OTO

What OTO does

OTO is an Israeli automotive retail and service network headquartered in Rishon LeZion, operating three physical showroom locations across Rishon LeZion, Haifa, and Ganot. The company sells new vehicles (0 km) and pre-owned vehicles from a wide range of brands available in Israel, and complements vehicle sales with trade-in services, attractive financing, insurance at preferred conditions, vehicle accessories and installation, a service and maintenance center, and operational leasing for corporate fleets. OTO targets two primary customer segments: private individual buyers seeking a transparent, bundled vehicle purchase experience, and business and corporate customers requiring operational leasing and fleet management solutions.

The business operates as the retail sales and service arm of Kaduri Group (קבוצת כדורי), an Israeli automotive conglomerate with over 60 years of history in the automotive and spare parts industry. The group structure connects OTO to sister entities: HaMaagar (המאגר) for vehicle parts, HaMaagar B.N.K (המאגר ב.נ.כ) for pre-owned vehicle sales, and HaMaagar Leasing (המאגר ליסינג) for operational and private leasing. This integration enables OTO to offer end-to-end vehicle ownership services — from sourcing and financing through warranty-backed after-sales support — under one roof.

OTO's revenue model is a mix of one-time vehicle sales, recurring subscription revenue from operational leasing, transaction-based commissions on financing and insurance, and hardware sales of accessories and parts. Pricing spans five tiers from economy vehicles under ₪50,000 to luxury vehicles above ₪160,000. Distribution is omnichannel within the constraints of a traditional dealership: physical showroom visits, direct phone sales, and WhatsApp messaging. There is no proprietary technology platform, app, or AI/ML capability disclosed; the company's competitive position rests on brand reputation, geographic coverage, and the switching costs created by bundled financing, insurance, warranty, and service relationships.

Name

OTO

Legal name

קבוצת כדורי (Kaduri Group)

Website

https://oto.co.il

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

OTO is an Israeli automotive retail network operating three showrooms in Rishon LeZion, Haifa, and Ganot under Kaduri Group. It sells new and pre-owned vehicles to private and corporate customers, offering trade-in, financing, insurance, leasing, parts, and service as a bundled one-stop solution.

Ownership category

akta.pro rank

Headquarters

HQ city

Rishon Letsiyon

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new vehicles (0 km) and pre-owned vehicles to private and business customers. The company offers a wide variety of brands sold in Israel.
2. Trade-in Services: Purchase of customer's existing vehicle as part of the buying process, enabling customers to sell their old car and purchase a new one.
3. Operational Leasing: Operational leasing services for companies and businesses for new vehicles and customized tracks for used company fleet vehicles.
4. Financing: Attractive financing options offered to customers for vehicle purchases.
5. Insurance: Insurance services offered at special attractive conditions as part of vehicle purchase.
6. Vehicle Accessories: Sale and installation of vehicle accessories and equipment at high level.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

OTO operates a car sales and service network in Israel, selling new and pre-owned vehicles from multiple brands to both private and business customers. The offering spans vehicle purchase, trade-in of existing vehicles, financing and insurance facilitation, vehicle accessories installation, operational leasing for corporate fleets, and after-sales service and maintenance under one roof. As part of Kaduri Group with 60+ years of automotive experience, OTO delivers a one-stop dealership and fleet solution backed by authorized inspections and unique per-vehicle warranties.

Product overview

OTO is a unified car sales and service platform operated by Kadouri Group (60+ years in automotive), offering a comprehensive one-stop solution for vehicle purchases. The core OTO network provides new and certified pre-owned vehicles (private and commercial) with complementary services including trade-in, financing, insurance, accessories installation, and VIP custom ordering. Supporting sub-brands include המאגר (HaMaagar) for car parts, המאגר ב.נ.כ for pre-owned vehicle sales, and המאגר ליסינג for operational/private leasing. The platform emphasizes transparency, authorized inspections, warranties, and personal advisory services throughout the purchase journey.

Differentiator

Problem solved

Functional benefit

Products and services

• OTO Car Sales and Service Network Comprehensive car sales and service network under Kaduri Group, offering new (0 km) and pre-owned vehicles from multiple brands for both private and business customers, accompanied by trade-in, financing, insurance, accessories installation, and after-sales maintenance as an integrated one-roof offering.
• Operational Leasing (ליסינג תפעולי) Full operational leasing service for corporate customers covering new vehicles and customized tracks for used company fleet vehicles, including operation, fleet management, and maintenance delivered by automotive professionals under the Kaduri Group umbrella.
• Trade-In Service Trade-in service enabling customers to sell their existing vehicle and purchase a new one through a transparent and objective process supported by authorized vehicle inspections, available to both private and business customers.
• Service and Maintenance Center Authorized service and maintenance center performing thorough inspections of all vehicle components and providing a unique warranty for each vehicle handled by OTO.
• Vehicle Accessories Sales and Installation Sale and installation of vehicle accessories and equipment at a high standard, offered alongside vehicle purchases to enable customization in one location.

Quantifiable outcome

• All vehicles inspected by authorized institute before purchase
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Caduri Group (קבוצת כדורי)coreStrategic or Co-development PartnerOTO is part of Caduri Group (קבוצת כדורי), which has been operating in the automotive and parts world for over 60 years. Caduri Group encompasses multiple entities: OTO (private customer sales and service network), HaMagen (vehicle parts center), HaMagen B.N.K (vehicles), and HaMagen Leasing (operational/private leasing). The group provides extensive automotive experience, infrastructure, and brand reputation to OTO.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Colmobil: Colmobil is one of Israel's largest automotive groups, holding authorized importer status for Mercedes-Benz and operating multi-brand dealerships, after-sales service, parts, and fleet/leasing services. Closely comparable to OTO as a multi-location Israeli auto retailer serving both private and corporate customers with bundled services.
• Delek Motors: Delek Motors is an Israeli automotive group active in vehicle sales, service, and fleet/leasing. Comparable to OTO as an established Israeli multi-location full-service automotive retailer with private and corporate sales lines.
• Mayer Cars and Trucks: Mayer Cars and Trucks is an Israeli automotive importer-dealer group with sales, service, parts, and fleet operations. Comparable to OTO for its full-service dealership model serving private and business customers in Israel.
• ALD Automotive Israel: ALD Automotive operates a major operational leasing and fleet management business in Israel. Comparable to OTO's leasing arm for the recurring fleet leasing and corporate mobility offering.
• LeasePlan Israel: LeasePlan is a global operational leasing and fleet management provider with a substantial Israeli operation. Comparable to OTO's HaMaagar Leasing subsidiary for corporate fleet leasing, vehicle management, and recurring revenue services.
• Carasso Group: Carasso is a long-established Israeli automotive group operating dealerships, after-sales service, and corporate fleet solutions across multiple Israeli locations. Comparable to OTO as a multi-location dealer with service center and corporate/operational leasing capabilities.
• Champion Motors: Champion Motors is a major Israeli automotive importer-dealer representing Volkswagen, Audi, Škoda, and SEAT, with full sales, service, parts, and fleet operations. Comparable to OTO's full-service Israeli dealership model with showroom, service center, and corporate fleet offerings.
• United Motors Israel (UMI): UMI is one of Israel's largest vehicle importers and distributors, operating multi-brand dealership networks. Comparable to OTO in operating the Israeli vehicle retail and after-sales channel at scale across multiple locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/otocaduri
• LinkedInlinkedin.com/company/otobycaduri

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTO