SteedForm

What SteedForm does

SteedForm is a privately-held, family-owned stone fabrication company headquartered in Wingfield, South Australia, established in 1978 by Neil Rasheed and Peter Staples. The company manufactures and installs premium stone benchtops, splashbacks, countertops, and panels for residential and commercial applications across Adelaide and South Australia. Its core technology lies in the cutting, shaping, and finishing of stone materials, spanning three product categories: natural stone (granite and marble from suppliers including CDK, Cosentino, and Complete Marble & Granite), mineral or engineered stone (Caesarstone, Stone Ambassador, Lavistone), and sintered stone (Neolith, Smartstone Sintered, Caesarstone Porcelain, and Dekton by Cosentino). Sintered stone represents the company's entry into next-generation manufactured surfaces, produced using high-temperature and high-pressure processes.

SteedForm's go-to-market is sales-led and relationship-driven, anchored in long-standing trade professional networks with builders, cabinetmakers, architects, and interior designers who specify SteedForm for their projects. The company also engages directly with enterprise and commercial end-customers on high-volume jobs. Notable commercial projects include Adelaide Oval, Royal Adelaide Hospital, and Fullarton Park Dental, alongside a long tail of residential builder partnerships (e.g., Beechwood Homes, Living Choice Australia) and boutique commercial clients (e.g., Escapod, Lumiere Creative, Elixir Skin Fitness). Revenue is generated on a project-by-project, quote-based basis, with pricing dependent on material selection, dimensions, edge profile, and installation complexity. Distribution is direct via phone and email, supplemented by an Instagram marketing presence and a website project gallery.

The business operates from a single large dedicated factory in Wingfield, expanded in 2006 to support higher production volumes. SteedForm is reported to have 11-50 employees and is described as "a family company through and through," with no disclosed external investors, no parent company, and no M&A history. The operating footprint is exclusively domestic, limited to South Australia.

Name

SteedForm

Legal name

SteedForm

Website

https://steedform.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

SteedForm is a family-owned South Australian stone fabricator, established 1978, that custom-manufactures and installs benchtops, splashbacks, and panels from natural, mineral, and sintered stone for residential builders, trade professionals, and commercial clients across South Australia.

Ownership category

akta.pro rank

Product category

Stone Fabrication & Architectural Surfaces

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

Keywords

• Stone benchtops fabrication
• Natural stone surfaces
• Sintered stone panels
• Engineered stone benchtops
• Stone splashback installation

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Materials (natural stone, mineral stone, sintered stone slabs), Personnel, Operations (factory operations, equipment, fabrication), Supply Chain, Marketing or Sales

Revenue model

1. Custom Stone Fabrication and Installation: SteedForm generates revenue through custom fabrication and installation of stone benchtops, splashbacks, countertops and panels for residential and commercial clients. The revenue model is transaction-based, with each project priced individually based on material selection, dimensions, complexity, and installation requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SteedForm manufactures, supplies, and installs custom stone benchtops, splashbacks, countertops, and panels for residential and commercial applications in Adelaide and South Australia. It works with natural stone, mineral/engineered stone, and sintered stone materials from brands such as Caesarstone, Stone Ambassador, Neolith, Dekton, Cosentino, CDK, and Maximum, delivering both small residential projects and high-volume commercial orders.

Product overview

SteedForm is a South Australian stone fabrication company offering a comprehensive portfolio of stone surfaces and benchtops. The core offering includes three main material categories: Natural Stone (quarried granite and marble), Mineral Stone (engineered stone with crushed stone and resin), and Sintered Stone (next-generation manufactured material). These materials are fabricated into finished products including benchtops, splashbacks, and panels for both residential and commercial applications. The company works with major brands including Caesarstone, Stone Ambassador, Neolith, Dekton, Cosentino, CDK, and Maximum. Services include custom manufacturing, supply, and installation, with capabilities for both small residential projects and high-volume commercial orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Stone Benchtops and Surfaces Quarried natural stone including granite and marble, prized for toughness, beauty and adaptability, fabricated and installed as benchtops, splashbacks, countertops, and panels for residential and commercial projects. Sourced from suppliers including CDK, Cosentino, and Complete Marble & Granite.
• Mineral Stone Benchtops and Surfaces Engineered mineral stone combining crushed marble or quartz with adhesive resin, offering greater uniformity and flexibility than natural stone. Brands include Caesarstone Icon Surfaces, Stone Ambassador Zenith, Stone Ambassador Enchanted White, Stone Ambassador Elysian White, and Lavistone Gen Surfaces. Fabricated and installed for residential and commercial benchtops and surfaces.
• Sintered Stone Benchtops and Surfaces Next-generation manufactured material combining the durability of engineered stone with natural stone aesthetics, created using high temperatures and pressure. Fabricated and installed as benchtops, splashbacks, and panels. Brands include Neolith (Calacatta Luxe, Just White, Iron Grey), Smartstone Sintered, Stone Ambassador Vasari, Caesarstone Porcelain, Dekton by Cosentino, and Maximum pressed porcelain.
• Commercial Stone Solutions Stone fabrication and installation services for commercial projects across retail, hospitality, tourism, accommodation, healthcare, fitness, and corporate offices. Includes high-volume production capabilities for stone and porcelain benchtops, splashbacks, and panels for enterprise clients.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CDKcoreOthersNatural stone supplier and distributor. SteedForm sources natural stone products including marble and granite from CDK for use in residential and commercial projects.
• CosentinocoreOthersGlobal stone surface manufacturer producing Dekton and other premium stone materials. SteedForm sources Dekton products from Cosentino for kitchen benchtops and surfaces.
• Complete Marble & GraniteminorOthersNatural stone supplier for marble and granite materials used in SteedForm projects.
• CaesarstonecoreOthersLeading manufacturer of mineral stone/engineered stone surfaces. SteedForm sources Caesarstone Icon Surfaces for projects.
• Stone AmbassadorcoreOthersMineral surfaces manufacturer. SteedForm sources Stone Ambassador Zenith Surfaces, Enchanted White, and Elysian White products for various projects.
• NeolithcoreOthersSintered stone manufacturer. SteedForm sources Neolith products including Calacatta Luxe and Just White for display homes and residential projects.
• Smartstone SinteredminorOthersSintered stone supplier included in SteedForm's portfolio of new-generation stone materials.
• SignorinominorOthersNatural stone supplier for marble products including Breccia Pernice used in commercial projects.
• ArtedomusminorOthersStone supplier providing Opus Rosso honed marble used in bathroom projects.
• LavistoneminorOthersMineral stone surface supplier, specifically Lavistone Gen Surfaces for project applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/steedform
• Xx.com/steedform

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SteedForm