Zinnovate International

What Zinnovate International does

Zinnovate International is a privately held Swedish IT and management consultancy (Zinnovate International AB) founded in 2013, headquartered in Stockholm with regional presence in the Netherlands and Brazil. The company focuses exclusively on the global logistics industry, with deep specialization in the CargoWise platform (WiseTech Global). Its stated customer base includes 9 of the top 10 global logistics companies, with named enterprise clients such as Livingston, Leman, and Hellmann Worldwide, and its consultants are claimed to span 25 countries with implementation reach across 150 countries.

The company operates a dual services-plus-products model. The professional services arm covers the full CargoWise lifecycle — pre-sales analysis, project management, implementation, integrations, training, deployment, M&A advisory, and ongoing global/local support — alongside separate digital transformation and back-office support offerings. The product arm consists of six proprietary tools: ZES, an iPaaS/EDI integration platform handling over 10,000 messages/minute across EDIFACT, ANSI X12, XML, IDOC, CSV, and Flat-file formats; ZinData for data migration into CargoWise One; ZinDocs for document and report customization on CargoWise Next; ZinDesk for 24/7 support; ZinMax for system optimization; and ZinTrain for role-based training.

Revenue is generated primarily through quote-based, multi-year enterprise consulting engagements (professional services), supplemented by recurring subscription/license revenue from the product suite (ZES, ZinDesk, etc.). Go-to-market is direct enterprise field sales targeting C-suite and senior leadership at Fortune 500 shippers, carriers, and 3PLs, supported by content marketing, LinkedIn, and an email newsletter. The company has accumulated 15+ industry awards between 2017 and 2025 and currently employs a leadership team including CEO Tamsin Emery, founder/CGO Håkan Nilsson, CFO Patrik Torkelson, and Technical Director Raffael Dessi.

Name

Zinnovate International

Legal name

Zinnovate International AB

Website

https://zinnovate.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Zinnovate International is a privately held Swedish IT and management consultancy specializing in CargoWise implementation, EDI integration, and digital transformation for global logistics companies, serving 9 of the top 10 worldwide forwarders through a 60+ consultant network spanning 25 countries.

Ownership category

akta.pro rank

Product category

Logistics IT Consulting

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614), Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• Logistics IT consulting
• CargoWise implementation
• EDI integration services
• Data migration solutions
• Digital transformation consulting

Headquarters

HQ city

Danderyd

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: IT and management consulting services including digital transformation, CargoWise consulting, M&A advisory, and back-office support for global logistics companies.
2. Software Products & Subscriptions: Proprietary software products including ZES (EDI services), ZinData, ZinDocs, ZinDesk, ZinMax, and ZinTrain offered as subscription or license-based services.
3. Integration Platform Services: EDI integration services and platform access providing seamless data exchange and system integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zinnovate International is a specialist IT and management consultancy serving the global logistics industry with deep CargoWise expertise. It delivers end-to-end CargoWise consulting (pre-sales, implementation, integration, training, support), digital transformation advisory, M&A consulting, and back-office support, complemented by a proprietary software portfolio (ZES iPaaS, ZinData, ZinDocs, ZinDesk, ZinMax, ZinTrain) that enables EDI integration, data migration, document customization, optimization, training, and 24/7 support.

Product overview

Zinnovate International offers a comprehensive suite of IT and management consulting services specifically designed for the global logistics industry, with deep expertise in CargoWise (a leading logistics platform). The product portfolio centers around a platform-plus-services model: ZES (Zinnovate EDI Services) serves as the core iPaaS integration platform enabling real-time EDI and data exchange; complemented by specialized services including ZinData (data migration), ZinDocs (document customization), ZinMax (system optimization), ZinTrain (training), and ZinDesk (24/7 support). The consulting arm provides CargoWise implementation, Digital Transformation, and M&A advisory services. These products work together to support the full cargo lifecycle—from system implementation and integration through daily operations, training, and continuous optimization.

Differentiator

Problem solved

Functional benefit

Brands

• ZES (Zinnovate EDI Services): Premium iPaaS platform providing secure, real-time data exchange and seamless system integrations for logistic clients.
• ZinData
• ZinDocs
• ZinDesk
• ZinMax
• ZinTrain

