Just Properties

Name

Just Properties

Legal name

JP Just Properties Pty Ltd

Website

https://justproperties.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Commercial/Office Owners Association Management (BPAJAHAG), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Property management services
• Residential property sales
• Real estate consultancy
• Development feasibility advisory
• Onsite apartment leasing

Headquarters

HQ city

Coburg

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Ongoing property management fees charged to landlords and investors for tenant placement, rent collection, property inspections, and maintenance coordination. Tax deductible for investors.
2. Property Sales Commission: Commission-based revenue from residential and commercial property sales, including auction services and private treaty sales.
3. Leasing/Tenancy Fees: One-time fees for tenant placement and lease establishment services for landlords.
4. Property Consultancy Services: Strategic advice fees for development consultancy including feasibility studies, project management, planning approvals, and acquisition due diligence.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Just Properties operates a specialist Melbourne property consultancy providing residential and commercial property sales (auction and private treaty), recurring property management for landlords (tenant placement, rent collection, inspections, maintenance coordination), onsite property and facility management for large (100+ apartment) residential developments, and development consultancy services including feasibility studies, planning approvals, and project management. Operations are run from a single headquarters in Coburg, Victoria, with a small team delivering all services.

Product overview

Just Properties is a privately owned, specialist property consultancy business operating in Melbourne since 1978. The company offers a comprehensive suite of real estate services organized around four core pillars: Property Sales (residential and commercial buying, selling, and auction services), Property Management (ongoing leasing and management services for landlords), Developments (property development feasibility, planning, and project consultancy), and In-House Leasing (onsite property and facility management for residential apartment developments). The product portfolio includes core services like Property Acquisitions, Market Appraisals, and Owners Corporation Management, supplemented by specialized modules such as Buying Off The Plan, Developers Services for new construction support, and International Property Sales targeting overseas investors. All services are delivered through the company's Melbourne-based team with a focus on the Victorian property market.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Residential and commercial property sales services including market appraisals, auction services, and private sale options for homeowners and investors in Melbourne.
• Property Management Ongoing property management services for landlords including tenant selection, lease agreements, routine inspections, rent collection, and maintenance coordination, with management fees described as tax-deductible.
• Property Acquisitions Assists buyers in purchasing property, including finance guidance, property search, inspections, and negotiation support for individuals and families buying in Melbourne.
• Developments Property development consultancy including feasibility reports, market analysis, planning applications, and development appraisals for developers and investors.
• Consultancy Strategic property consultancy services covering joint venture establishment, feasibility analysis, project funding, planning approvals, acquisition, and construction procurement for developers and investors.
• In-House Leasing Onsite property management and facility management for residential apartment developments, offering permanent unfurnished letting, permanent furnished letting, short-term furnished rentals (30+ days), and serviced apartments, primarily targeted at investors in buildings Just Properties manages.
• Developers Services Onsite management model offered to property developers providing building defect assistance, move-in coordination, community living management, and tailored websites for owners and residents, designed for 100+ apartment developments.
• Buying Off The Plan Assistance for buyers purchasing property before construction completion, including floor plan selection, depreciation benefits guidance, and information on government savings.
• Market Appraisals Free property appraisals for sale and lease, providing expert valuation advice and comparable sales analysis with no obligation.
• Owners Corporation Management Management services for properties subject to owners corporations, including fee collection and rule enforcement.
• International Property Sales Assistance for overseas buyers purchasing property in Australia, including market knowledge, negotiation support, and FIRB approval guidance.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Direct ConnectminorOthersAffiliation with Direct Connect utility connection service allowing tenants to arrange gas, electricity, telephone, internet and water connections at no extra cost during lease signing process.
• Real Estate Institute of Victoria (REIV)coreOthersContinuing Professional Development (CPD) partnership where all Just Properties team members undertake regular professional development through REIV to maintain industry best practice and institute membership.
• Australian Real Estate NetworkminorGTM or Marketing PartnerMembership network providing access to broader market exposure, referrals and industry collaboration opportunities across Australian real estate sector.
• Consumer Affairs VictoriaminorOthersDistribution partnership promoting the RentRight mobile app developed by Consumer Affairs Victoria. Just Properties recommends app to tenants for rental management communication and information.

Scale indicators3 records

Recent moves1 record

Broad incumbents

• Ray White: Australia's largest real estate franchise network with extensive Melbourne presence and scale advantages in marketing, agent recruitment, and listings — competes with Just Properties as a much larger incumbent.
• RE/MAX Australia: Global franchise network with a Melbourne agent base offering residential sales and property management — competes for the same vendor and landlord clients at a wider scale.
• Raine & Horne: Long-established Australian real estate franchise with Melbourne offices offering sales, leasing, and property management — competes as a broader incumbent with greater geographic and capital reach.

Direct peers

• Barry Plant: Long-established Melbourne and Victorian real estate network offering sales, property management, and auctions — directly overlapping with Just Properties on Melbourne residential mandates.
• Hockingstuart: Victorian-focused real estate group offering residential sales, property management, and auction services across Melbourne — comparable full-service competitor in the same metro.
• Jellis Craig: Large Melbourne-headquartered real estate agency offering residential sales, property management, and auctions across inner and bayside suburbs — directly competing with Just Properties on Melbourne listings and management mandates.
• Marshall White: Premium Melbourne-based real estate group with a strong sales and property management presence across the city's affluent suburbs — competes head-to-head for premium listings and management clients.
• Belle Property: Premium Australian real estate brand with strong Melbourne/Victorian presence across sales, leasing, and property management — competes for the same investor and vendor clients as Just Properties.
• McGrath Estate Agents: Australia-founded agency with significant Melbourne operations across residential sales, project marketing, and property management — directly comparable full-service offering to Just Properties.

Others

• Domain Group: Major Australian property portal and adjacent services business that drives listing traffic and lead flow to Melbourne agencies — adjacent ecosystem participant rather than direct competitor, but increasingly competitive as it expands into adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/just-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Properties