Mayer's Cars and Trucks

What Mayer's Cars and Trucks does

Mayer's Cars and Trucks (חברת מאיר למכוניות ומשאיות בע"מ), founded in 1967 by Meir Kazaz in Tel Aviv, is Israel's largest exclusive automotive importer and distributor. The group holds sole Israeli import rights for 12+ international brands spanning passenger vehicles (Volvo Cars, Honda Cars, Polestar, Lynk & Co), commercial vehicles (Volvo Trucks, Renault Trucks, Zhongtong buses), construction equipment (Volvo CE, TEREX cranes), marine and industrial engines (Volvo Penta), and two-wheeled/electric micro-mobility (Honda Motorcycles, Honda Power Products, NIU, Segway-Ninebot, MIA). Operationally, Mayer runs 32 sales agencies and more than 60 workshops and service centers across Israel, supported by a centralized logistics center at Mesamiya junction (Marloog), a nationwide parts distribution network, a training academy, and local bus body assembly via the Merkavim Technologies subsidiary. The group employs over 2,500 people and remains family-owned, with third-generation co-chairmen Avner Kazaz and Or Shahar now leading alongside a professional executive bench including CEO Hagai Dekel and CFO Tomer Goldner.

The business model blends one-time vehicle sales with recurring revenue streams anchored by Mayer Leasing, founded in 2003, which operates leases and maintenance agreements on a fleet of over 4,000 trucks and buses. Additional recurring revenue comes from after-sales service contracts, genuine parts distribution, and fleet management services that include replacement vehicles and bridge trucks for operational continuity. Customer segments span private vehicle buyers, premium/luxury consumers, fleet operators in food & beverage, logistics, and public transportation, government ministries (Mayer historically supplied government ministers' vehicles), and construction contractors. Pricing is not publicly disclosed and varies by model, configuration, and customer profile.

Since 2020 Mayer has executed an aggressive pivot into electric mobility, adding the Zhongtong electric bus franchise (2021-2022), the TEREX tower cranes franchise (2022), Polestar (September 2022), and Lynk & Co (January 2023), while establishing the dedicated MEU (Mayer Electric Utilities) division in 2021 to import NIU, Segway-Ninebot, and MIA electric micro-mobility products. The group operates 17+ subsidiaries covering financing (KLS Capital), insurance (Mayer Ramot Insurance Agency), rental (Kesher Rent a Car), public transport (Kavim), and battery recycling (BRAI Battery Recycling Israel). A $154M capital raise from Phoenix Financial in October 2022 provided institutional validation and capital for continued brand and capability expansion.

Name

Mayer's Cars and Trucks

Legal name

מאיר חברה למכוניות ומשאיות בע"מ

Website

https://mct.co.il

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mayer's Cars and Trucks is Israel's largest exclusive automotive importer, representing 12+ international brands including Volvo, Honda, Renault Trucks, Polestar, Lynk & Co, and Zhongtong, serving private buyers, fleet operators, and government clients through 32 agencies and 60+ service centers.

Ownership category

akta.pro rank

Product category

Automotive Import and Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industries

Last-Mile Step Van & Parcel Truck Leasing & Rental (TLABABAM), Corporate & Government Contract Car Rental (THADAAAJ)

Keywords

• Automotive importer distribution
• Commercial vehicle fleet leasing
• Automotive retail services
• Construction equipment distribution
• Electric mobility solutions

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new passenger vehicles (Volvo, Honda, Polestar, Lynk & Co), motorcycles, trucks (Volvo, Renault), buses (Volvo, Zhong Tong), and construction equipment (Volvo CE, TEREX). Revenue generated through owned showrooms and dealer network.
2. Vehicle Leasing: Operating leases for heavy vehicles (trucks, buses) under Mayer Leasing subsidiary. The company manages a fleet of over 4,000 trucks and buses through various lease and maintenance agreements.
3. After-Sales Service and Maintenance: Service and maintenance contracts for vehicles, including 15 heavy-vehicle workshops nationwide. Maintenance agreements offered as part of leasing packages.
4. Parts and Components: Sale of genuine spare parts and components for all represented brands through a nationwide parts distribution network.
5. Fleet Management: Comprehensive fleet management solutions including vehicle procurement, maintenance agreements, replacement vehicles, and bridge trucks to ensure operational continuity.
6. Used Vehicle Trade: Honda Trade sells used motorcycles and scooters, and accepts trade-ins from customers purchasing new Honda vehicles.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Mayer's Cars and Trucks is Israel's exclusive importer and distributor for a portfolio of international automotive brands including Volvo, Honda, Renault Trucks, Polestar, Lynk & Co, Zhong Tong, TEREX, NIU, Segway-Ninebot, and MIA. The group sells passenger cars, heavy trucks, buses, construction equipment, motorcycles, and electric mobility vehicles through 32 owned sales agencies and 60+ service centers nationwide. In addition to new vehicle sales, it operates Mayer Leasing (operating leases for 4,000+ trucks and buses), Merkavim Technologies (local bus body assembly), and a nationwide after-sales service and parts network.