Products and services

• CargoWise Consulting Comprehensive consulting service covering the full CargoWise implementation lifecycle including pre-sales analysis, business case writing, project management, implementation, integrations, training, deployment, and ongoing global/local support, for logistics enterprises.
• Digital Transformation Consulting Strategic consulting service for digital transformation in logistics including build vs. buy analysis, TMS options analysis, conference room pilots, and business process optimization/automation.
• M&A Consulting Expert advisory service for mergers and acquisitions in the logistics industry, covering buyer/seller representation, due diligence reporting, and value/gap analysis.
• Back Office Support Operational support service enhancing efficiency of CargoWise Next platform through shipment registration, customs and compliance filing, AR invoicing, and AP processing.
• ZES (Zinnovate EDI Services) Premium iPaaS platform providing secure, real-time data exchange and seamless system integrations for logistics clients. Supports over 10,000 messages/minute with graphical mapping tools and diverse communication protocols (FTP, SFTP, FTPS, EDIINT) and formats (EDIFACT, ANSI X12, XML, IDOC, CSV, Flat-files).
• ZinData Proprietary data migration solution for seamless, accurate data conversion into CargoWise One, covering rates, costing, user profiles, and transit time settings with expert validation and optimization.
• ZinDocs Document and report customization service for CargoWise Next users, delivering tailored documents, forms, and reports that ensure accuracy, efficiency, and professional presentation.
• ZinMax Optimization service designed to maximize efficiency and ROI of CargoWise One by aligning it with strategic goals, uncovering hidden opportunities, and providing continuous improvement through system optimization and performance enhancement.
• ZinTrain Expert-led training program for CargoWise One users providing customized learning experiences, comprehensive training frameworks, and sustainable knowledge growth through train-the-trainer programs.
• ZinDesk Expert 24/7 support service providing tailored assistance for CargoWise, covering business processes and system configurations to ensure optimal performance and minimal downtime.

Quantifiable outcome

• Top 10 Global Forwarders Served: 9 of the top 10 leading global logistics companies have trusted Zinnovate for business transformation
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Digital Container Shipping Association (DCSA)coreStrategic or Co-development Partner · 1 April 2026Official partnership with DCSA+ program, formalised with agreement signing in Singapore. Zinnovate joins as a partner to bring cutting-edge, globally aligned technology solutions to businesses. Partnership supports digital standards adoption across container shipping ecosystem with three pillars: Connect, Accelerate, and Contribute.
• CargoWise (WiseTech Global)coreTechnology or IntegrationCertified CargoWise partner providing consulting, implementation, and support services. Zinnovate offers comprehensive CargoWise consulting, integrations, training, and support as a certified specialist partner.
• WTS GlobalminorChannel Partner/ Reseller/ DistributorPartner logo displayed on website representing global logistics network partnership.
• ARG GlobalminorChannel Partner/ Reseller/ DistributorPartner logo displayed representing logistics industry collaboration.
• Deep LogisticsminorChannel Partner/ Reseller/ DistributorPartner logo displayed on website showing logistics ecosystem collaboration.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Softship: German provider of software solutions and IT services for the logistics and shipping industry, including CargoWise-adjacent capabilities. Overlaps with Zinnovate in offering software products and implementation services to global logistics customers.
• Miebach Consulting: Global supply chain and logistics management consultancy headquartered in Frankfurt with comparable size and scope to Zinnovate. Directly competes for similar logistics transformation, TMS implementation, and supply chain IT advisory engagements with global shippers, carriers, and 3PLs.
• Sedlak Management Consultants: US-based supply chain and logistics consulting firm offering technology selection, implementation, and operational improvement services. Similar boutique-consultancy profile to Zinnovate, serving comparable logistics and distribution clients.
• Camelot Management Consultants: International management and IT consultancy with a strong logistics and SAP supply chain practice. Competes with Zinnovate on enterprise logistics IT transformation, vendor selection, and system implementation projects for global logistics clients.
• Barkawi Management Consultants: Munich-based supply chain and logistics management consultancy focused on digital transformation and IT strategy for logistics providers. Overlaps with Zinnovate's digital transformation and M&A advisory offerings for the logistics vertical.
• AEB (Automated Exchange & Business): Provider of logistics software and EDI/integration solutions serving global shippers, forwarders, and customs brokers. Comparable to Zinnovate's ZES iPaaS offering and competes for similar logistics technology integration budgets.
• Technology Integration Advisors (TIA): CargoWise certified consulting partner providing implementation and integration services for logistics companies. A direct competitor to Zinnovate in the CargoWise partner ecosystem, serving similar freight forwarder and 3PL clients.

Emerging players

• Log-hub: Supply chain network optimization and logistics consulting firm offering software tools and advisory services. Emerges as a niche competitor focused on specific optimization use cases that intersect with Zinnovate's ZinMax-style offerings.

Broad incumbents

• WiseTech Global: Owner of the CargoWise platform on which Zinnovate's entire service portfolio is built. Operates broadly across global logistics technology and increasingly competes with its own partners via direct professional services - the most strategically important incumbent for Zinnovate.
• Blue Yonder: Major supply chain and logistics software vendor offering TMS, WMS, and yard management solutions with associated implementation services. A broader incumbent whose products compete with the CargoWise ecosystem Zinnovate specializes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zinnovate-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinnovate International