies, and topicals across a similar DTC and wholesale motion. Closely comparable product mix, customer base, and regulatory exposure to Elixinol.
• Joy Organics: Premium CBD brand selling tinctures, gummies, topicals, and pet products through a family-run DTC site. Closely comparable to Elixinol on premium positioning and broad-spectrum/THC-free SKUs.
• Green Roads: Pharmacist-founded CBD brand selling tinctures, gummies, capsules, and topicals via DTC e-commerce and wholesale to retailers. Directly comparable to Elixinol on category breadth and pharmacy/wellness channel positioning.
• Lazarus Naturals: Vertically integrated CBD brand with its own extraction and a wide DTC catalog of tinctures, capsules, gummies, and topicals. Comparable to Elixinol on in-house manufacturing plus multi-format retail.
• Pure Spectrum CBD: CBD brand offering tinctures, capsules, topicals, and pet products direct-to-consumer with strong emphasis on testing and certification. Comparable to Elixinol on quality positioning and multi-format catalog.
• PlusCBD Oil (CV Sciences): CV Sciences' consumer CBD brand covering tinctures, gummies, capsules, and topicals through retail and DTC. Direct competitor to Elixinol across multiple formats and channels.
• Medterra: CBD brand selling tinctures, capsules, gummies, and topicals direct-to-consumer with a strong sleep and wellness focus. Mirrors Elixinol's product portfolio and DTC-led go-to-market.
• 4 Corners Cannabis: Vertically integrated CBD brand producing its own full-spectrum extracts and selling tinctures, topicals, and pet products DTC. Closely comparable to Elixinol on extraction ownership and full-spectrum focus.

Broad incumbents

• Cronos Group: Global cannabinoid company operating across hemp-derived CBD, THC, and wellness brands (including a historical U.S. hemp presence). Overlaps with Elixinol's CBD/THC wellness category but as a much larger, publicly listed incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elixinol
• LinkedInlinkedin.com/company/5262050
• Instagraminstagram.com/ELIXINOL
• Xx.com/ElixinolCBD

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elixinol