Product overview

Mayer's Cars and Trucks is a diversified Israeli automotive group acting as exclusive importer and distributor for multiple international vehicle brands. The portfolio spans passenger vehicles (Volvo, Honda, Polestar, Lynk & Co), commercial vehicles (Volvo Trucks, Renault Trucks, Zhongtong buses), construction equipment (Volvo CE, TEREX cranes), marine engines (Volvo Penta), two-wheeled vehicles (Honda Motorcycles, NIU, Segway-Ninebot), and financial services (Mayer Leasing). The group operates a nationwide network of over 60 service centers and dealerships, with the Mayer Electric Utilities (MEU) subsidiary handling micro-electric mobility products. The company also franchises authorized service centers and operates a certified pre-owned vehicle program through Volvo Selekt.

Differentiator

Problem solved

Functional benefit

Brands

• Mayer Leasing (מאיר ליסינג): Leading and longest-established company in Israel for leasing and maintenance agreements for heavy vehicles including trucks, buses, and construction equipment under Renault and Volvo brands since 2003.
• Mayer Trade (מאיר טרייד)
• MEU (Mayer Electric Utilities)
• Volvo Selekt

Products and services

• Honda Cars Japanese automobile brand representing passenger vehicles. Mayer has held the Honda cars import franchise since 1989, with models including Civic and Accord popular in the Israeli market.
• Volvo Cars Swedish luxury passenger vehicle brand known for safety and innovation. Mayer has been the exclusive Volvo cars importer since 1967, with sales exceeding 50,000 vehicles in Israel.
• Volvo Trucks Swedish heavy truck manufacturer with global presence across 130+ countries. Mayer has been the exclusive Volvo trucks importer since 1967, having sold over 31,000 trucks in Israel.
• Volvo Buses Swedish bus manufacturer offering urban and intercity buses, complete coaches, and bus chassis. Mayer has been the exclusive Volvo buses importer since 1972.
• Volvo Construction Equipment Swedish heavy construction equipment including wheel loaders, excavators, articulated haulers, road machinery, and compact equipment. Mayer began importing Volvo CE products in 1971.
• Volvo Penta Engines Marine and industrial engine brand of Volvo Group. Offers marine engines for boats and industrial engines for agriculture, construction, infrastructure, and transport applications. Mayer is the exclusive Volvo Penta distributor in Israel.
• Renault Trucks French heavy truck manufacturer and the only truck manufacturer in France. Part of Volvo Group since 2001. Mayer has been the exclusive Renault Trucks distributor since October 2000, having sold over 3,000 trucks.
• Honda Motorcycles Japanese motorcycle brand and the world's largest motorcycle manufacturer. Mayer has held the Honda motorcycles franchise since 1992, offering models from 108cc to 1,800cc engine capacities.
• Honda Power Products Honda power equipment including generators, water pumps, lawn mowers, hedge trimmers, and marine outboard engines ranging from 2 HP to 250 HP.
• Polestar Electric Vehicles Swedish electric performance vehicle brand owned by Volvo Cars/Geely. Develops electric and hybrid sports cars with Polestar 2 being the first model sold in Israel from September 2022.
• Lynk & Co Plug-in Hybrid Vehicles Premium car brand launched in 2016 as a joint venture between Geely Auto Group and Volvo Car Group. Targets younger drivers with plug-in hybrid technology and a subscription-based ownership model.
• Zhong Tong Electric Buses Chinese bus manufacturer with over 40 years of experience producing diesel, electric, natural gas, and hydrogen buses. Products sold in over 90 countries including Israel.
• TEREX Tower Cranes Global manufacturer of material processing and aerial work platform equipment including self-erecting cranes, luffing jib cranes, tower cranes, and mobile cranes. Added to Mayer group in 2022.
• Mayer Leasing Leading Israeli heavy vehicle and bus leasing company managing over 4,000 trucks and buses. Provides operating leases and maintenance agreements since 2003 with 15 authorized service centers nationwide.
• NIU Electric Vehicles NASDAQ-listed Chinese electric mobility company (NIU Technologies) founded in 2014. Offers electric motorcycles, scooters, kick scooters, and e-bikes with G5 connectivity and real-time tracking app. Active in over 50 countries.
• Segway-Ninebot Personal Electric Vehicles Electric personal mobility company founded in 1999 in the US and acquired by Chinese Ninebot in 2015. Pioneer of personal electric transportation with the Segway PT and expanding into electric scooters and kick scooters.
• MIA (MIA Dynamics) Electric Quadboard Young company developing electric vehicles for smart mobility. Features an innovative patented mechanical platform enabling four-wheeled vehicles in the size of two-wheeled vehicles. Flagship product MIA Four (Quadboard) targets B2B markets including military, police, tourism, agriculture, and logistics.
• Volvo Selekt Certified Pre-owned Cars International certified pre-owned Volvo cars program offering comprehensive quality inspections, 150-point safety checks, manufacturer warranty, and full service history verification. Implemented by Mayer for certified used Volvo cars.
• Honda Trade Pre-Owned Motorcycles and Trade-Ins Pre-owned Honda motorcycles and scooters sales division operating under Mayer's two-wheeled division. Specializes in trade-in transactions for customers purchasing new Honda vehicles.

Quantifiable outcome

• Over 31,000 Volvo trucks sold since 1967
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, minor and flagship.

• Lynk & CocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2023Mayer received the distribution franchise for Lynk & Co in Israel in 2023. The brand was launched in January 2023 in a dedicated Tel Aviv showroom. Lynk & Co is a joint venture between Geely Auto Group and Volvo Car Group, targeting young urban consumers.
• PolestarcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Mayer began marketing Polestar in Israel in early 2022, launching in September 2022 with the Polestar 2 — an electric sedan in four trim levels. Polestar is a Swedish electric performance brand owned by Volvo/Geely.
• Zhong Tong (Zhongtong Bus)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Mayer received the Zhong Tong franchise for electric buses, with local assembly through Merkavim Technologies. The brand produces diesel, electric, natural gas, and hydrogen buses sold in 90+ countries. Meyer provides full service including service centers, training, parts, sales, leasing, trade-in, and financing.
• TEREXminorOEM/ Whitelabel/ Licensing Partner · 1 January 2022In 2022, Mayer added TEREX tower cranes to its portfolio. TEREX is a global manufacturer of material processing and aerial work platforms. The partnership includes electric and hybrid crane solutions for quieter operations and zero emissions.
• Segway-NinebotminorOEM/ Whitelabel/ Licensing Partner · 1 January 2015Mayer, through its MEU division, imports Segway-Ninebot personal electric vehicles. Segway-Ninebot was founded in 1999 in the US and acquired by Chinese Ninebot in 2015. Products are sold through flagship stores, the company website, and authorized dealers nationwide.
• NIU TechnologiesminorOEM/ Whitelabel/ Licensing Partner · 1 January 2014Mayer, through its MEU (Mayer Electric Utilities) division, imports NIU electric scooters, motorcycles, kick scooters, and bikes. NIU operates in 50+ countries. The partnership enables nationwide distribution through Mayer's service centers and authorized dealers.
• MIA DynamicsminorOEM/ Whitelabel/ Licensing Partner · 1 January 2014MIA Dynamics develops electric vehicles for smart mobility. The company created a patented platform enabling four-wheeled vehicles the size of two-wheeled vehicles. Its flagship product MIA Four is a quadboard (electric, compact vehicle) targeting B2B segments including military, police, tourism, agriculture, and logistics.
• Merkavim Technologies (Subsidiary)coreOthers · 1 January 2008Merkavim Technologies is a subsidiary of Mayer that assembles bus bodies in Israel. It produces Zhong Tong electric buses and touring buses for the Israeli market.
• Mayer Leasing (subsidiary)flagshipOthers · 1 January 2003Mayer Leasing is a wholly-owned subsidiary managing over 4,000 trucks and buses through operating leases and maintenance agreements. Founded in 2003, it is the oldest and leading heavy vehicle leasing company in Israel.
• Renault TruckscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2000Since October 2000, Mayer has exclusively marketed Renault Trucks in Israel. Renault Trucks is part of the Volvo Group. The partnership includes shared drivetrain technology with Volvo trucks, with over 3,000 trucks sold to date.
• Honda MotorcyclescoreOEM/ Whitelabel/ Licensing Partner · 1 January 1992Mayer has been the official importer of Honda motorcycles in Israel since 1992. The portfolio includes models from 108cc to 1,800cc across all riding styles.
• Honda CarscoreOEM/ Whitelabel/ Licensing Partner · 1 January 1989Mayer received the Honda car import license in 1989 and began importing Honda cars to Israel. The first models imported were Civic variants which became an immediate success. Later, Accord models were launched.
• Volvo BusescoreOEM/ Whitelabel/ Licensing Partner · 1 January 1972Mayer has been the exclusive importer of Volvo Buses in Israel since 1972. The company provides urban, inter-city, and touring buses with models including electric options. A local bus body plant operates through Merkavim Technologies (a Mayer subsidiary).
• Volvo Construction Equipment (VCE)coreOEM/ Whitelabel/ Licensing Partner · 1 January 1971Mayer began importing Volvo construction equipment in 1971. Products include wheel loaders, excavators, articulated haulers, compactors, and compact equipment across a wide range.
• Volvo PentacoreOEM/ Whitelabel/ Licensing Partner · 1 January 1971Mayer is the exclusive importer of Volvo Penta marine and industrial engines in Israel. The engines serve maritime, agricultural, construction, infrastructure, and transport sectors.
• Volvo CarsflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 1967Mayer has been the exclusive importer of Volvo cars in Israel since 1967. Volvo cars are positioned as premium/luxury vehicles, with models including sedans and SUVs. Mayer has sold over 50,000 Volvo cars since inception.
• Volvo TrucksflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 1967Mayer has been the exclusive importer of Volvo trucks in Israel since 1967. Volvo trucks has 13 service centers nationwide. Over 31,000 Volvo trucks have been sold since inception.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sixt SE: German-headquartered global mobility provider combining car rental, leasing, and subscription services. Comparable to the combined Mayer's + Mayer Leasing + Kesher Rent a Car operations, particularly in fleet management and leasing.
• Inchcape plc: London-listed global automotive distributor representing premium and luxury brands across more than 40 markets. Operates exclusive distribution agreements similar in structure to Mayer's but at global scale across multiple geographies.
• LeasePlan Corporation: Global fleet management and vehicle leasing company managing ~1.9M vehicles across 30+ countries. Directly comparable to Mayer Leasing's heavy-vehicle leasing business but at much larger international scale.
• Pendragon plc: UK-based multi-brand automotive retailer with franchised dealerships, aftersales service, and used vehicle operations. Comparable business model to Mayer's passenger vehicle division but geographically UK-focused.

Direct peers

• Carasso Motors: Exclusive Israeli importer for Renault, Nissan, and Dacia. Competes directly with Mayer's on Renault Trucks and in the broader Israeli automotive distribution market with a similar dealer/service model.
• Colmobil: Israel's largest automotive importer/distributor, importing Mercedes-Benz, BMW, Hyundai, Ford, and others. Operates nationwide dealer and service networks. Most directly comparable to Mayer's as a multi-brand exclusive importer with full ecosystem of sales, service, and parts.
• Delek Motors: Israeli automotive importer for Ford and Mazda. Another exclusive-brand importer in the Israeli market with parallel dealer, service, and parts operations. Directly comparable scale and business model.
• United Motors Israel (UMI): Exclusive Israeli importer for Toyota and Lexus brands. Competes with Mayer's on Honda in the passenger vehicle market with a similar exclusive-importer business model and nationwide service network.
• Shlomo Group / Champion Motors: Israeli automotive conglomerate importing Volkswagen Group brands (Audi, Porsche, VW, SEAT, Skoda) and operating Sixt car rental/leasing. Closest structural peer with both importer and rental/leasing arms in the same Israeli market.

Others

• Volkswagen Group / Audi / Porsche importer network: National exclusive importers for Volkswagen Group brands globally, often family-owned conglomerates with full sales-service-parts ecosystems. Functionally comparable to Mayer's structure as Volvo's exclusive Israel importer.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mayers-cars-and-trucks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayer's Cars and Trucks